July 3, 2024 • 28 mins
Can leveraging the power of pixeling take your remarketing to the next level? Discover how Mike uses Switchy, a dynamic redirection tool, to not only track and redirect links but also pixel audiences across multiple platforms like Google, Facebook, and TikTok. We'll uncover how you can capture and remarket to audiences interacting with QR codes on packaging inserts and influencer links, transforming your marketing effectiveness and boosting conversion rates significantly.
Navigating the rapidly changing landscape of customer engagement is crucial, especially with recent iOS privacy updates. Learn how employing QR codes in product packaging can maximize pixeling opportunities, allowing for effective retargeting that sidesteps privacy concerns. By offering valuable, no-strings-attached incentives like free reports, brands can encourage more scans, leading to enhanced customer engagement. We'll also delve into using deep linking and Amazon attribution links to provide valuable information, helping customers fully utilize premium products and fostering brand loyalty.
Emphasizing the importance of building an audience outside of Amazon, we explore how pixeling can be a game-changer. Learn how to create lookalike audiences based on pixeled data and compare powerful tools like Switchy and PixelMe. Discover how PixelMe can optimize ad performance for Amazon sellers by connecting sales to specific keywords, aiding in the evaluation of Google Ads’ viability for various products. By understanding the critical role of owning customer information, you can ensure higher returns on ad spend and long-term success for your brand. Join us as we unpack strategies to re-engage customers through multiple channels, securing your brand's future growth.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome everyone to the Brand Fortress HQ podcast.
On this Tactics Tuesday episode, we're going to be talking
about pixeling your audience onsocial media, email and other
places, and we're also doingsomething new, which is we are
going live on LinkedIn.
So this is something that we'retesting out as well.
So if you've got specificquestions, either about the
topic or just kind of building abrand on Amazon and beyond in
(00:24):
general, join us on Tuesdays,where we'll be over on LinkedIn,
or you can join us live.
You can ask us your questionsand we can answer them live as
well.
So, with that said, we're goingto kind of dive in here with
pixeling.
So, mike, I know this is atopic you've been working quite
a bit with, so why don't youkick us off on kind of how you
guys are using Pixeling rightnow and why you think it's
(00:45):
important for our brand buildersthat are listening out there?
Speaker 2 (00:49):
So I think the first thing that I would say is to be
as honest as I can about theprocess.
We have not been really goodabout remarketing and
retargeting audiences in thepast.
Like that's not been somethingwe've really done much of with
our advertising, and I imagine alot of that has to do with the
(01:09):
fact that most of ouradvertising was on Amazon and
even though you can do some ofthat with DSP, we haven't done
it Like we had an agency thatmanaged our DSP, so we really
haven't gotten a whole lotinvolved in that side of things
in the past, and so the onething that you know that for me
(01:32):
that's interesting about this isthe opportunity that presents
itself.
So I ran across well, Ishouldn't say I ran across.
I actually was recommended atool a while back, actually by
Leo Segovia and it's calledSwitchy, and so the tool itself,
essentially the, the, the ideabehind it is it is a.
It's a redirection tool like a,like Bitly or something like
that, but the idea behind it andthe value behind it is that it
(01:54):
has a lot more power there andalso it's a.
You know, you pay for it onceand you're done.
You can redirect the ring, thelinks anytime you want.
So I went with that route,because a lot of the services
out there that you pay monthlyfor in order to have what's the
best way to say it, to have itbe a live link that you can
(02:15):
change where it redirects to ifyou want, and so it ends up
being, you end up getting lockedinto that service because once
you create the link if it's alink that works now it's out
there in the wild and you've gotit redirecting someplace.
You have to keep paying thiscompany so that you can manage
it right.
So Switchy is a service that atleast the way I purchased it.
(02:38):
I got it through AppSumo and itwas a single purchase, so I got
a lifetime deal on it.
But the idea there is you sendit a link and it redirects that
link wherever you want it, butin the process of redirecting
that link, it is going to pixelthat traffic and it pixels it on
Google, facebook, it might alsobe TikTok, I think that it'll
(03:01):
do and so where I really likethat is there are a lot of links
that, as Amazon sellers, thatwe're using in various places
and we are not pixeling thattraffic.
So, for example, the scan codethat you're putting on your
inserts, in your packaging.
You're going to get a certainnumber of scans on that code,
(03:25):
but you're probably not going toget 100% of those scans to turn
into an actual registration,right.
You take them to a landing page.
You try to convince them hey,give us your email address and
we'll give you XYZ, right, butyou're not going to get 100% of
those.
But you're going to get 100% ofthe scans pixeled if you use a
(03:46):
tool like Switchy on that QRcode.
So you can actually generatethe QR code directly through
Switchy.
So you put your link inwherever it is you're going to
send them, and then it generatesthe QR code.
You throw that on your insertand then everybody who scans
that code gets pixeled.
So you can advertise them andremarket to them anywhere you
like Google, facebook, tiktok,whatever that is.
(04:11):
And so even the people thatdon't end up on your list on the
first time around you get asecond shot at.
And the other benefit is, ofcourse, the same thing.
Like influencers, you give thema link.
You know, maybe you use yourAmazon attribution link.
You can create a switchy linkthat's specific to a particular
influencer.
So not only can you track thatand you can redirect it to your
attribution link so you couldpay them an affiliate commission
(04:32):
or whatever you want, but alsoyou pixel that traffic.
So now it's not just you don'thave to necessarily keep going
back to that influencer to getthat traffic, you get to pixel
their audience.
Everybody from their audiencethat scans your code or goes to
that link, you get to pixel them.
So if you use them for agiveaway like if you did a
giveaway through an influencerand you use the switchy link to
(04:55):
get to the giveaway page well,even the people who don't
register, you get to pixel themand so you can remarket to them
later.
So I just think it's superpowerful and I'll be honest, we
haven't utilized yet theopportunity to actually do the
remarketing, so we'll see howthat goes but the fact that we
even can is amazing.
Speaker 1 (05:13):
Yeah, I think it gives you a couple opportunities
there, and I just want to kindof double click on a couple of
things.
The first thing is is that, asmuch as I love, you know, email
and text message and that typeof stuff in order to build
relationships with customers,the reality is, especially when
you're doing some sort of saleor promo and so we're recording
this a few weeks before AmazonPrime Days really the more
(05:34):
channels you have in order toreach those customers, the more
opportunities you have, becausesome customers are going to open
their emails and some are nevergoing to open that email, and
so when you can reach out tothem and essentially retarget
them with whether it be, youknow, facebook and Instagram via
Meta or Google, it really givesyou an opportunity to reach
your customers where they're at.
(05:56):
And then the other thing is tokeep in mind that when you
segment your customers,especially if you're talking
about people that have boughtyour product, those folks are
worth probably 10, 20, 30x whatyou would get from somebody that
maybe just clicked on yourlanding page or came to your
website or something like that.
(06:17):
That's not saying I mean youshould pixel those people too.
Keep in mind that there'sdifferent values there depending
on what actions you're doing,you know prospects or customers
have taken, and if you've gotcustomers, that's really you
know somebody who's bought yourproduct is really the most
valuable person that you canremarket to, and so it gives you
, like you said, mike, a greatopportunity to retarget
(06:39):
customers.
But also, you know, kind ofrecapture some of the magic and
some of the other campaignsyou're doing, whether that be
with a social media influenceror really almost anything that's
off of Amazon, in order todrive that off Amazon traffic.
That we know is very valuablefor being competitive in 2024.
Speaker 3 (06:59):
I have so many questions.
I'm trying to prioritize themin my brain.
One of the questions that Ihave is I know that I think it
was Facebook, or maybe it wasGoogle, that made a big, or that
Apple made a change to the iOSsettings that allowed or didn't
allow cookies, so it's becomingmore cookie list for privacy
reasons.
Now, I know that that reallyhurt brands that were using meta
(07:22):
and IG primarily for customeracquisition, but my question is
and I have a feeling I know theanswer to this if you, instead
of targeting someone based oninterest and demographics and
that kind of stuff, where Ithink that's what this iOS
update broke I think, though,pixeling them and retargeting
them, that gets rid of the needfor a cookie.
(07:44):
Isn't that right?
That audience is now notaffected by the iOS update.
I guess is the way that I'masking that question.
Is that right or wrong?
Speaker 2 (07:53):
That's the way I understand it.
I don't want to say that I'm100 percent certain, but that is
the way I understand it.
Is that because you're notcollecting personalized data on
anybody and you're not usingpersonalized data for targeting.
You know, I believe it is stillfunctional, even on iOS.
And I was going to saysomething else that I think is
important to pay attention to,and that is you know, I
(08:16):
mentioned the idea of using aswitchy link slash QR code on
your insert.
One of the things about thatthat I think you should be using
multiple in your packaging isthat your insert is normally
taking them someplace whereyou're going to request an email
(08:37):
from them, and oftentimesthey're kind of aware that
that's likely.
So, in other words, let's takethe scenario like we use, that
is, a warranty registration.
If we're saying on the inserthey, come, go, register your
warranty, the customer knowsthat.
On the other side of that, theyhave to give you personal
(08:58):
information, and there's acertain number of individuals
that will choose not to scanthat code just simply because
they know they're not going togive it to you.
So I'm just not going toregister, right, but that means
you don't have an opportunity topixel that person.
The difference here is what ifyou had a secondary insert or,
some of you know, a QR code onthe package or whatever it is
(09:19):
that you want to put?
It is scan the code toimmediately receive no personal
information required.
This free report, or this free,whatever it doesn't matter what
it is, create some sort ofelectronic gift that you can
give them that does not requirethem to give you any personal
(09:42):
information.
All they have to do is scan thecode.
But as soon as they scan itthey're pixeled.
And again, as John said, youalready know that these are very
pre-qualified individuals.
They have purchased yourproduct, you know that they're
your customer, so if you canthen pixel them, from that point
you could get a largepercentage of the people that
(10:03):
bought your product to scan thatcode and pixel them, and now
you can retarget them anytimeyou like.
So I wouldn't just do this on astandard insert where you're
trying to collect information.
I would actually do someadditional.
You know, I would put QR codesall over the place for all sorts
of different things, and everyone of them pixels somebody, so
that you have multipleopportunities to get them on
that list.
Speaker 3 (10:23):
Do you also get data on like how many times it was
clicked?
Speaker 2 (10:26):
Yeah, yeah, it tracks .
It tracks how many scans yougot.
You know.
It deep links.
So if you were to send themdirectly to an Amazon link
through through a switchy linkor QR code, it deep links them
into the mobile app, which ismassive because a lot of times
if you don't deep link, you knowand they're on a mobile device,
they got to log in or they gotto do whatever, and so it breaks
the transaction essentially.
(10:48):
So switch, you make sure thatthat's deep link, so they go
straight into the mobile app.
Speaker 3 (10:52):
Can the link that you use be Amazon attribution link?
Speaker 2 (10:55):
It can be any link you want.
So, yes, it can be anattribution link, it can be.
I mean, take your pick, itdoesn't matter, you can send
them anywhere you want.
Speaker 1 (11:04):
Yeah, there's a lot of things you can do with that,
especially once you startunderstanding the link structure
when it comes to attributionand how add to carts and a lot
of these other things work,where you could essentially
build a process with upsells andall types of things that might
be hosted somewhere on your ownwebsite or maybe a different
site that then drops them intoAmazon with those upsells.
(11:27):
So there's a lot of differentthings, once you understand the
link structure and like the deeplinks that you were talking
about, mike, that you can dowith that.
Now I will say so a couple ofthings, thoughts based on what
you said there, mike.
The first is is that I know, asbrands like we think that we
need to give something free orlike a super strong incentive
(11:48):
for that buyer.
But I'd also think about, youknow, and there's different ways
that you can do this but thinkabout if somebody's spending,
especially if it's if you're apremium brand out there, I'd
really encourage people to thinkabout how they can provide
information and how to get themost out of that product,
because if somebody just spent,let's use your brand as an
(12:09):
example, mike.
You know they just spent, youknow, 50, a hundred bucks, maybe
more, on a pool poll that theyknow is supposed to be super
high quality.
If you send them.
You know, part of that insertis, hey, here's five ways in
order to get the absolute max.
You know, out of this, out ofour premium pool poll, well, you
send them to that website.
(12:29):
And again, you know, out ofthis, out of our premium pool
pool poll, well, you send themto that website.
And again you can pixel themfrom that.
And then you've kind ofeliminated that barrier of hey.
I think that they're going totry and grab an email address
for me right now.
I would put that video at thetop of the page, so you're
delivering exactly what you saidyou were going to deliver up
front.
I do think it would be.
You know, you probably would besmart to put a, an email opt-in
(12:50):
form, at the bottom of thatpage.
You know, once they've seenthat video, like I said, you
know you could.
Essentially you don't have tooffer anything in free.
In that what you're really doingis you're kind of two for one,
one.
You know you're giving them,you're helping them use your
product better, which means thatyou're more likely to get a
positive review because they'regoing to get the best you know,
(13:10):
as much as possible to yourproduct and hopefully you know
you're going to address, like,hey, here's the common issues
that people have with thisproduct.
If you have this issue, here'show you solve it, or contact us
If they're.
You know this part's missing,whatever.
There's million things you couldput in that video, but then it
also, you know, incentivizesthem to go over there and click
(13:33):
through that without having tocollect any sort of information.
So I think that's another kindof tool in the toolbox where you
may not even have to, you know,have a giveaway or something
like that as much as, as amarketer, I love those types of
things, it may not have to bethat complicated.
The other thing that I wouldjust be careful of is thinking
about, you know, if you're usingkind of a two-sided insert or
(13:55):
whatever it happens to be, thatreally, once you start putting
more than one or two QR codes ona side, that you'll probably
see your number of opt-ins fromit decrease.
Speaker 2 (14:07):
Just because I wouldn't put like on any, any
specific what's the best way tosay it on any specific offer
that you have.
You know, I wouldn't.
I wouldn't have multiple qrcodes for sure.
I guess my point was more solike, for instance, we have our
insert, which isn't really aninsert, it's a hang tag, because
I want to make sure thatsomebody interacts with it.
They have to.
(14:28):
But we also have on the box, wehave, you know, QR codes for
troubleshooting.
We have, you know, a QR codefor, you know, customer support.
We have, you know so, andthey're all different messages,
right?
They're all for differentthings.
And so my point is and I thinkthat there's some value in this
is that every customer is alittle bit different in terms of
(14:49):
what they want.
Some of the customers who buyour poll as far as they're
concerned, it's a poll.
I know how to use it.
You don't have to teach me howto use it.
I'm not scanning a code that'sgoing to take me to a video that
teaches me how to use a Google.
And then you have others whoare like no, I paid $200 for
this poll.
I want to make sure I'm usingit exactly the way that you want
me to use it Right.
So having different offers ofdifferent types, you know, on
(15:13):
your packaging, in yourpackaging, on the product,
whatever, I think you justcreate for yourself additional
opportunities to get a scan fromsomebody who maybe wouldn't
have scanned the other offer,but they will scan this and I
would test it just with, likeeverything else.
You know you always want totest it, but I think there's a
lot of opportunity there and, toyour point, John, with the
(15:35):
whole idea of you know, like,how to use the product, we
literally just now to give somehistory on this to anybody who
has not been listening to thepodcast for a while, I've been
selling pool products for nineyears on Amazon and the first
product that I sold was a poolnet.
So that's the product I've beenselling ever since the
beginning.
(15:57):
Since we started the process ofreally trying to procure UGC, we
have discovered that a fairlysignificant portion of
individuals who buy our nets donot know which side is up and it
like.
I look at it and I think how isit not completely obvious which
(16:17):
side is up?
Right, but it's not.
It's clearly not.
And it's not like all of thesepeople are idiots, you know,
like it's just I don't know why,but they don't know which side
is up, and sometimes thatdoesn't matter, Like for
skimming the surface of the pooland stuff.
Sometimes that doesn't matterlike for skimming the surface of
the pool and stuff, it doesn'tmatter.
But for cleaning the bottom ofthe pool it actually matters
quite a bit, because if youorient the rake or the net
improperly, you can't really getthe product.
(16:41):
You know the debris off thebottom as well, and I am nearly
convinced that a lot of theone-star reviews that we have
received from people who said Ican't get debris from the bottom
of the pool, I assumed that itwas kind of a technique issue,
because there is kind of a goodtechnique to use.
I don't think it's necessarilytechnique.
I think they're using it upsidedown and I just found out and
(17:03):
so I'm just saying like now Ihave the opportunity, I can put
a QR code on my package.
This is hey, you know, want touse this product correctly and
I'm like this is the thing, sodon't neglect that opportunity.
Speaker 3 (17:16):
Mike, can you create from these pixeled audiences?
Can you create lookalikeaudiences like in meta ads,
based on the pixeled audience?
Do you know?
Speaker 1 (17:36):
I believe that you can.
I believe that you can createlookalike audiences based on
your pixel audiences and you cando different percentages 1%, 2%
.
I think like 5%.
Speaker 3 (17:47):
And then, mike, I know you use PixelMe.
Can you compare Switchy toPixelMe?
Speaker 2 (17:53):
So the primary difference between those two
things is.
I think the thing to recognizeis that Switchy, its only
purpose is tracking and pixeling.
It has some pretty powerfuloptions.
There's other things that youcan do with it.
You know, like I said, it hasthe deep linking and there's
other things that you can dowith it, but primarily it is a
(18:15):
redirection tool that tracks thenumber of clicks or scans and
pixels people.
That's what it does, and itdoes it really well.
Pixel me is a different animalin that it does that like, it
has that service, and you coulduse pixel me just for that.
You wouldn't have to use it foranything else, you could use it
for just that.
But pixel me offers offers morethan that, because it's designed
(18:38):
to be a tool that allows anAmazon seller to optimize their
advertising on Google, and theway that it's doing that is that
there is actually, from what Ican gather, essentially a two
way transfer of data betweenGoogle and Amazon.
So it's the only service thatI'm aware of out there where,
(18:58):
essentially, they're learningfrom Amazon what traffic is
actually converting and they'retelling Google what traffic
Google sent that was converting,so that Google then becomes
more effective at sending theright traffic to your ad and
that you're actually getting theright people, and so it does a
very good job of connecting thesale to the actual keyword, but
(19:22):
it's also allowing Google as anentity to optimize your ad even
beyond that, and so that wouldbe.
The distinction between the twois that Switchy doesn't have
that capability.
It doesn't tie into Google ads,it doesn't do any of that, it's
just a redirection service thathappens to have some really
cool features behind it somereally cool features behind it.
Speaker 1 (19:44):
So it sounds like for the brand builders that are
listening out there that ifthey're running a lot of Google
ads and they're using that as anexternal traffic source on
Amazon, that something likePixelMe is probably worth the
investment in order to optimizethat process.
Speaker 2 (19:59):
I would say it likely is.
Yeah.
If nothing else, I think itgives you a better way to
determine for sure whetherGoogle ads is even a good option
for you, because there are someproducts for which and Pixel Me
says this you know right upfront they're like there are
some products for which this isnot a good idea.
You are likely not going to seegood results.
(20:20):
But the one thing about PixelMe is that because it's so good
at tracking the data andactually connecting the order to
the keyword that was searched,is that you know pretty much
beyond a shadow of a doubt thatyou're optimizing this ad as
much as you possibly could.
And if you still, within a fewmonths, can't get to fairly
(20:42):
close to profitability and maybeeven better, then probably your
product isn't necessarily agood fit, or at least rank.
You know like if you can do itand the cost is reasonable and
you are seeing some rankingimprovements, then maybe it's
still worth it.
But at least you can track thatand you can find out.
I would highly recommendtesting it.
It may not be a good idea,google ads might not be a good
(21:06):
option for your product, but Ithink Pixel Me is probably the
best way to test it to know.
Speaker 3 (21:08):
Yeah, I reached out to Pixel Me about a product or a
brand that I consult with andthey told me that they didn't
even want my money.
They said, nope, doesn't workin that category.
We know that it's not great.
And I think they were talkingabout Google ads in general, not
just pixel me.
Actually, I should probably diginto the answer to that and
find out, cause I I didn't.
It was just an email he askedme before we even got on a call,
(21:29):
what, what category I soldproducts in, and we didn't even
end up having the call.
So I wonder if it was a Googleads thing or if it was a pixel
me thing in that grocerycategory.
Speaker 2 (21:40):
I anticipate it's probably a Google ads thing,
because realistically, if Googleads would work for your product
, then Pixelme should workbetter for your product, because
the problem with if you werejust running a direct Google ad
is that you don't have the cross, you don't have the
bi-directional data transfer foroptimization, and so if Google
(22:02):
ads would work at all for yourproduct, it would definitely
work.
With PixelMe, it would onlywork better.
So I imagine he just meansGoogle ads are not a good option
for your category.
Speaker 1 (22:11):
Yeah, and just to bring a full backs, full circle
on Switchy.
So for brands that are like, hey, maybe either my product's not
a good fit for Google ads or Idon't have the budget yet to
where I'm looking at, you know,using Google ads as a as an
external traffic source forAmazon, keeping in mind that
pixeling that audience becauseyou have quality, you know
(22:37):
customers are qualified in oneway or the other Typically, what
you're going to see with thoseretargeted audiences that you've
pixeled is a return on ad spendthat is dramatically better
than if you just, you know, kindof trying to get that for sale.
So, you know, I think, forbrands that are listening out
there, what I would want them totake away from this
conversation is if you'rethinking like, well, you know, I
(22:58):
don't want to, I'm not sure ifwe can afford to spend another
couple thousand dollars onFacebook ads and then another
couple thousand dollars onGoogle ads or whatever it
happens to be.
I think the magic in this is ifyou're already driving traffic
with an insert or with socialmedia influencers or whatever it
happens to be, and then youjust take this extra step in
order to pixel them, with apretty low budget you can have a
(23:20):
pretty significant impact onyour revenue, whether you're
driving external traffic toAmazon just by implementing
something, by pixeling them witha tool like Switchy and having
a pretty low budget campaign onMeta or Google to retarget those
customers retarget thosecustomers.
Speaker 2 (23:45):
Well, I would also say that I think it's important
to pay attention to thepotential flywheel effect that
that has, because if you pixelthat audience and you can
advertise to them in a morecost-effective way than if you
weren't using a pixeled audience.
If that's true and I believe itto be true then what that means
is you could send a lot moretraffic to Amazon at a fairly
(24:08):
reduced cost to what you mightspend via other external methods
.
If you're trying to procurethat traffic on the front end as
a new to brand kind of a thing,you can send a lot of traffic
to Amazon at low cost and thatmeans, if you're getting those
purchases, you're improving yourBSR, potentially improving
conversion rate, depending onhow you're doing it.
(24:30):
So there's a lot of things thatthat traffic could do for you.
It may cause an increase inyour ranking as well.
So everybody's talking aboutexternal traffic as a ranking
factor.
If this is a way that you couldutilize external traffic in a
more cost effective way, thenwhy would you not be testing it?
And, like you said, you'realready sending people to these
(24:53):
links and these QR codes andstuff.
Why would you not pixel them sothat you can market to them
some more.
Speaker 1 (24:58):
Yeah, absolutely All right.
Well, anything else that youthink is important for our
listeners to know, as we kind oftalk about pixeling and using
some different tools likePixelMe and Switchy- I think the
only thing that I would say.
Speaker 2 (25:14):
I think we've made the point that it's fairly
obvious.
You should at least try this.
I think the only thing that Iwould say and this isn't any big
strategic move but if you aregoing to look into Switchy, I
would definitely check AppSumoto see if they've still got the
lifetime deal, because Switchyis a monthly service.
I think it's probably stillworth it even as a monthly
(25:34):
service, but it's a way betterdeal if you can get it through
AppSumo and get the lifetime.
Speaker 3 (25:42):
They say that it takes seven times of someone
seeing your product, especiallya higher end.
I sell in the higher end of theprice point in pretty much
every category.
So I mean this is a way to getthree or four of those
impressions right out of thegate just from one influencer
shout out or one Google ad thatyou ran.
(26:02):
So I mean it really is a nobrainer If you're most, if
you're not sending externaltraffic, first of all send
external traffic to Amazon andsecond of all, when you are, you
might as well pixel it so thatyou can remarket to them.
Speaker 2 (26:14):
So yeah, and maybe the other thing that I might
mention is just going back tothat point that I made earlier.
If you're trying to pixelpeople, yes, absolutely
institute this in the scenariosthat you're already you know,
like your insert and things likethat that are already happening
.
But also take a step back andtry to gauge what are some ways
(26:36):
that I can get a higher scanrate on a QR code.
What are some things that Icould offer, whether it be, you
know, troubleshooting, whetherit be how to use the product,
whatever it is, what are theways that you could get the
highest scan rate you canpossibly imagine from
individuals that you know areyour target market, and use that
as your retargeting opportunityand your pixeling opportunity,
(27:00):
because the more scans, the morepeople you get on the you get
pixeled on your list and themore people you can remarket to.
So I would I would really bepaying attention to that idea.
How do I get more scans?
Speaker 1 (27:11):
Yeah, I think that's a great point.
All right, so, as we wrap up,what is maybe, you know, kind of
one action item that you wouldgive to listeners as they think
about, you know?
Speaker 3 (27:29):
pixeling their audience and using this, this
strategy, I think the first stepis take your Amazon blinders
off and start building anaudience, and I it still amazes
me how many Amazon sellers don't.
That's step one, but this is agreat way to be able to start
building an audience.
And I know it's not an email ora phone number, but pixeling is
super valuable.
So when you start sendingexternal traffic, if you're not
already this is a really, reallygood way to be able to get them
(27:49):
.
Create a mechanism to where youcan retarget them and also use
it as a way to get emailaddresses, whether it be on meta
or IG.
Owning that customerinformation is super, super
important and this is a reallygood way to do it.
Speaker 1 (28:04):
I don't think I would add anything to that.
I think that's perfect.
No-transcript.
Welcome everyone to the Brand Fortress HQ podcast.
On this Tactics Tuesday episode, we're going to be talking
about pixeling your audience onsocial media, email and other
places, and we're also doingsomething new, which is we are
going live on LinkedIn.
So this is something that we'retesting out as well.
So if you've got specificquestions, either about the
topic or just kind of building abrand on Amazon and beyond in
(00:24):
general, join us on Tuesdays,where we'll be over on LinkedIn,
or you can join us live.
You can ask us your questionsand we can answer them live as
well.
So, with that said, we're goingto kind of dive in here with
pixeling.
So, mike, I know this is atopic you've been working quite
a bit with, so why don't youkick us off on kind of how you
guys are using Pixeling rightnow and why you think it's
(00:45):
important for our brand buildersthat are listening out there?
Speaker 2 (00:49):
So I think the first thing that I would say is to be
as honest as I can about theprocess.
We have not been really goodabout remarketing and
retargeting audiences in thepast.
Like that's not been somethingwe've really done much of with
our advertising, and I imagine alot of that has to do with the
(01:09):
fact that most of ouradvertising was on Amazon and
even though you can do some ofthat with DSP, we haven't done
it Like we had an agency thatmanaged our DSP, so we really
haven't gotten a whole lotinvolved in that side of things
in the past, and so the onething that you know that for me
(01:32):
that's interesting about this isthe opportunity that presents
itself.
So I ran across well, Ishouldn't say I ran across.
I actually was recommended atool a while back, actually by
Leo Segovia and it's calledSwitchy, and so the tool itself,
essentially the, the, the ideabehind it is it is a.
It's a redirection tool like a,like Bitly or something like
that, but the idea behind it andthe value behind it is that it
(01:54):
has a lot more power there andalso it's a.
You know, you pay for it onceand you're done.
You can redirect the ring, thelinks anytime you want.
So I went with that route,because a lot of the services
out there that you pay monthlyfor in order to have what's the
best way to say it, to have itbe a live link that you can
(02:15):
change where it redirects to ifyou want, and so it ends up
being, you end up getting lockedinto that service because once
you create the link if it's alink that works now it's out
there in the wild and you've gotit redirecting someplace.
You have to keep paying thiscompany so that you can manage
it right.
So Switchy is a service that atleast the way I purchased it.
(02:38):
I got it through AppSumo and itwas a single purchase, so I got
a lifetime deal on it.
But the idea there is you sendit a link and it redirects that
link wherever you want it, butin the process of redirecting
that link, it is going to pixelthat traffic and it pixels it on
Google, facebook, it might alsobe TikTok, I think that it'll
(03:01):
do and so where I really likethat is there are a lot of links
that, as Amazon sellers, thatwe're using in various places
and we are not pixeling thattraffic.
So, for example, the scan codethat you're putting on your
inserts, in your packaging.
You're going to get a certainnumber of scans on that code,
(03:25):
but you're probably not going toget 100% of those scans to turn
into an actual registration,right.
You take them to a landing page.
You try to convince them hey,give us your email address and
we'll give you XYZ, right, butyou're not going to get 100% of
those.
But you're going to get 100% ofthe scans pixeled if you use a
(03:46):
tool like Switchy on that QRcode.
So you can actually generatethe QR code directly through
Switchy.
So you put your link inwherever it is you're going to
send them, and then it generatesthe QR code.
You throw that on your insertand then everybody who scans
that code gets pixeled.
So you can advertise them andremarket to them anywhere you
like Google, facebook, tiktok,whatever that is.
(04:11):
And so even the people thatdon't end up on your list on the
first time around you get asecond shot at.
And the other benefit is, ofcourse, the same thing.
Like influencers, you give thema link.
You know, maybe you use yourAmazon attribution link.
You can create a switchy linkthat's specific to a particular
influencer.
So not only can you track thatand you can redirect it to your
attribution link so you couldpay them an affiliate commission
(04:32):
or whatever you want, but alsoyou pixel that traffic.
So now it's not just you don'thave to necessarily keep going
back to that influencer to getthat traffic, you get to pixel
their audience.
Everybody from their audiencethat scans your code or goes to
that link, you get to pixel them.
So if you use them for agiveaway like if you did a
giveaway through an influencerand you use the switchy link to
(04:55):
get to the giveaway page well,even the people who don't
register, you get to pixel themand so you can remarket to them
later.
So I just think it's superpowerful and I'll be honest, we
haven't utilized yet theopportunity to actually do the
remarketing, so we'll see howthat goes but the fact that we
even can is amazing.
Speaker 1 (05:13):
Yeah, I think it gives you a couple opportunities
there, and I just want to kindof double click on a couple of
things.
The first thing is is that, asmuch as I love, you know, email
and text message and that typeof stuff in order to build
relationships with customers,the reality is, especially when
you're doing some sort of saleor promo and so we're recording
this a few weeks before AmazonPrime Days really the more
(05:34):
channels you have in order toreach those customers, the more
opportunities you have, becausesome customers are going to open
their emails and some are nevergoing to open that email, and
so when you can reach out tothem and essentially retarget
them with whether it be, youknow, facebook and Instagram via
Meta or Google, it really givesyou an opportunity to reach
your customers where they're at.
(05:56):
And then the other thing is tokeep in mind that when you
segment your customers,especially if you're talking
about people that have boughtyour product, those folks are
worth probably 10, 20, 30x whatyou would get from somebody that
maybe just clicked on yourlanding page or came to your
website or something like that.
(06:17):
That's not saying I mean youshould pixel those people too.
Keep in mind that there'sdifferent values there depending
on what actions you're doing,you know prospects or customers
have taken, and if you've gotcustomers, that's really you
know somebody who's bought yourproduct is really the most
valuable person that you canremarket to, and so it gives you
, like you said, mike, a greatopportunity to retarget
(06:39):
customers.
But also, you know, kind ofrecapture some of the magic and
some of the other campaignsyou're doing, whether that be
with a social media influenceror really almost anything that's
off of Amazon, in order todrive that off Amazon traffic.
That we know is very valuablefor being competitive in 2024.
Speaker 3 (06:59):
I have so many questions.
I'm trying to prioritize themin my brain.
One of the questions that Ihave is I know that I think it
was Facebook, or maybe it wasGoogle, that made a big, or that
Apple made a change to the iOSsettings that allowed or didn't
allow cookies, so it's becomingmore cookie list for privacy
reasons.
Now, I know that that reallyhurt brands that were using meta
(07:22):
and IG primarily for customeracquisition, but my question is
and I have a feeling I know theanswer to this if you, instead
of targeting someone based oninterest and demographics and
that kind of stuff, where Ithink that's what this iOS
update broke I think, though,pixeling them and retargeting
them, that gets rid of the needfor a cookie.
(07:44):
Isn't that right?
That audience is now notaffected by the iOS update.
I guess is the way that I'masking that question.
Is that right or wrong?
Speaker 2 (07:53):
That's the way I understand it.
I don't want to say that I'm100 percent certain, but that is
the way I understand it.
Is that because you're notcollecting personalized data on
anybody and you're not usingpersonalized data for targeting.
You know, I believe it is stillfunctional, even on iOS.
And I was going to saysomething else that I think is
important to pay attention to,and that is you know, I
(08:16):
mentioned the idea of using aswitchy link slash QR code on
your insert.
One of the things about thatthat I think you should be using
multiple in your packaging isthat your insert is normally
taking them someplace whereyou're going to request an email
(08:37):
from them, and oftentimesthey're kind of aware that
that's likely.
So, in other words, let's takethe scenario like we use, that
is, a warranty registration.
If we're saying on the inserthey, come, go, register your
warranty, the customer knowsthat.
On the other side of that, theyhave to give you personal
(08:58):
information, and there's acertain number of individuals
that will choose not to scanthat code just simply because
they know they're not going togive it to you.
So I'm just not going toregister, right, but that means
you don't have an opportunity topixel that person.
The difference here is what ifyou had a secondary insert or,
some of you know, a QR code onthe package or whatever it is
(09:19):
that you want to put?
It is scan the code toimmediately receive no personal
information required.
This free report, or this free,whatever it doesn't matter what
it is, create some sort ofelectronic gift that you can
give them that does not requirethem to give you any personal
(09:42):
information.
All they have to do is scan thecode.
But as soon as they scan itthey're pixeled.
And again, as John said, youalready know that these are very
pre-qualified individuals.
They have purchased yourproduct, you know that they're
your customer, so if you canthen pixel them, from that point
you could get a largepercentage of the people that
(10:03):
bought your product to scan thatcode and pixel them, and now
you can retarget them anytimeyou like.
So I wouldn't just do this on astandard insert where you're
trying to collect information.
I would actually do someadditional.
You know, I would put QR codesall over the place for all sorts
of different things, and everyone of them pixels somebody, so
that you have multipleopportunities to get them on
that list.
Speaker 3 (10:23):
Do you also get data on like how many times it was
clicked?
Speaker 2 (10:26):
Yeah, yeah, it tracks .
It tracks how many scans yougot.
You know.
It deep links.
So if you were to send themdirectly to an Amazon link
through through a switchy linkor QR code, it deep links them
into the mobile app, which ismassive because a lot of times
if you don't deep link, you knowand they're on a mobile device,
they got to log in or they gotto do whatever, and so it breaks
the transaction essentially.
(10:48):
So switch, you make sure thatthat's deep link, so they go
straight into the mobile app.
Speaker 3 (10:52):
Can the link that you use be Amazon attribution link?
Speaker 2 (10:55):
It can be any link you want.
So, yes, it can be anattribution link, it can be.
I mean, take your pick, itdoesn't matter, you can send
them anywhere you want.
Speaker 1 (11:04):
Yeah, there's a lot of things you can do with that,
especially once you startunderstanding the link structure
when it comes to attributionand how add to carts and a lot
of these other things work,where you could essentially
build a process with upsells andall types of things that might
be hosted somewhere on your ownwebsite or maybe a different
site that then drops them intoAmazon with those upsells.
(11:27):
So there's a lot of differentthings, once you understand the
link structure and like the deeplinks that you were talking
about, mike, that you can dowith that.
Now I will say so a couple ofthings, thoughts based on what
you said there, mike.
The first is is that I know, asbrands like we think that we
need to give something free orlike a super strong incentive
(11:48):
for that buyer.
But I'd also think about, youknow, and there's different ways
that you can do this but thinkabout if somebody's spending,
especially if it's if you're apremium brand out there, I'd
really encourage people to thinkabout how they can provide
information and how to get themost out of that product,
because if somebody just spent,let's use your brand as an
(12:09):
example, mike.
You know they just spent, youknow, 50, a hundred bucks, maybe
more, on a pool poll that theyknow is supposed to be super
high quality.
If you send them.
You know, part of that insertis, hey, here's five ways in
order to get the absolute max.
You know, out of this, out ofour premium pool poll, well, you
send them to that website.
(12:29):
And again, you know, out ofthis, out of our premium pool
pool poll, well, you send themto that website.
And again you can pixel themfrom that.
And then you've kind ofeliminated that barrier of hey.
I think that they're going totry and grab an email address
for me right now.
I would put that video at thetop of the page, so you're
delivering exactly what you saidyou were going to deliver up
front.
I do think it would be.
You know, you probably would besmart to put a, an email opt-in
(12:50):
form, at the bottom of thatpage.
You know, once they've seenthat video, like I said, you
know you could.
Essentially you don't have tooffer anything in free.
In that what you're really doingis you're kind of two for one,
one.
You know you're giving them,you're helping them use your
product better, which means thatyou're more likely to get a
positive review because they'regoing to get the best you know,
(13:10):
as much as possible to yourproduct and hopefully you know
you're going to address, like,hey, here's the common issues
that people have with thisproduct.
If you have this issue, here'show you solve it, or contact us
If they're.
You know this part's missing,whatever.
There's million things you couldput in that video, but then it
also, you know, incentivizesthem to go over there and click
(13:33):
through that without having tocollect any sort of information.
So I think that's another kindof tool in the toolbox where you
may not even have to, you know,have a giveaway or something
like that as much as, as amarketer, I love those types of
things, it may not have to bethat complicated.
The other thing that I wouldjust be careful of is thinking
about, you know, if you're usingkind of a two-sided insert or
(13:55):
whatever it happens to be, thatreally, once you start putting
more than one or two QR codes ona side, that you'll probably
see your number of opt-ins fromit decrease.
Speaker 2 (14:07):
Just because I wouldn't put like on any, any
specific what's the best way tosay it on any specific offer
that you have.
You know, I wouldn't.
I wouldn't have multiple qrcodes for sure.
I guess my point was more solike, for instance, we have our
insert, which isn't really aninsert, it's a hang tag, because
I want to make sure thatsomebody interacts with it.
They have to.
(14:28):
But we also have on the box, wehave, you know, QR codes for
troubleshooting.
We have, you know, a QR codefor, you know, customer support.
We have, you know so, andthey're all different messages,
right?
They're all for differentthings.
And so my point is and I thinkthat there's some value in this
is that every customer is alittle bit different in terms of
(14:49):
what they want.
Some of the customers who buyour poll as far as they're
concerned, it's a poll.
I know how to use it.
You don't have to teach me howto use it.
I'm not scanning a code that'sgoing to take me to a video that
teaches me how to use a Google.
And then you have others whoare like no, I paid $200 for
this poll.
I want to make sure I'm usingit exactly the way that you want
me to use it Right.
So having different offers ofdifferent types, you know, on
(15:13):
your packaging, in yourpackaging, on the product,
whatever, I think you justcreate for yourself additional
opportunities to get a scan fromsomebody who maybe wouldn't
have scanned the other offer,but they will scan this and I
would test it just with, likeeverything else.
You know you always want totest it, but I think there's a
lot of opportunity there and, toyour point, John, with the
(15:35):
whole idea of you know, like,how to use the product, we
literally just now to give somehistory on this to anybody who
has not been listening to thepodcast for a while, I've been
selling pool products for nineyears on Amazon and the first
product that I sold was a poolnet.
So that's the product I've beenselling ever since the
beginning.
(15:57):
Since we started the process ofreally trying to procure UGC, we
have discovered that a fairlysignificant portion of
individuals who buy our nets donot know which side is up and it
like.
I look at it and I think how isit not completely obvious which
(16:17):
side is up?
Right, but it's not.
It's clearly not.
And it's not like all of thesepeople are idiots, you know,
like it's just I don't know why,but they don't know which side
is up, and sometimes thatdoesn't matter, Like for
skimming the surface of the pooland stuff.
Sometimes that doesn't matterlike for skimming the surface of
the pool and stuff, it doesn'tmatter.
But for cleaning the bottom ofthe pool it actually matters
quite a bit, because if youorient the rake or the net
improperly, you can't really getthe product.
(16:41):
You know the debris off thebottom as well, and I am nearly
convinced that a lot of theone-star reviews that we have
received from people who said Ican't get debris from the bottom
of the pool, I assumed that itwas kind of a technique issue,
because there is kind of a goodtechnique to use.
I don't think it's necessarilytechnique.
I think they're using it upsidedown and I just found out and
(17:03):
so I'm just saying like now Ihave the opportunity, I can put
a QR code on my package.
This is hey, you know, want touse this product correctly and
I'm like this is the thing, sodon't neglect that opportunity.
Speaker 3 (17:16):
Mike, can you create from these pixeled audiences?
Can you create lookalikeaudiences like in meta ads,
based on the pixeled audience?
Do you know?
Speaker 1 (17:36):
I believe that you can.
I believe that you can createlookalike audiences based on
your pixel audiences and you cando different percentages 1%, 2%
.
I think like 5%.
Speaker 3 (17:47):
And then, mike, I know you use PixelMe.
Can you compare Switchy toPixelMe?
Speaker 2 (17:53):
So the primary difference between those two
things is.
I think the thing to recognizeis that Switchy, its only
purpose is tracking and pixeling.
It has some pretty powerfuloptions.
There's other things that youcan do with it.
You know, like I said, it hasthe deep linking and there's
other things that you can dowith it, but primarily it is a
(18:15):
redirection tool that tracks thenumber of clicks or scans and
pixels people.
That's what it does, and itdoes it really well.
Pixel me is a different animalin that it does that like, it
has that service, and you coulduse pixel me just for that.
You wouldn't have to use it foranything else, you could use it
for just that.
But pixel me offers offers morethan that, because it's designed
(18:38):
to be a tool that allows anAmazon seller to optimize their
advertising on Google, and theway that it's doing that is that
there is actually, from what Ican gather, essentially a two
way transfer of data betweenGoogle and Amazon.
So it's the only service thatI'm aware of out there where,
(18:58):
essentially, they're learningfrom Amazon what traffic is
actually converting and they'retelling Google what traffic
Google sent that was converting,so that Google then becomes
more effective at sending theright traffic to your ad and
that you're actually getting theright people, and so it does a
very good job of connecting thesale to the actual keyword, but
(19:22):
it's also allowing Google as anentity to optimize your ad even
beyond that, and so that wouldbe.
The distinction between the twois that Switchy doesn't have
that capability.
It doesn't tie into Google ads,it doesn't do any of that, it's
just a redirection service thathappens to have some really
cool features behind it somereally cool features behind it.
Speaker 1 (19:44):
So it sounds like for the brand builders that are
listening out there that ifthey're running a lot of Google
ads and they're using that as anexternal traffic source on
Amazon, that something likePixelMe is probably worth the
investment in order to optimizethat process.
Speaker 2 (19:59):
I would say it likely is.
Yeah.
If nothing else, I think itgives you a better way to
determine for sure whetherGoogle ads is even a good option
for you, because there are someproducts for which and Pixel Me
says this you know right upfront they're like there are
some products for which this isnot a good idea.
You are likely not going to seegood results.
(20:20):
But the one thing about PixelMe is that because it's so good
at tracking the data andactually connecting the order to
the keyword that was searched,is that you know pretty much
beyond a shadow of a doubt thatyou're optimizing this ad as
much as you possibly could.
And if you still, within a fewmonths, can't get to fairly
(20:42):
close to profitability and maybeeven better, then probably your
product isn't necessarily agood fit, or at least rank.
You know like if you can do itand the cost is reasonable and
you are seeing some rankingimprovements, then maybe it's
still worth it.
But at least you can track thatand you can find out.
I would highly recommendtesting it.
It may not be a good idea,google ads might not be a good
(21:06):
option for your product, but Ithink Pixel Me is probably the
best way to test it to know.
Speaker 3 (21:08):
Yeah, I reached out to Pixel Me about a product or a
brand that I consult with andthey told me that they didn't
even want my money.
They said, nope, doesn't workin that category.
We know that it's not great.
And I think they were talkingabout Google ads in general, not
just pixel me.
Actually, I should probably diginto the answer to that and
find out, cause I I didn't.
It was just an email he askedme before we even got on a call,
(21:29):
what, what category I soldproducts in, and we didn't even
end up having the call.
So I wonder if it was a Googleads thing or if it was a pixel
me thing in that grocerycategory.
Speaker 2 (21:40):
I anticipate it's probably a Google ads thing,
because realistically, if Googleads would work for your product
, then Pixelme should workbetter for your product, because
the problem with if you werejust running a direct Google ad
is that you don't have the cross, you don't have the
bi-directional data transfer foroptimization, and so if Google
(22:02):
ads would work at all for yourproduct, it would definitely
work.
With PixelMe, it would onlywork better.
So I imagine he just meansGoogle ads are not a good option
for your category.
Speaker 1 (22:11):
Yeah, and just to bring a full backs, full circle
on Switchy.
So for brands that are like, hey, maybe either my product's not
a good fit for Google ads or Idon't have the budget yet to
where I'm looking at, you know,using Google ads as a as an
external traffic source forAmazon, keeping in mind that
pixeling that audience becauseyou have quality, you know
(22:37):
customers are qualified in oneway or the other Typically, what
you're going to see with thoseretargeted audiences that you've
pixeled is a return on ad spendthat is dramatically better
than if you just, you know, kindof trying to get that for sale.
So, you know, I think, forbrands that are listening out
there, what I would want them totake away from this
conversation is if you'rethinking like, well, you know, I
(22:58):
don't want to, I'm not sure ifwe can afford to spend another
couple thousand dollars onFacebook ads and then another
couple thousand dollars onGoogle ads or whatever it
happens to be.
I think the magic in this is ifyou're already driving traffic
with an insert or with socialmedia influencers or whatever it
happens to be, and then youjust take this extra step in
order to pixel them, with apretty low budget you can have a
(23:20):
pretty significant impact onyour revenue, whether you're
driving external traffic toAmazon just by implementing
something, by pixeling them witha tool like Switchy and having
a pretty low budget campaign onMeta or Google to retarget those
customers retarget thosecustomers.
Speaker 2 (23:45):
Well, I would also say that I think it's important
to pay attention to thepotential flywheel effect that
that has, because if you pixelthat audience and you can
advertise to them in a morecost-effective way than if you
weren't using a pixeled audience.
If that's true and I believe itto be true then what that means
is you could send a lot moretraffic to Amazon at a fairly
(24:08):
reduced cost to what you mightspend via other external methods
.
If you're trying to procurethat traffic on the front end as
a new to brand kind of a thing,you can send a lot of traffic
to Amazon at low cost and thatmeans, if you're getting those
purchases, you're improving yourBSR, potentially improving
conversion rate, depending onhow you're doing it.
(24:30):
So there's a lot of things thatthat traffic could do for you.
It may cause an increase inyour ranking as well.
So everybody's talking aboutexternal traffic as a ranking
factor.
If this is a way that you couldutilize external traffic in a
more cost effective way, thenwhy would you not be testing it?
And, like you said, you'realready sending people to these
(24:53):
links and these QR codes andstuff.
Why would you not pixel them sothat you can market to them
some more.
Speaker 1 (24:58):
Yeah, absolutely All right.
Well, anything else that youthink is important for our
listeners to know, as we kind oftalk about pixeling and using
some different tools likePixelMe and Switchy- I think the
only thing that I would say.
Speaker 2 (25:14):
I think we've made the point that it's fairly
obvious.
You should at least try this.
I think the only thing that Iwould say and this isn't any big
strategic move but if you aregoing to look into Switchy, I
would definitely check AppSumoto see if they've still got the
lifetime deal, because Switchyis a monthly service.
I think it's probably stillworth it even as a monthly
(25:34):
service, but it's a way betterdeal if you can get it through
AppSumo and get the lifetime.
Speaker 3 (25:42):
They say that it takes seven times of someone
seeing your product, especiallya higher end.
I sell in the higher end of theprice point in pretty much
every category.
So I mean this is a way to getthree or four of those
impressions right out of thegate just from one influencer
shout out or one Google ad thatyou ran.
(26:02):
So I mean it really is a nobrainer If you're most, if
you're not sending externaltraffic, first of all send
external traffic to Amazon andsecond of all, when you are, you
might as well pixel it so thatyou can remarket to them.
Speaker 2 (26:14):
So yeah, and maybe the other thing that I might
mention is just going back tothat point that I made earlier.
If you're trying to pixelpeople, yes, absolutely
institute this in the scenariosthat you're already you know,
like your insert and things likethat that are already happening
.
But also take a step back andtry to gauge what are some ways
(26:36):
that I can get a higher scanrate on a QR code.
What are some things that Icould offer, whether it be, you
know, troubleshooting, whetherit be how to use the product,
whatever it is, what are theways that you could get the
highest scan rate you canpossibly imagine from
individuals that you know areyour target market, and use that
as your retargeting opportunityand your pixeling opportunity,
(27:00):
because the more scans, the morepeople you get on the you get
pixeled on your list and themore people you can remarket to.
So I would I would really bepaying attention to that idea.
How do I get more scans?
Speaker 1 (27:11):
Yeah, I think that's a great point.
All right, so, as we wrap up,what is maybe, you know, kind of
one action item that you wouldgive to listeners as they think
about, you know?
Speaker 3 (27:29):
pixeling their audience and using this, this
strategy, I think the first stepis take your Amazon blinders
off and start building anaudience, and I it still amazes
me how many Amazon sellers don't.
That's step one, but this is agreat way to be able to start
building an audience.
And I know it's not an email ora phone number, but pixeling is
super valuable.
So when you start sendingexternal traffic, if you're not
already this is a really, reallygood way to be able to get them
(27:49):
.
Create a mechanism to where youcan retarget them and also use
it as a way to get emailaddresses, whether it be on meta
or IG.
Owning that customerinformation is super, super
important and this is a reallygood way to do it.
Speaker 1 (28:04):
I don't think I would add anything to that.
I think that's perfect.
No-transcript.
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