On this episode of the Brand to Fan Show, host Lauren Teague welcomes Grayson Hogard, co-founder of Grove Cookie Company, to discuss how he and his wife Marie have built their business by understanding the impact of word-of-mouth, relationships, building trust and advocacy for their customers and partners. They talk about the benefits of being part of B2B gifting platforms large enterprises use and the importance of customer service to their business. The episode also covers insights on building new relationships and cultivating affinity and loyalty to build more fans for businesses.
In this Episode (Time Stamps):
[00:02:25] Launching a cookie business from home
[00:06:05] Dabbling with online orders, expanded to B2B
[00:08:47] From holiday orders to business opportunity
[00:12:35] Marketing cookies depends on B2B and B2C
[00:16:19] Cookies enhance relationships with clear messaging
[00:19:52] B2B gifting platforms boost business
[00:22:38] Implementing cookies systems with a good team
[00:26:41] B2B gifting platform partnerships led growth
[00:30:25] Cookie outreach to promote product differentiation
[00:33:59] “Zest” powered gifting tool led to a cookie craze
[00:38:00] Customer service is key for sales growth
[00:42:32] "Entrepreneurship is like running a marathon"
[00:43:43] TL; DL recap of Grove Cookie Co. from novice to successful niche business
Want to know more about Lauren? Here are 3 ways to support the show:
Hire Lauren to speak for your company or event. Go to http://www.LaurenTeague.com to learn how.
Want to see behind-the-scenes of Brand to Fan? Watch Brand to Fan Show on YouTube.
Discover, buy, and re-sell Second-Fan Fashion on www.FanWagn.com. Sign up today!
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!