In this episode, I talk about differentiation, why and how I differentiate myself from others providing similar skills, and how you can copy my approach to develop a unique angle.
I stand out because I have developed expertise that is more unique by stepping outside the confines of my discipline. By combining a narrow expertise in intellectual property law, with marketing and branding. I’ve set myself apart from other IP lawyers, and branding experts, and offer a unique perspective on branding as a result.
I share insights into why formal training is worthwhile, because we need both experience and formal qualifications. The episode includes information on how to learn new skills, drawing from Elon Musk's approach to learning about rocket science and disciplines he has no formal training in.
I discuss brand management, what it is, why it is necessary, and my goal to help SMEs to better understand what to focus on when building their brand so they can grow into an enduring brand.
In brief the episode covers:
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