All Episodes

May 21, 2021 22 min

In this episode, I talk about differentiation, why and how I differentiate myself from others providing similar skills, and how you can copy my approach to develop a unique angle.  

I stand out because I have developed expertise that is more unique by stepping outside the confines of my discipline.  By combining a narrow expertise in intellectual property law, with  marketing and branding. I’ve set myself apart from other IP lawyers, and branding experts, and offer a unique perspective on branding as a result.   

I share insights into why formal training is worthwhile, because we need both experience and formal qualifications. The episode includes information on how to learn new skills, drawing from Elon Musk's approach to learning about rocket science and disciplines he has no formal training in.

I discuss brand management, what it is, why it is necessary, and my goal to help SMEs to better understand what to focus on when building their brand so they can grow into an enduring brand. 

In brief the episode covers:

  • Why I believe experience alone is not enough. 
  • How Elon Musk learns complex subjects.
  • Why it’s a problem that there are so many unqualified people in marketing
  • What brand management actually means and why it matters in practice. 
  • How formal training helps fast track learning.
  • Why small businesses effectively act as if a brand is a logo and designs.
  • The problems small businesses face when it comes to building desired associations to their brand.
  • Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.

    Brand Tuned's Newsletter

    Mark as Played

    Advertise With Us

    Popular Podcasts

    Dr. Death: Miracle Man

    Dr. Death: Miracle Man

    Paolo is a smart and handsome surgeon, renowned for his ability to perform surgeries that transform his patients’ lives. When television producer Benita covers him for a story, he’ll transform her life too, but not in the ways she expects. As Benita crosses professional lines to be with him, she learns how far Paolo will go to protect his secrets. And halfway around the world, four doctors at a prestigious medical institute make shocking discoveries of their own that call everything into question. From Wondery comes Season Three of the hit podcast, Dr. Death. MIRACLE MAN tells the story of a globe-trotting surgeon who seduces the medical world, and sweeps one woman off her feet. Hosted by Laura Beil. Dr. Death Season 3: Miracle Man is available now to Wondery+ subscribers early and ad-free. New episodes come out weekly, every Tuesday, for free.

    The Daily

    The Daily

    This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

    Dateline NBC

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    For You

      Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.


      © 2021 iHeartMedia, Inc.