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August 18, 2022 10 mins
How does the promise of experiencing cultural diversity affect travelers' decisions? This special episode with Carroll Rheem, Founder/CEO of Iolite Group, is about "The Multicultural Multiplier," a landmark study conducted by her firm. Carroll hosts a free webinar on the importance of cultural diversity as a marketing opportunity on August 23rd at 11am EDT. We return to more "Live from ESTO" episodes tomorrow.
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