How to Build a Brand People Actually Care About - Chris Kneeland

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Today I’m sitting down with Chris Kneeland co-founder of Cult Collective and The Gathering.

Chris is the first guest to come on my podcast a second time! I’m super excited to have him back to get an update and hear what it takes to build a business people actually care about!

During our chat, Chris and I take a deep dive into cult brands.

Some things we cover include the 8 cult brand principles, how to espouse an aspirational lifestyle, and the benefits of achieving cult brand status, just to name a few.

I hope you enjoy this conversation as much as I did, and hopefully you’ll learn a few things to help you build your own brand.

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About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

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