Episode Transcript
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Joelly Goodson (00:10):
Hi I'm Joelly,
your Branding Badass. Welcome to
Branding Matters - a podcast Icreated and host to help you
create brand equity. My guesttoday is world renowned comedian
Kevin Bozeman. You mightrecognize his name because Kevin
was a semifinalist on NBC LastComic Standing. He's also
(00:31):
appeared on Comedy Central, NBC,CBS and Fox just to name a few.
During our really funconversation, we cover
everything from parenthood tocancel culture. Other topics we
discuss include how speakingyour truth makes you more
relatable. Why it's important tobe flexible, the value of
pushing boundaries, how to builda fan base, why you should take
(00:54):
your audience on a journey andthe value of stepping outside
your comfort zone.
Branding Matters is brought toyou by Genumark - one of North
America's most trusted merchmakers for over 40 years. Did
you know brandedn merch is oneof the best ways to create brand
awareness? It's true. Frompromotional products, custom
uniforms and clothing to sportsco-branding, web stores and
(01:17):
warehousing, Genumark is yournumber one partner for creating
brand awareness. And being ISOcertified you can rest assured
ethical sourcing andsustainability are front and
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emailBrandingMatters@Genumark.com.
That's Branding Matters at G E NU M A R K.COM.
(01:40):
And now on with our show, Kevin,welcome to Branding Matters!
Kevin Bozeman (01:45):
Thank you for
having me. How did you find me?
Joelly Goodson (01:48):
You know this
is so funny. I love this story.
So I don't know if you rememberbut I actually saw you in
Calgary. So I'm in Calgary rightnow. Where are you?
Kevin Bozeman (01:56):
I'm in Chicago.
Joelly Goodson (01:57):
You're in
Chicago. I love Chicago, by the
way, one of my favorite cities.
So you were performing inCalgary and I went to go see you
and you were with I think therewas three other comedians, I
don't know if you rememberwasn't that long ago, a few
months ago, and you are great. Ijust I never heard of you
before. But we were soimpressed. So then afterwards, I
connected with you on Instagram.
And I don't know if you rememberand I sent you a message and I
(02:17):
said, Hey, we just saw you lastnight and you were awesome. And
you said Oh, thanks. And we kindof had a little back and forth.
And then that was kind of it.
And so fast forward. I have thispodcast and it's called branding
matters. And it's really to helpbusiness owners entrepreneurs
with creating brand equity,right? So whether it's personal
brand or corporate brand, we allhave a brand and it's how do you
leverage that. And so I tried tobring on people from all
(02:41):
different industries from allover the world to share their
stories and then incorporatebradney into that and what it
takes to have a brand and Ididn't have a comedian on so I
thought well, maybe Kevin willbe interested. So I was really
excited that you said yes. Sothank you for being here.
Kevin Bozeman (02:56):
Awesome. Thank
you. Thanks for having me. Yeah,
I love it. I remember the it wasthe big IG Wealth Tour. Yes.
Yeah, like of course I remember.
It was such a great time. Wedid, like 24 shows in 34 days.
So yeah, quite the season. Quitethe fall season.
Joelly Goodson (03:11):
Well, I like I
said I'd never heard of you
before. But now I'm a big fan.
And so thank you for coming onhere. This is so fun. As I said,
I didn't know anything about youbefore. But then once you said
yes, I did all my research andlearned a lot about you. One
thing that I thought wasinteresting was that you used to
be a dancer. Can you share aboutthat experience?
Kevin Bozeman (03:30):
I'm about to one
up your research and this story
is great. Okay, so I am actuallynot a dancer.
Joelly Goodson (03:40):
Okay.
Kevin Bozeman (03:42):
So this is what
happened. Chadwick Boseman. From
the Black Panther movies whodied recently of cancer a couple
of years ago. Great actor plaidJames Brown.
Joelly Goodson (03:54):
Yeah, yeah. No,
I know. Yeah. Right.
Kevin Bozeman (03:56):
He has a brother.
Joelly Goodson (03:58):
Oh, god. You're
not his brother?
Kevin Bozeman (04:00):
His name is Kevin
Boseman, as well. And he is an
actor and a dancer. And so whitepeople combined us
Joelly Goodson (04:13):
Hilarious! BUt
I looked you up in Wikepedia?
Kevin Bozeman (04:16):
Yeah, Wikipedia.
That's what I'm telling you.
They combined all of ouraccolades and amorphous into one
person. That's terrible. Youknow, sometimes it's It benefits
it benefits. I probably benefitsboth of us, because they
probably go to him and say, Ididn't know you did comedy. That
is crazy. It's like, oh my god.
I didn't you know, I didn't knowyou danced.
Joelly Goodson (04:40):
Well, I was
shocked and so did you play
football or that's not youeither.
Kevin Bozeman (04:44):
That is also not
me. I did play basketball.
Joelly Goodson (04:47):
Okay, that is a
crazy story
Unknown (04:51):
Right? Even though I
the spelling of my name. I mean,
mine is what is Z and his waswith an S.
Joelly Goodson (04:57):
That's amazing.
So do you get people, do theycome up to you and say, Oh, my
condolences about your brother
Unknown (05:02):
at the time I got so
many messages. At first I was
just like, what? I go, this isso weird to get this many
messages. But then someone cameup to me and said, Show me the
Wikipedia page and show thatthey combined us both. Pretty
funny. We him and I have had aconversation about have you. Oh
my God, is he laughing off?
Joelly Goodson (05:23):
I have never
heard a story like that. That's
crazy. You're listening, yougotta do. I can't
Unknown (05:28):
dance. You cannot I
just not, oh, I just shouldn't
get paid for it.
Joelly Goodson (05:34):
Well, I thought
that was so interesting. When I
read that. I'm like, I have toask him about that. Okay, so my
next question to you then. And Ihope this is for you all for a
whole week. So I also researchthat you were a finalist on Last
Comic Standing in 2015. Was thatyou?
Kevin Bozeman (05:49):
Yeah. Okay. That
was me.
Joelly Goodson (05:54):
Kudos to you.
So can you share about thatexperience? And how did that
change your career,
Unknown (05:58):
it was great. It was a
great experience, it was
probably the last time I've doneto competition. Actually, in
probably the last time I'll do acompetition. But I have a sell
comics like says you're kind oflike your own business. You
always need to go out and seewhere you're at. Because you
don't, it's so hard to figureget a gauge of your talent. So
(06:23):
you enter these competitions, ofcourse you want to win, but you
just want to see, kinda youbelong. So anytime I did a
competition was just to see if Ibelong in a group. So they
reached out to me, I auditionedin Chicago, and then I went to
New York to audition again. AndWanda Sykes was running it and
(06:44):
her team. So I got to perform infront of Wanda Sykes. And then
they told me I made it to likethe top 100. Because I made the
two signifies I'm at the top100. And then for some reason
the show was not there wasworried that they were going to
even run the show. And then theydecided to air it. So they flew
(07:06):
me out to Los Angeles. And thenI made it through the next round
and then around to get to thefinals. It's the round and I
came up short that but it was agreat experience. For one it was
on their own dime, like anytimesomething is on somebody else's
dime. I'm generally gonnaDounreay try to pay for my
flight paid for my hotel, giveme food and money to survive.
(07:31):
What are the days I'm out there?
Yeah, it's a great time. It's agreat time. So yeah, you know,
it's it's good exposure, justall the little things that I've
done, has kind of morphed intoone ball. Like, I don't know, if
I have one specific thing that'sgreater than the other. But
like, just being on on nationalTV is always good. It's always,
Joelly Goodson (07:51):
definitely. And
I'm going to create an awareness
for your brand. I mean, forpeople who didn't know you
before, all of a sudden theyknew you. So how did your career
change after that?
Unknown (07:59):
Yeah, my career's just
monumentally just taken steps.
You know, people like to havecredits, people like to be able
to say, you've done something,but it changed it changing the
aspect of like, club just likebeing able to charge more money.
Really, okay, moms. Because Iwork, it's just been able to
say, you know, it's almost like,when you go to college, and you
(08:21):
get your master's degree, you'restill doing the same work. But
because you have a master'sdegree, you can you can charge
more. Are you worth more? Yeah,you have TV, when you build TV
credits, it's also somethingthat you can go, Alright, I have
credits, I need more money.
Joelly Goodson (08:35):
Yeah. And what
you said to as far as asking for
money, it comes into the wholevalue thing. I mean, you're
creating this brand, becausereally, I mean, you're a
comedian, but you're alsocreating a brand, you're in a
very, it's a very saturatedindustry. There's tons of
Canadians out there. So whatmakes you stand out right, and
what's gonna, what's gonnamotivate and inspire people to
(08:56):
actually come and see and paywhat you need to pay? Before we
continue? I want to back up sothen if you weren't a dancer,
how did you get into comedy?
Unknown (09:03):
Yeah, you know, I, most
people, it's almost everyone
that's a that's a comic willprobably tell you comedy kind of
find you like it's just in you,right? So, basically, as a
comic, I get all the informationthat you get, I just process it
differently. So anything thatI'm talking about on stage, it's
(09:25):
not like people are like, Whatis he talking about? I just have
the way I process it comes out,like in a funny rhythm, a funny
take. So I've always had anability to make to make people
laugh. It was just a matter oflike, I didn't think I wanted to
do it. I just want to see if Icould do it. Okay, and once you
start going up, and you do ityou want to you know you'll just
(09:49):
say I did you I want to you wantto get good at it. Yeah,
definitely. I've been good at itand you start getting paychecks
you like why am I doing anythingelse? Like oh, I love that. So
This is the gig. So yeah, sowhat I originally did it, I
thought that I could do it. Andthen I did it and I want to get
good at it. And then once I got,you know, good and I was like
(10:11):
yeah, this is doing nothingelse.
Joelly Goodson (10:14):
Were you a
class? Were you a class clown in
school? Like were you teachersalways telling you
Unknown (10:19):
I have my moments? I
have my moments, but I wouldn't
I wouldn't call myself a classclown. I just I was able to pick
and choose my moments of whenthe when the steal the
spotlight, but I wasn't alwaysrunning around doing goofy shit.
I was just, you know, I'd beable to pick my moment and
(10:39):
things would happen. And I wouldbe able to get laughs But I was
not the class clown because wehad class clowns. And I was
like, Nah, I don't want that. Idon't want that life. Class
Clown. Yeah, I would just, youknow, be able to say funny
things. And yeah, things and inthe moment, I'm actually a
pretty much an introvert. I'm avery I'm an extroverted
(11:00):
introvert.
Joelly Goodson (11:01):
I am two.
That's called an ambivert. Itseems a lot of comedians are
like that, like a lot ofcomedians, when they're on
stage. They're out there. Andthey're, you know, but then when
they're by themselves, I mean,I've seen Jerry Seinfeld talk
about, you know, what seems tobe a common theme. Why do you
think that is?
Unknown (11:15):
Well, because the
intensity of the show is
probably one of the things likehaving so many people listening
to hanging on to every word thatyou're able to get things out.
Right. So then, when you're noton stage, it's downtime, because
people will have weirdconversations with you. i One of
(11:35):
the things that always kills meis like when people ask me what
I do, and I tell them, I'm astand up comic. And then they'll
follow up with like, oh, like,can you tell joke? They'll do
that. Yeah. Also asked like, solike, what do you do for a
living? I mean, we think I'mjust sharing a hobby with you.
Like, oh, what do you do you allyou do I collect baseball cards?
No, like, I'm telling you what Ido for a living. But if they
(11:58):
haven't heard of you, becausethey think that you can't be any
good, right? When there's somany comics, and there's so many
ways to make money. He's like,you know, there's more comics
than just Jerry Seinfeld, KevinHart, Dave Chappelle and Chris
Rock there.
Joelly Goodson (12:13):
Yeah. Well, and
you know, and that's, again, why
I want to bring you on becauseit's like, like I said earlier,
I mean, it's show business, andit's still a business and you're
still a brand. And you still,you know, when you're competing
with everybody else, even whenwe saw you up on stage, you
totally stood out. And one ofthe things with business and
with branding is connecting withyour audience. So when you're up
(12:36):
on stage, you connect with youraudience so well, and you do it
through the whole concept offatherhood. And you talk a lot
about your kids. So can youshare how how so you have three
sons if again, if Wikipedia iscorrect. So you're like, No, I
have one daughter. I have a cat.
So you have three sons. So howdid becoming a dad bring that
(12:58):
into your routine? And how didthat help change it and help you
connect with your audience? Itwas
Unknown (13:04):
it was actually the
best thing for my comedy. I just
feel like when you're on stage,you just speak a certain truth.
It's just easier to be the morehonest I am on stage, the more
relatable I am because I'mspeaking a truth and my truth
isn't my only truth. It's otherpeople's truth. So well. So I
might be saying things that maybe inappropriate, but people
(13:26):
have thought it Yeah, I'm justgiving voice to it doesn't mean
that I'm necessarily like that,but I speak it. So speaking
about parenthood and fatherhoodis super relatable, so it's easy
to do that sort of comedybecause it's relatable, and it's
a truth and those are the thingsthat I think are really
sustainable for me as a standupYeah, and how old
Kevin Bozeman (13:48):
11,18 and four
Joelly Goodson (13:48):
are your kids
wow that's
quite a stretch between thethree so you although you have a
lot of time a lot of materialstill.
Kevin Bozeman (13:56):
My pullout game
is trash
Joelly Goodson (13:58):
what's what
does that mean? By pull out
game?
Kevin Bozeman (14:00):
Yeah, that means
I didn't pull out
Joelly Goodson (14:04):
Oh, my God,
that went right over my head.
Kevin Bozeman (14:07):
Alright, badass
clearly that went right over
Yeah.
Joelly Goodson (14:11):
Oh my god that
went right over my head.
Kevin Bozeman (14:12):
Shaking up the
podcast a little bit.
Joelly Goodson (14:14):
I love shaking
things up. So staying on that
theme because you travel arounda lot right? You go to places
all over I'm assuming NorthAmerica
Kevin Bozeman (14:23):
I was in Winnipeg
for New Years.
Joelly Goodson (14:25):
Poor you! How
was that?
Unknown (14:30):
You know what's crazy?
Winnipeg has one of the bestcomedy clubs in North America.
Joelly Goodson (14:35):
Oh, you're
kidding. Oh, wow.
Kevin Bozeman (14:38):
It's probably the
top two or three clubs in Canada
for sure.
Joelly Goodson (14:41):
What's it
called? You can give them a
shout out
Kevin Bozeman (14:42):
It's called
Rumors. Rumors comedy club in
Winnipeg.
Joelly Goodson (14:46):
Okay. And you
were there at New Year's Eve.
Unknown (14:48):
I was there New Year's
Eve. And then I was there. New
Year's Eve we had two shows. Gotdown at midnight. may have had a
couple of cocktails to 2amboarded a flight at seven Been
30 AM. Luda Toronto had a threehour layover that flew to
Charlotte. Gotta rent a cardrove from Charlotte to
(15:09):
Asheville to have a show onJanuary 1.
Joelly Goodson (15:12):
That's crazy.
So you do a lot of traveling.
But now you're back in Chicago.
So let me ask you a questionthen when you're traveling, and
you're going to all thesedifferent venues and all these
different places, because eachaudience is so different, right?
And very unique. So do youchange your routine based on the
audience and have no, it's a twopart question. And have you ever
(15:33):
changed it mid routine? Becauseyou're not getting the feedback
that you needed?
Kevin Bozeman (15:41):
Yeah, for sure.
My set is like kind of my set, Imake certain tweaks, but the
bulk of my materials, still thebulk of my material. So like,
you know, if I'm in southernUnited States, of course, is
different than Calgary, becausesome things that I do jokes
about are just dates related. SoI wouldn't even do them in
Calgary, of course, but setswhere I'm not married to my act
(16:03):
in that sense. So I'm notmarried to the exact order of my
set. So if the audience is weirdor something I need to do
different things like thoseWinnipeg people, those times
I'll change it up
Joelly Goodson (16:20):
I've actually
never been so I'm just joking.
It's just because it's so coldin the winter.
Kevin Bozeman (16:23):
It's colder in
Winnipeg, then Calgary?
Joelly Goodson (16:26):
yeah. It's,
it's I mean, what was the
temperature when you were there?
Minus I'm sure.
Kevin Bozeman (16:29):
It was like,
somewhere between freezing and
death
Joelly Goodson (16:34):
Yeah,exactly.
Probably closer to death. Soyeah, it is colder. Sorry. I
didn't mean to interrupt you.
Kevin Bozeman (16:38):
You're fine. But
I'd like throwing curveballs, I
like going a little bit have alittle bit of unscripted in my
act just to allow breathingroom. Right? Try to keep in some
flexibility of changing thingsup and adding or subtracting
some jokes.
Joelly Goodson (16:53):
Well, all that
dancing must help with your
flexibility.
Unknown (16:55):
Listen to you keep
reading my Wikipedia page. And I
show you I'm a yoga.
Joelly Goodson (17:01):
Any so do you
do research when you go like
when you're coming to Calgary?
If you've never been to placebefore? Do you try to do some
research to find certain thingsto help you connect with the
audience
Unknown (17:11):
some like to look and
see like when I get to town like
top 10 things to do while you'rein Calgary. And then I'll look
and see if there's anything thatstands out and I'll make fun of
it. Otherwise, I'll go intotown. And then I'll just kind of
walk around and stuff and justget the vibe Yeah, to the
hotspots or something like that.
And just try to get the vibe ofthe people and then put it out
there on stage. But I don't do alot of hard research.
Joelly Goodson (17:37):
Interesting.
Okay, so I want to talk to youabout something now change the
subject a little bit. I want toget your take on canceled
culture. Because I've had a lotof conversations with people
with canceled culturespecifically with comedians,
because I've read that canceledculture is ruining ruining
comedy. And comedians arefeeling that they have to pull
(17:57):
back the reins, and they can'treally be themselves. You talked
about authentic and everythingelse. So I just want to get your
take on that. Do you thinkcanceled culture is ruining
comedy?
Unknown (18:07):
Is it ruining comedy?
No, it's not ruining comedy.
It's just not what comics. Thisis not comics favorite thing,
but it's not ruining comedy. Mytake on Castle culture is
canceled culture exists becausemuch like everything when
something goes unchecked for avery long time. There's an
overcorrection, right? Yes. Sodo I believe in Kancil culture?
(18:30):
No, but I believe so many peoplehave done so many things, just
not great for our culture. Andnow that there's pushback,
there's an inevitableoverreaction to that. But I just
My goal is to make people laugh,and I want to do it on my terms.
But it's it doesn't do me anygood to go and say things that's
(18:51):
offensive to people. And they'renot going to laugh, like, either
you adapt, or you get devoured.
And so I just I choose to adapt,but I also take Kancil culture
and push the boundaries of itfor sure. Even if I don't say
any bad words, or anything atall that I still like for people
to be a little uncomfortablewith the stuff that they're
(19:14):
laughing at with me, if thatmakes sense.
Joelly Goodson (19:17):
Yeah, totally
makes sense. So how do you push
the envelope in the back of yourmind? Are you always thinking,
Oh, I can't upset anybody. So Ithere's a bunch of things I
can't say. But so how do youpush the envelope in that case?
Unknown (19:27):
Yeah, you I mean, you
take whatever it is you can't do
and you go right up into thatlimit.
Joelly Goodson (19:35):
Or, like,
Unknown (19:36):
just even like jokes I
do about my kid, like I have a
kid that's really tall, like sixfoot seven, and he doesn't play
basketball and then I haveanother kid to play soccer. And
then I do a joke about you know,I failed as a parent because of
that, because he doesn't playbasketball, right? Because they
play basketball, which is youknow, socially and culturally
(19:58):
like Hey, you can't say saythat, because you're just What
are you saying as far as aparent, but I, like I push
boundaries like that. And jokesabout going to marriage, as you
know, people don't belongtogether. But you don't say
anything because you want cake.
And just so it's always likelittle things where everyone
(20:18):
says, This is how you should bein a community or culture. I
kind of pushed back that way.
Joelly Goodson (20:28):
Right? What?
Okay, let me ask you this. Whatabout people? And now I'm really
gonna go way out there. Butpeople who say do it. You can't
even say father and motheranymore. Right? That's
offensive. Now you have to say,birther. Have you heard this?
Like, you can't?
Unknown (20:43):
That's but that's the
that's the thing that people
want to hang their hat on. Sothey can have gripes. Yeah. You
can absolutely say father andmother, just because someone
says, You're not happy forfather, mother.
Joelly Goodson (20:59):
But you're
offending a lot of people. When
you say that, though. There's alot of people out there going,
you can't say that. That'sincorrect. I think we're gonna
cancel Kevin because he calledhimself a father.
Unknown (21:08):
I don't I don't think
is that I don't think he's
gotten to that extreme. I thinkit only gets there. If you buy
into that. If you buy intoeverything that people will say,
then you will succumb to it. ButI don't subscribe to that. So
therefore I don't I don't thinklike it's ever been a problem me
like being a father and motherbrothers there. But there for
(21:30):
sure. There are super sensitivepeople that's always trying to
do that. But I don't think theycontrol or have any real say
about like, I don't think it'san alone along the lines of
like, the me to movement orissues about sexuality issue
about race? I don't think yeah,I don't only if people give that
(21:51):
life. Like if I, if I read, Iwant to hear birther I just
don't give it life. I just goWell, that's good for you. Yeah,
you can refer to it as a birththere. But to me, it's still
mother, father. And I don'tthink there's any problem with
that. But when people go, Oh,can you believe that's what's
giving it that energy. But Ithink that it's, it's so few and
(22:16):
far, that people I don't thinkthat my show is going to suffer
because they can be like he wasall right till he said the word
father. When I was like,
Joelly Goodson (22:26):
I know, I know.
It can be a generational thingtoo. So you have your niche
market, which is parents, andthat's who you connect with. And
you know, you a lot ofeverything that you say is all
based on reality, and beingauthentic, and being yourself
and everything else you justsaid. So when you do those other
shows, and they're probably fewand far between, but it's
totally different audience. It'sthe younger generation, or it's
(22:46):
way older, but it's probably wayyounger, I'm assuming then how
are you still being thatauthentic Kevin? And still, how
do you connect with them?
Because now you're not reallybeing and doing your authentic?
Kevin Bozeman (22:59):
No, I'm still
speaking of truth. I'm just
speaking a truth that I don'tnormally do in my act. But I'm
still speaking a truth. And I'mstill doing also my act. But I'm
also just manipulating I did ashow for the Mormon community.
It's like a big, it's called drybar comedy. It's pretty big in
the States. And they had allsorts of rules about even like
(23:22):
masturbation, not to talk aboutabout marriage and premarital
sex. So I would do the samejoke, but I would preempt it
with like, marriage is great.
And then go into my job wherenormally I wouldn't say that I
would just go in and bashmarriage is what I want to do.
But just little tweaks, likethat allows me to still get away
with the same jokes, as long asI'm pre emptive. And do little.
(23:46):
Oh, interesting. So by setups alittle bit, but yeah, it just,
it just depends on that. And ifI'm doing it for a younger
crowd, I might say like, listen,here's why your parents are
unhappy.
Joelly Goodson (23:59):
Yeah, so I see.
Unknown (24:01):
Just little things like
that. Still do the same, the
same joke. Yeah, I just, I justgot to do little tweaks to get
my message across.
Joelly Goodson (24:10):
Okay. Well, I
mean, and it's all about
building, you know, trust withyour audience to knowing that
when they've seen you, onceyou've made that connection, and
they know who you are. Now,they'll seek you out and want to
go find you. They trust thatyou're gonna you're gonna
deliver everything because ofthe past experience they've had
with you.
Unknown (24:27):
Yeah, that also is
like, you know, helps with the
building a fan base. When youbuild a fan base. Your fans kind
of know the things you talkabout. They know you know, your
rhythm and everything. So theyexpect a certain style from you,
which is great.
Joelly Goodson (24:43):
I love that you
said that because you know,
again, I'm gonna go back tobranding. This is called
branding matters. And that iswhat I've talked about with so
many business leaders is whatyou just said it's about
building that trust with youraudience and it takes time,
right? It's not overnight whenyou think of big brands and you
think of like Nike or Apple.
They didn't they weren't anovernight success. It took years
to build up that trust andresonating with their audience
(25:06):
so much. So that what you saidbefore about building that fan
base, right? I have two teenageboys who are the biggest fans of
Apple, they won't even touchanother brand. Right? That's a
huge fan base. So that's again,that's a lot of similarities. I
read this quote, I want to readto you, I want to get your
feedback on it says there's alot of similarities between
branding and comedy. The biggestbeing they're both about people
(25:28):
with branding, as with comedy,you're always trying to capture
people's attention, and thensustain their attention to
elicit an emotional response.
What do you think about that?
Unknown (25:40):
What's the last part it
did elicit an emotional
response?
Joelly Goodson (25:44):
Yeah. From your
audience.
Kevin Bozeman (25:45):
So yeah, so but
yeah, but there's different
ways. So earlier on, when I wasfunny, I was a different kind of
funny, I would get big laughsBut I was just kind of running
the audience in place. But now Itry to when I get loud, I like
to take them on a little bit ofa journey. So me speaking their
(26:06):
truth. I also say things thatmight make people rethink things
that they've always thoughtabout, like so I'm always that's
what I mean, like push theenvelope. I'm not just talking
about eating at Taco Bell, or,you know, going to the mall, or
don't you hate when clothes usedto fit and don't fit, like I'm
speaking real things about realdilemma and real conflict, and
(26:32):
how I deal with that realconflict. And hopefully, by the
time I get off stage, an hourlater, you know, something about
me, you kind of know who I am,as opposed to when you people to
just tell a joke joke. It'ssuper funny. And there's nothing
wrong with that. But you're alsojust kind of running the
audience in place. You mightthat person might go get a
(26:54):
standing ovation, but you don'tknow you know, where they're
from, and how many kids theygot, like, what's their personal
beliefs, any of it? Because allthey just do is just kind of
tell just, you know, jokes. Butyeah, so I tried to take people
on a journey. And I think if youmake people really, really
laugh, you build it, you build aconnection, just like if you're
if you're really good and bad.
Really good and bad. You tend tomake a good connection with
(27:20):
somebody out here too.
Joelly Goodson (27:26):
That's what
I've been told. But no, but I
want to go back to that. Becausewhat you just said, is all about
connection. You take people on ajourney? Well, a lot of times
when there's a brand out thereand are trying to connect a
business and like from thebusiness perspective, but the
founder stories, right? It'staking people on that journey.
Now more than ever, the consumerand the audience, they want to
(27:47):
get behind the curtain. Theywant to know who's behind what
and what are they really about,you know, we talk about
transparency and comedy. We talkabout transparency and branding
and business all the time. So Ithink that is how you're
connecting with them is not onlymaking them laugh, there's that
saying it's funny because it'strue. It's because we can we can
relate to what you're saying.
You can relate to the personwho's creating the content,
(28:09):
whether it's a comedian orsomeone on social or business
out there, and you can relate towhat they're saying. You
instantly connected and thenthat's how you become their
loyal fan.
Unknown (28:19):
Yeah. And then you end
up on the podcast in Calgary.
Joelly Goodson (28:22):
30. I love
that. Okay, so I'm curious to
know what stand up comics or doyou have any stand up comics
that you look up to?
Unknown (28:31):
I always say that
there's so many great comics. I
don't know. Like, I wouldn't sayit was the best I think, maybe
not stand up comedy wise, but Ithink the funniest person to me
ever is Eddie Murphy. I thinkhe's just if you take his whole
body of work, I think he's thefunniest person. But I start I
started watching Def Comedy Jamwhen I was in college on HBO.
(28:53):
But I've always been a fan ofpeople to just are really
polished and good at what theydo. So Jerry Seinfeld is way
different. And Chris Rock andDave Chappelle, but I, you know,
I still enjoy watching all ofthem. But I have really good
friends is good and stand upcomedy. Darrell Lennox, who
lives in Vancouver is great.
Chad Daniels is great. PatMcGann is great. Roy Wood Jr. is
(29:17):
great. And there are all kindsof my peers. Do you
Joelly Goodson (29:23):
have any women
on your list?
Unknown (29:24):
Yes, I do have. That's
great. That is me calling you
out? No, that's great. What doyou think? She's really good.
And she she's really goodbecause she speaks to enough
people where she can sell out anarena. If I was in arena, I
would ask the concession peopleto sit.
Joelly Goodson (29:46):
Oh, after this
podcast you're gonna work at
you're gonna be off the charts.
So
Unknown (29:49):
here we go. There we
go. Misha rice is fantastic.
She's all over. Kristin, to meis a Chicago comic. She's
fantastic. Yeah, I just thought
Joelly Goodson (30:01):
you mentioned
Wanda Sykes earlier. She's
funny. I like her.
Unknown (30:04):
Why does Sykes last
specials? So good? Yeah, she's
great. So good. So yeah, I mean,there's all sorts of fantastic
comics that go about the processdifferently than I do and
different than anybody else. Ijust, you know, you just you
find your voice. And once youfind your voice, I think that's
the key for anyone in theentertainment business, find
(30:26):
your voice. Because once youfind your voice, then you start
speaking your truth.
Joelly Goodson (30:32):
That is, I love
that you said that. Because
again, I hear that all the timewhen I talk to business owners,
and they say the first thing youneed to do is find your voice.
And then right and that's whatit's all about. So going back
full circle to the beginning,when I said, you know, you are a
brand, your personal brand, andyou're creating these
connections with people, but youyou're speaking your truth, and
(30:53):
your found your voice, and nowyou're sharing it. And that
completely goes over to abusiness, whether you're an
entrepreneur, solopreneur, oryou're a CEO of a big company,
it's still what makes youdifferent than all the other
comedians out there is yourvoice. There's no other Kevin
boat. Well, actually, Ishouldn't say that. Because
there was another Kevin postedup there as another Kevin
(31:13):
Bozeman. It's funny, but youknow, you're only you, you're
my style. Exactly.
So do you have any advice thatyou would give someone who
either isn't stand up comedy, orwho is looking to be a stand up
comic,
Unknown (31:24):
lots of advice. Let's
go. Here's the most basic
advice, get up on stage is thebest teacher, the stage teaches
you. And also record every set.
You want to listen to see whereyou're getting laughs and where
you're not getting laughs also,no matter no matter how much you
write means nothing. If youdon't get up on stage, there's
(31:46):
people just like, write all thetime. Who cares if you're not
performing it, and thenchallenge yourself, when you go
to the open mics and you startgoing up, try to identify who's
the funniest person in the roomand try to go after them. Oh,
really interesting. Yeah, it'sabout gauging and figuring out
where you're at. So if thefunniest person in the room goes
(32:08):
up, and then you can follow thatperson, then you start to feel
good about yourself. But ifyou're just following people who
aren't good, how do you reallyknow if you're any good, you
might just be better than thetrash is in front of you. But
find someone that's good. And goafter that person? Then you
start figuring out all right, Ithink this is true for all walks
(32:30):
of life. It's all about theenergy you put out. So sometimes
somebody goes out and they justgot this mad, crazy energy. And
you have to find a way tochannel your energy to follow
that to be able to keep takingthe audience somewhere.
Joelly Goodson (32:46):
What about the
hook? What about the idea,
though, of tough act to follow?
Like someone just went on andthe whole house was crazy. And
everybody was up standingovation and cheering and it was
the best is what about thatthought of like, how am I going
to match that?
Unknown (32:59):
That's real. It's real.
But you know what, you just goup you do, it's gonna happen,
you're gonna run into people,and they're just super funny and
super polished. And it's alearning experience. But that's
why you record yourself. I thinkI was just watching something
where Jay Z was talking aboutperforming with DMX way back in
the day before DMX rest inpeace. And he said, half there
(33:23):
have to go after DMX, made him abetter performer because DMX was
such a great performer that JayZ had to step his game up. So
the only way you will have tostep your game up is to go after
that tough act to follow.
Otherwise, you're going to justrun in place, because you're not
(33:44):
challenging yourself, which iswhere we talked about earlier,
like if you all you do is go upand do well. You're not doing
comedy, right, you're doingyourself a disservice. You
should be able to constantly putyourself out of your comfort
zone. Always whatever yourcomfort zone is go out of it.
And if it gets the bigger yourcomfort zone gets the bigger
(34:06):
strides you have to go out ofyour comfort zone to get that
final perfect stew
Joelly Goodson (34:11):
That's great
advice for your right for
everybody for I think a lot ofmost of us are scared to step
out of their comfort zone. Butof course the magic happens
right outside your course
Unknown (34:21):
that's that's why stand
up comedy is such a treasured
art because with stand upcomedy, you know exactly where
you stand. So if you will. Yeah,exactly. So if you and I are at
a bar, and a band is plan andwe're having the conversation
the music is playing, they canstop and we be like, Oh, they're
pretty good, right? Even thoughwe haven't a conversation in the
(34:43):
music plan. But with stand upcomedy. If you and I are having
a conversation with Stan what'sgoing on? Then that means that
comics not good? We tuned themout. So we stand up comedy you
know exactly where you stand. Isay a joke and then Either you
laugh, or you don't. So rightthere, we know. Well, it's
(35:05):
instant
Joelly Goodson (35:05):
feedback,
right? Yeah. Instant feedback,
which is can be scary sometimes,but you're right. It keeps you
you're on your toes the wholetime. Okay, so before we go, I
do have a question for you. Ifyou weren't a stand up comic,
what would you be doing?
Unknown (35:20):
Um, I That's a great
question. I would probably, I
mean, I guess my dream job wouldprobably be copper and sports
like a sports where like, justone of those like raid Sports
Radio people to just talk sports24/7 I love it.
Joelly Goodson (35:37):
So you like all
sports? You don't have one in
particular that you like betterthan the other?
Unknown (35:41):
You know, I probably
watched football the most but I
mean, but I love to play wasbasketball football the most. I
actually follow hockey a littlebit because I bet a lot of money
that the Blackhawks were goingto be awful this year. And guess
what? They're awful.
Joelly Goodson (35:59):
That's funny.
What's funny, when I was growingup. I did all sports. I did
basketball. I did soccer andvolleyball, diving, swimming,
skiing, you name it, but I don'tlike watching sports. Like I
like doing them. But I'm not abig fan of watching a live
event. Well, when I go to thelive event, I watched people and
I talked to people I don'tactually, I can be turning the
other way.
Kevin Bozeman (36:21):
I love going into
live games.
Joelly Goodson (36:24):
I mean, the
energy and the vibe is
definitely different when you golive games. It's fun. But yeah,
it's just funny. So I'm nothugely into watching but I did
all sport tennis. I was prettygood at basketball, actually. So
yeah, there you go. Well, Kevin,this has been it's gone by so
fast. I really enjoy talking toyou.
Kevin Bozeman (36:41):
Yeah, thanks for
having me. It's it's good times.
Joelly Goodson (36:43):
Before we go,
though, you mentioned you have a
podcast. So can you quickly tellwhat that's about?
Kevin Bozeman (36:46):
Yeah, it's got
the ball hog podcast, okay. And
I just because I just didn'thave a long time. I just had no
guest tell me about the podcast.
I just get on a rant. I talksports, a low pop culture, some
social stuff very little once ina while. Go politics trending.
But it's mostly a sports drivenpodcast. And then I give gamble
like how to gamble on differentgames and stuff for it. Because
(37:10):
it's the sports betting world isjust booming. Oh, I know. Yeah.
So I give sports tips on that.
And then I bring in very funnycomics as guests and we help we
give our pics and stuff. So Ihave a podcast every week, every
Friday, the ball hog podcast,you can stream it wherever you
pick up podcast. You can pickthat up and also my Instagram is
(37:34):
Kevin Bozeman one and it has youknow, I put videos up and then I
also have my tour dates andstuff are there but yeah,
Joelly Goodson (37:42):
so are you
anywhere else on social?
Unknown (37:44):
I have a fan page
Joelly Goodson (37:46):
You have an
Only Fans page?
Kevin Bozeman (37:47):
No, Lord. If I
did, I would just show my feet
Joelly Goodson (37:54):
well, you know,
a lot of money in showing your
feet. I think there's actuallywebsites that are just for
people to show their feet.
Unknown (38:03):
I believe that these
feet are our deal breakers.
Okay.
Joelly Goodson (38:08):
fanpage sorry.
Unknown (38:10):
like fanpage on
Facebook, just Kevin Bozeman,
Kevin Bozeman, comedy. Yeah,you'll find me okay.
Bozeman on a real KevinBozeman. Exactly.
Joelly Goodson (38:33):
All right.
Well, this has been so nice andgreat to connect with you
visually. I mean, we'reconnected on Instagram and
definitely want to see youagain. So whether you come to
Calgary or we make it toChicago, I'll look you up.
Kevin Bozeman (38:44):
I appreciate it.
Thanks for having me.
Joelly Goodson (38:46):
Okay. Thanks,
Kevin.
Kevin Bozeman (38:47):
Take care. Bye.
Joelly Goodson (38:54):
And there you
have it. Thank you so much for
tuning in. I hope you enjoyedthe conversation and maybe
learned a few things to help youwith your branding. This show is
a work in progress. So pleaseremember to rate and review on
whatever platform you listen topodcasts. And if you'd like help
creating brand awareness foryour business, please reach out
to me on any of the socialplatforms under you guessed it,
(39:17):
Branding Badass, I promise you Ireply to all my messages.
Branding Matters was produced,edited and hosted by Joelly
Goodson - also me. So thank youagain and until next time,
here's to all you badasses isout there.