December 2, 2022 โข 35 mins
On today's show we talk about what it means to get NAKED. That is, Emotionally naked! My guest is William Branum - a Navy SEAL veteran who shares how the challenges of military training helped him change his life by changing his mindset and how he has turned this mindset into a business.ย
William talks about why is it important to have a purpose when building a brand, and how exposing your fears is one of the best ways to conquer them. We also touch on the importance of branded merchandise in creating brand awareness to drive new exposure.
Today William is a sought-after speaker, business coach and Founder & CEO of Naked Warrior Recovery.
๐๐ฟ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ถ๐ ๐ฏ๐ฟ๐ผ๐๐ด๐ต๐ ๐๐ผ ๐๐ผ๐ ๐ฏ๐ ๐๐ฒ๐ป๐๐บ๐ฎ๐ฟ๐ธ - ๐ข๐ป๐ฒ ๐ผ๐ณ ๐ก๐ผ๐ฟ๐๐ต ๐๐บ๐ฒ๐ฟ๐ถ๐ฐ๐ฎโ๐ ๐บ๐ผ๐๐ ๐๐ฟ๐๐๐๐ฒ๐ฑ ๐บ๐ฒ๐ฟ๐ฐ๐ต ๐บ๐ฎ๐ธ๐ฒ๐ฟ๐ ๐ณ๐ผ๐ฟ ๐ผ๐๐ฒ๐ฟ ๐ฐ๐ฌ ๐๐ฒ๐ฎ๐ฟ๐.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified โ you can rest assured ethical sourcing and sustainability are front and centre. If youโre looking for helpย with your next project, email brandingmatters@genumark.com
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Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Joelly Goodson (00:10):
Hi, I'm Joelly your Branding Badass! Welcome to
Branding Matters, a podcast Icreated and host to help you
create brand equity. On today'sshow we talk about what it means
to get NAKED. Why it's importantto have a purpose when building
a brand. How exposing your fearsis one of the best ways to
conquer them. And what rolebranded merch plays in creating
(00:32):
brand awareness. My guest isWilliam Branum, a Navy SEAL
veteran who shares how thechallenges of military training
helped him change his life bychanging his mindset. Today,
William is a sought-afterspeaker, business coach and
Founder & CEO of Naked WariorRecovery. I'm really excited for
this conversation, and I hopeyou're gonna enjoy it as much as
(00:54):
I did.
Branding Matters is brought toyou by Genumark - one of North
America's most trusted brandedmerch makers for over 40 years.
Did you know branded merchandiseis one of the best ways to
create brand awareness? It'strue. Whether with your team or
your fans, there's no better wayto show your appreciation,
connect with your audience andbuild communities that by
combining thoughtful design,with great products that tell
(01:17):
your brand story, when youpartner with Genumark you get
more. More personalized service,more creativity, more innovative
solutions. And more importantly,you get it all from a talented
team of branding experts whohave the experience and know how
to make your job easier and morefun. From promotional products,
(01:39):
custom uniforms and clothing tosports co branding, web stores
and warehousing. Genumark makesit happen. And being ISO
certified, you can rest assured,knowing ethical sourcing and
sustainability are front andcenter. Genumark is big enough
to matter, but small enough tocare. So if you're looking for
the right partner to help youcreate brand awareness, email
(02:01):
BrandingMatters@Genumark.com.
That's Branding Matters at G E NU M A R K.com. And now on with
our show! William, welcome toBranding Matters.
William Branum (02:15):
Thanks so much for having me. I'm stoked to be
here.
Joelly Goodson (02:16):
It's great to be here. It's great to have you
here. I mean, first of all, Ijust want to say you're the
first Navy SEAL I've ever met inperson. You know, I did a little
bit of research about NavySEALs. And I discovered that
only 6% of seal applicantsactually meet the requirements
to go ahead. Did you know thatstatistic?
William Branum (02:32):
I did not know that.
Joelly Goodson (02:34):
Yeah, that's right from the military.com
website. So for people who don'tknow, what is a Navy SEAL, and
then tell me about the momentwhen you decided that this is
something that you just had todo.
William Branum (02:45):
The SEAL teams are very different from the
other special forces in the USmilitary, the acronym is seal,
it stands for sea, air and land.
And that's because that's howwe, that's where we work, we
work, you know, in the ocean, wework on the land, and we can
come from the sky, to any targetanywhere in the world. And so
that's that's how we operate. Imean, basically just says, you
(03:06):
know, where we come from and howwe do it. So we can do it all.
Where the army is much morefocused on land, they don't like
the water, many of those guyscan't swim. I mean, I would
argue that I'm not a very goodswimmer myself, but I, I can get
out there and do it. I really wedo. We do hard things that other
people don't want to do.
Sometimes we do some pretty sexythings that everybody wants to
(03:28):
do. But most a lot of times it'sit's hard things that no one
else wants to do. It is the mostelite, most highly trained
military organization in theworld. And I can say that with
confidence.
Joelly Goodson (03:37):
Well, only 6% of people make it through. So
that's impressive. Okay, so thentell me about the moment when
this was something you decidedthat you just had to do?
William Branum (03:46):
Well, I always knew growing up that I wanted to
be part of some sort of small,elite military organization.
Although I didn't really I don'teven think I knew the word elite
because I grew up inMississippi, and I wasn't that
smart. But I was heavilyinvolved in the boy scouts. I
was an Eagle Scout, and which iswhere I found out about the SEAL
teams. So I was going to thisnational jamboree I grew up very
(04:10):
poor. But I was so involved inthe boy scouts, the Boy Scout
organization that I was a partof paid for me to go to this
national jamboree. And they haveit once every four years. And so
we partnered up with anothertroop. And I met a kid in that
troop. And you know, this was wewere all high school kids. And
he said, you know, he's like hewas very deliberate about he's
gonna go to the Naval Academy.
He wants to fly an F 14 tomcatslike the movie Top Gun, and he
(04:32):
wants to be a Navy SEAL. And I'mlike, all that stuff sounds
really cool. I want to do all ofthat. What's a Navy SEAL? And he
explained to me the most elitemilitary organization in the
world, blah, blah, they jump outof airplanes, they shoot guns or
scuba dive, they do all thesethings. And I was like, that's
where I that's what I want to docame from. I was the summer
between my 11th and 12th gradeof high school. Wow. Okay, so
the Navy recruiter called melike a week after I got back
(04:54):
from that trip and was like,Hey, have you ever thought about
joining the Navy? And quitehonestly, almost every Every man
in my family has been in theNavy and I had zero intention of
being in the Navy because theyhave the ugliest uniforms. They
wear these weird little whiteDixie cup caps. They it's like
Joelly Goodson (05:10):
a lot of women find it attractive actually
they've you know,
William Branum (05:13):
and Yeah, but I'm or whatever. I'm a redneck
kid from Mississippi. So itwasn't it wasn't exciting for
me. But I was like, Well, I wantto be a Navy SEAL. And I want to
go to the Naval Academy and Iwant to fly it. He's like, okay,
come on down here and we cantalk about it. So we went down
there, he showed me this reallyterrible cheesy movie GCI or
whatever. And I was like, Yeah,where do I sign? So basically, I
joined the Navy before Igraduated high school. So I was
(05:36):
joined in what's called thedelayed Entry Program, the
summer between before my 12thgrade of high school, then I
went to high school. I graduatedand went off to boot camp right
after that.
Joelly Goodson (05:45):
Oh, so you were 18? Right away? Did you ever
see the movie American Sniper?
William Branum (05:49):
I have not.
Joelly Goodson (05:50):
Can I ask why?
William Branum (05:51):
I don't watch a lot of military movies. I've
seen some and I'm like, I can'twatch this anymore. It's why I'm
curious why there are a lot ofinaccuracies.
Joelly Goodson (06:00):
I was gonna ask you, actually. So I saw that
movie with Bradley Cooper. Andbecause it came out in 2014.
That's why you watched itbecause it was Bradley Cooper. I
don't really care what you'retalking about. But it's Bradley
Cooper. So yeah,But I was just curious, because
I mean, it's based on a truestory, right? About a guy, a
Navy Seal, who comes back andhow we gets sort of back into
(06:22):
civilization and does has allthese challenges. And by what I
sort of research with yourstory, it seems like a pretty
common theme, right? And I thinkwe're going to talk a lot about
why you're doing what you'redoing based on that. So that's
why I was curious to know if yousaw that movie. So I'm sure
while you were Navy Seal, nodough, you were in some pretty
horrific places and saw somepretty unimaginable things that
(06:43):
I don't think any civilian couldever see. And then you leave the
military in 2018. And youreturned to civilian life. And I
read a really interesting quotethat you wrote, and you said
that that transition intocivilian life was the hardest
military mission you've everbeen on, which I thought was
very interesting, coming from aNavy Seal and things that you
(07:06):
must have experienced. So canyou elaborate on that?
William Branum (07:10):
Yeah, it's funny. I've right before this
call, I was talking to a coachto do a TED talk on life
transitions. We all go throughthem. But usually we don't
prepare ourselves for those lifetransitions. And you know, when
I was in the SEAL teams, I'vespent my entire adult life in
the military. Being in themilitary, I knew my purpose. I
knew my mission. And I knew myteam, and I had a pretty badass
(07:32):
purpose. I had a badass missionand a badass team just like your
shirt says, badass. Exactly.
Well, you're a badass, that'swhy you're on my podcast. And I
was in such denial about gettingout of the military or retiring,
like the military's like, youcan only stay in for such for
this amount of time, based onyou know, your rank and things
like that. So my transition, youknow, I had, I had purpose, I
had a mission and I had a teamand a badass purpose, a badass
(07:56):
mission, and a badass team whileI was in the military, my entire
adult life. And I was in suchdenial about getting out of the
military, I was still returningemails, the day on products,
projects that I was working onthe day before I got out, I'm
returning emails, and I'm like,wait, I should probably turn my
Blackberry in because I'm notgoing to do this job after
tomorrow. So I turned myBlackberry in, and then we hit
(08:18):
retirement ceremony, and then Iwas done. And for me, it was
like, if you've ever seen themovie, The Avengers where Thanos
like snapped his fingers andhalf the world's population goes
away. That's in that movie. Idon't I don't think he was in
the Bradley Cooper Cooper movie.
That's, I don't know who whoplays in the Avengers. I didn't
see it. Sorry, Iron Man, IronMan and some other people like
(08:41):
that. Who ever played iron? Man?
I have no idea. Robert DowneyJr. Yeah, that guy? Yes. So
anyway, in that movie, you know,and then everyone was like, What
the hell happened? What's goingon? Like, what do I do now?
That's exactly the way I felt.
And it took me a long time tofigure out what my new purpose
was, my new mission was, and whowas going to be on my new team.
Because, you know, we can, wecan be as awesome or thinkers,
(09:03):
awesome as we want to be. But ifwe don't have a team around us,
you know, I think Jim Rohn said,Once upon a time, you know,
you're the sum of the fivepeople that are in your, that
you surround yourself with. AndI can't tell you how true that
is. So I would on a mission tofind people to surround myself
with and you know, some of thepeople that I would I call my
new SEAL team. They are the NavySeals of entrepreneurs. They're
(09:27):
former Navy SEALs, you know,people that I served with, so I
try to find the people that arereally good at the things I want
to do. And I try to surroundmyself with those people.
There's no map, there's no realclear path on what to do when
you get out of the military. Youknow, you can go find a job like
some nine to five or whatever,just to pay the bills. I'm not a
nine to five kind of guy. I'mmuch more but let's go figure
(09:50):
some stuff out. And so that'sreally been the mission I've
been on for the last four years.
Joelly Goodson (09:55):
When you say it was more challenging or the most
challenging military missionwhat made so challenging for
Unknown (10:01):
I had no direction. I had no, no purpose I had no, I
you?
had no idea what I was going todo
Joelly Goodson (10:03):
Did you have support?
William Branum (10:03):
marginal, I guess, only when I went out and
looked for it, you know, I'm,I'm a man. And I don't like to
ask for help. And that'sprobably the biggest downfall
I've had is asking for help,like showing weakness. I never
wanted to do that in the SEALteams. If I wasn't like, pulling
(10:24):
my weight, someone was gonnatell me, or if I didn't know how
to do something, I could asksomeone else, hey, can you help
me figure this out. But when Igot out, I didn't have that
support system, that team tohelp me figure out what my next
My next admission was going tobe. And so I I had a lot of
failures, in entrepreneurship inyou know, maybe just getting a
regular old job, I had a lot ofchallenges with that. Because
(10:45):
that's just not the way that I'mwired. And I didn't know what I
was doing. And the other thingthat I've had conversations with
other people about is, themilitary does a very, very good
job of preparing you to be inthe military, they bring you
into boot camp, you have monthsat a time where they're, they're
like they they take your oldidentity away, shave your head,
do all this other stuff. Andthey they make you a part of the
(11:07):
of the organism of the military.
So it's several months at a timewhere you're just complete
immersion, the transition fromthe military, the training that
they give you. They give you aone week, one week of training
that it's required for everyone,and they teach you how to write
a resume, and how to balance abudget.
Joelly Goodson (11:25):
You mean training to leave?
William Branum (11:26):
Yes,
Joelly Goodson (11:27):
strangely.
Okay. That's it?
William Branum (11:28):
Yeah.
That they don't, yeah, there'sno like no help to get a job or
figure out what your what you'regoing to do next that like, you
can go figure that out.
Joelly Goodson (11:37):
Wow. And so you suffered some pretty challenging
times during that time, right? Imean, you kind of hit rock
bottom, is it fair to say?
William Branum (11:45):
oh, yeah, for sure. 26 years of service, and
maybe some not so oftenrelationships that I've been a
part of, I got a lot of noise inmy head. And so it was very hard
for me to control the noise.
That noise was just consuming meall the time. And so I would,
the only way that I could reallylike check out was to like,
pretty much just drink myself tosleep at night, or drink. So you
pass out or however you
Joelly Goodson (12:06):
Self medicate, right?
William Branum (12:08):
Yeah,
Joelly Goodson (12:09):
Very common.
This is where you decided tostart your business naked
warrior recovery. Can you tellus a little bit about that? And
what inspired you to start that?
Unknown (12:19):
Yeah, so I had heard about this molecule called CBD.
I don't think I really noticedanything when I took it. But
what I noticed over time is mylife got better, but I couldn't
really measure it. I didn'treally notice it got better
until bad things startedhappening again. So I'd like to
say that, you know, water boilsat 212 degrees. And I was
probably living my life at 210degrees. So it didn't take much
(12:40):
for me to like some sort ofsurface command and like, Yeah,
and so I went from like, to 10,like taking that bottle of CBD
or from 210 to 205 to 200 to 195to 190, maybe 185 I got out of
that red zone of like, anxiety,stress, whatever it was what
however you want to frame it, myfuse got longer, I was able to
respond to triggers rather thanjust react to them. And then
(13:02):
also, with my time in themilitary got a lot of stuff
wrong with me.
Joelly Goodson (13:04):
Are you talking physically or are you just
talking emotional trauma?
William Branum (13:07):
yeah, there's physical injuries, physical
injuries. And, and so the painsthat my struggle with every day
were just not as bad. And thenwhen I when I stopped taking
that CBD, they started creepingback. And I'm like, I haven't
felt that for a long time. Youknow, my fuse started getting
shorter again. So I tried adifferent brand. I had similar
results. So now I'm veryinterested in the CBD industry.
(13:29):
And it was just barely legal atthat point in the United States.
So what year 2019 Okay, so itwas April of 2019 that I tried
CBD for the first time. And thenfast forward to I think, August,
September of 2019. I was at abusiness conference, the same
guy who gave me that firstbottle of CBD. He was speaking
(13:50):
at this thing, and he invited meto be like his VIP guests. So I
got to go to all the like, allthe VIP events and learn about
social media because I didn'tknow anything about social media
at the time. I shunned itbecause of my, my, my previous
job. And there was a they weredoing q&a And there was a girl
in the audience. She was puttingCBD into kinesiology tape for
(14:11):
pain relief. And so she waslike, but I can't market it
because social media shunts it.
So how do I market it and andthat was like CBD, all I cared
was like, she's a CBD girl. Ineed to go talk to her. And so I
tracked her down after theevent. And I was like, Hey,
you're the CBD girl, right? Shewas like, Yeah, I'm like, I want
to be in the industry. I'mthinking, This is my new
purpose, my new mission. She'sgoing to hire me. I'm going to
help her like with theircompany, and she's going to
(14:32):
train me up on CBD and all thisother stuff. And she was like,
I'm not hiring anybody rightnow. I'm moving this thing
forward. But she was like, so doyou want to do a to b b2b or
b2c? And I was like, I don'tknow what those letters mean, I
want to do the CBD. And she waslike, Well, why don't you just
start your own CBD company and Isaid, I don't know how to do
that. And she said, You are aNavy SEAL. You can figure it
out. So I asked her if I couldhave my man card back and put
(14:54):
that pocket not to give that upagain. And I started researching
the end of Three, I'm like, Howdo I start a CBD company Google.
And so as I was researchingthis, I found that the industry
was incredibly dirty. So mymission became like, let's
create the well well hold on.
What do you mean it was dirty.
So CBD became legal in theUnited States, December 20 of
(15:15):
2018. So this was the passing ofthe farm bill that made hemp
legal, hemp and marijuana reallyat the end of the day, they're
the same plant, it's just howthey're bred. So hemp has to be
classified as hemp, it has tohave point 3% or less THC. In
the plant marrow, anything abovethat is considered marijuana. So
hemp once upon a time, it was ait was a an industrial crop,
(15:39):
they are able to either use itlike to make clothes or paper or
things like that. Or you canextract the oil out of it and
use the medicinal qualities ofthat oil for consumption. And so
there were once that happenedthere, like this was like a mad
rush of everyone that had a goodidea to just like, extract some
oil from some plants and sell itas CBD. And so the FDA went out
(16:02):
and did a bunch of testing abunch of other organizations
went out and did justindependent testing of like
products that were in the marketit gas station at the smoke shop
at the whatever at the whatever.
And they found that more than70% of the products that were
out there either had higher thanthe point 3% THC in the product.
They had high levels of heavymetal, mercury, arsenic, lead
(16:25):
things like Oh, my God reallyhas asides, herbicides, all this
like just like, if you'reputting something in your body
to be a medicine, you don't wantto put in a bunch of poisons and
toxins in your body as well. Sothere was like, clearly, like,
there was stuff that was clearlymarijuana. Like they just
extracted it and called it CBD.
There is some CBD in that orthere was oils that were put out
there that had zero CBD in it.
(16:46):
And so people were just likethis get rich quick, that's just
like, make a bunch of money andwhatever. And so I started like
doing all this research andlike, holy crap, that's what. So
my, my mission was like, let'screate the highest quality
product on the market. And so asyou know, I got going down that
road, doing more research. Okay,there's everybody. Everybody has
a premium quality product. I'mlike, Okay, so what's our new
(17:07):
mission? So I looked at myself,I looked at where I came from,
what's my, what's my why, what'smy purpose again? And so I was
like, Okay, so there's thismetric out there that 22
veterans take their lives everysingle day, we've lost more
veterans to suicide than we havein 20 years of sustained combat
in two theatres of war. So maybeour mission is to eliminate
veteran suicides
Joelly Goodson (17:28):
22 suicides a day?
Unknown (17:30):
Yeah, it actually they have
Joelly Goodson (17:32):
Is tha all across the US?
William Branum (17:33):
Yeah.
Joelly Goodson (17:34):
Wow.
And, and so, there, I saw anarticle about a month ago that
said that they think thestatistic is probably closer to
42 a day, you know, currentworld events with pandemic and
people being shut in, and allthis other stuff. They believe
it's even higher than that. SoCBD was a modality. It's not a
cure, but it was a modality thathelped kind of turn down the
(17:55):
noise in my head to help medrink less to help me have more
positive self talk. Once I waslike, got to turn the noise
down, then I had to change theway that I was thinking.
So your company is Naked WarriorRecovery, but you're wearing
tons of swag, which is mywheelhouse, by the way, GET
NAKED, your hat, your T shirts.
So tell me about GET NAKED
Unknown (18:14):
It's a two part thing.
So I kind of described it alittle bit like ticking that
armor ticking that ego off thatwe hide behind so we can find
the healing that we need, webecome vulnerable. But it's also
changed your mindset change theway that you think about things.
And so naked is an acronym also,because you know, we love
acronyms in the military. And sothe acronym the acronym stands
for the end is for never quit.
(18:38):
The A is accept failure. The keyis to kill mediocrity, the E is
exposure fears, and the D is dothe work.
Joelly Goodson (18:42):
So can you elaborate a bit on each one?
William Branum (18:44):
So the N is never quit. And I don't mean
never quit smoking, or drinkingor porn or whatever bad advice
that you potentially have. Imean, never quit on yourself,
never quit on if you started aproject, the program is
something that you is going tobe hard, then you take that
thing all the way to the end.
And the way I say to do that isyou're going to have days that
you are going to feeloverwhelmed. Like I don't think
I can do this. What I tell youto do is I tell you to create
(19:06):
small victories. So a smallvictory could just be like
return one email, turn on yourcomputer, make one phone call,
do three things, three supersmall things, create those small
victories. And when you do that,you create momentum to actually
start doing the work. But youhave to really compartmentalize
what you're doing. And not lookat the big thing. You can only
(19:27):
do like one step at a time,you'll run a marathon one step
at a time. You don't run 26miles at one time. You do it one
step at a time and or one mileat a time. One more water break
at a time. And so in SEALtraining, we have this thing
called Hell Week. It's five anda half days. You don't sleep the
entire time. Actually they letus sleep for about two and a
half hours and that was theworst punishment that could have
done to us. But it was one thingis constant during Hell Week.
(19:50):
You're cold, you're wet, you'remiserable. They carry this bone
on you on your head. You runabout six marathons during Hell
Week. Like you run everywhereyou Freeze your butt off in the
ocean, the one thing that isconstant no matter what is they
feed you four times a day. So itdoesn't matter how much it
sucks, all you got to do is makeit to that next meal. And that's
a small victory. So you do thesame thing in your life, you
(20:11):
just break this thing up thatyou have that's overwhelming,
you chop it up into bite sizedpieces, and you just accomplish
one a day. If you can accomplish10 A day awesome. But just focus
on one thing at a time, one stepat a time. Keep doing that until
you've reached the end ofwhatever it is you're trying to
complete. And then that's that'swhat never quit is all about.
The A is accept failure, becausefailure has been the biggest
teacher of my life. I can dothings perfectly. And I don't
(20:33):
learn. But I learned throughfailure. I learned like Okay, so
what if I try this? What if Itry that? What if I keep doing
this? And that's how I learned.
And I've found that that's howmost people learn?
Joelly Goodson (20:46):
Absolutely, But I have also have found that
people fail. And they justbecome so downtrodden. From that
failure. They're like, let'sgive it one heave ho. And if it
doesn't work, well, I don't knowwhat to do with my life, my
cipher, whatever. Yeah. And so,you know, Thomas Edison, he
discovered more than 10,000 waysto not create the incandescent
light bulb, Michael Jordan hasmissed more than 3000 shots in
(21:06):
his basketball career. But, youknow, he's one of the greatest
basketball players of all time,he wasn't focused on the shots
that he got, right, he focusedon the shots that he missed. And
every time in a game, he misseda shot, he would go to the gym
that night, and he wouldpractice that shot in every
scenario possible. So heaccepted those failures. And he
became better from thosefailures. I've had massive
(21:26):
failures in my life, all of theplaques or whatever you see on
the wall, those are, those arebased on failures, I wear my
failures, I put them on the wallas reminders, I failed all these
times in order to succeed. Soyou have to accept failure,
never quit, and keep going.
That's what accept failure isall about.
I totally agree with yourfailure. I don't think there's
anybody out there who hasn'tsucceeded without failing. And
(21:49):
we have an event. It's funny,you talk about that, because we
have an event in Calgary, it'sactually I think it's
international. And it's calledFuckUp Nights. And what it does
is it brings on people who havefailed miserably, but you know,
have overcome it. And they sharethat with people because instead
of hearing about businesses, orentrepreneurs who talk about
their success stories, and howyou know, they go from rags to
(22:09):
riches, I think it's way morecompelling and interesting when
you hear about people's failuresand how they overcame it or so
if you go from success tofailure, and that success again,
I think there's way more of aconnection being made, because
you can relate to that, right?
Because we all fail versussomeone who has never
experienced that. So I lovethat. Okay, so K?
William Branum (22:32):
K is to kill mediocrity.
Joelly Goodson (22:33):
Have you ever explained this as long as you
are right now with me?
William Branum (22:37):
You know what, I do it on stage all the time.
Joelly Goodson (22:40):
I menat with people like asking you to
breakdown each letter.
William Branum (22:43):
Usually, most people they wait till the end
and like what? Ah, hold on,let's go back to the I can do it
any way you anyway.
Joelly Goodson (22:50):
No, this is great. Just having some fun. So
the K stands for?
Unknown (22:54):
Kill mediocrity. So I would argue that we're at war
right now with mediocrity. Ifyou look at Maslow's pyramid of
hierarchy, we're at the topright now, around the world.
There are some countries thatare that are not. But you know,
we're at the top. And because ofthat, because of technology,
because many people have aentitlement attitude. There's a
(23:16):
lot of entitlement in the world.
And you know, some of it isbased off this little thing
right here that we carry aroundin our pocket. And you can order
ice cream and have it deliveredto your house in 30 minutes or
less.
Joelly Goodson (23:25):
People can't see this because it's audio. So
we just have to say he justpicked up his iPhone,
William Branum (23:30):
my iPhone, yes, we're gonna go What's this? What
is this thing?
Joelly Goodson (23:34):
Yeah, what is this thing that he just picked
up.
William Branum (23:36):
And we rely on this, we rely on this phone, we
rely on technology to just makeour life easier, because we're
programmed to look for the easy,the easy path. But that's a
million years of evolution,drilled into our brain into our
what we need to do, like we camefrom, like hunter gatherers. And
then we eventually createdsociety through farming and
things like that, which madelife easier. So we're always
(23:58):
looking for the easier way. Andwe forget to do hard things we
become so dependent on thetechnology at the time, whatever
that technology is, technologyis always going to move forward.
And if we're not careful, wewill be left behind and
technology will run our life.
And we will have a say of whatwe're doing and how we're doing
it. So that's mediocrity. That'syou know, ho hum, and we just
(24:18):
barely exists through lifeinstead of being exceptional
through life. And so the waythat you kill me the aakriti is
you compete, you don't have togo and like play a professional
sport or anything like that youcan compete in, in small things
like you can compete in givingyou complete competing kindness,
you can compete in gratitude.
But most importantly, whatyou're competing against is
(24:40):
you're competing against thisego, this ego that tells you you
don't have to worry about thatsomeone else will pick up that
trash. Someone else will dothat. You'd be the winner. You
get out there and you competewith everyone around you in
kindness, generosity andgratitude. You're going to start
changing the world. You're goingto start winning against that
ego that thing that's tellingyou, you don't need to work out
you can do it tomorrow. You cando it later. Now just go do it
(25:01):
now compete against your ego andwin. And then you're killing
mediocrity in your life andyou're gonna start killing the
mediocrity and other people'slives because you will be an
inspiration to them. So that'sreally what kill mediocrity is
all about. Just make yourself abetter person, compete with
yourself, and people will seeyou do that, and they will want
to be more like you.
Joelly Goodson (25:19):
I love that.
Okay, so we're on to, I'mlooking at your shirt, I'm going
okay, so I think we're on towhat the E,
Unknown (25:25):
E, the E is expose your fears. And that'll mean lions
and tigers and bears, I mean,those fears, those thoughts that
come into your mind when you'redriving alone in your car,
Joelly Goodson (25:33):
You're an introvert?
there's things that keep youawake at night, there's things
that wake you up in the middleof the night, that that won't
let you go back to sleep, thosethoughts that consume you that
are not healthy thoughts. And Ithink the human brain thinks, I
William Branum (25:45):
I'm a total introvert.
don't know, 87,000 thoughts anhour or something like that, and
80% of those thoughts arenegative thoughts. So we have to
be able to beat out thosenegative thoughts with more
positive thoughts. Andoftentimes, those negative
thoughts come in the form offear. And fear is the
anticipation of something thatwill never ever happen to you.
Joelly Goodson (26:03):
Wow, I wouldn't have pegged you for that.
But for some reason, we put itin our mind that we're afraid
of, we're afraid of heights,we're afraid of flying, we're
afraid of water, we're afraid ofhaving a conversation with
someone, we're afraid to pick upthe phone and, and be rejected.
Interesting.
We're afraid of like talking toour partner about like, the
relationship that we're inwhatever it is. And so the E
William Branum (26:20):
And so I am afraid of public speaking. I'm
exposure fears is really abouttalking about those fears, or
writing those fears down or justdoing things that scare you. For
example, I am an introvert. Idon't like public speaking.
(26:41):
more comfortable in a gunfightthan I am standing on a stage
talking to a bunch of people.
Joelly Goodson (26:45):
Wow. Well they say that standing they say that
standing and givingpresentations is like the number
one fear of everyone abovedeath.
Unknown (26:52):
100%.
Joelly Goodson (26:53):
Yeah,
William Branum (26:54):
I think so. I believe that's absolutely true.
For me anyway. And it's funny, Iwas giving a gave a
presentation. And I usuallystart the presentation off to
kind of like, get that off mychest while I'm like, Listen,
I'm gonna mess this up. I'mgonna say the wrong thing. I
made swear I made like, forgetexactly what I was gonna say.
And I have to go back and lookat my notes, because I'm
terrified of speaking in frontof you. Because I'm more
(27:16):
comfortable in a gunfight than Iam standing on the stage. So you
know, when I do screw up, justbear with me, I'll be back. So I
put it out there to expose it.
Joelly Goodson (27:24):
You know what I think we all live in. We all
have fears, right? And they'reall different. And I think that
you're not really living untilyou face your fears and do it
anyway. You know, listen, I'mnot the best flyer. I don't
really love flying, to be honestwith you. But I love traveling.
So I'm not gonna let my fearstopped me from living and doing
things. And so I've heard peopletalk about being fearless. And I
(27:47):
don't necessarily know if you'rebeing fearless, but like, I love
that you say your you know whatyour fears are exposing it and
doing it anyway, will just makeyou I think, stronger and
happier in the long run.
William Branum (27:56):
Oh, 100%. And yeah, so one other one other
technique is actually one of mybusiness coaches. He's in the
billionaire category. And hestill gets stressed his
anxieties, whatever, the stocksthat consume him, and what he
does, is he will pull over he'llstop at a Starbucks, he's
driving along, I'm like, he'slike, Ah, this is like too much.
He'll pull over, he'll stop at aStarbucks order a cup of coffee
sit down. And with a pen, or apencil and a piece of paper, he
(28:19):
will write down every of the oneof the thoughts, the stresses,
the anxieties, and do kind of abrain dump. And so there's this
magical thing that happens fromthe brain down the arm, through
the pen and onto the paper. Hesays that fear does not exist on
paper. So you write downeverything that's bothering you,
and you read it. And you'regonna read that and be like,
that's really the thing that'sbothering me. I was afraid to
(28:40):
like make a call to someonebecause they might reject me. So
once you expose your fears, youcontrol the fears and they will
no longer control you. But itdoesn't happen once you have to
do it over and over and over.
Yeah, people. Some peopleconsider like, talk therapy. I'm
not a talk therapy kind of guy.
I don't like to talk aboutstuff. I don't like to talk.
Joelly Goodson (28:56):
Yeah, I get that about you. I've had to like
draw it out of you.
William Branum (29:02):
Right. I told you I'm an introvert.
Joelly Goodson (29:04):
Yeah,
William Branum (29:05):
I mean, I can I can get out there but I have to
like go recharge later.
Joelly Goodson (29:08):
I love that expression. Fear doesn't exist
on paper. That's great. That's agreat quote. I might steal
that.Because it's so true.
William Branum (29:15):
I stole it from him. I told him I'm gonna steal
it from him.
Joelly Goodson (29:17):
Okay, and I and I've heard that before about the
whole connection between writingit and not doing it on a on your
iPhone or not doing it on acomputer but actually the hand
to writing and I think that'strue for that also when you're
writing like a business plan orany or your goals or anything
that is important if you writeit down but you do it with
actually pen to paper. Okay, thebig D
Unknown (29:47):
So so the D is do the work. And the analogy that I
generally give is I graduatedSEAL training. And then I went
to the SEAL team when Igraduated I was like, everything
is going to be easier from hereon out like I did the hardest
military training in the world,like everything will be pretty
much downhill from here. And Icouldn't have been more wrong.
When you show up to the SEALteam, they do not care that you
(30:07):
graduated. They don't care. Likeif you were at the top of the
class, how long it took you,because every one of those dudes
have done it before. What theycare about is what you're doing
today. Every day you show up,you do the work, you do it
better than you did the daybefore. That's what's expected
of you. And what's one of thecool things about being in the
SEAL teams is it didn't matter,my rank, my position or anything
(30:28):
else, how long I'd been there.
If I showed up and I wasn'tdoing the work, someone was
going to call me out on it. Itgoes back to that mediocrity. If
you're not killing thatmediocrity every day, you're not
doing that work, then you'rejust gonna be mediocre for the
rest of your life. So you haveto show up and you have to never
quit. You have to acceptfailure, you kill mediocrity,
you expose your fears. And youdo the work and you do it every
single day.
Joelly Goodson (30:47):
I love that.
William Branum (30:48):
That's the idea of the get NAKED mindset.
Joelly Goodson (30:50):
Get naked mindset. Well, that was great.
Thank you for going through eachone of them. And you know,
everything you talked about,that you did in the Navy Seals
and what you're doing now I havea lot of most of my listeners
are actually small businessowners and entrepreneurs and
it's all transferable tobusiness, right? Everything you
just talked about is what peopleneed to do to be successful in
(31:11):
my mind when it comes tobusiness. And I love not only
are you standing there with a Tshirt with your get naked and
your hat with your get naked. Soobviously, you're a firm
believer in branding. So I wantto get your idea of why you
think it's so important to helpcreate your brand awareness for
your business when it comes tomerchandise and why do you why
(31:32):
do you have the merchandise?
William Branum (31:33):
So a couple reasons that I have merchandise
number one is brand awareness.
But you know, having somethingthat is a little bit catchy?
What's that hook and I own alittle clothing that doesn't say
this doesn't say get naked insome way, shape or form. Maybe
it's a flag that has it in theback that kind of spills the
whole thing out or a hat orwhatever. Very, very, very
seldom am I wearing this?
(31:55):
Because you know what? I fly allthe time I travel all the time
we wait
Joelly Goodson (31:58):
sorry, very seldom are you wearing it very
seldom are you not wearing
William Branum (32:01):
Am I not wearing it? Very seldom do I not wear
it? Why
Joelly Goodson (32:04):
is that?
William Branum (32:05):
I love this, because I want to I'm a walking
billboard. And people mostpeople are scared to ask. But
the people who do ask like whatis this get naked thing you've
got going on? They asked so Ihave to tell them now the Get
naked guy the naked guy. I'mknown as the naked guy a lot.
Joelly Goodson (32:23):
I love I love that you said that. Because I
mean, that's what I tell peopleall the time. And that's what I
share with people all the timeand how important it is and how
that's exactly what you're doingis creating brand awareness. You
know, I same thing with mybadass T shirts. I did these
when I started my podcast. AndI've always people stopped me
and go where do you get your Tshirt? And you know, and then we
talk about
William Branum (32:41):
your website?
Here you go. Yeah, exactly.
Yeah,
Joelly Goodson (32:43):
I sell them on my website, actually. So tell me
about your strategy for growingyour brand. I mean, swag, I'm
sure is only one part of it.
What are so what are some tipsbecause you become very
successful? Can you share somejust quick advice.
William Branum (32:55):
But so for example, like social media, I
can't advertise CBD on socialmedia, they consider it to be an
illicit substance. But I can runads for T shirts and hats, as
long as it's not attached to mymy CPD website. So that was also
part of it. But also because Ican't I can't run ads. I've been
on around 450 different podcastsin the last two years, which is
(33:20):
your favorite branding, brandingmatters, of course.
Joelly Goodson (33:25):
What's some advice that you could share with
some listeners,
William Branum (33:28):
you know, maybe consider hiring a coach, what a
coach does is they help timecollapse the lessons that
they've learned, been inbusiness for 10 years or
something like that. And theyhave a lot of success and a lot,
a lot of failure. And so theywill help you to time collapse
their success and failure sothat you don't have to go
through that. And you can speedup what success will look like
for you doesn't mean that you'regonna have failure, you still
(33:49):
have to do the work and have toget out there and do it
yourself. Just because you hirea coach doesn't mean success. It
means you have to do ityourself. But you can go back to
that coach and say, Hey, I triedthis, this didn't work. And they
can help tweak you and kind ofget you going in the right
direction. I think that'sprobably step number one. Step
number two is for sure create abrand that is going to attract
attention. I mean, that's reallyall about getting naked. That's
all about badass that getspeople's attention. I love that.
Joelly Goodson (34:12):
Well, it was really great to talk to you.
There's I feel as well, well,even if people want to learn
more about you and how they canget naked. What is the best way
for them to find you?
William Branum (34:23):
I would say go to five seal secrets.com Put
your name and email in there.
And then if you want to have aconversation with me just reply
to that email. You can follow meon every social media platform
out there. William Branham, erWM dot art brand, I'm on
Instagram. My website is in Wdash recovery.com And yeah,
okay, those are those are someplaces.
Joelly Goodson (34:43):
All right, well, we'll chat soon.
William Branum (34:44):
Awesome. Thank you.
Joelly Goodson (34:45):
Bye. And there you have it. Thank you so much
for tuning in. I hope youenjoyed the conversation and
maybe learned a few things tohelp you with your branding.
This Show is a work in progress.
So please remember to rate andreview on whatever platform you
listen to podcasts. And if you'dlike help creating brand
(35:06):
awareness for your business,please reach out to me on any of
the social platforms under youguessed it, Branding Badass, I
promise you I reply to all mymessages. Branding Matters was
produced, edited and hosted byJoelly. Goodson also me so thank
you again and until next time,here's to all you badasses is
(35:27):
out there.
Hi, I'm Joelly your Branding Badass! Welcome to
Branding Matters, a podcast Icreated and host to help you
create brand equity. On today'sshow we talk about what it means
to get NAKED. Why it's importantto have a purpose when building
a brand. How exposing your fearsis one of the best ways to
conquer them. And what rolebranded merch plays in creating
(00:32):
brand awareness. My guest isWilliam Branum, a Navy SEAL
veteran who shares how thechallenges of military training
helped him change his life bychanging his mindset. Today,
William is a sought-afterspeaker, business coach and
Founder & CEO of Naked WariorRecovery. I'm really excited for
this conversation, and I hopeyou're gonna enjoy it as much as
(00:54):
I did.
Branding Matters is brought toyou by Genumark - one of North
America's most trusted brandedmerch makers for over 40 years.
Did you know branded merchandiseis one of the best ways to
create brand awareness? It'strue. Whether with your team or
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connect with your audience andbuild communities that by
combining thoughtful design,with great products that tell
(01:17):
your brand story, when youpartner with Genumark you get
more. More personalized service,more creativity, more innovative
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(01:39):
custom uniforms and clothing tosports co branding, web stores
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the right partner to help youcreate brand awareness, email
(02:01):
BrandingMatters@Genumark.com.
That's Branding Matters at G E NU M A R K.com. And now on with
our show! William, welcome toBranding Matters.
William Branum (02:15):
Thanks so much for having me. I'm stoked to be
here.
Joelly Goodson (02:16):
It's great to be here. It's great to have you
here. I mean, first of all, Ijust want to say you're the
first Navy SEAL I've ever met inperson. You know, I did a little
bit of research about NavySEALs. And I discovered that
only 6% of seal applicantsactually meet the requirements
to go ahead. Did you know thatstatistic?
William Branum (02:32):
I did not know that.
Joelly Goodson (02:34):
Yeah, that's right from the military.com
website. So for people who don'tknow, what is a Navy SEAL, and
then tell me about the momentwhen you decided that this is
something that you just had todo.
William Branum (02:45):
The SEAL teams are very different from the
other special forces in the USmilitary, the acronym is seal,
it stands for sea, air and land.
And that's because that's howwe, that's where we work, we
work, you know, in the ocean, wework on the land, and we can
come from the sky, to any targetanywhere in the world. And so
that's that's how we operate. Imean, basically just says, you
(03:06):
know, where we come from and howwe do it. So we can do it all.
Where the army is much morefocused on land, they don't like
the water, many of those guyscan't swim. I mean, I would
argue that I'm not a very goodswimmer myself, but I, I can get
out there and do it. I really wedo. We do hard things that other
people don't want to do.
Sometimes we do some pretty sexythings that everybody wants to
(03:28):
do. But most a lot of times it'sit's hard things that no one
else wants to do. It is the mostelite, most highly trained
military organization in theworld. And I can say that with
confidence.
Joelly Goodson (03:37):
Well, only 6% of people make it through. So
that's impressive. Okay, so thentell me about the moment when
this was something you decidedthat you just had to do?
William Branum (03:46):
Well, I always knew growing up that I wanted to
be part of some sort of small,elite military organization.
Although I didn't really I don'teven think I knew the word elite
because I grew up inMississippi, and I wasn't that
smart. But I was heavilyinvolved in the boy scouts. I
was an Eagle Scout, and which iswhere I found out about the SEAL
teams. So I was going to thisnational jamboree I grew up very
(04:10):
poor. But I was so involved inthe boy scouts, the Boy Scout
organization that I was a partof paid for me to go to this
national jamboree. And they haveit once every four years. And so
we partnered up with anothertroop. And I met a kid in that
troop. And you know, this was wewere all high school kids. And
he said, you know, he's like hewas very deliberate about he's
gonna go to the Naval Academy.
He wants to fly an F 14 tomcatslike the movie Top Gun, and he
(04:32):
wants to be a Navy SEAL. And I'mlike, all that stuff sounds
really cool. I want to do all ofthat. What's a Navy SEAL? And he
explained to me the most elitemilitary organization in the
world, blah, blah, they jump outof airplanes, they shoot guns or
scuba dive, they do all thesethings. And I was like, that's
where I that's what I want to docame from. I was the summer
between my 11th and 12th gradeof high school. Wow. Okay, so
the Navy recruiter called melike a week after I got back
(04:54):
from that trip and was like,Hey, have you ever thought about
joining the Navy? And quitehonestly, almost every Every man
in my family has been in theNavy and I had zero intention of
being in the Navy because theyhave the ugliest uniforms. They
wear these weird little whiteDixie cup caps. They it's like
Joelly Goodson (05:10):
a lot of women find it attractive actually
they've you know,
William Branum (05:13):
and Yeah, but I'm or whatever. I'm a redneck
kid from Mississippi. So itwasn't it wasn't exciting for
me. But I was like, Well, I wantto be a Navy SEAL. And I want to
go to the Naval Academy and Iwant to fly it. He's like, okay,
come on down here and we cantalk about it. So we went down
there, he showed me this reallyterrible cheesy movie GCI or
whatever. And I was like, Yeah,where do I sign? So basically, I
joined the Navy before Igraduated high school. So I was
(05:36):
joined in what's called thedelayed Entry Program, the
summer between before my 12thgrade of high school, then I
went to high school. I graduatedand went off to boot camp right
after that.
Joelly Goodson (05:45):
Oh, so you were 18? Right away? Did you ever
see the movie American Sniper?
William Branum (05:49):
I have not.
Joelly Goodson (05:50):
Can I ask why?
William Branum (05:51):
I don't watch a lot of military movies. I've
seen some and I'm like, I can'twatch this anymore. It's why I'm
curious why there are a lot ofinaccuracies.
Joelly Goodson (06:00):
I was gonna ask you, actually. So I saw that
movie with Bradley Cooper. Andbecause it came out in 2014.
That's why you watched itbecause it was Bradley Cooper. I
don't really care what you'retalking about. But it's Bradley
Cooper. So yeah,But I was just curious, because
I mean, it's based on a truestory, right? About a guy, a
Navy Seal, who comes back andhow we gets sort of back into
(06:22):
civilization and does has allthese challenges. And by what I
sort of research with yourstory, it seems like a pretty
common theme, right? And I thinkwe're going to talk a lot about
why you're doing what you'redoing based on that. So that's
why I was curious to know if yousaw that movie. So I'm sure
while you were Navy Seal, nodough, you were in some pretty
horrific places and saw somepretty unimaginable things that
(06:43):
I don't think any civilian couldever see. And then you leave the
military in 2018. And youreturned to civilian life. And I
read a really interesting quotethat you wrote, and you said
that that transition intocivilian life was the hardest
military mission you've everbeen on, which I thought was
very interesting, coming from aNavy Seal and things that you
(07:06):
must have experienced. So canyou elaborate on that?
William Branum (07:10):
Yeah, it's funny. I've right before this
call, I was talking to a coachto do a TED talk on life
transitions. We all go throughthem. But usually we don't
prepare ourselves for those lifetransitions. And you know, when
I was in the SEAL teams, I'vespent my entire adult life in
the military. Being in themilitary, I knew my purpose. I
knew my mission. And I knew myteam, and I had a pretty badass
(07:32):
purpose. I had a badass missionand a badass team just like your
shirt says, badass. Exactly.
Well, you're a badass, that'swhy you're on my podcast. And I
was in such denial about gettingout of the military or retiring,
like the military's like, youcan only stay in for such for
this amount of time, based onyou know, your rank and things
like that. So my transition, youknow, I had, I had purpose, I
had a mission and I had a teamand a badass purpose, a badass
(07:56):
mission, and a badass team whileI was in the military, my entire
adult life. And I was in suchdenial about getting out of the
military, I was still returningemails, the day on products,
projects that I was working onthe day before I got out, I'm
returning emails, and I'm like,wait, I should probably turn my
Blackberry in because I'm notgoing to do this job after
tomorrow. So I turned myBlackberry in, and then we hit
(08:18):
retirement ceremony, and then Iwas done. And for me, it was
like, if you've ever seen themovie, The Avengers where Thanos
like snapped his fingers andhalf the world's population goes
away. That's in that movie. Idon't I don't think he was in
the Bradley Cooper Cooper movie.
That's, I don't know who whoplays in the Avengers. I didn't
see it. Sorry, Iron Man, IronMan and some other people like
(08:41):
that. Who ever played iron? Man?
I have no idea. Robert DowneyJr. Yeah, that guy? Yes. So
anyway, in that movie, you know,and then everyone was like, What
the hell happened? What's goingon? Like, what do I do now?
That's exactly the way I felt.
And it took me a long time tofigure out what my new purpose
was, my new mission was, and whowas going to be on my new team.
Because, you know, we can, wecan be as awesome or thinkers,
(09:03):
awesome as we want to be. But ifwe don't have a team around us,
you know, I think Jim Rohn said,Once upon a time, you know,
you're the sum of the fivepeople that are in your, that
you surround yourself with. AndI can't tell you how true that
is. So I would on a mission tofind people to surround myself
with and you know, some of thepeople that I would I call my
new SEAL team. They are the NavySeals of entrepreneurs. They're
(09:27):
former Navy SEALs, you know,people that I served with, so I
try to find the people that arereally good at the things I want
to do. And I try to surroundmyself with those people.
There's no map, there's no realclear path on what to do when
you get out of the military. Youknow, you can go find a job like
some nine to five or whatever,just to pay the bills. I'm not a
nine to five kind of guy. I'mmuch more but let's go figure
(09:50):
some stuff out. And so that'sreally been the mission I've
been on for the last four years.
Joelly Goodson (09:55):
When you say it was more challenging or the most
challenging military missionwhat made so challenging for
Unknown (10:01):
I had no direction. I had no, no purpose I had no, I
you?
had no idea what I was going todo
Joelly Goodson (10:03):
Did you have support?
William Branum (10:03):
marginal, I guess, only when I went out and
looked for it, you know, I'm,I'm a man. And I don't like to
ask for help. And that'sprobably the biggest downfall
I've had is asking for help,like showing weakness. I never
wanted to do that in the SEALteams. If I wasn't like, pulling
(10:24):
my weight, someone was gonnatell me, or if I didn't know how
to do something, I could asksomeone else, hey, can you help
me figure this out. But when Igot out, I didn't have that
support system, that team tohelp me figure out what my next
My next admission was going tobe. And so I I had a lot of
failures, in entrepreneurship inyou know, maybe just getting a
regular old job, I had a lot ofchallenges with that. Because
(10:45):
that's just not the way that I'mwired. And I didn't know what I
was doing. And the other thingthat I've had conversations with
other people about is, themilitary does a very, very good
job of preparing you to be inthe military, they bring you
into boot camp, you have monthsat a time where they're, they're
like they they take your oldidentity away, shave your head,
do all this other stuff. Andthey they make you a part of the
(11:07):
of the organism of the military.
So it's several months at a timewhere you're just complete
immersion, the transition fromthe military, the training that
they give you. They give you aone week, one week of training
that it's required for everyone,and they teach you how to write
a resume, and how to balance abudget.
Joelly Goodson (11:25):
You mean training to leave?
William Branum (11:26):
Yes,
Joelly Goodson (11:27):
strangely.
Okay. That's it?
William Branum (11:28):
Yeah.
That they don't, yeah, there'sno like no help to get a job or
figure out what your what you'regoing to do next that like, you
can go figure that out.
Joelly Goodson (11:37):
Wow. And so you suffered some pretty challenging
times during that time, right? Imean, you kind of hit rock
bottom, is it fair to say?
William Branum (11:45):
oh, yeah, for sure. 26 years of service, and
maybe some not so oftenrelationships that I've been a
part of, I got a lot of noise inmy head. And so it was very hard
for me to control the noise.
That noise was just consuming meall the time. And so I would,
the only way that I could reallylike check out was to like,
pretty much just drink myself tosleep at night, or drink. So you
pass out or however you
Joelly Goodson (12:06):
Self medicate, right?
William Branum (12:08):
Yeah,
Joelly Goodson (12:09):
Very common.
This is where you decided tostart your business naked
warrior recovery. Can you tellus a little bit about that? And
what inspired you to start that?
Unknown (12:19):
Yeah, so I had heard about this molecule called CBD.
I don't think I really noticedanything when I took it. But
what I noticed over time is mylife got better, but I couldn't
really measure it. I didn'treally notice it got better
until bad things startedhappening again. So I'd like to
say that, you know, water boilsat 212 degrees. And I was
probably living my life at 210degrees. So it didn't take much
(12:40):
for me to like some sort ofsurface command and like, Yeah,
and so I went from like, to 10,like taking that bottle of CBD
or from 210 to 205 to 200 to 195to 190, maybe 185 I got out of
that red zone of like, anxiety,stress, whatever it was what
however you want to frame it, myfuse got longer, I was able to
respond to triggers rather thanjust react to them. And then
(13:02):
also, with my time in themilitary got a lot of stuff
wrong with me.
Joelly Goodson (13:04):
Are you talking physically or are you just
talking emotional trauma?
William Branum (13:07):
yeah, there's physical injuries, physical
injuries. And, and so the painsthat my struggle with every day
were just not as bad. And thenwhen I when I stopped taking
that CBD, they started creepingback. And I'm like, I haven't
felt that for a long time. Youknow, my fuse started getting
shorter again. So I tried adifferent brand. I had similar
results. So now I'm veryinterested in the CBD industry.
(13:29):
And it was just barely legal atthat point in the United States.
So what year 2019 Okay, so itwas April of 2019 that I tried
CBD for the first time. And thenfast forward to I think, August,
September of 2019. I was at abusiness conference, the same
guy who gave me that firstbottle of CBD. He was speaking
(13:50):
at this thing, and he invited meto be like his VIP guests. So I
got to go to all the like, allthe VIP events and learn about
social media because I didn'tknow anything about social media
at the time. I shunned itbecause of my, my, my previous
job. And there was a they weredoing q&a And there was a girl
in the audience. She was puttingCBD into kinesiology tape for
(14:11):
pain relief. And so she waslike, but I can't market it
because social media shunts it.
So how do I market it and andthat was like CBD, all I cared
was like, she's a CBD girl. Ineed to go talk to her. And so I
tracked her down after theevent. And I was like, Hey,
you're the CBD girl, right? Shewas like, Yeah, I'm like, I want
to be in the industry. I'mthinking, This is my new
purpose, my new mission. She'sgoing to hire me. I'm going to
help her like with theircompany, and she's going to
(14:32):
train me up on CBD and all thisother stuff. And she was like,
I'm not hiring anybody rightnow. I'm moving this thing
forward. But she was like, so doyou want to do a to b b2b or
b2c? And I was like, I don'tknow what those letters mean, I
want to do the CBD. And she waslike, Well, why don't you just
start your own CBD company and Isaid, I don't know how to do
that. And she said, You are aNavy SEAL. You can figure it
out. So I asked her if I couldhave my man card back and put
(14:54):
that pocket not to give that upagain. And I started researching
the end of Three, I'm like, Howdo I start a CBD company Google.
And so as I was researchingthis, I found that the industry
was incredibly dirty. So mymission became like, let's
create the well well hold on.
What do you mean it was dirty.
So CBD became legal in theUnited States, December 20 of
(15:15):
2018. So this was the passing ofthe farm bill that made hemp
legal, hemp and marijuana reallyat the end of the day, they're
the same plant, it's just howthey're bred. So hemp has to be
classified as hemp, it has tohave point 3% or less THC. In
the plant marrow, anything abovethat is considered marijuana. So
hemp once upon a time, it was ait was a an industrial crop,
(15:39):
they are able to either use itlike to make clothes or paper or
things like that. Or you canextract the oil out of it and
use the medicinal qualities ofthat oil for consumption. And so
there were once that happenedthere, like this was like a mad
rush of everyone that had a goodidea to just like, extract some
oil from some plants and sell itas CBD. And so the FDA went out
(16:02):
and did a bunch of testing abunch of other organizations
went out and did justindependent testing of like
products that were in the marketit gas station at the smoke shop
at the whatever at the whatever.
And they found that more than70% of the products that were
out there either had higher thanthe point 3% THC in the product.
They had high levels of heavymetal, mercury, arsenic, lead
(16:25):
things like Oh, my God reallyhas asides, herbicides, all this
like just like, if you'reputting something in your body
to be a medicine, you don't wantto put in a bunch of poisons and
toxins in your body as well. Sothere was like, clearly, like,
there was stuff that was clearlymarijuana. Like they just
extracted it and called it CBD.
There is some CBD in that orthere was oils that were put out
there that had zero CBD in it.
(16:46):
And so people were just likethis get rich quick, that's just
like, make a bunch of money andwhatever. And so I started like
doing all this research andlike, holy crap, that's what. So
my, my mission was like, let'screate the highest quality
product on the market. And so asyou know, I got going down that
road, doing more research. Okay,there's everybody. Everybody has
a premium quality product. I'mlike, Okay, so what's our new
(17:07):
mission? So I looked at myself,I looked at where I came from,
what's my, what's my why, what'smy purpose again? And so I was
like, Okay, so there's thismetric out there that 22
veterans take their lives everysingle day, we've lost more
veterans to suicide than we havein 20 years of sustained combat
in two theatres of war. So maybeour mission is to eliminate
veteran suicides
Joelly Goodson (17:28):
22 suicides a day?
Unknown (17:30):
Yeah, it actually they have
Joelly Goodson (17:32):
Is tha all across the US?
William Branum (17:33):
Yeah.
Joelly Goodson (17:34):
Wow.
And, and so, there, I saw anarticle about a month ago that
said that they think thestatistic is probably closer to
42 a day, you know, currentworld events with pandemic and
people being shut in, and allthis other stuff. They believe
it's even higher than that. SoCBD was a modality. It's not a
cure, but it was a modality thathelped kind of turn down the
(17:55):
noise in my head to help medrink less to help me have more
positive self talk. Once I waslike, got to turn the noise
down, then I had to change theway that I was thinking.
So your company is Naked WarriorRecovery, but you're wearing
tons of swag, which is mywheelhouse, by the way, GET
NAKED, your hat, your T shirts.
So tell me about GET NAKED
Unknown (18:14):
It's a two part thing.
So I kind of described it alittle bit like ticking that
armor ticking that ego off thatwe hide behind so we can find
the healing that we need, webecome vulnerable. But it's also
changed your mindset change theway that you think about things.
And so naked is an acronym also,because you know, we love
acronyms in the military. And sothe acronym the acronym stands
for the end is for never quit.
(18:38):
The A is accept failure. The keyis to kill mediocrity, the E is
exposure fears, and the D is dothe work.
Joelly Goodson (18:42):
So can you elaborate a bit on each one?
William Branum (18:44):
So the N is never quit. And I don't mean
never quit smoking, or drinkingor porn or whatever bad advice
that you potentially have. Imean, never quit on yourself,
never quit on if you started aproject, the program is
something that you is going tobe hard, then you take that
thing all the way to the end.
And the way I say to do that isyou're going to have days that
you are going to feeloverwhelmed. Like I don't think
I can do this. What I tell youto do is I tell you to create
(19:06):
small victories. So a smallvictory could just be like
return one email, turn on yourcomputer, make one phone call,
do three things, three supersmall things, create those small
victories. And when you do that,you create momentum to actually
start doing the work. But youhave to really compartmentalize
what you're doing. And not lookat the big thing. You can only
(19:27):
do like one step at a time,you'll run a marathon one step
at a time. You don't run 26miles at one time. You do it one
step at a time and or one mileat a time. One more water break
at a time. And so in SEALtraining, we have this thing
called Hell Week. It's five anda half days. You don't sleep the
entire time. Actually they letus sleep for about two and a
half hours and that was theworst punishment that could have
done to us. But it was one thingis constant during Hell Week.
(19:50):
You're cold, you're wet, you'remiserable. They carry this bone
on you on your head. You runabout six marathons during Hell
Week. Like you run everywhereyou Freeze your butt off in the
ocean, the one thing that isconstant no matter what is they
feed you four times a day. So itdoesn't matter how much it
sucks, all you got to do is makeit to that next meal. And that's
a small victory. So you do thesame thing in your life, you
(20:11):
just break this thing up thatyou have that's overwhelming,
you chop it up into bite sizedpieces, and you just accomplish
one a day. If you can accomplish10 A day awesome. But just focus
on one thing at a time, one stepat a time. Keep doing that until
you've reached the end ofwhatever it is you're trying to
complete. And then that's that'swhat never quit is all about.
The A is accept failure, becausefailure has been the biggest
teacher of my life. I can dothings perfectly. And I don't
(20:33):
learn. But I learned throughfailure. I learned like Okay, so
what if I try this? What if Itry that? What if I keep doing
this? And that's how I learned.
And I've found that that's howmost people learn?
Joelly Goodson (20:46):
Absolutely, But I have also have found that
people fail. And they justbecome so downtrodden. From that
failure. They're like, let'sgive it one heave ho. And if it
doesn't work, well, I don't knowwhat to do with my life, my
cipher, whatever. Yeah. And so,you know, Thomas Edison, he
discovered more than 10,000 waysto not create the incandescent
light bulb, Michael Jordan hasmissed more than 3000 shots in
(21:06):
his basketball career. But, youknow, he's one of the greatest
basketball players of all time,he wasn't focused on the shots
that he got, right, he focusedon the shots that he missed. And
every time in a game, he misseda shot, he would go to the gym
that night, and he wouldpractice that shot in every
scenario possible. So heaccepted those failures. And he
became better from thosefailures. I've had massive
(21:26):
failures in my life, all of theplaques or whatever you see on
the wall, those are, those arebased on failures, I wear my
failures, I put them on the wallas reminders, I failed all these
times in order to succeed. Soyou have to accept failure,
never quit, and keep going.
That's what accept failure isall about.
I totally agree with yourfailure. I don't think there's
anybody out there who hasn'tsucceeded without failing. And
(21:49):
we have an event. It's funny,you talk about that, because we
have an event in Calgary, it'sactually I think it's
international. And it's calledFuckUp Nights. And what it does
is it brings on people who havefailed miserably, but you know,
have overcome it. And they sharethat with people because instead
of hearing about businesses, orentrepreneurs who talk about
their success stories, and howyou know, they go from rags to
(22:09):
riches, I think it's way morecompelling and interesting when
you hear about people's failuresand how they overcame it or so
if you go from success tofailure, and that success again,
I think there's way more of aconnection being made, because
you can relate to that, right?
Because we all fail versussomeone who has never
experienced that. So I lovethat. Okay, so K?
William Branum (22:32):
K is to kill mediocrity.
Joelly Goodson (22:33):
Have you ever explained this as long as you
are right now with me?
William Branum (22:37):
You know what, I do it on stage all the time.
Joelly Goodson (22:40):
I menat with people like asking you to
breakdown each letter.
William Branum (22:43):
Usually, most people they wait till the end
and like what? Ah, hold on,let's go back to the I can do it
any way you anyway.
Joelly Goodson (22:50):
No, this is great. Just having some fun. So
the K stands for?
Unknown (22:54):
Kill mediocrity. So I would argue that we're at war
right now with mediocrity. Ifyou look at Maslow's pyramid of
hierarchy, we're at the topright now, around the world.
There are some countries thatare that are not. But you know,
we're at the top. And because ofthat, because of technology,
because many people have aentitlement attitude. There's a
(23:16):
lot of entitlement in the world.
And you know, some of it isbased off this little thing
right here that we carry aroundin our pocket. And you can order
ice cream and have it deliveredto your house in 30 minutes or
less.
Joelly Goodson (23:25):
People can't see this because it's audio. So
we just have to say he justpicked up his iPhone,
William Branum (23:30):
my iPhone, yes, we're gonna go What's this? What
is this thing?
Joelly Goodson (23:34):
Yeah, what is this thing that he just picked
up.
William Branum (23:36):
And we rely on this, we rely on this phone, we
rely on technology to just makeour life easier, because we're
programmed to look for the easy,the easy path. But that's a
million years of evolution,drilled into our brain into our
what we need to do, like we camefrom, like hunter gatherers. And
then we eventually createdsociety through farming and
things like that, which madelife easier. So we're always
(23:58):
looking for the easier way. Andwe forget to do hard things we
become so dependent on thetechnology at the time, whatever
that technology is, technologyis always going to move forward.
And if we're not careful, wewill be left behind and
technology will run our life.
And we will have a say of whatwe're doing and how we're doing
it. So that's mediocrity. That'syou know, ho hum, and we just
(24:18):
barely exists through lifeinstead of being exceptional
through life. And so the waythat you kill me the aakriti is
you compete, you don't have togo and like play a professional
sport or anything like that youcan compete in, in small things
like you can compete in givingyou complete competing kindness,
you can compete in gratitude.
But most importantly, whatyou're competing against is
(24:40):
you're competing against thisego, this ego that tells you you
don't have to worry about thatsomeone else will pick up that
trash. Someone else will dothat. You'd be the winner. You
get out there and you competewith everyone around you in
kindness, generosity andgratitude. You're going to start
changing the world. You're goingto start winning against that
ego that thing that's tellingyou, you don't need to work out
you can do it tomorrow. You cando it later. Now just go do it
(25:01):
now compete against your ego andwin. And then you're killing
mediocrity in your life andyou're gonna start killing the
mediocrity and other people'slives because you will be an
inspiration to them. So that'sreally what kill mediocrity is
all about. Just make yourself abetter person, compete with
yourself, and people will seeyou do that, and they will want
to be more like you.
Joelly Goodson (25:19):
I love that.
Okay, so we're on to, I'mlooking at your shirt, I'm going
okay, so I think we're on towhat the E,
Unknown (25:25):
E, the E is expose your fears. And that'll mean lions
and tigers and bears, I mean,those fears, those thoughts that
come into your mind when you'redriving alone in your car,
Joelly Goodson (25:33):
You're an introvert?
there's things that keep youawake at night, there's things
that wake you up in the middleof the night, that that won't
let you go back to sleep, thosethoughts that consume you that
are not healthy thoughts. And Ithink the human brain thinks, I
William Branum (25:45):
I'm a total introvert.
don't know, 87,000 thoughts anhour or something like that, and
80% of those thoughts arenegative thoughts. So we have to
be able to beat out thosenegative thoughts with more
positive thoughts. Andoftentimes, those negative
thoughts come in the form offear. And fear is the
anticipation of something thatwill never ever happen to you.
Joelly Goodson (26:03):
Wow, I wouldn't have pegged you for that.
But for some reason, we put itin our mind that we're afraid
of, we're afraid of heights,we're afraid of flying, we're
afraid of water, we're afraid ofhaving a conversation with
someone, we're afraid to pick upthe phone and, and be rejected.
Interesting.
We're afraid of like talking toour partner about like, the
relationship that we're inwhatever it is. And so the E
William Branum (26:20):
And so I am afraid of public speaking. I'm
exposure fears is really abouttalking about those fears, or
writing those fears down or justdoing things that scare you. For
example, I am an introvert. Idon't like public speaking.
(26:41):
more comfortable in a gunfightthan I am standing on a stage
talking to a bunch of people.
Joelly Goodson (26:45):
Wow. Well they say that standing they say that
standing and givingpresentations is like the number
one fear of everyone abovedeath.
Unknown (26:52):
100%.
Joelly Goodson (26:53):
Yeah,
William Branum (26:54):
I think so. I believe that's absolutely true.
For me anyway. And it's funny, Iwas giving a gave a
presentation. And I usuallystart the presentation off to
kind of like, get that off mychest while I'm like, Listen,
I'm gonna mess this up. I'mgonna say the wrong thing. I
made swear I made like, forgetexactly what I was gonna say.
And I have to go back and lookat my notes, because I'm
terrified of speaking in frontof you. Because I'm more
(27:16):
comfortable in a gunfight than Iam standing on the stage. So you
know, when I do screw up, justbear with me, I'll be back. So I
put it out there to expose it.
Joelly Goodson (27:24):
You know what I think we all live in. We all
have fears, right? And they'reall different. And I think that
you're not really living untilyou face your fears and do it
anyway. You know, listen, I'mnot the best flyer. I don't
really love flying, to be honestwith you. But I love traveling.
So I'm not gonna let my fearstopped me from living and doing
things. And so I've heard peopletalk about being fearless. And I
(27:47):
don't necessarily know if you'rebeing fearless, but like, I love
that you say your you know whatyour fears are exposing it and
doing it anyway, will just makeyou I think, stronger and
happier in the long run.
William Branum (27:56):
Oh, 100%. And yeah, so one other one other
technique is actually one of mybusiness coaches. He's in the
billionaire category. And hestill gets stressed his
anxieties, whatever, the stocksthat consume him, and what he
does, is he will pull over he'llstop at a Starbucks, he's
driving along, I'm like, he'slike, Ah, this is like too much.
He'll pull over, he'll stop at aStarbucks order a cup of coffee
sit down. And with a pen, or apencil and a piece of paper, he
(28:19):
will write down every of the oneof the thoughts, the stresses,
the anxieties, and do kind of abrain dump. And so there's this
magical thing that happens fromthe brain down the arm, through
the pen and onto the paper. Hesays that fear does not exist on
paper. So you write downeverything that's bothering you,
and you read it. And you'regonna read that and be like,
that's really the thing that'sbothering me. I was afraid to
(28:40):
like make a call to someonebecause they might reject me. So
once you expose your fears, youcontrol the fears and they will
no longer control you. But itdoesn't happen once you have to
do it over and over and over.
Yeah, people. Some peopleconsider like, talk therapy. I'm
not a talk therapy kind of guy.
I don't like to talk aboutstuff. I don't like to talk.
Joelly Goodson (28:56):
Yeah, I get that about you. I've had to like
draw it out of you.
William Branum (29:02):
Right. I told you I'm an introvert.
Joelly Goodson (29:04):
Yeah,
William Branum (29:05):
I mean, I can I can get out there but I have to
like go recharge later.
Joelly Goodson (29:08):
I love that expression. Fear doesn't exist
on paper. That's great. That's agreat quote. I might steal
that.Because it's so true.
William Branum (29:15):
I stole it from him. I told him I'm gonna steal
it from him.
Joelly Goodson (29:17):
Okay, and I and I've heard that before about the
whole connection between writingit and not doing it on a on your
iPhone or not doing it on acomputer but actually the hand
to writing and I think that'strue for that also when you're
writing like a business plan orany or your goals or anything
that is important if you writeit down but you do it with
actually pen to paper. Okay, thebig D
Unknown (29:47):
So so the D is do the work. And the analogy that I
generally give is I graduatedSEAL training. And then I went
to the SEAL team when Igraduated I was like, everything
is going to be easier from hereon out like I did the hardest
military training in the world,like everything will be pretty
much downhill from here. And Icouldn't have been more wrong.
When you show up to the SEALteam, they do not care that you
(30:07):
graduated. They don't care. Likeif you were at the top of the
class, how long it took you,because every one of those dudes
have done it before. What theycare about is what you're doing
today. Every day you show up,you do the work, you do it
better than you did the daybefore. That's what's expected
of you. And what's one of thecool things about being in the
SEAL teams is it didn't matter,my rank, my position or anything
(30:28):
else, how long I'd been there.
If I showed up and I wasn'tdoing the work, someone was
going to call me out on it. Itgoes back to that mediocrity. If
you're not killing thatmediocrity every day, you're not
doing that work, then you'rejust gonna be mediocre for the
rest of your life. So you haveto show up and you have to never
quit. You have to acceptfailure, you kill mediocrity,
you expose your fears. And youdo the work and you do it every
single day.
Joelly Goodson (30:47):
I love that.
William Branum (30:48):
That's the idea of the get NAKED mindset.
Joelly Goodson (30:50):
Get naked mindset. Well, that was great.
Thank you for going through eachone of them. And you know,
everything you talked about,that you did in the Navy Seals
and what you're doing now I havea lot of most of my listeners
are actually small businessowners and entrepreneurs and
it's all transferable tobusiness, right? Everything you
just talked about is what peopleneed to do to be successful in
(31:11):
my mind when it comes tobusiness. And I love not only
are you standing there with a Tshirt with your get naked and
your hat with your get naked. Soobviously, you're a firm
believer in branding. So I wantto get your idea of why you
think it's so important to helpcreate your brand awareness for
your business when it comes tomerchandise and why do you why
(31:32):
do you have the merchandise?
William Branum (31:33):
So a couple reasons that I have merchandise
number one is brand awareness.
But you know, having somethingthat is a little bit catchy?
What's that hook and I own alittle clothing that doesn't say
this doesn't say get naked insome way, shape or form. Maybe
it's a flag that has it in theback that kind of spills the
whole thing out or a hat orwhatever. Very, very, very
seldom am I wearing this?
(31:55):
Because you know what? I fly allthe time I travel all the time
we wait
Joelly Goodson (31:58):
sorry, very seldom are you wearing it very
seldom are you not wearing
William Branum (32:01):
Am I not wearing it? Very seldom do I not wear
it? Why
Joelly Goodson (32:04):
is that?
William Branum (32:05):
I love this, because I want to I'm a walking
billboard. And people mostpeople are scared to ask. But
the people who do ask like whatis this get naked thing you've
got going on? They asked so Ihave to tell them now the Get
naked guy the naked guy. I'mknown as the naked guy a lot.
Joelly Goodson (32:23):
I love I love that you said that. Because I
mean, that's what I tell peopleall the time. And that's what I
share with people all the timeand how important it is and how
that's exactly what you're doingis creating brand awareness. You
know, I same thing with mybadass T shirts. I did these
when I started my podcast. AndI've always people stopped me
and go where do you get your Tshirt? And you know, and then we
talk about
William Branum (32:41):
your website?
Here you go. Yeah, exactly.
Yeah,
Joelly Goodson (32:43):
I sell them on my website, actually. So tell me
about your strategy for growingyour brand. I mean, swag, I'm
sure is only one part of it.
What are so what are some tipsbecause you become very
successful? Can you share somejust quick advice.
William Branum (32:55):
But so for example, like social media, I
can't advertise CBD on socialmedia, they consider it to be an
illicit substance. But I can runads for T shirts and hats, as
long as it's not attached to mymy CPD website. So that was also
part of it. But also because Ican't I can't run ads. I've been
on around 450 different podcastsin the last two years, which is
(33:20):
your favorite branding, brandingmatters, of course.
Joelly Goodson (33:25):
What's some advice that you could share with
some listeners,
William Branum (33:28):
you know, maybe consider hiring a coach, what a
coach does is they help timecollapse the lessons that
they've learned, been inbusiness for 10 years or
something like that. And theyhave a lot of success and a lot,
a lot of failure. And so theywill help you to time collapse
their success and failure sothat you don't have to go
through that. And you can speedup what success will look like
for you doesn't mean that you'regonna have failure, you still
(33:49):
have to do the work and have toget out there and do it
yourself. Just because you hirea coach doesn't mean success. It
means you have to do ityourself. But you can go back to
that coach and say, Hey, I triedthis, this didn't work. And they
can help tweak you and kind ofget you going in the right
direction. I think that'sprobably step number one. Step
number two is for sure create abrand that is going to attract
attention. I mean, that's reallyall about getting naked. That's
all about badass that getspeople's attention. I love that.
Joelly Goodson (34:12):
Well, it was really great to talk to you.
There's I feel as well, well,even if people want to learn
more about you and how they canget naked. What is the best way
for them to find you?
William Branum (34:23):
I would say go to five seal secrets.com Put
your name and email in there.
And then if you want to have aconversation with me just reply
to that email. You can follow meon every social media platform
out there. William Branham, erWM dot art brand, I'm on
Instagram. My website is in Wdash recovery.com And yeah,
okay, those are those are someplaces.
Joelly Goodson (34:43):
All right, well, we'll chat soon.
William Branum (34:44):
Awesome. Thank you.
Joelly Goodson (34:45):
Bye. And there you have it. Thank you so much
for tuning in. I hope youenjoyed the conversation and
maybe learned a few things tohelp you with your branding.
This Show is a work in progress.
So please remember to rate andreview on whatever platform you
listen to podcasts. And if you'dlike help creating brand
(35:06):
awareness for your business,please reach out to me on any of
the social platforms under youguessed it, Branding Badass, I
promise you I reply to all mymessages. Branding Matters was
produced, edited and hosted byJoelly. Goodson also me so thank
you again and until next time,here's to all you badasses is
(35:27):
out there.
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