What happens when chronic endometriosis meets fierce advocacy and a wicked sense of humor? What if your most painful experiences become the catalyst for empowering others? And how does a uterus-shaped wine decanter become a national conversation piece for women's reproductive health?
In this episode of Brave & Curious, Dr. Lora Shahine chats with Erica Loring, the self-declared "brains and uterus behind Shecanter," to talk about turning pain into purpose and stigma into laughter.
Erica shares her deeply personal health journey, from fainting spells through high-school to finally being heard, diagnosed, and validated after years of dismissal. Her story shines a light on endometriosis, PCOS, women's healthcare funding inequality, reproductive rights advocacy, and the power of representation through design.
Her viral product line, including uterus decanters, mugs, and more, has become both a feminist cultural symbol and a fundraising tool fueling research and resources for women with reproductive health conditions.
Listeners will learn how Erica transformed a frustrating medical experience into a thriving brand, using humor as activism and novelty products as conversation starters.
In this episode you'll hear:
- [2:37] Erica's endometriosis journey
- [4:14] Medical dismissal
- [4:58] Diagnosis barriers
- [7:18] Women's health funding
- [11:40] Novelty feminist products
- [15:26] Patient self-advocacy
- [17:22] Reproductive health organizations
- [19:07] Product design process
- [23:21] Empowering healthcare advocacy
- [28:08] Finding and purchasing the products
Resources mentioned:
Dr. Shahine's Weekly Newsletter on Fertility News and Recommendations
Follow @drlorashahine Instagram | YouTube | Tiktok | Her Books
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