Josephine Wong challenges us to design with intention, build cultures that care, and recognise the quiet power of everyday interactions to create truly meaningful work.
======
Episode chapters
00:00 – Curiosity, Systems Thinking, and Adding Value 00:30 – Welcome and Introduction 01:13 – Meet Josephine (Jo) Wong 03:27 – Starting in Advertising and Early Career Lessons 05:44 – Multicultural Roots and Open-Mindedness in Research 09:00 – Studying in Melbourne and Founding Apogee 13:00 – Building a Life and Business Partnership With Dan 14:12 – Interest in Political and Economic Systems 18:29 – Why Intention Matters in Research Conversations 22:00 – Inspiration From Deng Xiaoping and China’s Transformation 27:58 – East Meets West: Finding Common Ground in Hong Kong 33:54 – Make Meaningful Work and Creating Culture Through Interactions 39:15 – Sparkle Studio: Teaching Kids Human Skills 50:54 – A Second Book in the Works and Who It’s For 56:33 – The Contribution Question and Closing Reflections
======
Who is Josephine Wong?
Josephine Wong is a co-founder and principal at Apogee, a pioneering user experience consultancy founded in 1998 with a vision to bring human-centred design to Hong Kong and the wider region. Over the past 25 years, Apogee has played a significant role in advancing UX across Asia.
She’s also the co-founder of Make Meaningful Work, a studio and learning platform helping people unlock their potential by focusing on meaningful work in environments where they can learn, improve, and thrive together.
If that wasn’t enough, Jo is also the co-founder of UX Hong Kong, an annual learning event that brings together passionate practitioners from across product and service design to explore and celebrate exceptional experience creation.
A committed and influential contributor to our field, Jo has shared her expertise on global platforms including Beat Camp, We Can Do Better, the Reorient podcast, and UXpod.
Her work is deeply informed by her multicultural upbringing and global perspective, allowing her to bridge cultural nuance and inspire designers and researchers around the world.
======
Find Josephine here:
LinkedIn: https://www.linkedin.com/in/josephine-wong-6801922/ X: https://x.com/igiwong Apogee: https://www.apogeehk.com/ Make Meaningful Work: https://www.makemeaningfulwork.com/ UX Hong Kong: https://uxhongkong.com/
======
Subscribe to Brave UX
Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
Brendan Jarvis hosts the Show, and you can find him here:
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.