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June 26, 2025 15 mins

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What if your greatest competitive advantage isn't the latest technology or business strategy, but something far more fundamental – your own biology? 

Drawing from the world of motorsports, where identical vehicles leave the driver as the ultimate differentiator, Jeffrey Mort reveals how this same principle applies to entrepreneurship. When everyone has access to the same tools and AI capabilities, your biological optimization becomes the true competitive edge.

This game-changing perspective dismantles the myth of the level playing field in business. The high performers aren't just working harder – they're operating with precision-tuned biology. Through accessible neuroscience, Mort breaks down how neuroplasticity, heart rate variability, mitochondrial density, and prefrontal cortex activation create an unfair advantage that's entirely within your control to develop.

The episode delivers a comprehensive three-step protocol for biological optimization: owning your morning window with strategic hydration and light exposure; training recovery as a skill through techniques like contrast therapy and HRV-focused breathing; and fueling for cognitive performance with neurosupportive nutrition. Each step is grounded in practical science yet explained in accessible terms anyone can implement.

Are you operating at 60% of your potential when you could be at 100%? This question frames the challenge Mort leaves listeners with – to select one domain to master and begin tracking a single variable this week. The path to becoming unstoppable isn't found in working harder or acquiring more resources, but in recognizing that in a world of parity, you are the advantage. Ready to build that edge together?

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Anyone who knows me personally knows how much I love
auto racing In motorsports.
When every team has access tothe same equipment the same
engine specs, the same tirecompounds, the same telemetry
the only variable left is thedriver.
In business, when every companyhas the same tools, marketing

(00:22):
platforms and artificialintelligence, you are the only
true differentiator.
In a world of parity, youbecome the advantage.
Today, you're about to discoverhow to make that advantage
unfair with biology,neuroscience and high
performance health.

(00:42):
Let's shift into high gear.
Hello, I'm Jeffrey Mort.
If you're like mostentrepreneurs, you're busy
taking care of business, yetwho's taking care of you?
If you're ready to take yourenergy and performance to the
next level in your life and yourbusiness, then this podcast is
for you, because today you'regoing to start breaking

(01:03):
boundaries of your mind, bodyand business with integrative
health, and when you do that,your possibilities are limitless
.
I'm grateful you're here, yes,always grateful for you joining
me here on a Breaking Boundariespodcast.
And I often think whilewatching a race where every car

(01:24):
was spec'd identically nodifference in weight, no
difference in horsepower oraerodynamics and yet one driver
pulled away from the rest, notbecause of the car well, of
course, unless they werecheating, but because of how he
or she saw the track unlikeanyone else, how his or her

(01:47):
brain processed pressure, howthe body recovered from fatigue.
In half the time, that momentrewired how I looked at
competition, not just on thetrack, but in life and in
business.
The same goes inentrepreneurship.
I've coached incredibleprofessionals in tech, in real

(02:10):
estate, martial arts and healthand many had access to the same
strategies, the same platformsand the same data.
But the ones who consistentlywin.
They treat their biology like aweapon system their sleep,

(02:31):
their recovery, their cognitivesharpness, their emotional
regulation it's all dialed in.
They are the advantage.
Let's bust the myth of thelevel playing field.
We're told that competition isfair.
Everyone's got the same 24hours, same opportunities, same

(02:54):
access to knowledge.
But what they don't tell youthe people at the top are
playing a different gameinternally.
They're not just optimizingexternal systems, they're
optimizing themselves.
High performance isn't justabout hustle, it's about
precision, biology and neurology.

(03:15):
They know how to recover faster, they know how to process
stress more efficiently, theyknow how to sustain mental focus
and they know how to eliminateemotional volatility and make
sharp decisions under fatigue Inregulated environments.

(03:36):
You become the unfair advantagewhen your nervous system, your
hormones, your mitochondria areall firing at full throttle.
Welcome to the neurobiology ofadvantage.
Let's break it down withscience, without all the jargon
Neuroplasticity what is that?

(03:57):
That is the brain's ability torewire new neural networks under
stress, and what you want to dois you want to train it daily
and you don't react.
You respond calmly, decisivelyand eventually automatically.
Heart rate variability your hrvthis is your body's stress

(04:21):
buffer higher.
Higher HRV equals fasteradaptation and better recovery.
Mitochondrial density moremitochondria equal more energy
and better endurance, and thatmeans higher performance.
You outlast your competitors,even if they are better on paper

(04:41):
.
In the prefrontal cortexactivation, this is your CEO
brain.
When dialed in, you accessclarity, empathy and high-level
decision-making, even when underpressure or exhausted.
These are not gifts, my friends.
These are systems that youtrain, are systems that you

(05:03):
train Now.
If you're the kind of personwho's ready to take action, then
keep listening, because you'reabout to discover the advantage
protocol Three steps to level upyour biology and brain.
Step number one you want to ownyour morning window.
The first 90 minutes really setthe neurological tone of the

(05:25):
day.
This means hydration plusminerals, and this means before
coffee.
You really shouldn't be havingcaffeinated beverages on an
empty stomach.
You should certainly have thoseafter or with a meal.
But hydration with minerals.
You want quality water.
I've talked about that before,I'm not going to dive too deep

(05:46):
into that.
But you want water that doesn'tnot have any environmental
toxins in it, any heavy metals.
You want to be able to filterall that out and then add in the
minerals that you needspecifically in the morning.
We're talking about two veryspecific electrolytes.
We're talking about sodium andpotassium.
How do you get that?
Well, you can get the potassiumfrom a fresh squeezed organic

(06:07):
lemon and you can get the sodiumfrom something like redmond
real salt or himalayan sea salt,something that's pure and
tested for uh impurities.
That's a great way.
You just need a pinch of thatsalt, just enough, so you can
taste it.
That sodium and potassium andclean water is really going to
set the tone for the day.

(06:27):
And then sunlight exposure.
You've heard me talk aboutsunlight as a nutrient.
This activates cortisol rhythm.
And then silent planning,workouts or movement.
So this could be meditation,this could be guided hypnosis,
this could be any type ofmobility, such as walking or tai
chi or qigong or yoga.

(06:47):
Absolutely amazing for thosefirst 90 minutes to set that
neurological tone for the dayand why it matters.
You prime your cortisol, yourdopamine, your acetylcholine.
These are the neurotransmittersof drive and performance.
Next step, number two trainrecovery like it's a skill.

(07:10):
Most people train hard but theyrecover poorly and that is
backwards.
That is backwards approach tosuccess.
So what can we do to trainrecovery like it's a skill?
We can do cold exposure.
Now, not everybody is ready forcold exposure.
We need to make sure thecentral nervous system is ready

(07:30):
for something like that.
But once it's ready, we can docold exposure two to three times
a week.
You'd wanna do that post-workoutor first thing in the morning,
the way I suggest starting, youknow, not necessarily with a
full-on cold immersion, but youcan simply do a cold shower.
Or, if you want to ease into it, you could do contrast therapy.

(07:52):
So in that shower, first you gohot, then you go cold, then you
go hot, then you go cold.
That is contrast therapy beforeyou go, making that investment
for a full cold immersion system.
Sauna is also great when youwant to get into that full
regimen of contrast therapy.
It would be a few minutes maybe, not even.

(08:13):
Maybe you start off with 20seconds in cold immersion, then
you go right into the sauna tobring that core temperature back
up.
Cold immersion then you goright into the sauna to bring
that core temperature back up.
I recommend uh the theriftherasage 360 infrared sauna
with red light therapy.
You can find that on ourresource page, jeffreymortcom.
Forward slash uh resource andyou'll see the sauna that I

(08:36):
personally use and recommendover there.
You click on that link.
You can also find the coldimmersion system, the TheraFrost
cold immersion system that Irecommend.
Next, as part of our training,recovery, like it's a skill here
, hrv training you can do breathwork or wearables like a whoop
strap, an Oral Ring, garminwatch, apple watch.

(08:57):
We want to look at that HRV,that heart rate variability, and
we want to look at that hrv,that heart rate variability, and
we want to uh leverage thatthrough something like breath
work.
So your 7-11 breathing as longas your exhale is longer than
the inhale.
So 7 seconds and 11 seconds, 7in, 11 out, uh, that's going to
set the tone for well, actually,it's literally setting vagal

(09:20):
nerve tone which is going tohelp with heart rate variability
and the higher the number, thebetter heart rate variability.
You never want to compare, uh,the number of the hrv
milliseconds from one technicaldevice to another.
So don't compare your whoopstrap to your aura ring, to your
garment, to your apple watch,because it's uh, you know,

(09:41):
apples to oranges when you'redoing that.
And then do not compare yoursto somebody else's.
It's very bio-individual, yourhrv number um.
So what you're shooting for iselevating your hrv number um on
average from day to day, becauseit's going to vary, uh,
different times of the day.
It's going to vary differenttimes of the day.
It's going to vary depending onthe stressors of the day.

(10:03):
So you want to look at that onan average.
And then, deep sleepoptimization, dark room
magnesium before bed, no screensbefore bed, stop eating before
three hours before bed.
This is all going to make ahuge difference and why it
matters.
Recovery is when performancegains happen, it's when muscle

(10:24):
rebuilds, it's when memoriesconsolidate and it's when stress
resets.
Very, very important.
And step number three fuel forfocus, not just for function or
for fun.
You want to ditch theinflammatory foods, get rid of
those processed oils, get rid ofthose sugars and by all means,
get rid of the alcohol.

(10:46):
This is going to make a huge,huge difference in recovery and
fueling for focus.
Then you want to add neurofuelfoods that are high in omega-3s.
You want to add things likewild-caught salmonines, mackerel
.
If you don't love fish, thentake the next step.
Maybe go for some walnuts ortake a high quality omega-3.

(11:09):
I can't link up any nutritionalsupplements on the show here,
but you can go over tojeffreymortcom slash shop and
you can find the omega-3 that werecommend over there.
In our practice we use thatabout two to three grams per day
and, of course, not giving anymedical advice or nutrition
plans here.
Lion's mane is another greatneuro food.

(11:32):
What is lion's mane?
That is a medicinal, medicinalmushroom.
You can get that insupplementation form we have a
great one over at our shop pageor you can simply get uh, actual
lion's mane mushrooms in thesupermarket and add those into
your diet.
I do that, uh, every couple ofweeks.
I will buy some lion's mane.
It's really good.

(11:52):
Uh, great for the brain.
Also, medium chain triglycerideswhat do those look like?
Well, um, coconut oil is one ofthe best ones, so that's one of
the highest quality MCTs thatyou can get.
A medium chain triglycerideAbsolutely great there, trying
to think of my favorite brand,and I can't think of it right

(12:15):
now.
Onnit is one of them.
But you can find a great MCToil Just make sure that it's
organic, third-party tested,good manufacturing processes.
And another neurofuel that I useon a daily basis a high-quality
matcha green tea powder insteadof coffee.
You know I have a great coffeethat we recommend, but I
typically go with thedecaffeinated version, just

(12:38):
because you know I don't respondwell to caffeine anymore.
Now that I've got my centralnervous system dialed in like
really dialed in I notice whatthrows that off and what brings
it around, and you know, I knowthat's one of the issues I had
years ago with my centralnervous system being so
dysregulated.
So a high quality matcha greentea ceremonial grade, organic as

(13:01):
often as possible, instead ofthat coffee.
And then, to round out the fuelfor focus here, cycle carbs
around training and sleep.
You want to fuel the brain andsupport serotonin.
And when I say carbs, I'mtalking about complex
carbohydrates.
I'm not talking about simplecarbohydrates, I'm talking about

(13:22):
complex carbohydrates likeleafy green vegetables and
organic fruit, brightly coloredfruits and vegetables.
These are the goodcarbohydrates, you know.
Starchy carbs like sweet potatoor Japanese purple potato these
are great as well.
And you want to balance thiswith lean protein, like the wild

(13:43):
caught salmon that I mentionedearlier, or a pasture raised
chicken, so the chicken breastis actually leaner than, say,
thighs or drumsticks, so youwant to go with that.
Thighs are drumsticks, so youwant to go with that.
And it's important to balancethat out not just with the lean
protein, also with healthy fatslike olive oil, avocado and
fiber.

(14:03):
These are all key as well tobalancing out your diet and why
this matters.
Brain fog and blood sugarswings kill decision making and
confidence, so precisionnutrition creates mental clarity
and we can help you with thatas well.
Now your action step this week.

(14:23):
Choose one domain to masterthis week.
Choose either morning rhythm,your recovery or your brain fuel
, and then track one variableheart rate variability, resting
heart rate, sleep score orenergy level at 3 pm and ask
yourself how sharp am I reallycompared to who I could be?

(14:45):
You are the advantage my friend, you always have been, and the
question is are you running at60% of your potential or 100%?
In sports, business and in life, the unfair advantage is not
the tools or the tech.
It's in the human who uses them, and when you master your
biology and your brain, youbecome unstoppable.

(15:08):
In a world of parity, the onlyedge left is the human one,
using high-performance health.
Let's build that edge together.
Share this episode withsomebody that you train or work
with or compete with, and letthem know as well that this is
how champions are built.
Until next time, keep breakingthose boundaries and I will see

(15:30):
you in the next episode.
Bye-bye.
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