August 1, 2022 • 62 mins
The Secret caught her eye from the bottom shelf and it literally changed the course of their lives. Though the process took many years, many forms and lots of courage, Jewel and Auret held tight to the vision of a successful business together...and it's all worked out.
Auret Esselen and Jewel Tolentino are the founders of Essetino Media where they teach creatives how to use YouTube to grow an online business. This is the story of the years of trial and error it took for these women to settle into the thriving business they have today.
In this episode, you'll learn about:
1. How allowing yourself to be curious opens doors
2. Building success from "failure"
3. The value of evergreen content on YouTube
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jewel Tolentino (00:00):
It was surprising the amount of times
(00:01):
we had to fail and leavewhatever it was that wasn't
working and go on to a new thingbecause you name it. We've done
it all. dropshipping blogwriting MLM, all the MLMs used
to sell coffee, Craigslist,Amazon eBay merch by Amazon like
all the stuff all the steps toget to this point.
Jamie Stephens (00:23):
Thanks for tuning in to another episode of
Breaking up with corporate eachweek I chat with everyday women
that ditch their nine to five tobet on themselves. We break down
their journey intoentrepreneurship, unpack the
lessons learned and create thevision of how this life gets to
be if you're willing to getuncomfortable and step into your
potential. I'm your host JamieRenee to time corporate escapee
(00:47):
and coach to burnout womenlooking to plan their escape.
Let's go.
Okay, welcome back to anotherepisode of Breaking up with
corporate today I have a REITand jewel on the podcast. And
I'm gonna let them go ahead andintroduce themselves. So Right.
Auret Esselen (01:07):
Yes. Hi, Jamie.
Thanks so much for having us onhere. It's a REIT here. And they
also got I'm Joelle. So we'reYouTube strategy coaches. We're
YouTubers as well. We've been onYouTube for over seven years
now. But we also helpentrepreneurs and coaches and
consultants with growing theirbusiness online. So anything
(01:29):
from design assets, YouTube,video marketing, that sort of
thing. And we are so passionateabout what we do we absolutely
love helping new entrepreneursspecifically, because I know
that's a stage where we all needhelp the
Jamie Stephens (01:46):
most. Yeah. And you know, I remember in my
beginning stages of business towhere that is exactly where I
turned with YouTube for all ofthe I mean, we're just talking
like, how do I set my Instagramprofile? I mean, like all of the
things, it's like you'reGoogling every single thing.
Yeah. So we'll get into that injust a minute. But why don't you
tell me like what you guys weredoing before you started doing
(02:09):
this?
Unknown (02:10):
Yeah, no problem. So it's dual here. There's two of
us in the room,
Jamie Stephens (02:13):
which is exciting. I just want to pause
for a minute and acknowledgethat you guys are my first like,
I've never had more than oneguests at a time. So are you
business partners? Is that like,Yeah, okay. Yeah, so
Unknown (02:25):
I'll do a little bit of a an intro of that. So I'm Joule
and arreton. I are best friendsfrom high school. So we've
actually known each other sincewe were 12 and 13 years old. And
we had, I mean, we, we grew upin the early 2000s. That's when
we went to high school. Sosocial media was not a thing. So
(02:48):
the options for jobs were verylimited. And me being Filipino.
I was told to be a nurse, andArete was told to be a doctor
because he used to edge and yay,those stereotypes are totally
true. And you know, when Iquestioned my, my family and my
mom, and I'm like, Why do I haveto become a nurse? I don't even
(03:09):
like any of that stuff. Andshe's like, that's what you do.
That's, that's, that's what yougo into. And that's actually,
you know, if you notice, like,there is a lot of Filipino
nurses, and it's a thing becausethe families push them into
that. But I thought it wasstrange. And I thought it was
weird. And I was like, I didn'tthink that that was the path for
me. I felt really inside that itwasn't where I wanted to be in
(03:32):
life. And so we kind of just,you know, went through high
school and I went to a college,I wasn't good enough to go into
a university here in BritishColumbia, or read went to UBC,
and she actually got her herdegree in psychology, was it?
Yeah, I didn't get any degree oranything I dropped out after the
second year. But we've kind ofjust been going on this path up
(03:56):
until 2009. When I found thisbook called The Secret and it
changed my life, quite literallychanged my life. It was like, I
saw color again, I saw hope Isaw I felt that I actually could
do something in life because,you know, when we were in high
(04:17):
school, or it was very studious,she was extremely smart, got all
the principles on her own. I wasjust having fun, but I was the
complete opposite. I was good atart and gym class PE, but I was
failing out of everything. So atthe time, when you don't have
(04:37):
good grades in high school, it'slike what are the options for
you? So I really thought that Iwasn't going to have a good life
because I didn't have the quoteunquote, grades. And so that's
how we've known each other.
That's how the journey started.
And my one of my first jobs was,I worked in downtown Vancouver
(04:59):
as a kid claims clerk slashadjuster for a private insurance
company. And so that was kind ofa corporate job. And
oh, yeah, in your corporate?
Yeah, I mean, we it's a lot ofrandomness right? We did a
complete 180 But yeah, it was somaking use of my psychology
degree and the pre med stuffthat I learned in university I
(05:21):
actually took the MCAT twicewhich is the medical admissions
exam to get into med school so Iwas very much on that path. And
and so when I graduated fromuniversity I went and got a job
another office job in downtownwe actually didn't know that the
(05:44):
building are like so closetogether was like one block
away. It was so brand new, itwas seriously really weird. So I
first got the job in 2009 Yeah.
And it was like in the heart ofdowntown by the water,
Vancouver, we're here in Canada.
And I got the job first and I'mlike, Hey, I'm all of a sudden
(06:04):
Miss claims clerk slash adjusterthought it was really cool. You
know, I'm in downtown, and I'min an office building is cool
office building in a read getsher job to, and it's three
buildings away. Yeah. And it'slike, it was crazy, because we
would always meet up for lunch.
And it worked out later on.
Because we that's how we startedworking on our business was on
(06:25):
our lunch times and stuff, andgoing to different coffee shops,
even going to networking events,during our lunch breaks and
stuff.
My, the business that I workedfor was an employee Family
Assistance Program. So it, itwas an E fab company. So my role
was to work with the cliniciansand the psychologists and the
counselors to decide whether ornot clients or employees of
(06:49):
other companies could get morecounseling sessions through
their benefits. So it was in Iwas, it was like, it was like a
national Administrator role forfor Canada. And so, you know, I
felt good about this role. Itwas like making use of my
psychology degree, I stilldidn't know at that point,
whether I want to continue goingto med school or not, but I just
felt like, I felt kind of empty,like, growing up. I'm very much
(07:13):
creative. I, I love art andmusic, especially I'm actually
also a music artist. I'vereleased several albums and gone
on tour a little bit on thatlater. Because that's kind of
the spark like really believingwhat it is that you really
believing in your dream, whichdoesn't come right away, by the
(07:34):
way, it kind of comes byactually doing and making those
1% steps on on that journey. Soyeah, well, well, we can touch
upon that. But the secret iswhat really opened our eyes that
we're not victims of ourcircumstances, we can actually
take control and do what we wantto do with our lives. I
Jamie Stephens (07:53):
love that. So were you both reading the book
or jewel, you grabbed it firstand then passed it on it? Like,
okay, we got to do this is thatkind of how it happened? Or
Unknown (08:05):
I found it really randomly. And it's even crazier,
because like I said, I wasn'tvery studious. So I hated
reading. Like reading was notthe thing. I actually just
wanted to look at comic bookslike Simpsons, comic books and
stuff. And when I went into thisbookstore called the Chapters
Indigo, also in downtown, thisbook caught my attention by I
(08:30):
guess it's not by accident. ButI saw this huge emblem, like the
s with the stamp, if you've everseen the original secret book,
and it was at the bottom of thisshelf, and it was right when I
came in, I didn't even make itupstairs to the comic book
section because I walked rightdirectly to this book. And it
said, a secret. And I'm like, Ilaugh to myself, because I'm
(08:52):
like, What's this secret? Like,what do you mean? Like I thought
it was LAME, actually took thebook to person who worked there.
And I was like, What's thesecret? And then she's like, Oh,
you haven't heard about this.
There's a DVD. It's reallypopular. It's about the law of
attraction. And I was like, Whatdo you mean, what? Law of
Attraction? I never learnedabout this in science class. And
(09:13):
then she was like, No, it's notabout that. And then she's like,
You should just, you know, getthis book and get the DVD as
well and watch it. And I waslike, Okay, I'll whatever, you
know, I'll just start readingit. Because at the time, I had
already been at my insurance jobfor about a year and a half. And
I was getting very stagnant atthat job. I was starting to
(09:37):
actually get depressed at thatjob because I could, I was like,
wait a minute, I graduated. I'mat this job. I'm supposed to be
here for the next 50 years. Likeit didn't have like, This is it?
This is like, this is whathappens like, is this the
exciting part? And so I actuallytook that book went to my car
(09:58):
RT, I just started reading it.
And it was very out of characterfor me because I, I tell you I'm
not I was not a reader at all.
And I read half of it, and itstarted to get really dark. And
then I went home. And then Iread the second half in one go.
And this is extremely rare for awhile, I finished the book. And
(10:18):
I was like, Oh my God, I want tobe an entrepreneur, I just like
blurted it out. And I didn'tknow what kind of entrepreneur
internet wasn't really going. Sothere wasn't really much
happening online. But I justsaid, I want to be an
entrepreneur. And I told theread was like, you've got to
read this book. It's called TheSecret but about the law of
(10:38):
attraction, we're not victims,you can actually create your own
life, like all these things inthe book, I was telling her and
then we watched the DVD severaltimes. And it just, it literally
changed my life. And then Ispread it over to her
that that was what started thepersonal growth journey.
Honestly, that one book and juststarting to read all of the
(10:59):
other stuff out there like thethinking Grow Rich, the Rich
Dad, Poor Dad, likeeverything that was out there at
the time, we can assume So areyou
Jamie Stephens (11:07):
a big fan of Abraham Hicks? Are you familiar
with?
Unknown (11:11):
Yes, I will. That is my Bible. I was like
Jamie Stephens (11:15):
any single thing that you have a question about,
you can go or you know, go onYouTube, and it's like Abraham
Hicks and jealousy or confidenceor, or meme, you know, like
whatever it is, it's just somuch wisdom that just pours out.
I mean, that is so fascinatingthat that's what kicked things
(11:36):
off a REIT when a jewel saidlike she didn't want to be a
nurse. But were you stillthinking that maybe? I mean, I
know you said you weren't sureif you're gonna do the MCAT. But
when he first started, were youcommitted to the doctor? The
whole thing, like in thebeginning, and then it just kind
of changed after you graduateduniversity or kind of how did
that happen? Yeah.
Unknown (11:57):
I so I think I was mostly committed to that idea.
Because I was brought up tobelieve that when you do have
good grades, these are theprofessions that are going to
really help you excel in life isyou know, doctor, lawyer,
engineer, stereotype.
(12:19):
Stereotype. You got it? Yeah,exactly. And it was. I mean, I
grew up from a very academicfamily, like my dad's in
education as well, like, heworks with the University,
University of South Africa. AndI was really very much like I
was for it. And I was taking allthe science classes and
everything. But it was likesomething that I was doing, not
(12:42):
something that I was reallyfeeling. And because like I
said, I'm very creative, but Iwas also, you know, this is some
of the creative stuff is notsomething that you do in life,
it's not, it's not going to makeyou money, it's not going to
make you successful. So thosethings just became hobbies. And
(13:03):
the pursuit of academics gettinggood grades, being on this path
was what, you know, kept megoing until I stopped, like
until university ended, right,because all I knew before that
was just eat, sleep, study,repeat, eat, sleep, study,
repeat, like you're on thatroutine over and over and over
again. So actually, it was kindof a blessing that I didn't get,
(13:28):
I didn't have very goodcompetitive marks on the MCAT
because that's what made me takea year off and go get a job and
work and that really allowed meto breathe and really see like,
be exposed to other things thatand make me believe that I'm,
you know, I'm capable of a lotmore than capable of going after
what it is that I really love.
Jamie Stephens (13:49):
I think one of the biggest blessings from
things like the secret andunderstanding like law of
attraction and all of thosethings is that you don't always
see it in the moment. Butwhenever you look back at these
like little disappointments andredirections, and all of the
things and you can go Oh, like Iget it now. I mean, like just
(14:09):
that zooming out. That's socool. So with all of that
pressure, like to be somebodythat you're not or to go down a
certain path, how did yourparents take the idea of you
guys going and doing yourcutting your corporate jobs and
going to do YouTube creation?
I've been through
Unknown (14:29):
a lot in this entire entrepreneurial journey, a ton
of ups and downs. But nothingcompares to the fear that I felt
on that day, telling my parentsthat I'm not going to be come a
doctor. I'm not going to medschool. I instead want to try
this singing thing this musicthing right complete one ad Hey,
I'm gonna be a singer, not adoctor anymore. Like yeah,
(14:53):
exactly. And they were like allscared that I would end up like
Britney Spears and it was It wasso scary. It really was. You
know, I know that. Of course, atthe end of the day, your parents
just want the best for you. Likethey know what they know. And
they're brought up to believecertain things, and that's what
(15:13):
they pass on to their children.
But it was, it was terrifying.
Like, I just remember being likeso shaky, walking in the door.
This was like a full fledgedoperation it was with remember
the three of us? Yeah, they'refriends, you can tell the salary
we read had scheduled, okay,she's going to tell her parents
(15:34):
and me and another friend. Eachof us were going to tell our
parents that we didn't want todo what what they thought we
wanted to do. So the other girlsthey wanted her parents wanted
her to become a surgeon, andeither read the doctor or the
nurse. And then so we wereliterally sitting outside of
ARIS place in the car, like ontech support, like texting her
(15:59):
being like, Hey, we're here foryou. You know, if you need to
leave the house or wheneverwe're ready, and we just like,
sat there in the car for hours.
And she spoke to her parents.
And it was like three hours andwe didn't hear anything. And
we're like, oh my god, whathappened? Is everything. Okay?
She finally texted at the end.
She's like, I told them, it'sdone. They didn't take it that
well. But now they know. Butit's out there. And then we went
(16:23):
to go get ice cream.
Jamie Stephens (16:26):
I mean, that's like a cure. All right. It's
like, yeah, it can't be solvedwith ice cream, you know,
currently not solved, but justsoftened. Yeah,
Unknown (16:37):
I think it was an even though, like, it didn't go like
perfectly or the way that Iwanted it to. It was still a
huge weight lifted off of myshoulders. Because by just
speaking it into reality, likeit made it more real for me.
Especially telling my parentsthat, like, I'm on a different
(17:00):
path now. And I'm going to trythis other thing here. I'm going
to do this. And, and yeah, Imean, that was like one of the
best the best decision decisionsI've ever made.
When I told my parents, I hadthis chip on my shoulder, so I
scrolled downstairs and I waslike, I like blurt it out. And I
(17:21):
was like, I'm going to be anentrepreneur now. And I was kind
of like, I don't care what yousay it for it. Yeah. And they
were like, scared and shocked.
And they were like, oh my god,Jewel like you, you didn't go to
business school, you wake up inthe afternoon, all you do is
watch TV. You don't like younever did anything in business.
(17:42):
And all of a sudden, you'regonna say you're going to do
entrepreneurship. And they werelike, what, what are you going
to do entrepreneurship, like,what, what's the business and I
didn't know, like, I had noidea. I just said, I'm going
into entrepreneurship. I'mgonna, I already started calling
myself an entrepreneur, before Ieven had any thing like before,
I didn't start anything, Ihadn't even attended a
(18:03):
networking event. And it justall of a sudden, claimed that
status. And when I announcedthat it was daily repeated
fights about the same thing overand over again about the
decision I made because they,they literally thought I was
going to be like homeless on thestreet. Like they thought, how
(18:23):
are you going to make money likein at the time, I still had my
job, so I was leaning more onthat. But that's also another
crazy story, because I actuallygot fired from my corporate job,
because I was working on ourbusiness was
Jamie Stephens (18:43):
another one of those divine timings to where
it's like, looking back, that'sthe push I needed. I mean, you
know, it's, it's so funny,because it's just like that push
out the door to I mean, evenjust calling yourself an
entrepreneur, I feel like thatis such a huge step. Because as
women we have such a complex, Iguess I don't really know what
(19:04):
to call it, but like, where youdon't feel like you're enough or
you know, you feel like so justto be able to boldly claim, I'm
going to be an entrepreneur withabsolutely zero evidence. I
mean, that takes a lot of just,you know, so
Unknown (19:21):
on a current Yes, yeah.
I love that.
Jamie Stephens (19:24):
So you were gonna go scene and you were
figuring out jewel, you werefiguring out what exactly you
wanted to do. When did youdecide that you wanted to do
something together? And what wasthat if if a REIT was planning
on singing?
Unknown (19:40):
Yeah, so I kind of got molded in, along with the
journey of entrepreneurship aswell. So I found the book, The
Secret in 2009. And my life myworld has been flipped upside
down. I see the worlddifferently. I all of a sudden
believe in myself. I'm saying Iam affirmations. I'm I'm trying
(20:00):
to manifest money. And I atfirst they teach you like to see
if you can find money, like onthe ground. And I was doing that
everywhere in downtown and itwas working. And I would
actually find bills everywhere.
And it was just like, I waslike, okay, the law of
attraction works because I'mfinding money everywhere now.
And it was just like, I justneeded to look down. But
(20:21):
anyways, in doing that inbecause my my whole mindset
shift change, I was no longerthat nine to five worker like I
could not go in every day and dothe work like I was having such
a hard time, just gettingthrough the nine to five date
(20:43):
like I would get in. And I wouldhave five to six coffees pop
soft drinks, chocolate bars,just to give myself a sugar
boost, or a caffeine boosts justto stay awake. Because I needed
those things to get through theday. And it wasn't until 2010
When, you know, we actuallystarted going to networking
(21:08):
events and things like that andstarted to see like, what are
the opportunities out there? Andactually, one day we were
walking to Starbucks, and wewere like, What business? Should
we start? And Arete said, Hey,will, you were good in art in
high school. And I'm good atmaking greeting cards. I like
construction paper. And by theend of the walk when we got to
(21:30):
Starbucks, which was like a 1015minute walk. We're like, let's
start a greeting card company.
And that was like the firstbusiness venture that we went
off of. And so we got ourdrinks, like ran home to Reed's
parents reads dad, he had tonsof books in his library. And so
(21:50):
I went in and found like amarketing book and how to start
a business for dummies book. Andit looked up and it said, Okay,
step one, come up with your yourname. And then Arete was sitting
in her bedroom drawing out inpencil paper, our first logo and
name and I'm looking throughthis book, and I'm like, hey, it
(22:11):
says we have to do a proposal. Idon't know how to do that. Like,
let's skip that one. And let'sfuriously Yeah, it
was all self taught like noformal business education. This
is the real deal of how itwent. It's not kidding. And in
that one day like it's so it'slike we went to the Starbucks in
the like late afternoon, webecame consumed with this new
idea. She's trying to figure outthe logo and the name. And her
(22:35):
first name was essity noconnections and she like wrote
it out. It was like in blockletters, and it kinda like it
was trying to make it reallyartsy, to go along with like the
greeting card company.
So as the T knows thecombination of our last names,
which is still sticking todayare called us and Tino media.
(22:56):
Yeah, my last name is Tolentino,and her last name is insulin. So
we took the first part of herlast name and the last part of
my last name. And because wewere also trying to be
different, like Google, so wewere like, What is a weird
sounding word? And so she cameup with ESSA, Tino, and then at
the time, we were doing a lot ofjoint ventures and networking.
(23:18):
So that's why it wasconnections. So that's why we
started off with that as a name.
Sojust to answer go back to your
question, Jamie, I think the waythat it started was, you know, I
decided to pursue my music. Andactually I started taking
singing lessons, which trickledinto a whole, like music career
further later down the road. Butit started off with that. And at
(23:40):
the same time, I was working atmy office job, right. I had a co
worker who is in the accountingdepartment. And she said that
she's part of a networkinggroup, a women's networking
group, and she invited me tocome along, and I was like, oh,
Ira, Jewel said she wants to bean entrepreneur. So I'll tell
her and I'll bring her along. Sothat's how it started, like, we
(24:02):
went to this together, gotinspired. And we're like, what
business? Should we start? Hey,we're both creative. Let's do
greeting cards, which like,failed
horribly, really fast. Yeah. Andthen we went to a craft store
called Michaels here, it's areally big craft store. And we
spent like, maybe three $400just going around no actual plan
(24:24):
being like, hey, we need thiscutter. We need this this sack
of foam paper. Oh, yeah, wewould put this now. We just like
bought lots of stuff. And wejust started making greeting
cards. And we realized veryquickly that it wasn't going to
be sustainable for us because wewe want it to be an eco friendly
greeting card company. And atthe time, being green and eco
(24:46):
was just kind of evolving andturning into something. So we
tried to make our own paper. Andso I Googled how to make paper.
And it's actually way harderthan it seems. And it turned out
to Be this like half inchtablet. So like probably hear
stories or Sharpie pens. And I'mlike, This can't make this as
(25:09):
paper like, this isn't gonnawork. And we're like, maybe you
should try something else. Soyeah, that that was our very,
very first journey.
Jamie Stephens (25:18):
Yeah, I mean, I think everybody I've talked to,
it's just like, if you are goingthe, the completely new route
of, I don't know what I'm goingto do, but I'm going to be an
entrepreneur, which is kind ofwhere I've always been myself, I
know that this is for me, I haveno idea what capacity it's gonna
be on. But like, I can't do thatanymore. I mean, I think that
(25:40):
it's like, as you start to justallow yourself to play and quote
unquote, fail, which it's neverfailure, right? Because you're
always learning and growing andunderstanding what not to do
mostly. Next time. It's such aprocess and like, I think people
just one that's important to,for people to understand,
(26:01):
because that's why you shouldeither have a really big runway
for money or do this whileyou're still at your job.
Unknown (26:10):
We each have different stories, I needed that security,
like I could not just quit myjob and jump into it. The
Universe force tool. And sheYeah, she never went back up.
Yeah. So
Jamie Stephens (26:22):
how did they find out? You were? What is it
that you got fired for? I mean,like working on the job, but
like what, tell me the
Unknown (26:30):
story about that. So I was a claims clerk slash
adjuster at this privateinsurance company. So my job was
I answered the phone. And youyou're calling because you
either got into a car crash, orsomething has happened with your
home, usually flooding orsomething, and you need to make
(26:50):
a claim. And then so I woulddocument the claim, and then
hand it off to a moreexperienced adjuster. Or if it
was like a simple claim, like arock chip on your windshield, or
hitting a deer, which happensapparently often here in British
Columbia, then I would, youknow, get them to a body shop or
something and help them fixtheir car and get that process
(27:14):
going. So that's was literallymy only job for eight hours a
day was answering and answeringand answering, and overtime, you
know, all these people that callthey're like, either angry,
distressed or scared, and itkind of gets put on you, it gets
put on you as well. And I didn'trealize it at the time. But
after a year you I mean, Ibecame really depressed at this
(27:37):
job. And so when I found thatbook, it like gave me hope. And
I would just be reading a bunchof things and all that kind of
stuff. And like I said, we wouldgo to all these networking
events. And we would just betrying out all these little
things. One of the first thingsthat we were doing was called
joint venturing. So if somebodyhad like a painting business, or
(28:01):
a cake making business, theywould give us like these
vouchers, and then I would tryand give them connects people
that needed a cake or neededpainting. And then I would get a
commission for it. So I wasconstantly trying to do these
connections and trying to to getsomething going for our
business. I really didn't knowwhat I was doing. But I was it
(28:23):
that was more exciting to methan the actual job. So you
would get these calls. And therewas a team of us a team of five
to seven people that took thesecalls. And so I figured out the
call routing system, like if youforwarded the call, and it
(28:43):
needed to take a certain amountof calls per day. But if you
answered it, put them on holdfor 30 seconds, then transfer
them over. It's like you tookthe call. Right? So yeah, I
know. It's really Yeah, itwasn't the greatest, you know, I
was Yeah. So that's how I wasable to show that I was quote
(29:06):
unquote, taking these calls, butnot really taking the calls
because I was just passing themon to another Jasmine.
Jamie Stephens (29:13):
Your coworkers are like what the hell yeah,
they're like, why is it
Unknown (29:17):
so busy? Yeah. And so I would be like, on the end, we
didn't have access to any socialmedia platforms because they
blocked all of them. So I onlyhad like Google and certain
websites and stuff. So it waslike writing things down ideas.
Like I was so excited for ourbusiness venture, but I didn't
even know what it was. So it wasconstantly doing that. And then
(29:39):
I became pretty cocky and Istarted telling my co workers
that I know that actually evenreally working I'm just actually
doing like our business andstuff and then you know one
thing led to another and it gotup to the you know, the the
people above and on February24th around there I was called
(30:02):
in. And, you know, they're likejewel, I think, you know, it
doesn't seem like you're workingon, you know, the call of you're
on taking the calls, you know,what do you have to say for
yourself? At that point, I wasso far removed from my job like
I was all in. So Tina, like, Ionly want to do that. And my
dream was to make enough fromthis, our new business, and then
(30:27):
I walk in, and then I quit, youknow that that was the way it
was supposed to go. I didn'tenvisioned it several times
daily, I would just picturemyself walking in and giving my
letter of resignation. But itdidn't go that way. Because
they're like, What do you haveto say for yourself? By kid, you
(30:47):
know, I'm like, I'm so like,zoned out from everything. And I
just flat out said, I'mdepressed at this job. And I, I
honestly, I don't like the work.
It's not for me. And I'm unhappyhere. And then they just said,
okay, you know, you'reterminated. That was pretty much
it. And they I couldn't even goback to my desk or say goodbye
(31:10):
to my co workers, because theyhad some gather all my stuff.
And I had to your Google. Yeah.
And how do you how do youescorted out by security? I felt
like I was some sort of criminalor something. You rebel you.
Yeah. And I was escorted to thelobby. And I called a REIT. And
(31:33):
I just broke down and I wascrying because Adelgid, I became
like, slightly scared as well,because I'm like, that was my
job. Like, that was my income.
That was my earnings, you know.
And I called a REIT, crying,scared, and she's like, just go
to the car, just go to your carat the time, I used to park
across the street at this hotel.
And she's like, just go there,I'll meet you on my lunch break
(31:55):
just hanging out there. Andlike, I'm sobbing so hard. It
looks like I've like, I wasunder recognizable. Because you
know, when you cry so hard, yourface is so puffy, and you can't
see or breathe. And so that'swhat was happening. Because the
my, my world was literallyflipped upside down. And that
was the beginning of everything.
(32:17):
Because a read on her lunchbreak, she comes over and she's
like, I think this is a signfrom the universe. And I'm like,
and I'm like, This is thesecret. And then I was like,
okay, and she's like, I thinkthat this is supposed to happen.
And she's like, we're supposedto have a meeting with so and so
(32:37):
at 5pm. And I was like, No, Ican't go to this meeting. Like,
I look horrible. I look reallybad. I'm in completely disarray.
And she's like, let's go to thatmeeting. And let's, you know,
she wants a website. And, youknow, let's, uh, you know, let's
potentially sell her on awebsite, I clean myself off in
the hotel lobby washroom, Iactually get some ice cubes, put
(33:00):
it on my face to get the puffingto go down. And sure enough 5pm
rolls along, we head over tothis coffee shop. And there was
a potential client there. Andyou know, we we had recently
learned, what was the net wicks.
So I was because I was doing mymusic and like, we're meeting
(33:24):
other music artists and stuff. Iwas part of the an artist
development company, and thenlater labeled, while we were
learning all this stuff formarketing for business for
ourselves, we recognize that alot of other artists need help
with that as well. So everythingthat we learned in terms of
design and getting our websiteup and all this kind of stuff,
(33:45):
people would see that and they'dbe like, I want that too. Can
you do that for me? So westarted putting it out there
like even in that in thenetworking meetings that we went
to, that we can help you withweb design. So that's how it
startedwith Wix websites. And at the
time, Wix was very differentthan it is now we have totally
different. And so we pitchedthis, this client, and they were
(34:05):
like, yeah, we can make awebsite for you. $500. And at
the end of that meeting, shegave us a check for $500. So on
the day that I got fired is theday that we made our first money
in our business, and we had beendoing entrepreneurship at that
time for about a year. And sothat proved to me, and then
(34:28):
showed me that this is it. And Ican't go back. I can't go back
at all. And it wasn't likecompletely smooth sailing after
that. But that that showed methat yeah, we can do this
because it's possible. It waslike $500 and I was making $23
An hour and I would get nowherenear that amount for working an
(34:48):
eight hour day and we just gotit in this one meeting. Right
this one one hour meeting. Sothat changed our world and
that's kind of how SSDNowstarted. Did, it's awesome.
Jamie Stephens (35:01):
So, tell me a REIT. Tell me about a little bit
about your music journey. I'mcurious about how all of that
has kind of led into everythingyou're doing now.
Unknown (35:14):
Yeah, so, I mean, I've been singing since I was little.
And I've always loved music somuch my sister used to dress me
up and make this like, flowerbackground with her paints and
stuff and make me like, sayingand lip sync music, video and
stuff. And it was, yeah, it wasfun times. But it was always
(35:38):
like, you know, I love thisthing. But it could never be an
actual career, like, I couldnever pursue this. And also,
it's like, way too competitive.
Like, there's amazing singersout there. But yeah, when after
reading the secret, and justreally deciding, like, hey, I
can, I can do whatever I wantwith my life. I'm the one. I'm
the Creative Director of mylife, I can design it the way
(35:58):
that I want to, I started takingsinging lessons. And from that I
had opera, small littleopportunities here and there to
perform. I started singing withthe local collective group. And
by the way, like all of thisstuff, and realizing now than
telling me stories, it's likepeople, it's the people that you
meet that you network with thepeople that you interact, this
(36:20):
is what all leads toopportunities later down the
road. So yeah, I was notnecessarily feeling like a music
artist or anything yet, like Iwas just making again, those 1%
moves to do to sing right tojust take a vocal lesson. And
over time, like I startedgaining a little bit more
(36:41):
confidence in myself and, and myvoice, I would usually sing
soprano. And I would do theselittle side gigs with some other
people that I met up with. And Isaw an ad like, I wanted to
actually start thinking aboutcreating my own album, like
writing a song, like originalsong, because I've written
(37:03):
poetry since I was young aswell. And I always love writing
poems, and I was like, let's bepretty cool to take that skill
and just turn it into lyrics andmake it a song. So I saw an ad
in a paper for an artistdevelopment company where they
help you get your first albumout. And it called them and I
met up with this guy, he had avery similar story to mine, to
(37:26):
ish, you know, his parentswanted him to go to med school,
like it was just so it's notcoincidence. But it was like I,
we really connected on thatentire storyline. And he was in
music. And I saw him as a rolemodel that he's doing what he
loves. And he's like, You knowwhat, let's do this. We're gonna
do a 12 song album for you,we'll get the producers and
(37:49):
we'll make this work. You writethe songs, we'll have scheduled
dates, let's make this happen.
So that in itself started thisentire journey of like, me
writing music, figuringeverything out along the way,
working with producers, we'reperforming on tour across Canada
with a band like going fromVictoria and went all the way to
(38:14):
New Brunswick, like 12 cities in14 days a crazy tour, but it was
like a dream come true. And I'mstill writing music to this day,
I'm actually doing a wholerebrand of my of my sound and
because before it was very muchpop music, but now I'm really
working into the whole cinematicgenre, epic orchestral cinematic
(38:37):
music. It's really, it tells thestory of what's really in here
and everything that's happenedin the past decade. So the music
and the lyrics are really areflection of, of this whole
thing that's happening to us.
And it's all around empowerment,and how you can do whatever it
is that you want to do.
Jamie Stephens (38:58):
I love that. So you were doing that while you
were still doing the the mediastuff with jewel, or was that at
the same time? So you alongside?
Unknown (39:08):
Yeah, so actually, we because I was we were doing like
our business writing andlearning a lot about marketing.
And we would do this for me readthe music artists and other
artists would see that so thatartists development company
actually had a label as well.
And they were like, can you dothis for a we'll hire you? Can
you do this for all of theartists on our roster? Yep. And
(39:29):
it really became our firstclients out I'll yeah, it was
crazy. They Yeah, they broughtus to a meeting and we had no
idea what it was about. And theywere like, we see what you're
doing with a REIT stuff andsocial media. Can we hire you
and we're like yeah, so we weredoing like social media for all
(39:54):
the people on the roster. And itwas so cool because we got to go
like I also got to go on tour.
and stuff, and do all the socialmedia for it. And it was like
one of our first like,legitimate gigs that we got from
an actual company.
Jamie Stephens (40:09):
That's really fun. So how has that
transitioned into what you guysare doing today on YouTube? Like
when did that whole thing start?
Unknown (40:18):
Yeah. So all that's all the story stuff we've been
telling you about. That was upuntil 2015. And that's when I
found YouTube. So I've alwaysknown about YouTube, YouTube has
always been around. But one day,I was trying to do something on
Facebook, and I was trying toupload a banner. And at the
(40:42):
time, that was the verticalbanners that were on the left
hand side of your profile, notsure if you remember, but yeah,
they had these very thinvertical banners. And I was
trying to upload it. But forsome reason, I couldn't figure
it out. So I went to YouTube tofind a tutorial, I found this
really horrible tutorial wherethey were just typing on a
(41:02):
screen and blasting like rockmusic. And they were trying to
show the steps, but there wasthis blasting rock music and I
figured it out, I you know, Iwas able to upload the banner.
But at the end of it, I was likethat, that was horrible. Like, I
could do a better tutorial thanthat. And so that's when I got
(41:24):
the idea to put up a tutorial toput up a tutorial really, for
myself. And I was like, I thinkI can explain this in a very
simple format, and just getstraight to the point and not
distract the person. And so Iput up a tutorial. And I would
randomly put up tutorials, I hadno actual schedule. And I
(41:45):
noticed that once a week, wewould get a new subscriber, like
one new subscriber to the pointwhere we got 300 subscribers
over like, quite a long periodof time. And I send to a re
unlike Hey, we're getting likeone or two new subscribers every
week. And we're not even tryingon YouTube. What if we actually,
(42:08):
like took YouTube seriously andactually made an effort? And
then she's like, okay, sure, Iguess. And then we just started,
like a great idea. We juststarted doing these YouTube
videos, but we still didn't havea schedule. And it wasn't until
we were about to hit 1000subscribers, when YouTube was
running this program for newYouTubers, and they actually
(42:32):
assigned someone to work withyou for as three call
mentorship, wow. Three, half anhour calls with someone who
actually worked at YouTube. Andthey gave you advice. They give
you advice on how to succeed onYouTube. And the first thing
was, hey, do you need toschedule schedule out? You know,
on Mondays you talk about this,because we wanted to talk about
(42:53):
different entrepreneurial thingsthat we were learning. And so
she's like, if you want to talkabout all that stuff, it's fine.
Just put it on a specific
Jamie Stephens (43:02):
date people know what to expect and how Yeah,
okay,
Unknown (43:05):
thanks for consistency as well. And so we started doing
that. And then we started to getthis group and then we got 2000
subscribers 3000. And then we'relike, wait a minute, are we
YouTubers like is this and thenit just turned into a deep love
for YouTube, YouTube, I, youknow, I didn't pay attention to
my childhood, but I was alwaysplaying with the video camera
(43:28):
and wanting to record things.
And then now in 2015 16 I'mlike, obsessed with YouTube and
wanting to create more tutorialvideos. And we will start to get
these comments from peoplesaying, Hey, I like your
teaching style, or this reallyhelped me or, or you saved me,
you know, and we just fromthere, it turned into our
(43:52):
business like 15 and 16 is whenwe found it. And then 2018
That's when a REIT was able toquit her job, because I was like
full time working on this tryingto make it grow and stuff. And
so, I mean, fast forward totoday we are we have a whole
coaching business now forYouTube. And it's, it's wild,
(44:14):
the journey and theopportunities that YouTube has
created for us. With YouTube,you create your own stage to say
whatever it is that you want tospeak on, right? And you decide
what goes you you decide, hey, Ihave my own show what it is,
what is it that I want to sayand share with others and we're
just still to this day. So inall that creating a video over
(44:37):
and over and over again, canhelp someone quit their job can
help someone gain immenseconfidence not just in
themselves, but in speaking canhelp someone grow a business
gain monthly revenue likepassive income as well as
selling your products andservices, whatever that is
getting opportunities to speakon it. Other people's stages, I
(44:59):
was able to actually interviewDanielle Laporte and Evan
Carmichael, some of these peoplethat you would never normally
like connect with on ourchannel. So YouTube was really
the first time that we hadstarted to see and grow a
community and see results comeout of that.
Jamie Stephens (45:20):
I mean, that's no small feat. I have a very
small YouTube channel, it's, Idon't know, 300 Something
subscribers, but I, it's reallybeen on my mind to really just
kind of totally shift thedirection of that, because I
actually started out with like,like a cooking show, because I
love to cook. But the problemis, as I started it, right
(45:43):
before the pandemic hit, andthen I was so burnt out with
cooking, because it was like,that's all I was doing 24/7 with
my family, and I was like, Icannot do this. So it kind of
got pushed to the backburner.
But I'm like, gonna reboot thatand really just kind of change
it into this new direction thatI'm going with, like the
podcasts and consulting and allthese things, I'm going to have
to go and spend some more timeon your channel and learn learn
(46:06):
all the things in because you'vegot a course on it, right?
Unknown (46:13):
Yeah, so we have this course called the profitable
channel. And it's essentiallywe've taken our one on one
coaching and put it into a, anonline video course format. And
it's our system, to how we earnover five figures a month with
our YouTube channel. And it's,we've done it in a mentally
(46:35):
stable way. Because I say thatthat way, because a lot of
people think that they need tohave a million subscribers, they
need to do weirdo things onvideos, and it tried to try and
get the views and to try not togo via a crazy personality and
try and do that kind of stuff.
But if you go in our channel,it's how to tutorial videos, I'm
teaching something and it'sdifferent topics. And it's not
(46:59):
wild and crazy. But it'sextremely fulfilling and fun for
me. And, you know, we, we wantto teach people to create a
channel like that that'ssustainable, that isn't so
volatile with emotion. Becausewhen you try to chase the
virality of things like tryingto be viral, it takes a toll on
you. It drains you. And so weactually don't go for anything
(47:23):
viral, we just we seek toevergreen content, and SEO
content, which is likesearchable
content. Yeah, it's all throughjust being yourself and sharing
your knowledge. That's that'slike, just simplified. That's
all it is. Like, we're nottrying to there's no like crazy
(47:43):
high video production oranything. It's the simplest
setup that we still use today.
This is simple webcam and USBmic. And that's it. That's what
we built the entire channel onthis camera is spring 2015 16
is the exact same one we use tothis day.
Why fix something's not right.
Jamie Stephens (48:02):
I mean, keep those costs low. So when I was
looking at looks like you guyspump, publish every day, is that
correct? Or like five days aweek, seven days a week? I'm not
sure there's a lot of videos.
Unknown (48:18):
Yeah, there is a lot of videos and the thing was in
YouTube, that and in life,really, it's like consistency is
key. If you are consistent withyour YouTube channel, then it it
has this compounding growtheffect. And so we actually
release videos, Monday, Tuesdayand Wednesday. And then we do a
live stream on Thursdays at 6pmPST. And then lately I've been
(48:42):
doing this Facebook marketplaceselling series because that's
one of the ways I used to makemoney like cash to put into the
business. And people really likethose kinds of videos when I
show myself selling on Facebookmarketplace. So I recently
because of the pandemicaccumulated lots of stuff and
and my friends and family havebeen selling homes and stuff and
(49:05):
they asked me to sell stuff. SoI'm turning it into content. So
I'm actually documenting, meselling like all this stuff on
marketplace to show people thatyou know, it's possible to make
X amount of money on marketplacethat you can put into your
business, pay your bills,whatever you need
to do with it. And by the way,you don't need to release the
(49:26):
four or five, six videos a weekon your channel to be
successful. It could just be onevideo a week, it's whatever that
you can realistically andconsistently keep up with. That
is the number of videos that youshould be releasing because it's
really a consistency game anumbers game engaging with your
audience.
Jamie Stephens (49:47):
So I'm just curious kind of about your
process whenever you are. And Iwatched your like intro video
and not actually into thetutorial ones but I see that
you're like I mean like You saidit's 150 125 views per video.
And but then like, on the backend, after a year, like what
(50:10):
happens with I mean that it'sreally impressive just kind of
how those just build and buildand build over time. Because
like you said, Evergreen, whichis my people don't know just
means that it's foreversearchable. It's, you know, it's
something that is not trendy orgonna go out of style, or you
know, it's like something thatpeople will always come back to
not like, what you were sayingwith a viral video that, you
(50:31):
know, everybody looks at onceone day, and then it's gone. So
do you film every day? Or do youbatch your stuff? And then just
kind of break it into pieces? Orlike, tell me a little bit about
how you do your process? Andthen kind of who does what?
Unknown (50:45):
Yeah, yeah, so this is all like, this is what
we teach in the course, right?
It's really, it's, it's brokendown into four, four steps,
really. Number one, you have tocreate your videos, create your
content. So planning things out,right? brainstorm a list of
video ideas. Number two, you gotto set a date to film those
(51:07):
video ideas. And number three,you got to either outsource the
editing or figure out a solutionfor editing it yourself. And
number four, scheduling thosevideos. So for our process in
terms of like, how do we do allof this stuff that once you set
it, it really comes down tobatching. And setting specific
(51:29):
days where you're going to filmwhere you're going to edit,
where you're going to scheduleand where you're going to
brainstorm as well. Step numberone. So for me, and that number
of like videos that you want tobatch, it's totally up to you,
it depends on what kind ofvideos How long of the videos,
you're producing your energy,all that how much time you have
(51:49):
in the day. So for me, I find agood a good amount is, is for
videos batching at once, or willsometimes do this thing, we've
actually recently started doingthis and it's been amazing. We
rent a hotel room or an Airbnb,for the entire day, just spend
(52:10):
that day filming a whole whackload of videos come into that
day already with a list of yourideas, your outlines ready to
go. And then when it comes tothat date, and you're just
focusing on filming, and nothingelse, and it's like amazing, you
can get an entire like you canget 90 days plus depending on
how often you're releasingvideos on your YouTube channel.
(52:31):
All done in like
Jamie Stephens (52:32):
one day, just by removing all of the distractions
and all of the big one, that'swhere the the Airbnb or hotel
room comes in. I'm assumingthat's why you do that. It's
just kind of like what I'm doingtoday.
Unknown (52:46):
Yeah, you don't have to recode anything. It's like,
okay, you booked it. So youknow, you've got some money on
the line here, you betterproduce, and yeah, we found like
25 or 30 videos in one go. Thenext time we do this, I want to
go 50 plus videos in one go.
Because it really I mean, itmaximizes like crazy. And some
of our students, that wouldn'tbe because we we live streamed
(53:09):
and we shared the process withthem. And people were like,
That's genius, and they want togo and do it themselves now.
It's really cool.
Jamie Stephens (53:21):
So as we kind of wrap up, what is it? That is
like one thing for each of youthat was the most surprising out
of entrepreneurship, whether itbe like how your parents feel
now or how you're supported now,or if you're supportive? You
know, kind of like what was onething that you were really
(53:42):
expecting it to go one way andit's really just been like a
total surprise?
Unknown (53:47):
Well, I mean, to answer your your other question,
they're like, uh, now my parentsare fully supportive of what I
do. And my dad is actually areally big fan of my music. And
it's, you know, the story doeshave a happy ending. It's
actually our relationships a lotbetter now than it was before
when I was going to school andstuff. But in terms of what was
(54:11):
really surprising, I think, fromthe very beginning, I saw
entrepreneurship as a big feat.
Like I didn't, I didn't thinkthis is gonna be easy. I didn't
think this is going to be fast.
Like, it was like climbing amountain seriously, I saw a huge
mountain before me, but I knewthat I had nothing really to
(54:34):
lose and I I'm not going toquit. Like I knew that just by
dealing continuously 1% Each day1% Each day stacking those winds
pivoting as needed meetingpeople, etc. It would just
snowball eventually. And itwould it would lead me to where
I want to go. Sometimes I thinkand maybe this is sort of this
(54:58):
is the lesson is you really Yougot to be comfortable with
stepping into the unknown.
Because that's where the magicalways happens. And just
learning that lesson over andover and over again, doesn't
matter who you are, or how muchsuccess you have, or didn't
have, it's really stepping intothe unknown, which releases a
(55:20):
whole whack load of newopportunities, new feelings, new
behaviors, new thoughts, andleads you to places that you
never would have imagined.
What surprised me was the amountof times we had to fail to get
to where we are now, I didn'tanticipate that. Because every
(55:41):
time like in the, especially thefirst five years, was like, and
if we're being completely real,it took us until year eight, to
really just like, blow it out ofthe park here. And that, and I'm
okay with that. Because that'smy journey. That was our
journey. It was surprising theamount of times we had to fail,
(56:01):
and leave whatever it was thatwasn't working and go on to a
new thing, because like, youname it, we've done it all like
dropshipping. Blog, right inMLM, all the MLMs used to sell
coffee. At each every paidlegal, Craigslist, Amazon, eBay,
merch by Amazon, like all thestuff, all the stuff to get to
(56:23):
this point. And when we foundYouTube in 2015 16, like, you
just know that like, that wasthe one like I felt it when we
were doing our YouTube channel,I was like, This is it, this is
the one this is the one we'regonna take to the moon, I think
that's that's really importantis you is yeah, we both felt it
happen. Because you can besuccessful with anything like
(56:44):
any of those things that wetried MLMs blogs, all this kind
of stuff, they all make money,they'll learn rules, they all
work, you can be successful withany of them. And like at the
beginning of our journey, wewould be chasing these different
things. Because we see thisperson here and it works for
them, this person here and itworks for them. And what we
(57:04):
didn't really know and we had tolearn this lesson is we got to
find something that we trulyconnect with. And we're
passionate about. And no matterwhat like this is, you know,
this is it, this is our thing.
And we have to go throughselling and helping a lot of
other people's businesses grow,like through the joint venturing
(57:26):
and stuff because we didn't havea business back then. And MLMs
as well, to realize that we'reputting all this time and effort
into something, why don't wejust build our own brand? Like
that is an asset that's going tolast forever. So why are we
doing this for ourselves? Andthat's when the whole, you know,
like, Snowball happened of of uscreating our own name for
(57:50):
ourselves and figuring out whatservices we provide. And then
yeah, I mean, the journey canthe journey continues, who knows
where it'll go from here? Like,it's, it's really exciting. It's
really exciting.
Jamie Stephens (58:04):
And such important lessons, too. I mean,
like, I'm smack dab in themiddle of all of that as well.
Like, it's, I think it's justworth pointing out again, or
like emphasizing the point thatit's all of those things work. I
see work for you. I mean thatyou can't you can't just do what
everybody else is doing if youdon't feel it, because it's it's
(58:27):
I mean, it's back to the law ofattraction. It's back to the
secret. It's like, yes, you haveto be magnetized to that. And so
yeah, totally. Thank you forthose lessons. So, all right, do
you want to tell people wherethey can find more about you
your YouTube channel, yourcourses, all the things and then
I will also link them in theshow notes so you don't have to
like spell them or anything likethat. Just kind of give us the
(58:49):
brief. The brief rundown.
Unknown (58:52):
Yeah, good. So yeah, you can check out our YouTube
channel as Latino Media we golive there every single Thursday
at 6pm PST. It's a creativemastermind. So you can come in,
bring your questions and youknow, we'll we'll hang out with
each other. There's a lot ofother entrepreneurs there that
you can network with. You cancontact us through our website
(59:14):
as a Tino media.com. And if youat all want to check out the
profitable channel course whichwalks you through step by step,
our entire process of getting,you know, 90 days plus worth of
content released on your YouTubechannel that's working for you
and monetizing that as well.
That you can go to theprofitable channel.com Awesome.
Well, thank
Jamie Stephens (59:35):
you so much, guys. I am so glad that you were
able to come on today.
Unknown (59:39):
Yeah, like so much appreciate it. Thanks
for having us, Jamie.
Jamie Stephens (59:44):
All right. How fun is it that we get a double
dose of guest today. I just lovehaving these conversations and
it was so fun to have both Oriand jewel on here. Some of the
key takeaways from ourconversation are number one, it
can change in an instant thereIs this life changing moment
when you realize that you canset aside all the quote unquote
(01:00:04):
shoulds in your life, and livethe life you want to live, it
could be a brand new revelationor the tiniest shift in
perspective, but onceexperienced, there's no going
back. Number two, follow theenergy. When you're just going
through the motions of a job,there's a total drain on your
energy. But when you're excitedabout something, you can pour
(01:00:26):
yourself into it because itactually energizes you and
motivates you. Number three, dothe scary thing. Whatever it is
that you've been avoiding, goahead and take action on that.
Facing that fear directly allowsyou to take the weight off your
shoulders and set it aside.
Acknowledge your dream, have thehard conversations, speak your
truth, then feel how muchlighter you feel. Number four,
(01:00:49):
learn through the process. Youdon't have to have every single
thing figured out to takeaction. Sure, you may end up
with half inch thick paper, butthe lessons gained through the
quote unquote, failure propelyou forward to the next idea and
the next and the next. It's allpart of the journey. Number
five, meet all the people makeconnections through networking
(01:01:13):
events, reaching out to yourcontacts, letting everyone you
meet, know what you're doing andhow it could help them. You
never know what will come fromone connection or project.
Number six, consistency is key.
Regardless of whether it's aYouTube channel, a podcast, a
blog, showing up consistently iskey to building trust with your
(01:01:34):
audience. And by the way, that'sconsistent for you not what
everyone else is doing. Numberseven, the value of evergreen,
focusing on clear concise, howto content over viral video
trends translates intoconsistent five figure monthly
revenue from a wreath and jewelsYouTube channel alone. Number
(01:01:55):
eight, just keep going. It maytake years and a whole bunch of
trial and error to really hityour stride in your business.
And that's okay. Just keepshowing up and learning and
pivoting until you find yourconnection and success.
Alrighty, thanks so much to Ariand Joel for being on the show
today. I have linked all thethings in the show notes and
that is it for this week. If youenjoyed this episode, please
(01:02:18):
consider leaving a five starrating for me. There's a link in
the show notes. Thank youfriend. I hope you have a
fantastic week.
It was surprising the amount of times
(00:01):
we had to fail and leavewhatever it was that wasn't
working and go on to a new thingbecause you name it. We've done
it all. dropshipping blogwriting MLM, all the MLMs used
to sell coffee, Craigslist,Amazon eBay merch by Amazon like
all the stuff all the steps toget to this point.
Jamie Stephens (00:23):
Thanks for tuning in to another episode of
Breaking up with corporate eachweek I chat with everyday women
that ditch their nine to five tobet on themselves. We break down
their journey intoentrepreneurship, unpack the
lessons learned and create thevision of how this life gets to
be if you're willing to getuncomfortable and step into your
potential. I'm your host JamieRenee to time corporate escapee
(00:47):
and coach to burnout womenlooking to plan their escape.
Let's go.
Okay, welcome back to anotherepisode of Breaking up with
corporate today I have a REITand jewel on the podcast. And
I'm gonna let them go ahead andintroduce themselves. So Right.
Auret Esselen (01:07):
Yes. Hi, Jamie.
Thanks so much for having us onhere. It's a REIT here. And they
also got I'm Joelle. So we'reYouTube strategy coaches. We're
YouTubers as well. We've been onYouTube for over seven years
now. But we also helpentrepreneurs and coaches and
consultants with growing theirbusiness online. So anything
(01:29):
from design assets, YouTube,video marketing, that sort of
thing. And we are so passionateabout what we do we absolutely
love helping new entrepreneursspecifically, because I know
that's a stage where we all needhelp the
Jamie Stephens (01:46):
most. Yeah. And you know, I remember in my
beginning stages of business towhere that is exactly where I
turned with YouTube for all ofthe I mean, we're just talking
like, how do I set my Instagramprofile? I mean, like all of the
things, it's like you'reGoogling every single thing.
Yeah. So we'll get into that injust a minute. But why don't you
tell me like what you guys weredoing before you started doing
(02:09):
this?
Unknown (02:10):
Yeah, no problem. So it's dual here. There's two of
us in the room,
Jamie Stephens (02:13):
which is exciting. I just want to pause
for a minute and acknowledgethat you guys are my first like,
I've never had more than oneguests at a time. So are you
business partners? Is that like,Yeah, okay. Yeah, so
Unknown (02:25):
I'll do a little bit of a an intro of that. So I'm Joule
and arreton. I are best friendsfrom high school. So we've
actually known each other sincewe were 12 and 13 years old. And
we had, I mean, we, we grew upin the early 2000s. That's when
we went to high school. Sosocial media was not a thing. So
(02:48):
the options for jobs were verylimited. And me being Filipino.
I was told to be a nurse, andArete was told to be a doctor
because he used to edge and yay,those stereotypes are totally
true. And you know, when Iquestioned my, my family and my
mom, and I'm like, Why do I haveto become a nurse? I don't even
(03:09):
like any of that stuff. Andshe's like, that's what you do.
That's, that's, that's what yougo into. And that's actually,
you know, if you notice, like,there is a lot of Filipino
nurses, and it's a thing becausethe families push them into
that. But I thought it wasstrange. And I thought it was
weird. And I was like, I didn'tthink that that was the path for
me. I felt really inside that itwasn't where I wanted to be in
(03:32):
life. And so we kind of just,you know, went through high
school and I went to a college,I wasn't good enough to go into
a university here in BritishColumbia, or read went to UBC,
and she actually got her herdegree in psychology, was it?
Yeah, I didn't get any degree oranything I dropped out after the
second year. But we've kind ofjust been going on this path up
(03:56):
until 2009. When I found thisbook called The Secret and it
changed my life, quite literallychanged my life. It was like, I
saw color again, I saw hope Isaw I felt that I actually could
do something in life because,you know, when we were in high
(04:17):
school, or it was very studious,she was extremely smart, got all
the principles on her own. I wasjust having fun, but I was the
complete opposite. I was good atart and gym class PE, but I was
failing out of everything. So atthe time, when you don't have
(04:37):
good grades in high school, it'slike what are the options for
you? So I really thought that Iwasn't going to have a good life
because I didn't have the quoteunquote, grades. And so that's
how we've known each other.
That's how the journey started.
And my one of my first jobs was,I worked in downtown Vancouver
(04:59):
as a kid claims clerk slashadjuster for a private insurance
company. And so that was kind ofa corporate job. And
oh, yeah, in your corporate?
Yeah, I mean, we it's a lot ofrandomness right? We did a
complete 180 But yeah, it was somaking use of my psychology
degree and the pre med stuffthat I learned in university I
(05:21):
actually took the MCAT twicewhich is the medical admissions
exam to get into med school so Iwas very much on that path. And
and so when I graduated fromuniversity I went and got a job
another office job in downtownwe actually didn't know that the
(05:44):
building are like so closetogether was like one block
away. It was so brand new, itwas seriously really weird. So I
first got the job in 2009 Yeah.
And it was like in the heart ofdowntown by the water,
Vancouver, we're here in Canada.
And I got the job first and I'mlike, Hey, I'm all of a sudden
(06:04):
Miss claims clerk slash adjusterthought it was really cool. You
know, I'm in downtown, and I'min an office building is cool
office building in a read getsher job to, and it's three
buildings away. Yeah. And it'slike, it was crazy, because we
would always meet up for lunch.
And it worked out later on.
Because we that's how we startedworking on our business was on
(06:25):
our lunch times and stuff, andgoing to different coffee shops,
even going to networking events,during our lunch breaks and
stuff.
My, the business that I workedfor was an employee Family
Assistance Program. So it, itwas an E fab company. So my role
was to work with the cliniciansand the psychologists and the
counselors to decide whether ornot clients or employees of
(06:49):
other companies could get morecounseling sessions through
their benefits. So it was in Iwas, it was like, it was like a
national Administrator role forfor Canada. And so, you know, I
felt good about this role. Itwas like making use of my
psychology degree, I stilldidn't know at that point,
whether I want to continue goingto med school or not, but I just
felt like, I felt kind of empty,like, growing up. I'm very much
(07:13):
creative. I, I love art andmusic, especially I'm actually
also a music artist. I'vereleased several albums and gone
on tour a little bit on thatlater. Because that's kind of
the spark like really believingwhat it is that you really
believing in your dream, whichdoesn't come right away, by the
(07:34):
way, it kind of comes byactually doing and making those
1% steps on on that journey. Soyeah, well, well, we can touch
upon that. But the secret iswhat really opened our eyes that
we're not victims of ourcircumstances, we can actually
take control and do what we wantto do with our lives. I
Jamie Stephens (07:53):
love that. So were you both reading the book
or jewel, you grabbed it firstand then passed it on it? Like,
okay, we got to do this is thatkind of how it happened? Or
Unknown (08:05):
I found it really randomly. And it's even crazier,
because like I said, I wasn'tvery studious. So I hated
reading. Like reading was notthe thing. I actually just
wanted to look at comic bookslike Simpsons, comic books and
stuff. And when I went into thisbookstore called the Chapters
Indigo, also in downtown, thisbook caught my attention by I
(08:30):
guess it's not by accident. ButI saw this huge emblem, like the
s with the stamp, if you've everseen the original secret book,
and it was at the bottom of thisshelf, and it was right when I
came in, I didn't even make itupstairs to the comic book
section because I walked rightdirectly to this book. And it
said, a secret. And I'm like, Ilaugh to myself, because I'm
(08:52):
like, What's this secret? Like,what do you mean? Like I thought
it was LAME, actually took thebook to person who worked there.
And I was like, What's thesecret? And then she's like, Oh,
you haven't heard about this.
There's a DVD. It's reallypopular. It's about the law of
attraction. And I was like, Whatdo you mean, what? Law of
Attraction? I never learnedabout this in science class. And
(09:13):
then she was like, No, it's notabout that. And then she's like,
You should just, you know, getthis book and get the DVD as
well and watch it. And I waslike, Okay, I'll whatever, you
know, I'll just start readingit. Because at the time, I had
already been at my insurance jobfor about a year and a half. And
I was getting very stagnant atthat job. I was starting to
(09:37):
actually get depressed at thatjob because I could, I was like,
wait a minute, I graduated. I'mat this job. I'm supposed to be
here for the next 50 years. Likeit didn't have like, This is it?
This is like, this is whathappens like, is this the
exciting part? And so I actuallytook that book went to my car
(09:58):
RT, I just started reading it.
And it was very out of characterfor me because I, I tell you I'm
not I was not a reader at all.
And I read half of it, and itstarted to get really dark. And
then I went home. And then Iread the second half in one go.
And this is extremely rare for awhile, I finished the book. And
(10:18):
I was like, Oh my God, I want tobe an entrepreneur, I just like
blurted it out. And I didn'tknow what kind of entrepreneur
internet wasn't really going. Sothere wasn't really much
happening online. But I justsaid, I want to be an
entrepreneur. And I told theread was like, you've got to
read this book. It's called TheSecret but about the law of
(10:38):
attraction, we're not victims,you can actually create your own
life, like all these things inthe book, I was telling her and
then we watched the DVD severaltimes. And it just, it literally
changed my life. And then Ispread it over to her
that that was what started thepersonal growth journey.
Honestly, that one book and juststarting to read all of the
(10:59):
other stuff out there like thethinking Grow Rich, the Rich
Dad, Poor Dad, likeeverything that was out there at
the time, we can assume So areyou
Jamie Stephens (11:07):
a big fan of Abraham Hicks? Are you familiar
with?
Unknown (11:11):
Yes, I will. That is my Bible. I was like
Jamie Stephens (11:15):
any single thing that you have a question about,
you can go or you know, go onYouTube, and it's like Abraham
Hicks and jealousy or confidenceor, or meme, you know, like
whatever it is, it's just somuch wisdom that just pours out.
I mean, that is so fascinatingthat that's what kicked things
(11:36):
off a REIT when a jewel saidlike she didn't want to be a
nurse. But were you stillthinking that maybe? I mean, I
know you said you weren't sureif you're gonna do the MCAT. But
when he first started, were youcommitted to the doctor? The
whole thing, like in thebeginning, and then it just kind
of changed after you graduateduniversity or kind of how did
that happen? Yeah.
Unknown (11:57):
I so I think I was mostly committed to that idea.
Because I was brought up tobelieve that when you do have
good grades, these are theprofessions that are going to
really help you excel in life isyou know, doctor, lawyer,
engineer, stereotype.
(12:19):
Stereotype. You got it? Yeah,exactly. And it was. I mean, I
grew up from a very academicfamily, like my dad's in
education as well, like, heworks with the University,
University of South Africa. AndI was really very much like I
was for it. And I was taking allthe science classes and
everything. But it was likesomething that I was doing, not
(12:42):
something that I was reallyfeeling. And because like I
said, I'm very creative, but Iwas also, you know, this is some
of the creative stuff is notsomething that you do in life,
it's not, it's not going to makeyou money, it's not going to
make you successful. So thosethings just became hobbies. And
(13:03):
the pursuit of academics gettinggood grades, being on this path
was what, you know, kept megoing until I stopped, like
until university ended, right,because all I knew before that
was just eat, sleep, study,repeat, eat, sleep, study,
repeat, like you're on thatroutine over and over and over
again. So actually, it was kindof a blessing that I didn't get,
(13:28):
I didn't have very goodcompetitive marks on the MCAT
because that's what made me takea year off and go get a job and
work and that really allowed meto breathe and really see like,
be exposed to other things thatand make me believe that I'm,
you know, I'm capable of a lotmore than capable of going after
what it is that I really love.
Jamie Stephens (13:49):
I think one of the biggest blessings from
things like the secret andunderstanding like law of
attraction and all of thosethings is that you don't always
see it in the moment. Butwhenever you look back at these
like little disappointments andredirections, and all of the
things and you can go Oh, like Iget it now. I mean, like just
(14:09):
that zooming out. That's socool. So with all of that
pressure, like to be somebodythat you're not or to go down a
certain path, how did yourparents take the idea of you
guys going and doing yourcutting your corporate jobs and
going to do YouTube creation?
I've been through
Unknown (14:29):
a lot in this entire entrepreneurial journey, a ton
of ups and downs. But nothingcompares to the fear that I felt
on that day, telling my parentsthat I'm not going to be come a
doctor. I'm not going to medschool. I instead want to try
this singing thing this musicthing right complete one ad Hey,
I'm gonna be a singer, not adoctor anymore. Like yeah,
(14:53):
exactly. And they were like allscared that I would end up like
Britney Spears and it was It wasso scary. It really was. You
know, I know that. Of course, atthe end of the day, your parents
just want the best for you. Likethey know what they know. And
they're brought up to believecertain things, and that's what
(15:13):
they pass on to their children.
But it was, it was terrifying.
Like, I just remember being likeso shaky, walking in the door.
This was like a full fledgedoperation it was with remember
the three of us? Yeah, they'refriends, you can tell the salary
we read had scheduled, okay,she's going to tell her parents
(15:34):
and me and another friend. Eachof us were going to tell our
parents that we didn't want todo what what they thought we
wanted to do. So the other girlsthey wanted her parents wanted
her to become a surgeon, andeither read the doctor or the
nurse. And then so we wereliterally sitting outside of
ARIS place in the car, like ontech support, like texting her
(15:59):
being like, Hey, we're here foryou. You know, if you need to
leave the house or wheneverwe're ready, and we just like,
sat there in the car for hours.
And she spoke to her parents.
And it was like three hours andwe didn't hear anything. And
we're like, oh my god, whathappened? Is everything. Okay?
She finally texted at the end.
She's like, I told them, it'sdone. They didn't take it that
well. But now they know. Butit's out there. And then we went
(16:23):
to go get ice cream.
Jamie Stephens (16:26):
I mean, that's like a cure. All right. It's
like, yeah, it can't be solvedwith ice cream, you know,
currently not solved, but justsoftened. Yeah,
Unknown (16:37):
I think it was an even though, like, it didn't go like
perfectly or the way that Iwanted it to. It was still a
huge weight lifted off of myshoulders. Because by just
speaking it into reality, likeit made it more real for me.
Especially telling my parentsthat, like, I'm on a different
(17:00):
path now. And I'm going to trythis other thing here. I'm going
to do this. And, and yeah, Imean, that was like one of the
best the best decision decisionsI've ever made.
When I told my parents, I hadthis chip on my shoulder, so I
scrolled downstairs and I waslike, I like blurt it out. And I
(17:21):
was like, I'm going to be anentrepreneur now. And I was kind
of like, I don't care what yousay it for it. Yeah. And they
were like, scared and shocked.
And they were like, oh my god,Jewel like you, you didn't go to
business school, you wake up inthe afternoon, all you do is
watch TV. You don't like younever did anything in business.
(17:42):
And all of a sudden, you'regonna say you're going to do
entrepreneurship. And they werelike, what, what are you going
to do entrepreneurship, like,what, what's the business and I
didn't know, like, I had noidea. I just said, I'm going
into entrepreneurship. I'mgonna, I already started calling
myself an entrepreneur, before Ieven had any thing like before,
I didn't start anything, Ihadn't even attended a
(18:03):
networking event. And it justall of a sudden, claimed that
status. And when I announcedthat it was daily repeated
fights about the same thing overand over again about the
decision I made because they,they literally thought I was
going to be like homeless on thestreet. Like they thought, how
(18:23):
are you going to make money likein at the time, I still had my
job, so I was leaning more onthat. But that's also another
crazy story, because I actuallygot fired from my corporate job,
because I was working on ourbusiness was
Jamie Stephens (18:43):
another one of those divine timings to where
it's like, looking back, that'sthe push I needed. I mean, you
know, it's, it's so funny,because it's just like that push
out the door to I mean, evenjust calling yourself an
entrepreneur, I feel like thatis such a huge step. Because as
women we have such a complex, Iguess I don't really know what
(19:04):
to call it, but like, where youdon't feel like you're enough or
you know, you feel like so justto be able to boldly claim, I'm
going to be an entrepreneur withabsolutely zero evidence. I
mean, that takes a lot of just,you know, so
Unknown (19:21):
on a current Yes, yeah.
I love that.
Jamie Stephens (19:24):
So you were gonna go scene and you were
figuring out jewel, you werefiguring out what exactly you
wanted to do. When did youdecide that you wanted to do
something together? And what wasthat if if a REIT was planning
on singing?
Unknown (19:40):
Yeah, so I kind of got molded in, along with the
journey of entrepreneurship aswell. So I found the book, The
Secret in 2009. And my life myworld has been flipped upside
down. I see the worlddifferently. I all of a sudden
believe in myself. I'm saying Iam affirmations. I'm I'm trying
(20:00):
to manifest money. And I atfirst they teach you like to see
if you can find money, like onthe ground. And I was doing that
everywhere in downtown and itwas working. And I would
actually find bills everywhere.
And it was just like, I waslike, okay, the law of
attraction works because I'mfinding money everywhere now.
And it was just like, I justneeded to look down. But
(20:21):
anyways, in doing that inbecause my my whole mindset
shift change, I was no longerthat nine to five worker like I
could not go in every day and dothe work like I was having such
a hard time, just gettingthrough the nine to five date
(20:43):
like I would get in. And I wouldhave five to six coffees pop
soft drinks, chocolate bars,just to give myself a sugar
boost, or a caffeine boosts justto stay awake. Because I needed
those things to get through theday. And it wasn't until 2010
When, you know, we actuallystarted going to networking
(21:08):
events and things like that andstarted to see like, what are
the opportunities out there? Andactually, one day we were
walking to Starbucks, and wewere like, What business? Should
we start? And Arete said, Hey,will, you were good in art in
high school. And I'm good atmaking greeting cards. I like
construction paper. And by theend of the walk when we got to
(21:30):
Starbucks, which was like a 1015minute walk. We're like, let's
start a greeting card company.
And that was like the firstbusiness venture that we went
off of. And so we got ourdrinks, like ran home to Reed's
parents reads dad, he had tonsof books in his library. And so
(21:50):
I went in and found like amarketing book and how to start
a business for dummies book. Andit looked up and it said, Okay,
step one, come up with your yourname. And then Arete was sitting
in her bedroom drawing out inpencil paper, our first logo and
name and I'm looking throughthis book, and I'm like, hey, it
(22:11):
says we have to do a proposal. Idon't know how to do that. Like,
let's skip that one. And let'sfuriously Yeah, it
was all self taught like noformal business education. This
is the real deal of how itwent. It's not kidding. And in
that one day like it's so it'slike we went to the Starbucks in
the like late afternoon, webecame consumed with this new
idea. She's trying to figure outthe logo and the name. And her
(22:35):
first name was essity noconnections and she like wrote
it out. It was like in blockletters, and it kinda like it
was trying to make it reallyartsy, to go along with like the
greeting card company.
So as the T knows thecombination of our last names,
which is still sticking todayare called us and Tino media.
(22:56):
Yeah, my last name is Tolentino,and her last name is insulin. So
we took the first part of herlast name and the last part of
my last name. And because wewere also trying to be
different, like Google, so wewere like, What is a weird
sounding word? And so she cameup with ESSA, Tino, and then at
the time, we were doing a lot ofjoint ventures and networking.
(23:18):
So that's why it wasconnections. So that's why we
started off with that as a name.
Sojust to answer go back to your
question, Jamie, I think the waythat it started was, you know, I
decided to pursue my music. Andactually I started taking
singing lessons, which trickledinto a whole, like music career
further later down the road. Butit started off with that. And at
(23:40):
the same time, I was working atmy office job, right. I had a co
worker who is in the accountingdepartment. And she said that
she's part of a networkinggroup, a women's networking
group, and she invited me tocome along, and I was like, oh,
Ira, Jewel said she wants to bean entrepreneur. So I'll tell
her and I'll bring her along. Sothat's how it started, like, we
(24:02):
went to this together, gotinspired. And we're like, what
business? Should we start? Hey,we're both creative. Let's do
greeting cards, which like,failed
horribly, really fast. Yeah. Andthen we went to a craft store
called Michaels here, it's areally big craft store. And we
spent like, maybe three $400just going around no actual plan
(24:24):
being like, hey, we need thiscutter. We need this this sack
of foam paper. Oh, yeah, wewould put this now. We just like
bought lots of stuff. And wejust started making greeting
cards. And we realized veryquickly that it wasn't going to
be sustainable for us because wewe want it to be an eco friendly
greeting card company. And atthe time, being green and eco
(24:46):
was just kind of evolving andturning into something. So we
tried to make our own paper. Andso I Googled how to make paper.
And it's actually way harderthan it seems. And it turned out
to Be this like half inchtablet. So like probably hear
stories or Sharpie pens. And I'mlike, This can't make this as
(25:09):
paper like, this isn't gonnawork. And we're like, maybe you
should try something else. Soyeah, that that was our very,
very first journey.
Jamie Stephens (25:18):
Yeah, I mean, I think everybody I've talked to,
it's just like, if you are goingthe, the completely new route
of, I don't know what I'm goingto do, but I'm going to be an
entrepreneur, which is kind ofwhere I've always been myself, I
know that this is for me, I haveno idea what capacity it's gonna
be on. But like, I can't do thatanymore. I mean, I think that
(25:40):
it's like, as you start to justallow yourself to play and quote
unquote, fail, which it's neverfailure, right? Because you're
always learning and growing andunderstanding what not to do
mostly. Next time. It's such aprocess and like, I think people
just one that's important to,for people to understand,
(26:01):
because that's why you shouldeither have a really big runway
for money or do this whileyou're still at your job.
Unknown (26:10):
We each have different stories, I needed that security,
like I could not just quit myjob and jump into it. The
Universe force tool. And sheYeah, she never went back up.
Yeah. So
Jamie Stephens (26:22):
how did they find out? You were? What is it
that you got fired for? I mean,like working on the job, but
like what, tell me the
Unknown (26:30):
story about that. So I was a claims clerk slash
adjuster at this privateinsurance company. So my job was
I answered the phone. And youyou're calling because you
either got into a car crash, orsomething has happened with your
home, usually flooding orsomething, and you need to make
(26:50):
a claim. And then so I woulddocument the claim, and then
hand it off to a moreexperienced adjuster. Or if it
was like a simple claim, like arock chip on your windshield, or
hitting a deer, which happensapparently often here in British
Columbia, then I would, youknow, get them to a body shop or
something and help them fixtheir car and get that process
(27:14):
going. So that's was literallymy only job for eight hours a
day was answering and answeringand answering, and overtime, you
know, all these people that callthey're like, either angry,
distressed or scared, and itkind of gets put on you, it gets
put on you as well. And I didn'trealize it at the time. But
after a year you I mean, Ibecame really depressed at this
(27:37):
job. And so when I found thatbook, it like gave me hope. And
I would just be reading a bunchof things and all that kind of
stuff. And like I said, we wouldgo to all these networking
events. And we would just betrying out all these little
things. One of the first thingsthat we were doing was called
joint venturing. So if somebodyhad like a painting business, or
(28:01):
a cake making business, theywould give us like these
vouchers, and then I would tryand give them connects people
that needed a cake or neededpainting. And then I would get a
commission for it. So I wasconstantly trying to do these
connections and trying to to getsomething going for our
business. I really didn't knowwhat I was doing. But I was it
(28:23):
that was more exciting to methan the actual job. So you
would get these calls. And therewas a team of us a team of five
to seven people that took thesecalls. And so I figured out the
call routing system, like if youforwarded the call, and it
(28:43):
needed to take a certain amountof calls per day. But if you
answered it, put them on holdfor 30 seconds, then transfer
them over. It's like you tookthe call. Right? So yeah, I
know. It's really Yeah, itwasn't the greatest, you know, I
was Yeah. So that's how I wasable to show that I was quote
(29:06):
unquote, taking these calls, butnot really taking the calls
because I was just passing themon to another Jasmine.
Jamie Stephens (29:13):
Your coworkers are like what the hell yeah,
they're like, why is it
Unknown (29:17):
so busy? Yeah. And so I would be like, on the end, we
didn't have access to any socialmedia platforms because they
blocked all of them. So I onlyhad like Google and certain
websites and stuff. So it waslike writing things down ideas.
Like I was so excited for ourbusiness venture, but I didn't
even know what it was. So it wasconstantly doing that. And then
(29:39):
I became pretty cocky and Istarted telling my co workers
that I know that actually evenreally working I'm just actually
doing like our business andstuff and then you know one
thing led to another and it gotup to the you know, the the
people above and on February24th around there I was called
(30:02):
in. And, you know, they're likejewel, I think, you know, it
doesn't seem like you're workingon, you know, the call of you're
on taking the calls, you know,what do you have to say for
yourself? At that point, I wasso far removed from my job like
I was all in. So Tina, like, Ionly want to do that. And my
dream was to make enough fromthis, our new business, and then
(30:27):
I walk in, and then I quit, youknow that that was the way it
was supposed to go. I didn'tenvisioned it several times
daily, I would just picturemyself walking in and giving my
letter of resignation. But itdidn't go that way. Because
they're like, What do you haveto say for yourself? By kid, you
(30:47):
know, I'm like, I'm so like,zoned out from everything. And I
just flat out said, I'mdepressed at this job. And I, I
honestly, I don't like the work.
It's not for me. And I'm unhappyhere. And then they just said,
okay, you know, you'reterminated. That was pretty much
it. And they I couldn't even goback to my desk or say goodbye
(31:10):
to my co workers, because theyhad some gather all my stuff.
And I had to your Google. Yeah.
And how do you how do youescorted out by security? I felt
like I was some sort of criminalor something. You rebel you.
Yeah. And I was escorted to thelobby. And I called a REIT. And
(31:33):
I just broke down and I wascrying because Adelgid, I became
like, slightly scared as well,because I'm like, that was my
job. Like, that was my income.
That was my earnings, you know.
And I called a REIT, crying,scared, and she's like, just go
to the car, just go to your carat the time, I used to park
across the street at this hotel.
And she's like, just go there,I'll meet you on my lunch break
(31:55):
just hanging out there. Andlike, I'm sobbing so hard. It
looks like I've like, I wasunder recognizable. Because you
know, when you cry so hard, yourface is so puffy, and you can't
see or breathe. And so that'swhat was happening. Because the
my, my world was literallyflipped upside down. And that
was the beginning of everything.
(32:17):
Because a read on her lunchbreak, she comes over and she's
like, I think this is a signfrom the universe. And I'm like,
and I'm like, This is thesecret. And then I was like,
okay, and she's like, I thinkthat this is supposed to happen.
And she's like, we're supposedto have a meeting with so and so
(32:37):
at 5pm. And I was like, No, Ican't go to this meeting. Like,
I look horrible. I look reallybad. I'm in completely disarray.
And she's like, let's go to thatmeeting. And let's, you know,
she wants a website. And, youknow, let's, uh, you know, let's
potentially sell her on awebsite, I clean myself off in
the hotel lobby washroom, Iactually get some ice cubes, put
(33:00):
it on my face to get the puffingto go down. And sure enough 5pm
rolls along, we head over tothis coffee shop. And there was
a potential client there. Andyou know, we we had recently
learned, what was the net wicks.
So I was because I was doing mymusic and like, we're meeting
(33:24):
other music artists and stuff. Iwas part of the an artist
development company, and thenlater labeled, while we were
learning all this stuff formarketing for business for
ourselves, we recognize that alot of other artists need help
with that as well. So everythingthat we learned in terms of
design and getting our websiteup and all this kind of stuff,
(33:45):
people would see that and they'dbe like, I want that too. Can
you do that for me? So westarted putting it out there
like even in that in thenetworking meetings that we went
to, that we can help you withweb design. So that's how it
startedwith Wix websites. And at the
time, Wix was very differentthan it is now we have totally
different. And so we pitchedthis, this client, and they were
(34:05):
like, yeah, we can make awebsite for you. $500. And at
the end of that meeting, shegave us a check for $500. So on
the day that I got fired is theday that we made our first money
in our business, and we had beendoing entrepreneurship at that
time for about a year. And sothat proved to me, and then
(34:28):
showed me that this is it. And Ican't go back. I can't go back
at all. And it wasn't likecompletely smooth sailing after
that. But that that showed methat yeah, we can do this
because it's possible. It waslike $500 and I was making $23
An hour and I would get nowherenear that amount for working an
(34:48):
eight hour day and we just gotit in this one meeting. Right
this one one hour meeting. Sothat changed our world and
that's kind of how SSDNowstarted. Did, it's awesome.
Jamie Stephens (35:01):
So, tell me a REIT. Tell me about a little bit
about your music journey. I'mcurious about how all of that
has kind of led into everythingyou're doing now.
Unknown (35:14):
Yeah, so, I mean, I've been singing since I was little.
And I've always loved music somuch my sister used to dress me
up and make this like, flowerbackground with her paints and
stuff and make me like, sayingand lip sync music, video and
stuff. And it was, yeah, it wasfun times. But it was always
(35:38):
like, you know, I love thisthing. But it could never be an
actual career, like, I couldnever pursue this. And also,
it's like, way too competitive.
Like, there's amazing singersout there. But yeah, when after
reading the secret, and justreally deciding, like, hey, I
can, I can do whatever I wantwith my life. I'm the one. I'm
the Creative Director of mylife, I can design it the way
(35:58):
that I want to, I started takingsinging lessons. And from that I
had opera, small littleopportunities here and there to
perform. I started singing withthe local collective group. And
by the way, like all of thisstuff, and realizing now than
telling me stories, it's likepeople, it's the people that you
meet that you network with thepeople that you interact, this
(36:20):
is what all leads toopportunities later down the
road. So yeah, I was notnecessarily feeling like a music
artist or anything yet, like Iwas just making again, those 1%
moves to do to sing right tojust take a vocal lesson. And
over time, like I startedgaining a little bit more
(36:41):
confidence in myself and, and myvoice, I would usually sing
soprano. And I would do theselittle side gigs with some other
people that I met up with. And Isaw an ad like, I wanted to
actually start thinking aboutcreating my own album, like
writing a song, like originalsong, because I've written
(37:03):
poetry since I was young aswell. And I always love writing
poems, and I was like, let's bepretty cool to take that skill
and just turn it into lyrics andmake it a song. So I saw an ad
in a paper for an artistdevelopment company where they
help you get your first albumout. And it called them and I
met up with this guy, he had avery similar story to mine, to
(37:26):
ish, you know, his parentswanted him to go to med school,
like it was just so it's notcoincidence. But it was like I,
we really connected on thatentire storyline. And he was in
music. And I saw him as a rolemodel that he's doing what he
loves. And he's like, You knowwhat, let's do this. We're gonna
do a 12 song album for you,we'll get the producers and
(37:49):
we'll make this work. You writethe songs, we'll have scheduled
dates, let's make this happen.
So that in itself started thisentire journey of like, me
writing music, figuringeverything out along the way,
working with producers, we'reperforming on tour across Canada
with a band like going fromVictoria and went all the way to
(38:14):
New Brunswick, like 12 cities in14 days a crazy tour, but it was
like a dream come true. And I'mstill writing music to this day,
I'm actually doing a wholerebrand of my of my sound and
because before it was very muchpop music, but now I'm really
working into the whole cinematicgenre, epic orchestral cinematic
(38:37):
music. It's really, it tells thestory of what's really in here
and everything that's happenedin the past decade. So the music
and the lyrics are really areflection of, of this whole
thing that's happening to us.
And it's all around empowerment,and how you can do whatever it
is that you want to do.
Jamie Stephens (38:58):
I love that. So you were doing that while you
were still doing the the mediastuff with jewel, or was that at
the same time? So you alongside?
Unknown (39:08):
Yeah, so actually, we because I was we were doing like
our business writing andlearning a lot about marketing.
And we would do this for me readthe music artists and other
artists would see that so thatartists development company
actually had a label as well.
And they were like, can you dothis for a we'll hire you? Can
you do this for all of theartists on our roster? Yep. And
(39:29):
it really became our firstclients out I'll yeah, it was
crazy. They Yeah, they broughtus to a meeting and we had no
idea what it was about. And theywere like, we see what you're
doing with a REIT stuff andsocial media. Can we hire you
and we're like yeah, so we weredoing like social media for all
(39:54):
the people on the roster. And itwas so cool because we got to go
like I also got to go on tour.
and stuff, and do all the socialmedia for it. And it was like
one of our first like,legitimate gigs that we got from
an actual company.
Jamie Stephens (40:09):
That's really fun. So how has that
transitioned into what you guysare doing today on YouTube? Like
when did that whole thing start?
Unknown (40:18):
Yeah. So all that's all the story stuff we've been
telling you about. That was upuntil 2015. And that's when I
found YouTube. So I've alwaysknown about YouTube, YouTube has
always been around. But one day,I was trying to do something on
Facebook, and I was trying toupload a banner. And at the
(40:42):
time, that was the verticalbanners that were on the left
hand side of your profile, notsure if you remember, but yeah,
they had these very thinvertical banners. And I was
trying to upload it. But forsome reason, I couldn't figure
it out. So I went to YouTube tofind a tutorial, I found this
really horrible tutorial wherethey were just typing on a
(41:02):
screen and blasting like rockmusic. And they were trying to
show the steps, but there wasthis blasting rock music and I
figured it out, I you know, Iwas able to upload the banner.
But at the end of it, I was likethat, that was horrible. Like, I
could do a better tutorial thanthat. And so that's when I got
(41:24):
the idea to put up a tutorial toput up a tutorial really, for
myself. And I was like, I thinkI can explain this in a very
simple format, and just getstraight to the point and not
distract the person. And so Iput up a tutorial. And I would
randomly put up tutorials, I hadno actual schedule. And I
(41:45):
noticed that once a week, wewould get a new subscriber, like
one new subscriber to the pointwhere we got 300 subscribers
over like, quite a long periodof time. And I send to a re
unlike Hey, we're getting likeone or two new subscribers every
week. And we're not even tryingon YouTube. What if we actually,
(42:08):
like took YouTube seriously andactually made an effort? And
then she's like, okay, sure, Iguess. And then we just started,
like a great idea. We juststarted doing these YouTube
videos, but we still didn't havea schedule. And it wasn't until
we were about to hit 1000subscribers, when YouTube was
running this program for newYouTubers, and they actually
(42:32):
assigned someone to work withyou for as three call
mentorship, wow. Three, half anhour calls with someone who
actually worked at YouTube. Andthey gave you advice. They give
you advice on how to succeed onYouTube. And the first thing
was, hey, do you need toschedule schedule out? You know,
on Mondays you talk about this,because we wanted to talk about
(42:53):
different entrepreneurial thingsthat we were learning. And so
she's like, if you want to talkabout all that stuff, it's fine.
Just put it on a specific
Jamie Stephens (43:02):
date people know what to expect and how Yeah,
okay,
Unknown (43:05):
thanks for consistency as well. And so we started doing
that. And then we started to getthis group and then we got 2000
subscribers 3000. And then we'relike, wait a minute, are we
YouTubers like is this and thenit just turned into a deep love
for YouTube, YouTube, I, youknow, I didn't pay attention to
my childhood, but I was alwaysplaying with the video camera
(43:28):
and wanting to record things.
And then now in 2015 16 I'mlike, obsessed with YouTube and
wanting to create more tutorialvideos. And we will start to get
these comments from peoplesaying, Hey, I like your
teaching style, or this reallyhelped me or, or you saved me,
you know, and we just fromthere, it turned into our
(43:52):
business like 15 and 16 is whenwe found it. And then 2018
That's when a REIT was able toquit her job, because I was like
full time working on this tryingto make it grow and stuff. And
so, I mean, fast forward totoday we are we have a whole
coaching business now forYouTube. And it's, it's wild,
(44:14):
the journey and theopportunities that YouTube has
created for us. With YouTube,you create your own stage to say
whatever it is that you want tospeak on, right? And you decide
what goes you you decide, hey, Ihave my own show what it is,
what is it that I want to sayand share with others and we're
just still to this day. So inall that creating a video over
(44:37):
and over and over again, canhelp someone quit their job can
help someone gain immenseconfidence not just in
themselves, but in speaking canhelp someone grow a business
gain monthly revenue likepassive income as well as
selling your products andservices, whatever that is
getting opportunities to speakon it. Other people's stages, I
(44:59):
was able to actually interviewDanielle Laporte and Evan
Carmichael, some of these peoplethat you would never normally
like connect with on ourchannel. So YouTube was really
the first time that we hadstarted to see and grow a
community and see results comeout of that.
Jamie Stephens (45:20):
I mean, that's no small feat. I have a very
small YouTube channel, it's, Idon't know, 300 Something
subscribers, but I, it's reallybeen on my mind to really just
kind of totally shift thedirection of that, because I
actually started out with like,like a cooking show, because I
love to cook. But the problemis, as I started it, right
(45:43):
before the pandemic hit, andthen I was so burnt out with
cooking, because it was like,that's all I was doing 24/7 with
my family, and I was like, Icannot do this. So it kind of
got pushed to the backburner.
But I'm like, gonna reboot thatand really just kind of change
it into this new direction thatI'm going with, like the
podcasts and consulting and allthese things, I'm going to have
to go and spend some more timeon your channel and learn learn
(46:06):
all the things in because you'vegot a course on it, right?
Unknown (46:13):
Yeah, so we have this course called the profitable
channel. And it's essentiallywe've taken our one on one
coaching and put it into a, anonline video course format. And
it's our system, to how we earnover five figures a month with
our YouTube channel. And it's,we've done it in a mentally
(46:35):
stable way. Because I say thatthat way, because a lot of
people think that they need tohave a million subscribers, they
need to do weirdo things onvideos, and it tried to try and
get the views and to try not togo via a crazy personality and
try and do that kind of stuff.
But if you go in our channel,it's how to tutorial videos, I'm
teaching something and it'sdifferent topics. And it's not
(46:59):
wild and crazy. But it'sextremely fulfilling and fun for
me. And, you know, we, we wantto teach people to create a
channel like that that'ssustainable, that isn't so
volatile with emotion. Becausewhen you try to chase the
virality of things like tryingto be viral, it takes a toll on
you. It drains you. And so weactually don't go for anything
(47:23):
viral, we just we seek toevergreen content, and SEO
content, which is likesearchable
content. Yeah, it's all throughjust being yourself and sharing
your knowledge. That's that'slike, just simplified. That's
all it is. Like, we're nottrying to there's no like crazy
(47:43):
high video production oranything. It's the simplest
setup that we still use today.
This is simple webcam and USBmic. And that's it. That's what
we built the entire channel onthis camera is spring 2015 16
is the exact same one we use tothis day.
Why fix something's not right.
Jamie Stephens (48:02):
I mean, keep those costs low. So when I was
looking at looks like you guyspump, publish every day, is that
correct? Or like five days aweek, seven days a week? I'm not
sure there's a lot of videos.
Unknown (48:18):
Yeah, there is a lot of videos and the thing was in
YouTube, that and in life,really, it's like consistency is
key. If you are consistent withyour YouTube channel, then it it
has this compounding growtheffect. And so we actually
release videos, Monday, Tuesdayand Wednesday. And then we do a
live stream on Thursdays at 6pmPST. And then lately I've been
(48:42):
doing this Facebook marketplaceselling series because that's
one of the ways I used to makemoney like cash to put into the
business. And people really likethose kinds of videos when I
show myself selling on Facebookmarketplace. So I recently
because of the pandemicaccumulated lots of stuff and
and my friends and family havebeen selling homes and stuff and
(49:05):
they asked me to sell stuff. SoI'm turning it into content. So
I'm actually documenting, meselling like all this stuff on
marketplace to show people thatyou know, it's possible to make
X amount of money on marketplacethat you can put into your
business, pay your bills,whatever you need
to do with it. And by the way,you don't need to release the
(49:26):
four or five, six videos a weekon your channel to be
successful. It could just be onevideo a week, it's whatever that
you can realistically andconsistently keep up with. That
is the number of videos that youshould be releasing because it's
really a consistency game anumbers game engaging with your
audience.
Jamie Stephens (49:47):
So I'm just curious kind of about your
process whenever you are. And Iwatched your like intro video
and not actually into thetutorial ones but I see that
you're like I mean like You saidit's 150 125 views per video.
And but then like, on the backend, after a year, like what
(50:10):
happens with I mean that it'sreally impressive just kind of
how those just build and buildand build over time. Because
like you said, Evergreen, whichis my people don't know just
means that it's foreversearchable. It's, you know, it's
something that is not trendy orgonna go out of style, or you
know, it's like something thatpeople will always come back to
not like, what you were sayingwith a viral video that, you
(50:31):
know, everybody looks at onceone day, and then it's gone. So
do you film every day? Or do youbatch your stuff? And then just
kind of break it into pieces? Orlike, tell me a little bit about
how you do your process? Andthen kind of who does what?
Unknown (50:45):
Yeah, yeah, so this is all like, this is what
we teach in the course, right?
It's really, it's, it's brokendown into four, four steps,
really. Number one, you have tocreate your videos, create your
content. So planning things out,right? brainstorm a list of
video ideas. Number two, you gotto set a date to film those
(51:07):
video ideas. And number three,you got to either outsource the
editing or figure out a solutionfor editing it yourself. And
number four, scheduling thosevideos. So for our process in
terms of like, how do we do allof this stuff that once you set
it, it really comes down tobatching. And setting specific
(51:29):
days where you're going to filmwhere you're going to edit,
where you're going to scheduleand where you're going to
brainstorm as well. Step numberone. So for me, and that number
of like videos that you want tobatch, it's totally up to you,
it depends on what kind ofvideos How long of the videos,
you're producing your energy,all that how much time you have
(51:49):
in the day. So for me, I find agood a good amount is, is for
videos batching at once, or willsometimes do this thing, we've
actually recently started doingthis and it's been amazing. We
rent a hotel room or an Airbnb,for the entire day, just spend
(52:10):
that day filming a whole whackload of videos come into that
day already with a list of yourideas, your outlines ready to
go. And then when it comes tothat date, and you're just
focusing on filming, and nothingelse, and it's like amazing, you
can get an entire like you canget 90 days plus depending on
how often you're releasingvideos on your YouTube channel.
(52:31):
All done in like
Jamie Stephens (52:32):
one day, just by removing all of the distractions
and all of the big one, that'swhere the the Airbnb or hotel
room comes in. I'm assumingthat's why you do that. It's
just kind of like what I'm doingtoday.
Unknown (52:46):
Yeah, you don't have to recode anything. It's like,
okay, you booked it. So youknow, you've got some money on
the line here, you betterproduce, and yeah, we found like
25 or 30 videos in one go. Thenext time we do this, I want to
go 50 plus videos in one go.
Because it really I mean, itmaximizes like crazy. And some
of our students, that wouldn'tbe because we we live streamed
(53:09):
and we shared the process withthem. And people were like,
That's genius, and they want togo and do it themselves now.
It's really cool.
Jamie Stephens (53:21):
So as we kind of wrap up, what is it? That is
like one thing for each of youthat was the most surprising out
of entrepreneurship, whether itbe like how your parents feel
now or how you're supported now,or if you're supportive? You
know, kind of like what was onething that you were really
(53:42):
expecting it to go one way andit's really just been like a
total surprise?
Unknown (53:47):
Well, I mean, to answer your your other question,
they're like, uh, now my parentsare fully supportive of what I
do. And my dad is actually areally big fan of my music. And
it's, you know, the story doeshave a happy ending. It's
actually our relationships a lotbetter now than it was before
when I was going to school andstuff. But in terms of what was
(54:11):
really surprising, I think, fromthe very beginning, I saw
entrepreneurship as a big feat.
Like I didn't, I didn't thinkthis is gonna be easy. I didn't
think this is going to be fast.
Like, it was like climbing amountain seriously, I saw a huge
mountain before me, but I knewthat I had nothing really to
(54:34):
lose and I I'm not going toquit. Like I knew that just by
dealing continuously 1% Each day1% Each day stacking those winds
pivoting as needed meetingpeople, etc. It would just
snowball eventually. And itwould it would lead me to where
I want to go. Sometimes I thinkand maybe this is sort of this
(54:58):
is the lesson is you really Yougot to be comfortable with
stepping into the unknown.
Because that's where the magicalways happens. And just
learning that lesson over andover and over again, doesn't
matter who you are, or how muchsuccess you have, or didn't
have, it's really stepping intothe unknown, which releases a
(55:20):
whole whack load of newopportunities, new feelings, new
behaviors, new thoughts, andleads you to places that you
never would have imagined.
What surprised me was the amountof times we had to fail to get
to where we are now, I didn'tanticipate that. Because every
(55:41):
time like in the, especially thefirst five years, was like, and
if we're being completely real,it took us until year eight, to
really just like, blow it out ofthe park here. And that, and I'm
okay with that. Because that'smy journey. That was our
journey. It was surprising theamount of times we had to fail,
(56:01):
and leave whatever it was thatwasn't working and go on to a
new thing, because like, youname it, we've done it all like
dropshipping. Blog, right inMLM, all the MLMs used to sell
coffee. At each every paidlegal, Craigslist, Amazon, eBay,
merch by Amazon, like all thestuff, all the stuff to get to
(56:23):
this point. And when we foundYouTube in 2015 16, like, you
just know that like, that wasthe one like I felt it when we
were doing our YouTube channel,I was like, This is it, this is
the one this is the one we'regonna take to the moon, I think
that's that's really importantis you is yeah, we both felt it
happen. Because you can besuccessful with anything like
(56:44):
any of those things that wetried MLMs blogs, all this kind
of stuff, they all make money,they'll learn rules, they all
work, you can be successful withany of them. And like at the
beginning of our journey, wewould be chasing these different
things. Because we see thisperson here and it works for
them, this person here and itworks for them. And what we
(57:04):
didn't really know and we had tolearn this lesson is we got to
find something that we trulyconnect with. And we're
passionate about. And no matterwhat like this is, you know,
this is it, this is our thing.
And we have to go throughselling and helping a lot of
other people's businesses grow,like through the joint venturing
(57:26):
and stuff because we didn't havea business back then. And MLMs
as well, to realize that we'reputting all this time and effort
into something, why don't wejust build our own brand? Like
that is an asset that's going tolast forever. So why are we
doing this for ourselves? Andthat's when the whole, you know,
like, Snowball happened of of uscreating our own name for
(57:50):
ourselves and figuring out whatservices we provide. And then
yeah, I mean, the journey canthe journey continues, who knows
where it'll go from here? Like,it's, it's really exciting. It's
really exciting.
Jamie Stephens (58:04):
And such important lessons, too. I mean,
like, I'm smack dab in themiddle of all of that as well.
Like, it's, I think it's justworth pointing out again, or
like emphasizing the point thatit's all of those things work. I
see work for you. I mean thatyou can't you can't just do what
everybody else is doing if youdon't feel it, because it's it's
(58:27):
I mean, it's back to the law ofattraction. It's back to the
secret. It's like, yes, you haveto be magnetized to that. And so
yeah, totally. Thank you forthose lessons. So, all right, do
you want to tell people wherethey can find more about you
your YouTube channel, yourcourses, all the things and then
I will also link them in theshow notes so you don't have to
like spell them or anything likethat. Just kind of give us the
(58:49):
brief. The brief rundown.
Unknown (58:52):
Yeah, good. So yeah, you can check out our YouTube
channel as Latino Media we golive there every single Thursday
at 6pm PST. It's a creativemastermind. So you can come in,
bring your questions and youknow, we'll we'll hang out with
each other. There's a lot ofother entrepreneurs there that
you can network with. You cancontact us through our website
(59:14):
as a Tino media.com. And if youat all want to check out the
profitable channel course whichwalks you through step by step,
our entire process of getting,you know, 90 days plus worth of
content released on your YouTubechannel that's working for you
and monetizing that as well.
That you can go to theprofitable channel.com Awesome.
Well, thank
Jamie Stephens (59:35):
you so much, guys. I am so glad that you were
able to come on today.
Unknown (59:39):
Yeah, like so much appreciate it. Thanks
for having us, Jamie.
Jamie Stephens (59:44):
All right. How fun is it that we get a double
dose of guest today. I just lovehaving these conversations and
it was so fun to have both Oriand jewel on here. Some of the
key takeaways from ourconversation are number one, it
can change in an instant thereIs this life changing moment
when you realize that you canset aside all the quote unquote
(01:00:04):
shoulds in your life, and livethe life you want to live, it
could be a brand new revelationor the tiniest shift in
perspective, but onceexperienced, there's no going
back. Number two, follow theenergy. When you're just going
through the motions of a job,there's a total drain on your
energy. But when you're excitedabout something, you can pour
(01:00:26):
yourself into it because itactually energizes you and
motivates you. Number three, dothe scary thing. Whatever it is
that you've been avoiding, goahead and take action on that.
Facing that fear directly allowsyou to take the weight off your
shoulders and set it aside.
Acknowledge your dream, have thehard conversations, speak your
truth, then feel how muchlighter you feel. Number four,
(01:00:49):
learn through the process. Youdon't have to have every single
thing figured out to takeaction. Sure, you may end up
with half inch thick paper, butthe lessons gained through the
quote unquote, failure propelyou forward to the next idea and
the next and the next. It's allpart of the journey. Number
five, meet all the people makeconnections through networking
(01:01:13):
events, reaching out to yourcontacts, letting everyone you
meet, know what you're doing andhow it could help them. You
never know what will come fromone connection or project.
Number six, consistency is key.
Regardless of whether it's aYouTube channel, a podcast, a
blog, showing up consistently iskey to building trust with your
(01:01:34):
audience. And by the way, that'sconsistent for you not what
everyone else is doing. Numberseven, the value of evergreen,
focusing on clear concise, howto content over viral video
trends translates intoconsistent five figure monthly
revenue from a wreath and jewelsYouTube channel alone. Number
(01:01:55):
eight, just keep going. It maytake years and a whole bunch of
trial and error to really hityour stride in your business.
And that's okay. Just keepshowing up and learning and
pivoting until you find yourconnection and success.
Alrighty, thanks so much to Ariand Joel for being on the show
today. I have linked all thethings in the show notes and
that is it for this week. If youenjoyed this episode, please
(01:02:18):
consider leaving a five starrating for me. There's a link in
the show notes. Thank youfriend. I hope you have a
fantastic week.
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