S1 E3 Part 1: The Cause - Our Brain Doesn’t Work the Way We Thought

Our entire approach to running IT projects is based on an unspoken assumption that is so deeply engrained in our culture it’s treated as a given. There’s only one problem with this assumption—it’s wrong. Humans are not rational actors who control their thoughts and actions. We don’t control our brain. Our brain controls us in ways, and to an extent, we never imagined. Part one of this episode begins to unpack this discovery and explain its consequences.

Continue to Part 2

Suggested readings:

• “Blink: The Power of Thinking Without Thinking” by Malcolm Gladwell
• “Thinking Fast & Slow” by Daniel Kahneman
• “How We Decide” by Jonah Lehrer
• “Behave: The biology of humans at our best and worst” by Robert Sapolsky
• “The Brain: The Story of You” by David Eagleman
• “Incognito” by David Eagleman
• “The paradox of human expertise: why experts get it wrong” by Itiel E. Dror
• “Subliminal” by Leonard Mlodinow
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These podcasts are dedicated to bridging the gap between business & IT. Each episode looks at different aspects of this relationship as we explore ways to help the two groups better communicate. We're passionate about this topic because it's a failure to communicate that causes 75% of all IT project failures and costs the US $1.8 Trillion every year—8% of US GDP!

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