S1 E3 Part 2: The Cause - Our Brain Doesn’t Work the Way We Thought

Part two continues where part one leaves off by attempting to explain—as well as a non-scientist can—seven unconscious and uncontrollable ways our brain works to unwittingly sabotage IT projects. These “sinister seven” are by no means unique to IT or business. They inject themselves into and impact every human interaction.

Suggested readings:

• “Blink: The Power of Thinking Without Thinking” by Malcolm Gladwell
• “Thinking Fast & Slow” by Daniel Kahneman
• “How We Decide” by Jonah Lehrer
• “Behave: The biology of humans at our best and worst” by Robert Sapolsky
• “The Brain: The Story of You” by David Eagleman
• “Incognito” by David Eagleman
• “The paradox of human expertise: why experts get it wrong” by Itiel E. Dror
• “Subliminal” by Leonard Mlodinow
• “Free Will” by Sam Harris
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These podcasts are dedicated to bridging the gap between business & IT. Each episode looks at different aspects of this relationship as we explore ways to help the two groups better communicate. We're passionate about this topic because it's a failure to communicate that causes 75% of all IT project failures and costs the US $1.8 Trillion every year—8% of US GDP!

If you don't want to become one of these statistics and want to learn about an easy way to avoid it, please visit our website and schedule a free consultation.

Alternatively, if there's some topic you'd like to hear more about, or you have an idea about how we might better serve our listen