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March 31, 2025 36 mins

"Be involved in both your business and personal finances. 80% of women will die single. At some point in your life you are going to have to manage your finances. A man is not a financial plan."

~ Audrey Faust: Author of She Grows Rich; Expert CFO and Money Mindset Authority

Are you in financial survival mode? Many women are. It's a mindset trap that many women, especially female entrepreneurs, can fall into. But it's possible to make the shift from survival mode to lasting wealth.

Audrey Faust is the best-selling author of She Grows Rich. Audrey notes that "money is emotionally charged for women," often keeping them from approaching finances strategically, or ignoring finances all together. 

With simple, achievable, step-by-step strategies, Audrey helps women create confidence and empowerment around personal and business finances. She guides women on creating a financial blueprint, which she notes is different than a budget, as it lets women decide where their money goes and where they want to see it grow. By encouraging women to take charge of their finances and invest in themselves and their businesses, Audrey uses "reverse engineering" to help clarify action steps towards financial security and success. She also reminds entrepreneurs to charge what they're worth! (And why is that so hard????)

Here at Brilliantly Resilient, we know that education and action are essential to creating successful, fulfilling professional and personal lives. Further, in order to establish financial security and confidence, women need to take responsibility for themselves and their futures. 

To help you start on your journey to financial empowerment, Audrey is offering a free download titled 12 Secrets from and Expert CFO. Get your copy here, and order your copy of She Grows Rich here.

Tune into this week's episode of the Brilliantly Resilient podcast to hear more of Audrey's wisdom and be sure to listen for these additional bits of Brilliance:

  • Mindset and financial strategies are the best combination for women and money.
  • Women are givers and nurturers by nature, which can make it harder to focus on financial strategies.
  • Women weren't even allowed to have a credit card in their own name until 1974. 
  • You need to financially invest in something to see results.
  • Make sure your profit is what it would be if you were working in the marketplace.
  • If you are closing 100% of your prospects, your prices are too low. Aim for a 50 to 80% closing rate.
  • Take the judgement out of handling your finances.
  • If you don't make a profit in your business within 3 years, the IRS can classify your business as a hobby, which means you cannot deduct expenses, there are no tax breaks and there is tax on any income.
  • Be involved in both your business and personal finances. 80% of women will die single. At some pint in your life you are going to have to manage your finances. A man is not a financial plan.

Let's be Brilliantly Resilient together!

(And click here to buy your copy of From Broken to Brilliant: How to Live a Brilliantly Resilient Life, by me!!)

XO,

Mary Fran

Mark as Played

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