Pajama Program Founder Genevieve Piturro on Leaving Corporate Life to Start a Non-Profit

Genevieve Piturro led a successful career as a television marketing executive in New York City for more than a decade when a little girl’s question (“What are pajamas?”) changed the course of her life forever. At that pivotal moment, Genevieve decided to jump off the corporate ladder and began delivering pajamas and books to children in shelters. In 2001, she founded Pajama Program, which has been recognized nationwide for both its success and Genevieve’s story.  Genevieve published Purpose, Passion and Pajamas in August 2020 about her transformation from the corporate life to starting a nonprofit. An international speaker, consultant and author, Genevieve has made it her mission to inspire men and women across the globe to listen to their heart, inspiring others who are looking to change direction in their lives and “find their pajamas.”