Episode Transcript
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Speaker 1 (00:01):
Hey, you welcome to
Build the Damp Thing, a place
where myself, tiffany Largy andour amazing Do the Damp Thing
coaches show you how to use yourstory to build it all, whether
it's your first six figures,your next layer of multiple six
figures, or maybe you're on yourway to a minute, and if it's
(00:22):
not, that it's the life of yourdreams where you are free, you
are strong and you are whole.
First, we're going to show youhow to use your story to build a
strong foundation, and then,next, we're going to show you
how to use your story in salesand marketing to clean up the
cracks.
And last but not least, we'regoing to show you how to use
your story to gather people,because the truth of the matter
(00:44):
is that there's nothing strongerthan being connected to people
who just understand you as youare where you are, so you can
stop explaining yourself.
I want to remind you that, nowthat you're here, you are home
and I officially welcome you toour family.
All right, let's get startedKeeping it real, keeping this
(01:07):
conversation 100.
The name of the game is theMoney Series, so we've been
talking all things money.
If you haven't gone to see partone, part two, day one day two.
There are four parts per day.
I am pulling apart moneystrategies, but I'm also just
pulling apart keeping more money.
Making more money, having moremoney.
I'm giving you the apps, thetools, the links, the websites,
(01:28):
the how, the details, and what Iam praying that you take away
is the ability that you have toimplement each and everything
that I teach in 24 hours.
Now here we go products Earlierthis morning, I walked through
brand and what it means to builda brand.
I've talked low and high aboutthis.
(01:50):
One of the brands of thecompanies that I own called DTDT
and, as I've now built over adozen brands big brands for
companies and entities I am justbewildered by how much money we
leave on the table by notassociating our brand with a
product.
Yes, we sell this thing for two, three, four, five, six, seven,
(02:12):
eight, 10, $20,000.
But there is a reason whyChanel or why Gucci, in addition
to being shoes or in additionto being the item that Nike can
take the emblem and put it on ashirt and they can make money.
So back in 2018, when we hadjust switched over from being
onwards to frid and to DTDT, wewere producing large events,
(02:35):
large scale events that cost mea lot of money to produce.
I was looking for additionaleasy ways to make another $5, if
you will, out of the same event, because I can take the same
audience and not have to go to anew market, take the same
audience and pull more moneyfrom the same audience.
That's the most important partfor me.
(02:57):
When I think of doing a thing,I'm like okay, we got 10 people
here, they're already spending$1,000 with us a year.
That's the LTV, the lifetimevalue of that customer, client
or whatever it might be.
But I was like, how do we getmore without selling the more
services products?
It is easy.
So I just sold this fromsomeone's desk inside of the
(03:17):
studio.
But this is an example of aproduct.
I know it sounds crazy, but wetechnically just have the image
no different than if this were acheck a Nike swoosh, not a
check.
We have again the item.
These are different, simpleitems that we sell and they
retail anywhere from $510 to$3345.
(03:40):
But we have sweatshirts andhoodies, jackets that retail $75
, $80, $100.
Now I want to show you somethingdifferent, because obviously
you could look at this and youcould look at this and go well,
tiffany, stay with me on this.
It's the same thing.
And I'm like, uh, it's not.
And let me go ahead reallyquickly and put this.
I want to make sure I put thisthe moment when you open up
(04:03):
Instagram and the first thingyou see is Kanye and you're like
wait a second.
What is happening on this feed?
So give me a second.
Here I am, hi, okay, hold on,I'm moving cameras.
Stay with me.
Everybody, I can do this.
Thank you, I appreciate it.
I want to be diligent andconsistent.
Okay, so the name of the gameis products making more money
(04:28):
with products.
Can you see me?
Great, perfect.
A moment ago I talked about this.
This is a notebook.
It's a college bound notebook.
This is one of our tank topsfrom our wellness part of our
world.
Okay, inside it has a verycustom logo and we have DTDT on
the back.
Right, raise your back.
But I wanted to show you thisbackpack.
(04:49):
We also have backpacks.
My goal is not showing youproducts, I want to show you how
this works.
So let's say I sell this $30item.
We sell one a day for sevendays of the week.
If I have a $30 item andthere's one a day for seven days
of the week, then I'm making$210.
(05:09):
Is that right?
Is that $210 a week?
Seven times Seven times, he'slike a seven times three.
Yes, okay.
So $210 for the week.
Okay, now that's one productI'm selling one a day.
Over the course of a week,that's $210.
Over the course of a month,that's $840.
That's good.
Now imagine if I said thinkabout your audience size.
(05:33):
What if 10 of your customerstook one of these $30 products a
day?
That would be ridiculously huge.
Now I want to show you adifferent spin.
So, outside of the backpack,this backpack retails for I
don't know, I think thisbackpack retails for about 40 or
50 bucks.
It's super comfortable.
I want to show you a differenttype of a product that we have
(05:53):
here Now.
Two of our most popular shirtsfrom our stores are this one.
I don't have time to manageyour insecurities.
If you're one of the awesomepeople who own this shirt around
the world, please can you takea picture and send it to me and
I will pick the person with thecoolest, most creative picture
who sends it to me.
(06:14):
Tag me on social media so addit to, whatever the speed is,
and I will take this shirt, hand, wrap it my hand, wrap it.
I will send it to you myselfand I will send it to you, and
if you're a man, then I willmake sure we send you a
comparable cool shirt or one ofmy favorite shirts.
So let me get back to this.
This doesn't have a DTDT visualidentity on it at all.
(06:34):
In the tag it does.
Now, this here is one of our toptwo most popular shirts.
Our second one is a nope caring.
Not today, and I'll also saythis because I already know
someone's going to ask if youdon't have one of these shirts
and you're like, I got to haveone of these shirts, I'm going
to add a discount, a simplediscount, and it'll be 33% off.
(06:56):
I just chose a number, so we'llget a discount, it'll be 33%
off and you can acquire any ofthe shirts, these two, three
shirts.
That's it, because I feel likeeveryone should have this shirt
in the world.
Now, this happens to beslightly different.
This is true to my values.
This is also something where Isay this is a phrase that I say
(07:16):
all the time.
Is it still true to our company?
Yes, does it have to have thelogo on it?
No, this just has a black shirtwith simple white lettering.
That allows for us you see howI hit my face that allows for us
to say, hey, you can do thesame thing.
You could take your own products.
You can make your own productsin the next seven days.
(07:37):
Now there's two ways to do it.
You could use a company likePrintful there's Printful,
there's Zazzle.
There are quite a few shirtcompanies that allow you to do
drop shipping for your productsand all you need to do is create
a design and put this thing.
You could create a design inCanva.
You can take your company'slogo.
(07:59):
Every company doing whether$100,000 or $200 million, I feel
like should have products thatthey're selling.
I mean, apple sells products,dell sells products, chanel,
nike, adidas, foo Boo is anypeople are.
So I didn't think people wereso wearing Foo Boo like that.
I didn't think people are sowilling wearing Fila and Matt
(08:19):
Gill showed up to an event withfeelers on.
They were white and Buddhistand I really had to take some
time with myself, but that'sanother conversation.
Every single person can take alogo or an image and put it on
an item.
Now, if you're like Tiffany, IDon't have a logo or an item,
that's okay.
You can.
You don't know you should.
Everybody should have one,because you can create one for
(08:39):
free in Canva.
But if you don't have one, ifyour company doesn't have one,
you can put your name PerryEllis, tommy Hilfiger, coco
Chanel, I Mean.
Think about this for a moment.
You could take your name andslap it on something.
Walt Disney, you can take yourname and slap it on something.
I know it sounds crazy, but,believe it or not, people will
(09:01):
buy it.
The idea is that you take anitem you're making.
We sell the item for $30.
We sell 10 a day.
That's $300.
Stay with me $300 times sevendays a week is $21,000.
$2100 I was gonna get the map.
(09:21):
It's $2100.
I do this four weeks out of themonth.
That is $8400.
What are you talking about?
Who couldn't use $8400?
If I made my goal 12 a day thenthat's $10,000 for the month.
The truth is that your companycould add on another six figures
effortlessly, simply by takinga logo and slapping it on
(09:42):
anything a shirt, a mug, abackpack, notebook, something
like this.
A shirt.
Now we happen to have an entireshirt line, originally back in
2018, when I went out into theworld and I was like, wow, this
is amazing.
I'm saying all these things.
People always want them, solet's just take it.
And we played small back thenand I just put it on a few
shirts.
(10:03):
We also have another famous onethat says hello, I'm a dream.
But we started selling these adevents and so now, instead of
leaving the event with $12,000,we left the event with $16,000
because we simply had productsthat we could sell.
Likewise, we started dabblingand going from a Flashing
(10:28):
somebody, I'm flashing somebody.
Oh, this is exciting.
Listen, if I'm flashingsomebody, send me money through
cash out.
Let's just make this real.
Don't let me flash you and youdon't reward me for it.
All right, so if, if, you justcould entertain with me that
adding one.
I'm taking one product, oneproduct in mind.
(10:52):
So, do you always drink?
Are you drinking a tumbler?
I don't have a shot glass here,but we have like eight shot
glasses out there.
We sell shot glasses and mugsand we sell tumblers.
We have boxes, we have shirts.
We have so many items.
Thank you so much.
I mean, look at this, I theseare now.
Not only do I love these, butthese are probably my favorite
(11:14):
shot glasses.
It's a do the damn thing shotglass and we sell them.
We used to sell them for like$10 apiece before we would sell
it for sorry, before we wouldsell it, for this is a do the
damn thing shot glass before wewould sell it for, I think, $10
or like two for 18 or somethinglike that on a remember.
(11:35):
But in our studio we use themall the time.
I go to tons of people's housesand homes, clients and
customers, where they'recelebrating and during something
like this is my DTDT shot, thisis it.
You can tomorrow, have aproduct with your name on it,
with a saying on it, with aphrase on it.
It's easy for you.
(11:56):
If you're inside of one of ourcommunities, please just ask how
.
We personally don't really usecompanies like Printful and
stuff like that to do ourfulfillment.
I know people think we do.
We don't.
We actually keep not always dowe do it, but I would say most
of the stuff that we sell I'vesold in the past is we actually
(12:16):
go and produce and create theitems ourselves.
We store them ourselves, wehand package them ourselves,
like this one goes out in thisbag inside of another package
and this sticker goes with it.
You could sell stickers, yourcompany could sell stickers.
We work, does it?
We work as a multi-milliondollar company and they forever
(12:37):
have stickers that they areprinting on and people are
putting them on their laptop.
Now, I used to have a WeWorksticker, but I don't have them
anymore.
But let me show you this mydaughter.
So this is my laptop, right?
My daughter gave me this one,this one and this one.
She paid, she bought them andspent $5.
(12:58):
This is a multi-million dollarcompany.
It's BTS, the music companythey created, bts and Friends or
whatever their names is.
This is from this sticker.
You can't see this one anymore.
It's a coffee sticker.
It's from Starbucks.
I paid like $4.95 for thissticker from Starbucks.
Now, I don't wanna say anything,but this sticker is clearly
(13:19):
faded in comparison to the otherstickers, and this sticker,
which is our DTDT sticker, andthis sticker went on the same
day.
I'm not gonna say anything.
I'm not saying anything toanybody.
We're not throwing Starbucksunder the bus, but I just wanna
say this is the sticker.
It said coffee, coffee, coffee.
Now, my favorite sticker up here, which I know this sounds
ridiculous, but we bought this,we paid for it Joe 2020.
(13:42):
This is the Tiger King.
I want us to be clear the TigerKing.
This is my favorite human, theTiger King.
I'm publicly letting everybodyknow, but he reminds me every
day that once I saw Joe Exoticrun for president, or I saw Joe
Exotic do anything, or I sawthat there was a Tiger King and
people ate it and entertained itand he had the confidence to do
(14:03):
all the things, I was like therest of us on this planet just
play games.
Anyhow, my point in showing youthis is because each one of
these were bought.
None of these were given free.
This is a Query sticker.
This is one of our old companystickers that says hello, I am a
dreamer.
I think I'm gonna bring thisback DTDT.
This is another sticker mydaughter bought, from something
(14:24):
I don't remember, but my pointin sharing this with you is that
there's products all aroundwaiting for you right now.
All you have to do is take alogo and image and put it on an
item and begin to sell.
That's really it.
If it were me, instead of dropshipping, let me tell everybody
why I don't like drop shipping.
Drop shipping.
I heard this years ago fromdigital marketer friends that I
(14:44):
have that do millions andmillions of dollars and in a
mastermind that I was in or amin, and I remember them saying
you know, drop shipping isreally for like when you don't
really care about people, and Iunderstood it, because I got a
drop ship item and it wasn'treally full of love.
I know it sounds woohoo andfoolish, but every time we
(15:04):
package something or createsomething, we literally pour
ourselves into it.
So that's why we didn't go downdrop shipping lane.
For us it's a little bit moreexpensive, but the result is
awesome.
You have better quality shirts.
You have better quality items.
They last.
You're able to put fun things,we put handwritten notes, all
types of cool things inside ofwhat we sell and produce in the
market, and we also get to makesure that the quality is there.
(15:26):
So whether it's a shirt likethis that has a phrase no Karen,
not today, I don't have time tomanage your insecurities or it
is one of your just your logo,your company's Plano black and
white logo, we have our logo oneverything, our image, our
imagery on everything, andeverything adds another dollar
in our bank account, and everysingle thing allows us to do
(15:49):
more with less.
The end the end.
If you have questions aboutcreating products, you want to
get your company started increating products, you need help
figuring out what products theyare.
If you're inside of one of ourprograms, please go ahead and
ask coach.
If you are, you need other help, please go ahead and send a
note.
Tiffany at Tiffany Larveycom.
Sure, but just ask right here.
I'll be here all week talkingmoney, money and more money.
(16:11):
Goodbye from the DTDT studio.
I hope that episode was amazingfor you and you are closer to
building the dancing.
I can't wait to hear what yourthoughts were, what part you
loved and the action that you'regoing to go take, because the
truth of the matter is that theperson who wins is not the
person who gets there first,it's the person who takes action
(16:34):
first.
Now I've got a gift for you andit is at wwwstrapfusslecom.
It is imperative that you runthere and you see all types of
goodies, starting with the sevenmust-haves that you've got to
put when telling your story.
There is so much deliciousnessawaiting for you.
(16:55):
I would love nothing more thanfor you to go ahead and give us
a thumbs up and a five-starreview on not just this episode,
but this entire series of howdo you build the dancing.
Like always, if there'sanything that we can do to make
your weekday or month better,please let us know.
And, more importantly, I can'twait to see you live, whether
(17:19):
it's at DTDT or in one of ourcommunities, or maybe you're
just hanging out with us onsocial media.
What I know to be true is thatI am meant to connect with you
somewhere, and I can't wait forthat day to happen and, more
importantly, I can't wait to seewhat you build.