Episode 78: Money Series : Unleashing Business Potential - Turning Your Story into Revenue Streams

Ready to transform your story into a revenue-generating endeavor? With this episode, we won't just show you the ropes, we'll take you by the hand and guide you across the tightrope of business profitability. We unravel the pros and cons of organic versus paid traffic and help you decide which approach will work best for your specific business goals. We'll sketch out the roadmap to revenue generation, from strategic conversations, engaging activities to crafting irresistible offers. And it doesn't matter if you're running events or traditional brick-and-mortar stores, we've got illustrative examples to keep you on track.

But it doesn't stop there. We also let you in on the secret to successful content creation and how to simplify your process with an effective schedule and handy templates. Plus, we highlight the importance of breaking down your business strategy into manageable chunks for optimal results. Tailor-made offers for your business? We've got that covered too. And as we close the curtain, we ask you to join us, share your success stories and the businesses that you've built employing these strategies. This is more than an episode; it's an invitation to turn your narrative into a profitable venture.

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Episode Transcript

Speaker 1 (00:01):
Hey, you welcome to Build the Damned Thing, A place
where myself, tiffany Largy andour amazing Do the Damned Thing
coaches show you how to use yourstory to build it all.
Whether it's your first sixfigures, your next layer of
multiple six figures, or maybeyou're on your way to a minute,

(00:22):
and if it's not, that it's thelife of your dreams when you are
free, you are strong and youare whole.
First, we're going to show youhow to use your story to build a
strong foundation, and then,next, we're going to show you
how to use your story in salesand marketing to clean up the
cracks.
And last but not least, we'regoing to show you how to use
your story to gather people,because the truth of the matter

(00:44):
is that there's nothing strongerthan being connected to people
who just understand you as youare where you are, so you can
stop explaining yourself.
I want to remind you that, nowthat you're here, you are home
and I officially welcome you toour family.
All right, let's get started.
You ready, all things money.

(01:07):
Earlier today, I or what youjust watched I walked through
money on your personal side,infiltrating into your business.
Now I'm going to stop start.
I'm going to get to yourbusiness game, infiltrating into
your life, and I have thissheet that I took from one of
our programs that I thoughtwould be a great visual aid for

(01:28):
us, and feel free to take ascreenshot or to take a picture,
whatever it might be, and youcan draw this wherever you are.
Now this is what we use insideof DTDTU, and the reason why is
because we think that money issome complicated or making money
in our business is acomplicated.
We need to have all the thingskind of a journey and it's not

(01:49):
Keep making money simple, keepthe process simple, keep the
flow simple and keep itconsistent.
I'm going to walk through themechanics of what you need to
have in place right now.
The stronger you are in each ofthese categories, the easier it
is for your money to flow.
Think of us like pouring drainon the top of this thing.

(02:09):
Okay, and we both know that weneed to pour drain on the top so
that things flow easier.
The easier the flow, thehappier we are.
The happier we are, the betterour sales conversations are.
The better we show up on stage,the better we show up with
whatever it is.
Now up here, there's paid andthen there's organic.

(02:31):
I'm going to tell you, havingspent thousands of dollars in
both places, I'm not going tosay that paid traffic doesn't
have a place.
I feel like everybody tell meif you agree or disagree with me
post a pandemic.
We are everybody's like,desensitized to ads and
falseness and fraudulousness andmade up things and inflated and

(02:54):
all of that, and so I know thatour organic pull, reach, play,
dive in.
What we're doing organically isworking and is delicious and it
still allows us to sell alltickets.
Right, I would say low, mediumand high, but we really don't
sell too much low ticket outsideof tickets for an event or an

(03:16):
experience.
I want you to think of us today.
We're going to fill in theblank really, really quickly and
during our money series this isthe entire money series, all
things, money I want you to plugand play what your things or
items are and I'm going to breakdown what a perfect lean in
would be, what a perfect lowdollar item would be.

(03:38):
That's, those are the thingsI'm going to get to and we're
going to.
My goal is that you build itinside of 10 minutes, that each
one of these are no longer than10 minutes.
You can hunker away, get itdone and out you go.
Now, the very first part of thisis activity.
I'm going to walk.
I'm going to tell you you cando a bunch of free activity and
everyone thinks that socialmedia, like posting on social

(04:00):
media, is the free activity.
I don't know that it is for me.
I'm going to tell you what Iwould do if I was like I got to
make at least $10,000 or moredollars over the next I don't
know 90 days, every single month.
And this particular series isfor the person who's under about
$200,000, 250 and in revenue,not an income.

(04:23):
If you're a person listeningand you're like I'm way above
that, mount Tiffany, but Idefinitely need to figure out
how do I scale this thing?
I have another series comingjust for you later this summer.
Now for the person who's under250.
Think of this us filling the topof this in.
In order for us to get dollarsdown here, we have to get people

(04:43):
to lean in.
We think so often that it ishaving a great offer and if we
have a great offer, that peopleare going to just run and throw
their bras at you.
That is not what is happening,not even close.
What is happening is that youhave really good offers, You're
not having enough conversations,and so therefore, when it gets
down to here, people are like Idon't really know what to do,

(05:05):
because I talked to two people.
Two people said no well, twopeople is not enough.
The industry standard is stillthat one in 20 turn.
One out of 20 people turn intoa lead and one out of those five
Turn into an actual sale, whichmeans you've got to have like
20 conversations Before you'reactually making a dollar.
Now, for people who are moreseasons, you're doing events,

(05:27):
something like that.
That number changes for sure,but I want to transparently say
that you definitely need ahandful of people now.
How do we get these people?
Whether you're selling one toone or one to many, this is
still the play.
This could be an eventregistration here and you're
making an offer, or this couldbe that you're booking phone
calls and you're making an offernow In my brick and mortar

(05:53):
business, because right now I'mstanding in the studio and we
have a brick and mortar business.
There are people in alldifferent types of offices
clicking away doing things.
Okay, it doesn't change thefact that you're working out of
your third bedroom or if you'rein a brick and mortar.
If you're in a brick and mortarand you're doing under 250,
that's a different question,right?
Because you have overhead andthat means our things are even
tougher for you.
You really got to get tounderstanding this.

(06:15):
You got to put something uphere and it's got to be done
daily, weekly, monthly.
The end Daily, weekly, monthlySocial media is your daily goal,
as your daily thing.
So let's write some up here.
Let me write them real quick.
So I'm going to start withemail.

(06:35):
So email E-mailing is a daily.
I'm going to put here whenshould you do that thing?
E-mail your list, reaching outto people and emailing your list
, or something you should dodaily and at a minimum five days
a week.
And I say at a minimum, for meit's five days a week because

(06:59):
you think that that person hasseen it and they really haven't
seen it.
But, tiffany, what if Ioverwhelm them?
Then, if you're sending reallygreat things, like man, there
are some people, let me tell you.
There are some people who sendme amazing things.
I never want to delete it, butmore than that, if I, if target
was always setting me at 30% offcoupon, do you think I'd

(07:19):
unsubscribe from their list.
No, I would not think ofyourself in that bucket.
Emailing three Maybe as theminimum, but multiple times a
week is the name of the game.
What do you email?
Email all the things you canemail, things you're seeing,
things you're learning, seethings you're, things you're
experiencing.
And if not, you have tools likechat, gpt right now.

(07:40):
Who can write a whole email foryou?
You just simply tweak it andout and off in a way it goes.
There's kind of no excuses atthis point.
I prefer that you take One dayA week, one day a week and write

(08:01):
the week's emails.
My goal is one day a month.
That's what I'm working onright now one day a month to get
them all out and get themscheduled.
Okay.
The second thing you've got tohave in place for sure Is you
need to have a voice like whatare you emailing?
This should have gone first,but you need to have some form

(08:21):
of content being created.
You need content.
Let me tell you what myfavorite content is.
It is podcasting.
You either need to be a guestor you need to be the one
guesting Guesting, askingsomeone to be, or just doing it
by yourself.
Podcasting is the only platform, the only type of content that

(08:44):
you can create where you areequal to anybody else in the
industry that you respect.
It is the easiest to create,and if you're like I can't do it
on my own, tiffany, there's noway then come into the studio
and record with us.
I know that if it wasn't forpodcasting, allowing me to
create high level, high quality,consistent content over the

(09:07):
last couple of months, I'm notsure what would have happened
while I had to go back intobuilding something new.
I don't have time to be onFacebook and Instagram.
Something is beneath me, but Iliterally don't physically have
time.
The other part of it is that ifI do create something, I do
want it to be high quality forthe most part in our world right
now, and creating somethingsubpar does not really interest

(09:28):
me.
Podcasting allows me to do that.
Now, what I've done recentlythat I haven't really done in
the last five years was turningon a camera anytime I'm being
interviewed.
Now we have like oodles andcaboodles of content to go
forever and I don't really haveto ever sit and go.
Here are the five trends thatare happening in your.
Not that it doesn't work.
If there was a platform that Iwould do that.

(09:51):
I'll tell you in a moment.
So, content podcasting.
The second here is.
So I said podcasting and I saidemail.
If I were going to create onemore, it would be oh, this is so

(10:12):
hard because I really want tosay no way, really.
Whoa, we've only been here 10minutes.
Okay, it would be social mediaand it would be in this aspect.
It would be Facebook business.
Someone asked me that would benumber two.

(10:34):
Youtube shorts would be numberone.
Hard, because TikTok would alsobe number one.
I don't even know if I spokeTikTok right.
I think I have a C in there.
I don't think there's a C inTikTok.
I don't think there is one.
Okay, so TikTok is alsofighting for number one, and I

(11:01):
would create 60-second reelsonly and then I would write on
LinkedIn one time a week.
Now, with chatGPT, you canwrite a whole article in two
seconds linked in one time aweek.

(11:21):
That's it, and I would write iton Sunday.
This would be my entire socialmedia strategy.
Now, podcasting, you shouldsocial media four reels a day.
So I know someone's going toask me I would say four pieces

(11:45):
of content per platform a day.
Why?
Because I'm looking for eachperson to get about 1,000 views
a day.
That's really where my strategycomes from.
I know that no matter what orgood or bad day, even though we
have some assets that havethousands and thousands of views
, I know if we put out the worstthing in the middle of the

(12:05):
night, it's still going to get250 views.
My goal is to make sure 1,000people see us at this season a
day, even on things we don'tknow, they're not making sense.
That's where that four comesfrom four to 250.
All right, this is where thiscomes in, and I would not create
anything on the fly.
I would branch record it.

(12:26):
I have a tool.
I'm going to make a list of thetools that we use, but I would
batch record it.
So TikTok allows for you tobatch record and allows you to
save as a draft.
Instagram also allows for youto save as a draft.
Now, facebook doesn't allow youto save as a draft, but you

(12:49):
technically could post via atool and draft it inside of the
tool.
Youtube also does not do adraft, but now there are so many
native plugins that allow youto save it as a draft in the
tool.
And if you're like Tiffany what,where, who and how.
Please go ahead and ask me here, wherever you're seeing this.
I'll be more than happy to makesure we get you an answer.
Last but not least, I would goto all of my LinkedIn contacts.

(13:16):
I would go to LinkedIn and myphone book and I would say hey,
john, how you doing?
I am feeling disconnected fromthe world right now.
I'm feeling disconnected fromour clients.
I can't believe it's halfwaythrough the year.

(13:38):
Start somewhere like that andlike I just wanna talk.
I just wanna see how you'redoing.
I wanna see if there's anythingI can help you with, find out
what you're working on.
But one of my initiatives is totalk to 100 people during the
summer, while I can, while I'mplaying with the kiddos, while
I'm doing this, this, that andthe other, while I'm traveling
in Portugal, whatever it mightbe.
And my goal is to talk to 100people I haven't spoken to yet

(14:01):
and to share a moment and tofind out what's going on.
Get on calendars, you get oncalendars and they get on your
calendars.
I literally would do LinkedInone by one, by one, and if
you're like Tiffany, I need atemplate for this For those of
you in DTDTU.
I'm only pulling out contentfrom our DTDTU.

(14:22):
If you're in DTDTU, please makesure you go inside of our
community and make sure you askwhere are these templates?
We have templates for these.
We will get them to you, allright.
So we started at the top of this, at the hours of 10, 12 or one,
three, six, three and six.

(14:46):
Okay, so four times a day we'regonna break down these pieces
and I'm gonna go deeper.
So later on today you'll hear alittle bit on leaning in and
then I'll start talking aboutoffers, the end, not the one who

(15:29):
told that story.
There is so much deliciousnessawaiting for you.
I would love nothing more thanfor you to go ahead and give us
a thumbs up and a 5 star reviewon not just this episode, but

(15:49):
this entire series of how do youbuild the damn thing, like
always.
If there's anything that we cando to make your weekday or
month better, please Let us know.
And, more importantly, I can'twait to see you live, whether
it's at Data Damthing Live or inone of our communities, or
maybe you're just hanging outwith us on social media.
What I know to be true is thatI am meant to connect with you

(16:12):
somewhere and I can't wait forthat day to happen and, more
importantly, I can't wait to seewhat you build.