In this episode of Building a Clear, Authentic Brand, I share why authenticity is the foundation of everything we build. Before we can be authentic in our brand, we first have to be authentic in ourselves.
I walk through my own story — from feeling average and lost in a string of jobs, to stepping into entrepreneurship, to nearly losing everything, and finally learning to embrace my God-given gifts and identity. Clear Authentic Brands was actually born out of this struggle. My fight to find authenticity in life and faith is what shaped my passion for helping others find authenticity in their business.
This episode is about more than branding — it’s about identity. We can’t separate who we are from the businesses we lead. And when we stop living to please the world and start living true to who God created us to be, our brand finally has a foundation worth building on.
What You’ll Learn in This Episode:
- Why authenticity is the starting point for building a clear, authentic brand
- How my personal struggles with identity shaped my entrepreneurial journey
- The dangers of people-pleasing and building a brand the “world’s way”
- Why your faith, work, and life can’t be separated — and shouldn’t be
- How God uses our deepest struggles to shape our greatest calling
- Why aligning your gifts with your business brings purpose, clarity, and impact
Resources & Links:
- Learn more at clearauthenticbrands.com
- Books referenced: Start With Why by Simon Sinek, Traction by Gino Wickman, The Advantage by Patrick Lencioni
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.