Episode 2377: Joe Sugarman ~ CEO of JS&A Group, Inc., Tribute to Legendary Sales Ad Icon BluBlocker™ Sunglasses ,Advertising Mastermind

BluBlocker™ & Direct Marketing Icon, CEO of JS&A Group, Inc.,

Tribute Show. Joe Sugarman (1938-2022) appeared twice on my show,  What a wonderful man! This is his first appearance on the show.

Does the name BluBlocker™ ring a bell?? Joe introduced dozens of new innovations and concepts in electronic products during the '70s, including the pocket calculator, the digital watch, cordless telephone, computers and a variety of others.

“My purpose in life to leave a legacy of helping people live long and healthier lives and I sincerely believe we have the technology and the products to do that now,” says Sugarman.

Joseph Sugarman is Chairman of JS&A Group, Inc., BluBlocker Corporation, DelStar Publishing and President of a bio-tech company, Stem Cell Products, LLC—all based in Las Vegas, Nevada.

He was born and raised in the Chicago area and attended the electrical engineering college of the University of Miami for three and a half years before being drafted into the U.S. Army in 1962.

Joe then spent over three years in Germany where he served with the Army Intelligence Service and later with the CIA. Returning home, he formed a company to market Austrian ski lifts in the United States and then later formed his own advertising agency to service ski resort accounts.

In 1971, after six years of running his own ad agency, he saw micro-electronics as an exciting opportunity and formed a company to market the world's first pocket calculator through direct marketing—all from the basement of his home in Northbrook, IL.

In 1973, Sugarman's company was the first in the United States to use the 800 toll-free service to take credit card orders over the telephone-- something that direct marketers had never done before. His line of BluBlocker sunglasses, which he sold in direct mailings, mail order ads, catalogs and on TV through infomercials, and the QVC, the Home Shopping Channel.

BluBlocker™ sunglasses are sold currently at stores throughout the world with over 40 million pairs sold. 


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