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October 27, 2020 44 mins

Eric Edelson, Chief Executive Officer of Fireclay Tile talks about Fireclay’s shift from a wholesale distribution model to a direct-to-consumer business model and how taking a very calculated approach to brand strategy helped set the foundation for  building enriched customer experiences that set Fireclay apart in the market and helped grow the company to nearly 20 times the size of where they were before the shift.

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