Digital Product Marketing: Top Promotion Insights by Justin Rowe

Join Khrystyna Klimash in this episode of "Building Digital Product," where we explore the dynamic world of digital product marketing. 

We're honored to have Justin Rowe, CMO at Impactable. He shared his invaluable insights on marketing digital products. Justin started his journey as a restaurant owner and then became a leading expert in LinkedIn marketing. He talks about the most important aspects of digital marketing of products and reveals his real-life and practical advice for startups and established businesses.

Don't forget to like, subscribe, and share for more in-depth explorations into digital products marketing and other topics related to building digital products. 

Justin Rowe – https://www.linkedin.com/in/justin-rowe-4043339b/

Impactable - https://impactable.com/

In this episode, we dive into a variety of topics essential for anyone interested in how to market digital products. Justin provides a wealth of knowledge and experience in promoting products online and explains matters from choosing the proper marketing channels to budget planning and creating effective ads. 

Episode Highlights:

00:00 Introduction

00:50 Choosing Marketing Channels

02:45 Budget Planning in Marketing

05:21 Making Effective Ads

07:53 Top LinkedIn Advertising Types

12:18 Creating Engaging LinkedIn Content

14:39 Common Mistakes in LinkedIn Ad Campaigns

18:10 Growing a Digital Product with Advertising

Get to know Justin Rowe's insights and current strategies for marketing a digital product effectively in 2024. You can join the discussion and share your thoughts and questions in the comments.

You may also the episode on ⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠!

Stay tuned for upcoming episodes where we continue to delve into the challenges and triumphs of digital product marketing, digital product design, development, and other product-creating areas. 

There, you can learn from industry leaders and entrepreneurs about navigating the evolving digital landscape and successfully marketing your digital products.

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