What happens when a third-generation leader steps into a family business not with entitlement—but with humility, grit, and a drive to protect its heart? In this episode of Building Unbreakable Brands, Meghan Lynch talks with Jenn Barlund, third-generation owner of Falcon Plastics, about navigating growth, honoring legacy, and making culture a strategic priority. From lessons in diversification to building trust across generations, Jenn shares how she’s helping Falcon Plastics evolve while staying true to the people-first values it was built on.
Key Topics Discussed
- Navigating turning points in Falcon Plastics’ 50-year history
- Learning from rapid growth and shifting to long-term diversification
- Balancing innovation with legacy in a generational business
- Leading with humility as a third-generation successor
- Building culture intentionally during times of scale and transition
- Treating customer service and on-time delivery as brand differentiators
Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy
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