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March 18, 2024 36 mins

Growing up, Sally Ekus had a unique childhood—one that simmered with the legacy of culinary media. Yet, when it came time to take over the family business, she found herself navigating a path she hadn't originally planned to follow. In our conversation with Sally, she shares her personal story of transition, revealing how she embraced leadership and infused the company with a vision for the future. We discuss the blend of tradition and innovation, how the Ekus Group has stayed true to its roots in a rapidly changing media landscape, and the essential ingredients for maintaining a brand deeply connected to the culinary arts.

Mentorship is often the hidden spice in the recipe for successful succession planning. Sally's tale is no exception, as she recounts the invaluable lessons and guidance from the founder of the Ekus Group, her mother, Lisa, which paved the way for a smooth changeover. We uncover the tactics that made this transition seamless, including the early inclusion in business operations and a clear, open dialogue that gave both clients and Sally confidence during the shift in leadership. The art of passing the torch within a family business is both art and science, and our discussion with Sally offers an insider look at this process, peppered with personal anecdotes and advice for other next gens.

As the episode progresses, we turn the page to the subject of legacy and how strategic decisions in book publishing can reinforce a brand's identity. Sally and Meghan discuss the importance of choosing the right book projects, the role of literary agents with a keen publicist's eye, and the recent merger with JVNLA that promises to enrich the company's literary legacy. Whether discussing favorite reads or how books can build unbreakable brands, Sally's insights provide a rich perspective on the importance of storytelling in the world of business. Tune in for an episode that combines the flavors of family, leadership, and evolution in the business of culinary media.

Sally's book recommendation: Pretend Soup by Molly Katzen

Get in touch with Sally:
sally@ekusgroup.com
Instagram: @sallyekus
The Ekus Group

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Creative

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