Building Your Empire with SophieZo

Building Your Empire with SophieZo

Welcome to Building Your Empire with SophieZo! In this podcast, you will learn how to build an effective team, increase your productivity, and far more to help you scale your business while keeping your sanity. Your host, Sophie Zollmann, is an experienced Online Business Manager who has helped many different businesses scale and grow effectively by equipping business owners to focus on their most profitable areas. Now, she’s sharing her best tips and strategies with you! Listen in each week as Sophie shares ways to help you grow your business while living your best life. To find out how SophieZo can help your business - and you - contact her at SophieZo.com.

Episodes

July 28, 2021 10 min

Building an empire requires dedication, motivation, and fearless leadership! 

In this episode, you’ll learn actionable strategies for building a top-notch team, boosting morale, and keeping everyone working together like a well-oiled machine. 

Great leadership comes from within, so we’re also going to talk about ways to motivate yourself and set a great example for your team. 

I’m showing you how to lead boldly and set the tone for yo...

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How do you grow your business when you’re already maxed out?

It’s easy for small businesses to get stuck at their current level. When you already have a full workload, it’s hard to figure out how to take on more customers and bigger projects.

In this episode, Sophie shares EASY ways to grow your business without stress or overwhelm.

You’ll get tips on:

●        Making Your SEO work harder for your business

●        Getting your social m...

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July 14, 2021 12 min

Small businesses often have far more tasks than time, and repetitive tasks can take up far too much of your day and negatively impact your overall productivity.

In this episode you’ll learn more about automating tasks to free up your valuable time. You’ll get great tips on using automation software in ways you might not have considered.

You’ll also get valuable advice on maximizing your productivity, embracing a forward-thinking mind...

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July 7, 2021 12 min

You declared your independence when you stepped away from your comfort zone and steady paycheck and decided to blaze your own trail.

So, what comes next?

In this episode, Sophie talks about her own journey to freedom, and shows you how you can achieve your vision for your life. Whether you need to grow your business to fund your future, or you want more time to do the things you love, your dream life is within reach.

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In the final episode of The Top Tech You Need to Scale series, Sophie is tackling all things content!

Today’s episode is packed with awesome apps and software that help you create an endless stream of attention-getting, engaging content. You’ll get great recommendations on content generators, content tools, and content curation apps.

We’re looking at the best features of content generators like:

●        Uberflip

●        Contently

●   ...

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In Part 2 of The Top Tech You Need to Scale series, we’re taking a look at all the tools you need to build a stunning website, create and test content, and optimize your site for a top-notch customer experience.

Sophie is sharing a dozen of the top-rated options for web-builders, testing tools, and optimizers. You’ll get the important details of

●        Webnode

●        Weebly

●        Jindo

●        Webit

●        Unbounce

●        Orac...

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When your business is growing, you need the technology that can keep up!

It can be hard to choose the right tech tools with so many on the market, but SophieZo is making the job easier by highlighting her favorites.

In this multi-week series, SophieZo is sharing all the tech your business needs to scale. Part 1 takes a look at the best software for:

●        SEO

●        Social listening and customer feedback

●        Retargeting

In this...

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June 9, 2021 10 min

SophieZo started her podcast nearly a year ago, and in that time, she’s learned A LOT!

In this episode, Sophie’s sharing her top tips for aspiring podcasters. You’ll get great advice on:

●        Taking the stress out of podcast planning

●        Choosing the right format for your audience

●        Creating a content calendar

●        Preparing for each episode

●        Choosing the best production tech

If you’ve ever thought about starti...

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It’s never been easier to design and publish a beautiful, professional-looking blog or newsletter, and SophieZo is sharing the tools to make it happen!

In this episode, you’ll learn more about the top blog and newsletter building tech. Discover the capabilities and features of:

  • Active Campaign
  • Keap
  • HubSpot
  • WordPress
  • Wix
  • SquareSpace
  • Sophie breaks down the benefits and highlights her favorite aspects of each app. Listen now to learn more abo...

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    May 26, 2021 11 min

    Does your business really need a blog in 2021?

    The answer is a resounding YES!

    In this episode, SophieZo shows you how to use your blog to connect with your customers, boost your SEO and improve your content strategy.

    Blogs may have changed over the years, but they’re still a vital part of your marketing strategy. Sophie is sharing tips on starting a blog or refreshing a dormant one. You’ll learn how to create a blog that’s helpful, i...

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    May 19, 2021 27 min

    This week we’re looking at an old standby that’s making a major comeback- the newsletter!

    Newsletters have been around forever, but their popularity waned as printed materials dwindled. Now they’re back with a fresh new format that’s ready for today’s digital world, and smart business owners are taking note.

    In this episode, you’ll learn how to use your newsletter to build relationships with your customers and earn their trust. You’l...

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    White labeling one of the smartest, most cost-effective marketing trends that can save you time AND help you scale your business!

    White labeling agencies are on the rise, and they’re making it easier, more profitable, and far more accessible for businesses of any size to take advantage of these services. White labeling frees up your time while helping you offer your customers more options to fit their changing needs. You can do more...

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    In Part 2 of the Awesome Ad Tools series, SophieZo is sharing her favorite analytics tools and dashboards. Data reporting is a critical component of your marketing strategy, and you need a powerful dashboard that can gather, organize, and analyze data from multiple sources.

    In this episode, you’ll learn more about the features of some of the top-rated analytics tools and dashboard apps like:

    ●     Google Analytics

    ●     DataStudio by ...

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    April 28, 2021 10 min

    Social media ads are the cornerstone of your marketing strategy, and each platform offers outstanding tools to help you create, monitor, and analyze your ads.

    In this episode, Sophie is highlighting the top ad features of Facebook, Instagram, LinkedIn and Twitter. You’ll learn how to get the most out of your advertising dollars by selecting the best ad format, campaign objectives, ad placement, and target audience.

    You’ll discover th...

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    Implementing your social media strategy requires the right tools for the job! In this episode, Sophie is sharing her favorite tech options for social media management.

    Whether you have a large team with lots of collaboration needs, or you’re a solopreneur with an emphasis on visual marketing, this episode will introduce you to the apps and programs you need to make it happen!

    Sophie is breaking down the awesome features of:

  • Sprout Soc...
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    April 14, 2021 11 min

    In this episode SophieZo is sharing the secret to taking your business to the next level!

    If you’re ready to grow your business, make more money, and snag high profile clients, there’s one person who can help you do it- an Online Business Manager.

    An OBM takes on all the areas of your business that take up too much of your valuable time. From operations, to projects, to your team, an OBM oversees it all and keeps your business runnin...

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    Social media is the number 1 marketing tool for online business- but that doesn’t mean it’s easy!

    Staying on top of your social media is a time-consuming task that requires a great deal of creativity, and the ability to produce an endless stream of fresh, valuable content. It can become overwhelming when you’re also trying to meet the daily demands of your business.

    You can’t ignore social media, but you don’t have to do it alone! In...

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    SophieZo is giving you the straight talk on social media strategy!

    There are over 40 million businesses using social media to advertise- it’s not enough to just have a great product or service, you need a social media strategy that gets you seen!

    In this week’s episode, Sophie shares tips on:

  • Establishing a reliable social media presence
  • Posting frequency
  • Content variety
  • Creating a content calendar
  • You’ll learn what to post, when to post,...

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     This week, we’re continuing our metrics masterclass as we take a close look at the analytics dashboards of Twitter and LinkedIn.

    You’ll gain insight on your key metrics and learn how to interpret the data and apply it to your social media content strategy.

    Wondering what metrics REALLY matter on Twitter? SophieZo shows you how to:

  • Understand and use your Tweet Highlights
  • Assess and improve your Twitter activity
  • Track your performance a...
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    Analytics features are awesome- if you know how to use them.

    This week, Sophie is taking you on a deep dive into the murky waters of social media metrics! Over this 2-episode series, you’ll learn what to track, how to interpret the data, and how to use it to improve your content strategy and boost your reach on 4 of the top social media platforms.

    This week’s episode focuses on the analytics features of Facebook and Instagram. We’re ...

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