In this episode we’re going beyond Facebook, Instagram, and Twitter!

In Part 1 of this 2-episode series, we’ll be looking at 5 up and coming social media apps that should be on EVERY marketing expert’s radar!

You’ve heard of most of them, but you might not have considered their amazing potential for building brand awareness and customer loyalty.

Today’s episode breaks down the benefits of:

You...

Social media influencers are here to stay! In fact, 63% of marketers plan to increase their influencer marketing budget this year.

So, what does that mean for your business?

In this episode, Sophie is looking at all the ways pairing with an influencer can give your brand a boost. She’s also breaking down the steps to finding the perfect face for your brand.

You’ll learn:

Microcontent is an important part of your overall content strategy that often gets overlooked!

Microcontent is loosely defined as short content that delivers stand-alone information that can be consumed in under 30 seconds- basically any short piece of information that your audience can process in under 30 seconds.

You create plenty of headlines, videos, summaries, intros, infographics, images – but are you REALLY putting a lot of th...

In this episode, we’re talking about one of your most valuable assets- your brand identity! Your brand’s unique vibe is the thing that makes you stand out in a crowd! It also sets the tone for everything you do- from your marketing to your website, to your package design.

Sophie shares tips on:

Next, we take a dee...

With so many social media platforms to choose from, how do you decide on the best fit for your business?

In this week’s episode, we’re taking a look at the merits of each of the big 4:

 You’ll learn more about the audience make-up of each platform, the features and functions they offer, and how each one can help you accomplish your unique goals.

If you’ve got questions about which platforms you should b...

Video has been rising steadily in popularity across most social media platforms for years. Smart marketers are capitalizing on consumers’ love of video by adding more and more video-based content to their social media marketing strategies.

On this episode of Building Your Empire with SophieZo, we’re looking at some of the top reasons to add video to your marketing strategy:

In this week’s episode of Building Your Empire with SophieZo, we’re looking at new ways to reuse your existing content. Not only will it save you time and money, it gives you the chance to try new avenues with content that’s already proven to be a top performer.

In this episode, you’ll learn the difference between content recycling and repurposing, and you’ll get plenty of ideas for giving your top content a second chance to shine!

T...

Your website is your home base- it’s the door to your virtual business- and you want to bring in lots of visitors!

On this week’s episode of Building Your Empire with SophieZo, Sophie is giving ideas for sprucing up your website, then sharing the strategies that increase your web traffic.

You’ll learn more about:

Listen...

We’re counting down the last moments of 2020 and SophieZo is helping you get ready to hit the ground running in 2021!

We’re doing last-minute prep so you can start the year with:

You’ve made your resolutions and set your goals, and now it’s time to make things happen!

Tune in now to learn more about getting the support you need to meet your goals, delegating...

We’ve almost made it through the craziness of 2020, and we’re eagerly looking forward to 2021!

In this week’s episode, we’re talking about making resolutions for your business that you can actually keep! You might have given up on resolutions in the past, but with SophieZo’s fail-proof goal-setting plan, you’ll be ready to stick with your resolutions all year long.

Listen now to learn more about:

·  Setting specific goals

·  Creating a...

2021 is right around the corner and we’re keeping an eye on these marketing trends that are on track to be HUGE in the coming year!

So far, these are the key players were watching:

In this week’s episode, we’re breaking down the top contenders for 2021’s top trends and discussing ways that you can incorporate them into your marketing strategy.

Tune in now, then share yo...

We’re getting ready to send 2020 packing, and this crazy year can take these outdated marketing trends with it!

This week we’re looking at 10 marketing trends to toss in 2021. Say goodbye to annoying pop-ups, generic content, and vague marketing strategies. It’s time to refine your approach, update your technology and give your customers the valuable content they deserve!

Tune in now to learn more about tired trends that need to stay...

The holidays are here- is your marketing strategy ready??

This week, we’re talking about decking your virtual halls, bringing festive fun to your online community, and boosting your holiday revenue.

Holiday marketing is like the over-the-top cousin of regular marketing. Everything is just a little more extra. Bringing the holiday flair gives you countless opportunities to connect with your customers. Create those warm, fuzzy feelings...

Marketing is all about creating a positive connection with your customers. This week on Building Your Empire with SophieZo, we’re talking about marketing strategies that help you encourage and inspire your audience.

When you are trying to forge a strong, lasting bond with your customers, you want to find ways to make them feel good. There are 3 areas you should focus on:

We’re discussing one of the fastest-growing trends in social media marketing- private groups!

Groups have been a popular fixture on Facebook for quite a while, and enterprising business owners are taking note!

The ability to expand your brand organically on Facebook has declined significantly, and many brands have taken a hit when it comes to online engagement. Groups offer a chance to connect with customers and potential customers a...

We are concluding our mindset series with a discussion of one of the greatest success stories in history- PT Barnum.

They made a movie about his incredible life a few years ago, and I AM OBSESSED!!! The Greatest Showman is an inspiring story of pursuing a dream, overcoming great obstacles, losing it all, and building it back better than before.

I love everything about this movie- it’s filled with amazing talent, gorgeous sets, mind-b...

It’s book club week and I’m sharing my favorite business books! These inspirational classics show you how to change your thinking and empower yourself to change your life. Each one presents unique, time-tested ideas that teach you to use your innate power to create the life and success that you want.

We’re taking a look at 4 top-shelf choices that have truly impacted my life and the way I run my business.

This week, we’re taking on part 2 of our series on the mindset of success! On today’s show, we’re talking about the habits of highly successful people and the power of positive thinking.

Developing a mindset of success takes practice. There are actions you can take in your day to day life to help pave your path to the top.

This week, we’re beginning a series about the mindset of success. Today’s show takes a closer look at the 3 types of people you need in your support network- and the naysayers that need to be booted from your inner circle!

Every successful business owner needs plenty of support, and that comes in a lot of different forms. I’m breaking it down into the 3 basic layers:

This group consists of the people that h...