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August 14, 2025 61 mins

Kendall Reusing is an 8-time world champion black belt in Brazilian Jiu-Jitsu, founder of Jiu Jitsu Accelerator (JJA), and host of the Get a Grip Podcast. She’s also one of the most respected commentators and entrepreneurs in the BJJ world. In this conversation, we discuss her competitive journey, building a personal brand in Jiu-Jitsu, and her impact on women in the sport. We also talk about her entrepreneurial drive, how she carved out a commentary career at high-profile BJJ events, and the mindset required to overcome injuries, navigate identity challenges, and perform at the highest level — whether competing at ADCC, behind the mic, or beyond.


Partners:

JNGL ATHLETICO:  https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ  Use code NICHOLSANDDIMEZ for 25% off

HOSTAGE TAPE:  https://www.hostagetape.com/CHRIS28059 

PURE HIMALAYAN SHILAJIT: https://www.purehimalayanshilajit.com/?ref=4021  Use code DIMEZ for 40% off


Chapters:

00:00 – Introduction

05:32 – Kendall Reusing’s Jiu-Jitsu Accelerator Program & Why It Was Created

10:10 – Building a Personal Brand in Jiu-Jitsu & Social Media Growth

16:00 – Impact on Women in Brazilian Jiu-Jitsu; Personal Branding & Business Approach

20:14 – Who Is Kendall’s Audience?

24:39 – Kendall’s Childhood Background; Family; How She Got Into Wrestling and Jiu-Jitsu; Family BJJ Schools

29:10 – Entrepreneurship in BJJ & MMA: Learning How to Sell & Launching BJJ Schools with Her Parents

38:40 – BJJ Commentating Career & Most Memorable Moments

46:50 – ADCC 2024 Experience & Kendall’s Next Big Goal in Competition

52:55 – Overcoming Injuries & Identity Challenges in Elite BJJ

56:31 – Preparing Mentally and Physically to Perform at Your Best 


Follow Kendall Reusing:

Kendall Instagram: https://www.instagram.com/kendallreusing/

JJA IG: https://www.instagram.com/jiujitsuaccelerator/ 

Kendall Reusing website: https://kendallreusing.com/ 

Get a Grip Podcast on Apple: https://podcasts.apple.com/us/podcast/get-a-grip-with-kendall-reusing/id1657806916 

https://www.youtube.com/@kendallreusingbjj 

Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez

Podcast Instagram: https://www.instagram.com/builtforlegacypodcast

Website: https://builtforlegacy.buzzsprout.com

Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105

Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72

YouTube: https://www.youtube.com/@builtforlegacypodcast

Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005

Contact: chris@nicholsanddimez.com

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