Kendall Reusing is an 8-time world champion black belt in Brazilian Jiu-Jitsu, founder of Jiu Jitsu Accelerator (JJA), and host of the Get a Grip Podcast. She’s also one of the most respected commentators and entrepreneurs in the BJJ world. In this conversation, we discuss her competitive journey, building a personal brand in Jiu-Jitsu, and her impact on women in the sport. We also talk about her entrepreneurial drive, how she carved out a commentary career at high-profile BJJ events, and the mindset required to overcome injuries, navigate identity challenges, and perform at the highest level — whether competing at ADCC, behind the mic, or beyond.
Partners:
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 25% off
HOSTAGE TAPE: https://www.hostagetape.com/CHRIS28059
PURE HIMALAYAN SHILAJIT: https://www.purehimalayanshilajit.com/?ref=4021 Use code DIMEZ for 40% off
Chapters:
00:00 – Introduction
05:32 – Kendall Reusing’s Jiu-Jitsu Accelerator Program & Why It Was Created
10:10 – Building a Personal Brand in Jiu-Jitsu & Social Media Growth
16:00 – Impact on Women in Brazilian Jiu-Jitsu; Personal Branding & Business Approach
20:14 – Who Is Kendall’s Audience?
24:39 – Kendall’s Childhood Background; Family; How She Got Into Wrestling and Jiu-Jitsu; Family BJJ Schools
29:10 – Entrepreneurship in BJJ & MMA: Learning How to Sell & Launching BJJ Schools with Her Parents
38:40 – BJJ Commentating Career & Most Memorable Moments
46:50 – ADCC 2024 Experience & Kendall’s Next Big Goal in Competition
52:55 – Overcoming Injuries & Identity Challenges in Elite BJJ
56:31 – Preparing Mentally and Physically to Perform at Your Best
Follow Kendall Reusing:
Kendall Instagram: https://www.instagram.com/kendallreusing/
JJA IG: https://www.instagram.com/jiujitsuaccelerator/
Kendall Reusing website: https://kendallreusing.com/
Get a Grip Podcast on Apple: https://podcasts.apple.com/us/podcast/get-a-grip-with-kendall-reusing/id1657806916
https://www.youtube.com/@kendallreusingbjj
Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez
Podcast Instagram: https://www.instagram.com/builtforlegacypodcast
Website: https://builtforlegacy.buzzsprout.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105
Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72
YouTube: https://www.youtube.com/@builtforlegacypodcast
Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005
Contact: chris@nicholsanddimez.com
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