Building a Sustainable Mom Business: Podcast Growth Strategies and Maternity Leave Planning with Jenny Suneson

Ready to build a business that actually supports your life instead of draining it? In this episode, Jenny Suneson, podcast strategist and CEO of Podcasting for Moms, shares her journey from virtual assistant to running a thriving podcast agency while raising two kids.

Discover how Jenny successfully planned for TWO maternity leaves, ditched social media overwhelm, and built a sustainable business model that works in just 20 hours per week. Whether you're planning for maternity leave, feeling burnt out from the Instagram grind, or ready to explore podcasting as your visibility strategy, this episode is packed with actionable insights.

What You'll Learn

• Jenny's Business Evolution: How she transitioned from VA to podcast strategist and why she niched down to serve moms specifically
• Real Maternity Leave Experience: Jenny's honest take on planning and executing two 3-month maternity leaves, including what worked and what she learned
• Ditching Social Media: Why Jenny gave herself permission to stop focusing on social media and how she shifted to email + podcasting instead
• Podcast Metrics That Matter: Beyond downloads - tracking consumption rates, opt-ins, and actual conversions from your show
• Managing Sick Kids & Business: The reality of rescheduling meetings, working around nap schedules, and handling unexpected disruptions
• Long-term vs Quick Wins: Why podcasting takes about a year to see consistent results and how to stay motivated during slow growth periods

About Jenny Suneson

Jenny Suneson is a podcast strategist, CEO of Podcasting for Moms, and the queen of making visibility feel simple and sustainable for mom entrepreneurs. She's been in the online space since 2016 and now helps mompreneurs launch and grow their podcasts in part-time hours without burning out or relying on social media to make sales.

Jenny has successfully navigated two maternity leaves while growing her business and is passionate about helping other mom entrepreneurs build businesses that truly support their family life.

Resources Mentioned

Free Resources from Jenny:

• Maternity Leave Blueprint: https://momsmakemoneycollective.com/maternity-leave-blueprint 
• Mic Drop Method (for podcast guesting): podcastingformoms.co/mic-drop-method
• Podcast Growth Blueprint: podcastingformoms.co/podcast-growth-blueprint

Connect with Jenny:

• Website: podcastingformoms.co
• Podcast:

Mentioned in This Episode: Simple Business Builder — help you simplify your brand, your offers, and your strategy so selling gets easier.

https://app.heartbeat.chat/simplebusinessbuilder/invitation?code=D479F9

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