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August 25, 2025 β€’ 7 mins

"I'll manage your social media" vs. "I help busy CEOs stay visible, sell more, and never open Canva again" β€” same service, completely different energy.

The truth is, your offer isn't the problem. How you're talking about it is.

In this episode of Business & Brunch, we're diving into the positioning shifts that turn your service from "nice to have" into "I need this NOW" β€” because when you elevate how you talk about your work, everything changes.

What You'll Learn:

  • Why great offers fail (hint: it's not the deliverables)
  • The 3 keys to positioning that makes clients say "take my money"
  • How one social media manager went from crickets to booked out in 30 days with ONE positioning shift
  • The formula for an elevator pitch that actually converts
  • Why you're probably selling tasks when you should be selling transformations

Action Step: Rewrite your elevator pitch using this formula: "I help [who] achieve [transformation] through [your unique method or skill]."

Then DM me your new pitch β€” I'll send you one tip to make it even stronger.

Mentioned in This Episode: Simple Business Builder β€” where we help you master positioning so your offer becomes a must-have, not a maybe. Stop blending in and start standing out.

Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your positioning glow-up!

πŸ”— Resources & Links: β†’ Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio
Β 

FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats β˜•οΈ

Mentioned in This Episode: Simple Business Builder β€” help you simplify your brand, your offers, and your strategy so selling gets easier.

https://app.heartbeat.chat/simplebusinessbuilder/invitation?code=D479F9

Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up!

https://www.instagram.com/aliciacroci/

πŸ”— Resources & Links: β†’ Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio

FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats β˜•οΈ

https://t.me/+_WyAqSL1dLplZmVh

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