Motherhood Broke My Business — and Showed Me How to Fix It

I did everything I was supposed to do before maternity leave — hired help, set up systems, communicated with clients, and prepped my sales strategy to stay visible.

But 12 weeks postpartum, everything fell apart.

In this episode, I’m pulling back the curtain on one of the hardest — and most important — seasons of my business journey. I’ll share what went wrong, what I learned the hard way, and how I rebuilt my business to actually support me first.

Whether you’re a mom in business or building a brand that’s meant to last through real life, this one’s for you.

We talk about:

• The $8K loss I took after maternity leave
• Why my “hustle-free” business wasn’t actually built for motherhood
• The hard lessons that led to stronger systems, pricing, and boundaries
• How I rebuilt my offer suite to support $20K cash months
• The mindset shift every mom in business needs to hear
• Why Simple Business Builder is the best place to start if you're done doing the most for the least

🎧 Press play and let’s talk about what it really takes to build a business that supports your life.

Let’s Keep the Conversation Going:
Did this episode hit home? Share your thoughts and tag @aliciacroci so I can cheer you on!

If you’re building a business while raising babies…
 If you’re doing everything “right” but still feel like you’re drowning…
 If your business only works when you are constantly working — it’s time for something different.

Simple Business Builder was made for moms who are ready to stop building their business on hustle and start creating one that supports their real life.

Inside the membership, we:

→ Simplify your offers (so they’re clear, sellable, and scalable)
 → Align your strategy with your capacity — not what Instagram says you “should” be doing
 → Help you build a business that supports you being a mom first — without sacrificing profit

Because your business should work for you — even when life gets messy.

→ Join the monthly membership here

Mentioned in This Episode: Simple Business Builder — help you simplify your brand, your offers, and your strategy so selling gets easier.

https://app.heartbeat.chat/simplebusinessbuilder/invitation?code=D479F9

Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up!

https://www.instagram.com/aliciacroci/

🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio

FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️

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