In this heartfelt and insightful interview, David Gilbert, President and CEO of Destination Cleveland and the Greater Cleveland Sports Commission, shares the unique journey that led him to lead two separate but complementary civic organizations. A Cleveland native, David talks about how his deep roots in the community have shaped his approach to tourism and destination leadership.
He explores Cleveland's soul—its gritty history, vibrant community, and the pride that defines its people—and how these elements are central to attracting visitors and transforming perceptions. Gilbert stresses that for cities like Cleveland, DMOs play a critical role not just in tourism but in long-term economic development, influencing talent attraction, business investment, and community image.
David also emphasizes the importance of visitor experience, explaining how Cleveland’s success lies in not just having great attractions, but in how well the city connects the dots between them. He reveals how his team, including a Chief Experience Officer and even an urban planner, looks at the entire visitor journey to ensure a seamless and welcoming experience.
Throughout the conversation, David shares leadership lessons rooted in humility, emotional intelligence, and collaboration. His reflections on legacy, partnership, and people-first strategy make this episode a must-listen for anyone working in or adjacent to destination marketing and tourism development
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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