It’s time to break the vicious visibility cycle. You know the one, where you disappear for weeks, then expect everything to fall back into place on social media. In this episode, Maddie Peschong joins us to dive deep into what visibility really means (and why it matters more than you think).
We talk about what happens when you drop off the map, the lag‑effect of silence, and how even if you’re visible, your strategy might still be sabotaging you. Maddie and I share concrete ways to stay on people’s radars without feeling like you’re running a 24/7 show.
Find It Quickly
01:28 - The Importance of Visibility
02:09 - Social Media Strategies for Photographers
06:01 - The Vicious Visibility Cycle
10:03 - Effective Marketing Practices
15:37 - Email Marketing and Content Repurposing
18:27 - Engaging Your Audience with Personal Stories
19:05 - The Importance of Consistency in Marketing
19:58 - Visibility Beyond Face-to-Camera
22:02 - Overcoming Insecurities on Camera
23:58 - Client Comfort and Trust Building
26:12 - The Vicious Cycle of Visibility
28:23 - Planning for Inconsistency
30:17 - Repurposing Content for Consistency
Mentioned in this Episode
How to Create Systems for Your Worst Days in Business with Sandra Henderson
Connect with Maddie
Website: maddiepeschong.com
Instagram: @maddiepeschong
Rebrand: maddiepeschong.com/rebrand
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