Episode Transcript
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Colie (00:25):
Hello, hello, and welcome
back to another solo episode
on Business First Creatives.
So a couple weeks ago, maybe a monthago, I noticed something weird in my
email marketing program, which I use Kit.
And while it's a little difficult in kitto see who is enrolling or subscribing
(00:47):
for which freebie, I have all of thatinformation fed into my client hub
inside of Airtable to give me thebigger picture of who is coming into
my email list, what freebies they aresigning up for, and then eventually do
they end up becoming a paid customer.
(01:08):
So I've been watching this because I loveto make data-driven decisions about my
business, but when I noticed recently thatwhen someone signed up for my email list
for, let's say, the workflows freebie.
Within 10 minutes, they weretypically signing up for at least
one or two additional freebies.
(01:28):
Now the truth is I have aninkling of how this was happening.
Um, about a month and a halfago, I created a new everything
page where everything thatI offer from free resources.
To paid templates to my signature course,the CRM blueprint, and also the two ways
that you can currently work one-on-onewith me, which is a client experience
(01:51):
audit or a 60 minute strategy callonce I put all of those on one page.
I realized it became easier forpeople to find all of my freebies
in one place, and so they weretreating it like a smorgasborg.
I mean, they were downloading somany freebies, and my freebies cover
(02:12):
a very wide range of topics, and Ialso have them in different formats.
Some of my freebies are in a 20 minute.
Video training format, whileothers might be a private podcast.
I have a couple of quizzes.
I have some checklists.
I have some PDF download guides.
I mean, I have a very wide varietyof freebies, but what I realized
(02:36):
when I saw that all these peoplewere downloading multiple freebies
is I felt a little confused.
By their customer journey, because shouldI be trying to optimize the fact that
people are downloading more than onefreebie at a time, and is there a way that
I could kind of put these in front of themto make a more meaningful path from them?
(03:00):
Okay, so that's my first observation.
The second thing that happened isI was listening to an episode of
System Save Me from Jordan Gill.
In case you are unaware or you did notknow, Jordan Gill used to run a program
for how to create VIP days in yourbusiness, which I was a student of.
And then I also hired Jordan forstrategy Saved Me, which was her
(03:22):
quarterly one-to-one coaching program.
So I mean, I listen to everythingand anything that Jordan puts out,
but more recently she has stopped.
Recording podcast for her podcast.
She is allowing other business ownersto record two episodes that kind of
lead you into whatever their offers are.
(03:43):
I mean, it's like a visibility activity,and one of those people was Jenn Green.
Now Jenn is an email marketer.
She is someone that I have met twicenow at Jordan's in-person events.
Love Jenn.
Love everything that she says.
I don't know why.
Listening to her on this particularpodcast episode just made me think
(04:04):
about all the freebies that I've evercreated in a completely different way.
So on this episode of System Saved Me,Jenn was talking about her idea of where
everyone needs differentiated freebies,and you can classify them as a mini.
A medium or a large freebie, andimmediately my brain starts going to
(04:27):
Starbucks, like tall grande, venti.
I mean, I honestly wanted to changeher framework and redo it that way,
but I mean, that would be rude.
Right?
But I was curious, and with thiscuriosity came, okay, I should really
go through all of these freebies thatare available out in the world that I've
put out there, and I should figure out.
(04:49):
If I in fact have a wide variety,like how many of my freebies would be
minis, how many would be mediums, howmany would be large, and then it got
me thinking about even bigger picturequestions like, does one freebie lead
into a second freebie more easilythan they would if they were reversed?
(05:10):
Does one particular path lead to sales?
More often than another path.
So I mean, I took her framework andI was like, oh my gosh, how many
different directions can I go in?
And then this week I got the ideaof asking ChatGPT to help me do it.
So that is what I wannatalk to you about today.
(05:32):
I wanna talk to you about what I did.
When I made this observation and thenlistened to this guest episode on someone
else's podcast, and how it has made mecompletely rethink and repurpose some
of the freebies that I already have.
So the first thing that I did was I wentand got a transcript of that guest host
(05:54):
episode from Jenn Green on System SaveMe Podcast, and I fed it into ChatGPT
and I said, listen, this is an episodethat I am absolutely obsessed with.
I love her framework, and you already knowa lot about my freebies and my offers.
So just so that you know, I have beentaking recordings and transcripts of
(06:15):
previously recorded video trainings,and I have been feeding it into ChatGPT
to ask for help in repurposing thatcontent into new solo podcast episodes.
Um, new blog posts.
New evergreen emails.
I have been repurposing thatcontent because I create a
lot of free training videos,
(06:35):
. I do it inside of summits.
I do it inside of private Facebook groups.
Anybody that wants me to come and talkabout systems, I mostly say yes, and
every single one of those presentationsis absolutely packed with value and
always has actionable steps for peopleto do afterwards and I don't wanna
spoil the rest of this episode, butI was not taking those free video
(06:57):
trainings and saying, Hey, let's createa new freebie in a different format.
Let's take this content, these ideas,and turn it into a downloadable PDF.
But that is where I ended up going.
(08:03):
So fed it that episode so that it couldget the framework and analyze it for me.
And then I put in every singlefreebie that initially came
to mind that are currentlyactively available on my website.
Then I said, ChatGPT, pleaseuse this framework to analyze my
(08:23):
freebies and tell me what I alreadyhave, and it spit out a table.
And I will say I was absolutelyfascinated because ChatGPT didn't
think that I had any large freebies.
Now I should tell you what Jenn'sframework is so that you know,
a mini freebie is somethingthat has a very low commitment.
(08:44):
It's a checklist.
It's a quiz.
It's something that a cold leadcan consume quickly, and it might
give them a very quick, small win.
A medium freebie is somethingthat's a little bit more in depth.
Think short trainings, multi-pageguides, and things that require
a little bit more engagement.
(09:05):
And then large freebies are a highvalue experience, a challenge,
a masterclass, a video series.
They're perfect for warmer leadsthat are on the edge of buying, and
they just need a little pushover.
Now, I honestly thought I hadmostly large freebies and no minis.
And so when ChatGPT spit this table out.
(09:26):
My first inclination was,um, okay, no, you're wrong.
I don't agree with howyou've analyzed my stuff.
And it turns out that I wasadamant about that for good reason.
So then I said, Hey, ChatGPT, canyou suggest a few large freebies that
would align with the freebies thatI already have, but also push people
(09:47):
to particular offers that you alreadyknow that I am currently selling.
This is where it got really interesting.
One of the ones that it suggestedto me was that I create a video
training that walked people throughthe process of automating their
workflows from inquiry to delivery.
I.
I was like, uh, wait, hold on.
(10:08):
Hold on.
ChatGPT I have two trainings thatactually do that, and you have
the transcript of one of them.
I said, please reanalyze thistranscript and tell me why you
decided it was not a large freebie.
Well, chat, GPT wentthrough it and it said okay.
I initially categorized it as a mediumtraining because of the length of time.
(10:29):
But you are right.
It hits all of the other markersof being a large freebie.
And so I thought to myself,well, that's interesting.
Because it was thinking that anythingthat was at about the 20 minute
mark for a video training wasn'tin depth enough to be considered.
Large and large trainings were somethingfrom like 45 minutes to 90 minutes.
(10:50):
Now I feel like that's very outdated.
I feel like I would never.
Put a free training outthere that was 90 minutes.
I don't wanna hear myself talkabout anything that I'm offering
for 90 minutes, and I'm sure thatyou don't wanna hear it either.
I mean, these podcast episodes,I'm pushing it to 45 minutes, maybe
60 minutes when I have a guest.
(11:12):
But when it's just me.
Talking at you y'all.
My limit is like 15 minutes.
And for the video trainings,they're a little longer because
I have slides to go with them.
But I think that 20 minutes for meand my teaching style is perfectly
adequate to bring somebody fromcurious to perhaps ready to buy.
So then I asked it to kind of reframehow it was categorizing mini, medium,
(11:37):
and large based on my beliefs of whatit takes, particularly in a video
training to get somebody over the edge.
So it agreed, and my workflow magictraining was now labeled as large.
Then it also suggested to me thatI might want to try a free three
day challenge, and it gave me somethings and I said, wait, hold on.
(11:59):
ChatGPT.
I already have that andI told you that I had it.
And I said, but you know what?
You didn't have thetranscripts from the videos.
All you had was like the landing page.
So then I fed it all the informationand it read it and it goes, oh no,
that's exactly what I was suggesting.
Okay, so you do have a large training.
So as we went piece by piece, I realizedI really did have the variety that I
(12:21):
was seeking inside of my freebies, butthen it made me think, so if I have a
mini freebie where it's a checklist,or in my case, let's talk about emails.
'cause emails are the ones thatI've actually done most recently.
I have an email guide that you can get.
Well, it's not available anymorebecause as part of this process,
(12:43):
I have now taken that away.
But let me tell you what it was.
It was 10 emails that I think everyphotographer should create a template
for in their business to save time.
I didn't give you the templates becauseI sell templates, but I did give you
what each of the emails was, whetheror not I thought it should be automated
(13:04):
or sent manually and customized.
And then I also gave youlike what should be included.
I mean, I didn't write the email foryou, but I told you the bullet points
of what you should include in there.
I did that for all 10emails plus one bonus email.
And what I realized is that I alreadyhad this 40 minute video training
that I had done in someone's privateFacebook group, that covered how
(13:28):
to craft creative client experienceemails and what should go in each one.
Like what is essential to go inevery single one of these emails.
Okay?
So I had this 40 minutetraining, but I was like.
You know, the 10 email templatesto write is directly related
to this 40 minute training, butthey are not perfectly aligned.
(13:51):
And I thought to myself, well, why don'tI just have somebody opt in for an email
freebie, and then I give them the choice?
So what I ended up creating is this newguide, an implementation guide, which is
going to walk you through my frameworkfor the three essential pieces that you
need to include in every single clientexperience email template that you write.
(14:17):
And then I walked you throughthe process of writing the
three most important emails.
Now, it can stand alone.
You do not have to watch the videoin order to get value from the PDF,
but now the PDF is directly relatedto the video, so that if I put you on
a delivery page and I have the videothere and you don't have time for a
(14:38):
40 minute training, you can downloadthe PDF, run through it, and then if
you're like, oh my God, this is amazing.
Like this sounds great.
I wanna hear about the whole frameworkand the rest of it, that's when you
can go watch the 40 minute video.
So it really has made merethink what my freebies are.
(14:59):
What I really want you to walk away fromthe freebies with, because I want every
single thing that you get from me, whetherit is free or paid, to be valuable.
I never wanna waste your time.
At the end of consuming whatever it is.
I want you to be able tocreate or finish something.
I'm a big believer in micro wins.
I want everybody to have microwins from every single piece
(15:21):
of content that I create.
That is my new goal for 2025 and beyond.
And so I didn't really imagine thatthis was where I was going to go
after looking inside of Airtable inmy Client Hub to see what freebies
people were downloading and then tolisten to this one podcast episode.
So if this sounds interesting to you andyou're like, oh my gosh, I have a bunch
(15:44):
of freebies, I wanna do this for myself.
Here's how you start.
Write down every singlefreebie in your business.
Yes, and then I want you toidentify what kind of freebie it is.
Like what's the medium?
Is it a video training?
Is it a checklist?
Is it a quiz?
If you really like what I've saidabout Jenn's framework, I am going to
list that episode in the show notes.
(16:05):
Please go listen to it.
It was amazing and awesome.
I mean, I think I listenedto it three times.
At the end of creating this list of yourfreebies, I want you to figure out how
they are all related to each other andhow they are directly related to the
offers that you sell inside your business.
And then if you need to makechanges, ChatGPT to the rescue.
(16:29):
Okay.
I really hope that you have found thisinteresting and that it has provoked
your curiosity about the freebies andperhaps the free trainings that you've
done at some point that you've neverquite made publicly available as freebies.
I hope that this has given you someinsight in how I use this to basically
(16:49):
run through, organize, and start torepurpose some of these trainings
that I have, and I hope that you areable to do the same in your business.
Alright, that's it for this episode.
See you next time.