February 17, 2025 • 31 mins
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Your thoughts shape your reality—but are they working for you or against you? Brain optimization coach Dagna Bieda reveals how to identify your brain code and reprogram your mind for success, resilience, and confidence. Recode negative patterns, take control of your mindset, and turn challenges into opportunities.
Your mind is like a computer, running on programs that were installed long before you had awareness of the idea of patterns. We all have behavior and believe patterns but what if some of those programs—your thoughts, beliefs, and subconscious patterns—are actually holding you back? In this episode of the Business Growth Architect Show, brain optimization coach Dagna Bieda shares how to recognize the hidden mental blocks that are limiting your success and how to reprogram your thinking to create real change in your life. Whether you're struggling with imposter syndrome, self-doubt, or simply feeling stuck, this conversation will give you the tools to take back control.
Dagna explains how your brain operates on "legacy code"—a set of beliefs shaped by your upbringing, experiences, and even societal norms. But you have the power to rewrite this code if you are not getting the results you desire. Dagna walks us through how to identify outdated thought patterns and replace them with ones that serve your current and future goals. This episode goes beyond the classics of positive thinking—and goes into scientifically-backed techniques to train your brain for resilience, confidence, and success.
If you’ve ever found yourself wondering, “Why do I keep holding myself back?” or “How do I break free from negative thoughts?” this episode is for you. Dagna offers a step-by-step approach to gaining mental clarity, building a success-oriented mindset, and making better strategic decisions in both life and business. From simple daily habits to powerful exercises that shift your perspective, you'll walk away with actionable insights that can create lasting transformation.
Ready to take your mindset to the next level? Visit Dagna’s website to explore her coaching, courses, and bestselling book, The Brain Refactor. And we’d love to hear from you! Share your biggest takeaway in the comments—what’s one belief you’re ready to change? Let’s start the conversation and support each other in this journey toward success!
Resources Mentioned:
Dagna Bieda: Website | Linkedin | The Brain Refactor
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Dagna Bieda (00:00):
Hi. This is Dagna.
(00:00):
I'm the author of "BrainRefactor," and I'm a brain
(00:02):
optimization coach, and in myepisode for the Business Growth
Architect, I will share how toreprogram your brain to get more
success and fulfillment out oflife, even in the face of a
catastrophe. If you want to findout the exact strategy for
dealing with hardships in yourlife. Go ahead and listen in to
the episode, and
BEATE CHELETTE (00:25):
hello, fabulous person! Beate Chelette here. I
am the host of the BusinessGrowth Architect Show and I want
to welcome you to today'sepisode where we discuss how to
navigate strategy andspirituality to achieve time and
financial freedom. Trulysuccessful people have learned
how to master both a clearintention and a strategy to
(00:46):
execute that in a spiritualpractice that will help them to
stay in alignment and onpurpose. Please enjoy the show
and listen to what our guesttoday has to say about this very
topic. Welcome this is yourhost, Beate Chelette from Los
Angeles, this time from SantaMonica, and no longer from the
Palisades, because everythingburned. And today I have just
(01:10):
the right guest to talk aboutwhat's going on in the mind,
reframing and really helping ourown brain to figure out what the
heck is going on when we aregoing through life, or, as in my
case, dealing with tragedies,natural disasters, overcoming
really difficult things in life.
And Dagna Bieda is with me from"The Mindful Dev." Dagna, I'm
(01:32):
excited to have you on the show.
Thank you so much for beinghere.
Dagna Bieda (01:37):
Thanks for having me. And wow, it's insane what
we're going to talk aboutbecause the extreme loss and
hardship you're going through, Ican't even imagine losing your
house and all your physicalpossessions to a fire that must
be devastating.
BEATE CHELETTE (01:52):
Yes, it certainly, it certainly is not
something that your brain is isused to, because my brain keeps
trying to find a particularinstance on to compare this
event to, and it just cannotfind anything. So for somebody
who is not familiar with yourwork or never heard about you,
will you just tell our audiencewho you are and what do you help
(02:12):
your clients to solve
Dagna Bieda (02:14):
Absolutely. So I am a brain optimization coach, and
I like to say that I moved fromprogramming computers to
reprogram in human minds,because that's what I do with my
clients. As an engineer, I havethis perspective on the brain,
kind of being like a computersoftware. And then, you know,
this is very empowering, becauseif you understand how it works,
(02:37):
you can dive into the code andthen reprogram whatever it is
that is not working.
BEATE CHELETTE (02:43):
I like this. I like this idea. So talk to me
about this idea of so that's anoperating system then that runs
in our brain. So explain to ouraudience what is this operating
system, and what are the linesof code, and what kind of code.
Do I even have control over inmy brain?
Dagna Bieda (03:02):
So a lot of the things, if you think about how
you operate on your everydaylife, is being controlled by
autopilot. There's a lot ofroutines, functions and systems
that operate on the background,just keeping you going through
your day without putting toomuch conscious thought into the
process. And what happens is, ifyou keep on going on the
(03:23):
autopilot, you might wake up oneday and realize, hey, I'm not
where I want it to be, likewhat's going on in my life. So
there is an invitation from myend to become more aware and dig
into the that code andunderstand how it was created,
who put it into place. It's thislegacy mental programming that
(03:47):
you're dealing with that wascreated for as long as you've
been alive. And really thequestion is, what are the
obstacles that you're currentlyfacing? What are some hidden
bugs, what are someinefficiencies that you're
dealing with, and what can youdo in order to reprogram the
(04:07):
thoughts those automatedprocesses that are running in
the background that are creatingthe life that you're currently
living?
BEATE CHELETTE (04:18):
So you said there's a legacy code. So the
legacy code then refers tosomething that has been
programmed into me, or did Iprogram this myself? Yes,
Dagna Bieda (04:30):
and I love that you're pointing it out. Beate,
because in reality, you couldthink of yourself or your brain
like AI. Is the hype right now?
And how does AI become what itis. Well, it is trained on
certain data sets, and you couldthink of your brain as being
trained of your lifetime ofexperiences, of whatever
(04:51):
happened to you that shaped yourconscious thoughts and processes
and the subconscious ones aswell. So I. Call it the legacy
code, because a lot of the time,what puts the programming in
your head is the environmentthat you grew up in, is the
culture that you grew up in, arethe people that you observed and
(05:12):
modeled after as you were livingyour life and learning what it
means to be alive. But it's alsothe role models that you've
absorbed from watching TV. Soit's really everything that
happened in your life that hadimpact on how you develop and
how you think. So, for example,when I moved from Poland to
(05:33):
United States, I was in for arude awakening, because my
programming was, you know,tailor made, custom made for
living in Poland, but it wasn'treally made for living in the
United States. So as I moved Irealized that, for example, my
communication needed a lot ofupgrading because I wasn't
coming across as I wanted to allbecause of that legacy
(05:57):
programming. Now the good thingis that it's kind of like as an
engineer. If you join a newcompany, you take ownership of
the new code. You can dive in,make it better, improve in real
life, once you realize that thislegacy code is running you and
your actions and how you show upin the world, you also get to
reprogram things. So this legacycode has been created a lot of
(06:20):
the time by situations outsideof your control, but now, as you
become aware, you can takeownership and change whatever is
not working. Do
BEATE CHELETTE (06:33):
you have like an example of how you first figured
this out, or how we can bringthis idea alive to somebody who
says, well, we've done somemindset episodes on the business
growth architecture, but I wantto always help our beehive, our
listeners, to understand thatthere is an automatic response
(06:54):
that happens because that's justthe way it is. That's the way
we've been taught. But is therean example that you can share
where that really bring thisidea to life? So
Dagna Bieda (07:06):
let me see, for me, the things clicked when I ended
up signing up for therapy, andin therapy, I realized that
going through this process oflike going back into my life and
analyzing how my life createdthe version of who I was at the
(07:29):
time. Was kind of like doingdebugging sessions, except I
wasn't going through line byline and code through different
files. It was more ofquestioning my beliefs,
questioning my thoughts, andunderstanding that they not they
might not have been true. Thethings that I believed like, oh,
the people should operate acertain way, which wasn't really
(07:52):
the case. But I'm thinking of agood example, hidden bugs and if
an inefficiencies that are inour mental code. A lot of the
time cause issues like impostersyndrome, like burnout, like
trouble dealing with otherpeople, like trouble, self
marketing yourself, right? Sofor example, a lot of the time
(08:15):
people that I work with that aretypically engineers, but also
other professionals in tech.
They have this mental model ofwhat marketing is, that it's
lying to people, that it'stricking someone to believe into
something that isn't true. Andwhen we can update their model
of what marketing is, which themodel that I update my clients
(08:37):
to would be educating others onthe value that you bring to the
table as a professional, and allof a sudden that changes how you
market yourself in the world,right? Because it becomes much
easier to talk about the valuethat you bring to the table with
integrity than trying to scamothers and trick them. I hope
(08:58):
that makes sense.
BEATE CHELETTE (09:04):
It's a great example. I love that you're
putting it in touch with orcomparing it to the imposter
syndrome, because to your point,where is it actually coming
from? When you are suffering orwhen you're experiencing
imposter syndrome, it comes froma feeling that you're not
worthy, or that you'repretending to know something
(09:24):
that you really don't know, butyou have the title, you're
making the money, you alreadyhave the job, and you're still
feeling like you don't have aseat at the table you're already
sitting at. So how do you getover that? Well, it's not an
external validation, is what I'mhearing you say it's the
internal work. So let's go thereand say I'm listening to this
(09:46):
show. Now I'm realizing, well, Iwould love to help my brain to
stop boycotting me like that.
What do I do? Where do I start?
So.
Dagna Bieda (10:00):
One example that I love my clients to start with is
this simple exercise of talkingto yourself in the mirror every
day at night, and finding onething that you did good, and
giving yourself praise, lookingyourself deep into the eyes
while you're looking at yourselfin the mirror. And the reason
why it is very powerful is thatour brains have been designed,
(10:25):
not only by how we grow up. Imean, obviously that's a big
part of us as individuals, butif you look at the human
evolution, our brains have beendesigned with certain routines
or programs in place, right? Sonegativity bias is, or was,
critical to our survival back inthe caveman times, but
(10:47):
currently, like in the moderntimes, when your life is not
being threatened, the negativitybias will probably do you more
harm than good. It will keep youfrom reaching out for
opportunities. So if you canrewire your brain by daily
practice, by creating mentalhabits of noticing good things
(11:07):
happening in your life, you canliterally reprogram how you
perceive your reality, and bychanging how you see the reality
around you and the models thatare in your head about how the
world works, you'll be able toshow up differently, to act
differently, to stack thoseconfidence chips that you need
(11:30):
in order to battle the impostersyndrome.
BEATE CHELETTE (11:33):
All right, so now I'm starting. I'm going
tonight. I'm going to go infront of my mirror, and I'm
going to say, here is anexample. Here's something that I
did really well. I just lost myhome, I just lost my office. I
lost everything I own. I havenothing to give to my daughter,
no legacy pieces, nograndmother's pearls, no jewelry
(11:55):
from mom, no no peace. You know,I don't even have a birth
certificate, everything,everything is sort of burned. So
in a situation where there'sseveral levels to is what I'm
trying to get to, there's onelevel where I can say I'm going
to practice positive self talk,like you said, I did this good,
(12:17):
you know, showing gratitude,stepping into gratitude. And
then there's, I think, anotherlayer, when you go through maybe
something really serious, in mycase, a natural catastrophe, and
somebody may have gotten laidoff, somebody may have maybe
going through a divorce, or islooking for love, and they can
(12:38):
Find their life partner or theythere's an illness or a death
even, are you finding in yourwork with the reprogramming that
there are different difficultylevels on how to manage your
brain? Is that's where I'm kindof getting to, if I have
(12:59):
formulated that question evencorrectly,
Dagna Bieda (13:01):
I see what you're getting at. You're talking about
the moments in life when it getsreally tough. Yes, how do you
get going? Right? So anotherpiece of our mental software is
the meaning making. So whateverhappens to you, whether it's a
(13:21):
good event or a bad event. Inyour case, the loss of
everything you've been buildingyour life in terms of like
materialistic things, loss ofall those things. The question
is, what's the meaning thatyou're assigning to this
particular event? And the reasonI'm talking about the meaning
(13:43):
making is because how youperceive reality is a big
element to what is it thatyou're going to do about it now,
right? So one way to go about itis, if you experience such a
tragic loss like you have is toget depressed, Stop waking up,
(14:06):
getting out from the bed, andbeing in a really bad and
negative spiral. Now is thatgoing to help you rebuild your
life? Not really, right. So ifyou can see this event as
something that, even thoughtragic had helped you maybe
realize what's really importantin your life, change your focus.
(14:29):
The question is, what's themeaning that you're assigning to
that particular event andfinding the kind of meaning that
will help you move forward? Ihope that makes sense. Yeah, it
BEATE CHELETTE (14:41):
does make a lot of sense. I again, you know, I
feel that there's many differentlayers to this. So the it's not
my first disaster, and it's notthe first time I'm going to
rebuilding my life. It's justthe third time. It gets a little
tiring after a while, if youreally want to know, but. Yeah,
I think that the all the workthat I've done in the mindset,
(15:05):
and this is what we're talkingabout, when you do the work and
you are getting your head aroundthese concepts, I am probably
better prepared to handlesomething like this than
somebody who has not done thework. Yeah, dang. And I see this
with my girlfriends. We had ourlease signed within 24 hours.
(15:28):
Three days later, we've beenmoved in, and we've focused for
the first week just on gettingstuff in here so we can have
sort of a Airbnb meet Stormversion of a workable
environment, so that we can atleast start to start somewhere.
(15:50):
So all these mismatch thingsthat we had given to our kids
and kept for camping in thestorage unit while that's the
stuff that we're using rightnow. So I believe that when you
when you do the work andsomething like this happens, you
don't really ask yourself thewhy questions, because the why
(16:10):
questions don't do anything. Canyou talk maybe before we go into
the into the second part of thison how do we strategically use
it? How do I manage the whyquestions? Because the city of
Los Angeles really screwed up.
This was a firestorm in the truesense, where everything that
could go wrong went wrong. Therewas no water, there were no
(16:33):
firefighters, there were nothere was no fire line. There
was no water in the firehydrants. The the basin, the
reservoir had been emptied,because it was technically after
the fire season and drained over117 million gallons of water
that shut down for repairs. Itjust had should have been used
(16:57):
to put the fire out, right?
Well, if it would have beenthere? Yes, then we would have
gotten the water pressurebecause the reservoirs and in
the mountains and just from thewater running down the pipes, we
would have had some of the firetrucks needed power, but we
didn't have any power. The SantaAna winds were the highest
they've been in, what, 20 years.
So it was a series of eventsthat created this in incredibly
(17:19):
difficult environment. So I wantto, number one, ask myself, Why
me? Why am I going through thisagain? And the second question I
want to ask, Why did everybodyelse screw up? So help me get my
head around this. Why question.
(17:41):
Why did I lose my job? Why doesWhy did my wife Leave me? Why
did my boyfriend cheat on me?
Why do I have a difficult child?
What happens when we askourselves these why questions?
So
Dagna Bieda (17:56):
I hear that the questions that you're asking
right now, BEATE, are a lot ofthem are focused externally,
right on the things,unfortunately, we cannot control
the city that you live in, otherpeople, the environment that
you're in, when, in reality,what you are. The only thing
(18:18):
that you are able to control isyou and how you react to what is
happening around you. So forexample, in the case of a
divorce, you could ask, why didit fall apart? Is there anything
that I could have donedifferently to prevent that from
happening? Or maybe we werenever really a good match. Why
(18:40):
did we get together in the firstplace? Right? So it's really
building an awareness, but fromthe point of curiosity, that
gives you the agency to dosomething about it. And the only
way you can do something aboutit is if you look inside, if you
keep looking outside and tryingto figure out, you know, what
are other people doing wrong?
You're trying to kind of put theresponsibility on them, rather
(19:05):
than take ownership of yourlife. And I know this sounds
pretty harsh, right? Because I'msaying, instead of looking at
others, look at yourself. Butthe reality is, the only thing
you can control in life is whatyou do and how you interpret the
events that are happening toyou, right? This kind of goes
(19:28):
back to the meaning making,which is how you interpret those
events, trickles down to whatyou do about them. So if you get
divorced again, you could getdepressed, you might want to
avoid finding the love of yourlife ever again, or you could
realize that you were notcommunicating with your partner,
that there were other issuesthat went unaddressed for years,
(19:51):
and that's what broke thecamel's back in the case of. The
city that you you're living in,perhaps it's not the best place.
So you could choose to move andfind a place that's better
suited for how you want to liveyour life. I mean, at the end of
(20:12):
the day, life is risky and isdifficult and it is hard. So
what I'm trying to say is theonly way to go through this is
by figuring out what you can doabout it, to have a intentional
life, to make decisions that aregood for you, the kind of life
(20:33):
that you're trying to create.
BEATE CHELETTE (20:39):
What I heard you say is that when I ask myself
about control over externalcircumstances, it's kind of
pointless, because I haveabsolutely no control over Santa
Ana winds of reservoirs beingemptied, unfortunately. So I
have control over what I havecontrol over, which are my
(21:00):
thoughts, my emotions and mymindset. So let's talk about
this from a strategicimplementation into business now
life, as you said, happens? Howdo we help now our listener to
understand that there is a partthat we are always will be
(21:22):
working on how we, how weprocess something, what the
facts are, what the reality ofit is, how we, how we react to
it. But how do I take this nowand calm myself enough down, or
get myself mentally in a goodenough space to then make better
strategic decisions that aregood for my career or for my
(21:45):
business.
Dagna Bieda (21:47):
So I would ask yourself, what it is that you
really want out of your life,right? And whenever I work with
my clients, this is really thevery first session where we
figure out your Northern Star,this direction where you want to
go towards throughout your life,right? And the question here is,
what are your values? What it isthat you truly care about, what
(22:08):
makes you want to wake up everymorning and do something? What
lights your fire? What sparksyour motivation? And when we can
answer those questions aboutyour values, it's so much easier
to create an intentional lifearound those particular values,
and reach for that reach forthat kind of life, for that kind
(22:33):
of potential that's sittinginside of you, for realizing
that potential. Now, in terms ofstrategic things, of what you
would like to do, I highlyrecommend focusing on ways in
which you can build resilienceso bad that you earlier
mentioned that that's not yourfirst disaster, and because you
have experienced the difficultmoments in your life, they
(22:55):
prepared you to be resilient, toknow what to do afterwards, to
pick up the pieces and just keepgoing, keep moving forward. So
you're right, we have thethoughts, emotions and the
mindset that we can tweak andadjust in order to create more
resilience that helps us moveour life in alignment with the
(23:17):
values, with the things that wecare about, and, you know, with
the thoughts and emotions andmindset, I like to compare to
kind of like a software elementof improvement. So by software
element of improvement, what Ireally try to say is that this
is how you update your software,your thoughts, your beliefs and
(23:38):
your thought patterns. Andcoaching and therapy are
phenomenal spots to startexploring those places, but
there's also this hardwareelement right the actual
physical structure of yourbrain. And that hardware
element, you can improve it byfocusing on your nutrition, on
your sleep, on the amount ofstress that is happening in your
(24:02):
life over you know, biggerchunks of time, obviously you're
in a very stressful moment rightnow, so it's not representative,
but I'm talking in general, ifthere's any stress that could be
avoided or minimized. And then aphenomenal tool that I've used
myself for my hardware updateswas a neuro feedback training,
(24:22):
which is essentially a kind ofmodality where you go into a
biofeedback clinic, into anoffice, they put this electrodes
on your brain, and you'retraining your brain to become
more resilient and more in tuneby readjusting The brain waves,
essentially, so you have theseelements strategically of
(24:44):
software improvements, right? Ifyou were to think about your
brain as your phone, we updateour phones all the time. The
software patches just keepcoming. We don't even notice
when they install themselves.
And when it comes to hardware, alot of the time, we swap our
phones every couple. Is just toget the newest, best hardware.
And the same thing goes with ourbrains. You know, we have this
software layer that can beupgraded and the hardware layer
(25:06):
that can be upgraded, and thenwe also have the psychedelics
right, which can give usincredible insights and can help
us tap into some things that wedon't have access to in our
daily life. As
BEATE CHELETTE (25:26):
you know, I'm a big fan of plant medicine,
psychedelics. I think that theresearch that is shown is that
it opens the neural pathways andconnections in your brain that
did not exist before, I don'tthink I would be as calm as I am
(25:47):
and as prepared to manage whatI'm dealing with right now. Was
it not for some of some of myexperience with this, because I
have a firm belief system, andthis really goes into a lot of
what you said earlier, what wehave here is only borrowed
anyway, if I die, and when I dieand I will die, I'm not taking
(26:09):
any grandmother's pearls, butthe meaning that I want to give
it is that these were mygrandmother's pearls that I
really would have liked to giveto my daughter, to give to her
daughter, so that We have theselegacy moments. But obviously
that's not something I havecontrol over right now. But you
ask yourself constantly on whatthe meaning of these things
really are, because if I attachmyself too much to this right
(26:34):
now, I'm gonna be in even moremisery than I'm in already. And
this is a serious grievingprocess. This is like death. You
know, this reminds me very muchof the emotions I felt when my
father was dying and after hedied amount of time. Because you
really have a significant,significant loss. It's like
every five seconds. It'ssomething that you remember that
(26:56):
you don't have anymore. Yourfavorite pen, and I will never
open a Mother's Day card fromthat my daughter wrote when she
was five years old. I didn'tthink about scanning them. You
know, they were in a box. Thebox burns, so all of these
things are gone. And for thebusiness side of things, you
know, what am I learning out ofthis? What is the, what is the
(27:19):
strategy I want to take awayfrom it? And in my particular
case, and I want to really talkabout this for a minute, is that
what is taking me through thisis the community, and you are
building a communityspecifically for developers and
people in that work intechnology, is, if you don't
have a community, and you'retrying to do this by yourself,
(27:39):
it is very, very difficult. Solet us know about your
community. So for somebody whonow says, Well, if this sounds
good, I want to talk to her moreabout what she does, where do we
send them?
Dagna Bieda (27:52):
The best place to connect is LinkedIn, and I'm on
LinkedIn, and if you'reinterested in knowing more, DM
me. I love new connections andtalking to people, and I'll
share all the details wheneveryou reach out and DM me on
LinkedIn.
BEATE CHELETTE (28:09):
Okay, excellent.
And you also wrote a book. Solet us talk about your book real
quick.
Dagna Bieda (28:13):
That's right. The book is called the "Brain
Refactor," and it's available onAmazon. It did hit a an Amazon
bestseller book status, and I'msuper excited that it talks
about a lot of the things thatwe shared today in the podcast,
it talks about how you canoptimize your internal code to
thrive in tech and engineeringand get more success,
(28:35):
fulfillment, money,opportunities, impact and growth
by doing exactly what I sharedearlier, which is refactoring
hidden bugs and inefficienciesthat are most likely creating
the obstacles that you'refacing, whether that's imposter
syndrome, burnout, troubledealing with other people, and
self marketing struggles. Soonce you factor those things
(28:57):
out, you'll be able to unlockthat success that you've been
looking for
BEATE CHELETTE (29:02):
that sounds amazing. I love that. I love
that very much. And I'm on theboard of directors for women in
technology Hollywood. And I lovethat you chose a language that,
especially people in technology,can relate to and understand,
where we take some of these highflying spiritual concepts, even
though whatever happens with thebrain is really not a spiritual
(29:23):
concept. A neuroscience is ascientific process, and we have
enough data to prove it, butthis, there are spiritual
aspects of it. So I love thatyou are finding a language where
we can take this in layman'sterms and make this more
available to everybody. And I,you know, can just thank you for
being on the show today. It'sbeen amazing having you and
(29:44):
sharing you, having you sharewith our audience what you know.
Dagna Bieda (29:48):
Thanks so much for having me be out there. I really
appreciate that, and I hope thatyou keep on finding the courage
every day to rebuild the life.
BEATE CHELETTE (29:57):
Thank you so thank you so much. Dagna. I
appreciate. At that, and that'sit for us, for today. What do
you take away from this episode,hopefully, is that no matter
what the circumstance is, and asyou can see, my circumstance,
this is not, this is not child'splay, this is, this is a real
serious natural disaster, mywhole community, the schools,
the places, the coffee place,the pizza place, the Pilates
(30:20):
place, the physical therapyplace, the shoe maker, the
tailor. Everything has burned tothe ground. There is nothing
left. So if I can use thesetechnologies and ideas to
control my brain, I hope youtaking some nuggets away and
maybe share this episode withsomebody else to help you manage
(30:40):
whatever it is that you'redealing with, reach out to us
and say hello. We always like tohear from you, and that's it for
us, for today and until nexttime, goodbye. So appreciate you
being here. Thank you so muchfor listening to the entire
episode. Please subscribe to thepodcast, give us a five star,
review, a comment and share thisepisode with one more person so
(31:03):
that you can help us help morepeople. Thank you again, until
next time. Goodbye. Bye.
Hi. This is Dagna.
(00:00):
I'm the author of "BrainRefactor," and I'm a brain
(00:02):
optimization coach, and in myepisode for the Business Growth
Architect, I will share how toreprogram your brain to get more
success and fulfillment out oflife, even in the face of a
catastrophe. If you want to findout the exact strategy for
dealing with hardships in yourlife. Go ahead and listen in to
the episode, and
BEATE CHELETTE (00:25):
hello, fabulous person! Beate Chelette here. I
am the host of the BusinessGrowth Architect Show and I want
to welcome you to today'sepisode where we discuss how to
navigate strategy andspirituality to achieve time and
financial freedom. Trulysuccessful people have learned
how to master both a clearintention and a strategy to
(00:46):
execute that in a spiritualpractice that will help them to
stay in alignment and onpurpose. Please enjoy the show
and listen to what our guesttoday has to say about this very
topic. Welcome this is yourhost, Beate Chelette from Los
Angeles, this time from SantaMonica, and no longer from the
Palisades, because everythingburned. And today I have just
(01:10):
the right guest to talk aboutwhat's going on in the mind,
reframing and really helping ourown brain to figure out what the
heck is going on when we aregoing through life, or, as in my
case, dealing with tragedies,natural disasters, overcoming
really difficult things in life.
And Dagna Bieda is with me from"The Mindful Dev." Dagna, I'm
(01:32):
excited to have you on the show.
Thank you so much for beinghere.
Dagna Bieda (01:37):
Thanks for having me. And wow, it's insane what
we're going to talk aboutbecause the extreme loss and
hardship you're going through, Ican't even imagine losing your
house and all your physicalpossessions to a fire that must
be devastating.
BEATE CHELETTE (01:52):
Yes, it certainly, it certainly is not
something that your brain is isused to, because my brain keeps
trying to find a particularinstance on to compare this
event to, and it just cannotfind anything. So for somebody
who is not familiar with yourwork or never heard about you,
will you just tell our audiencewho you are and what do you help
(02:12):
your clients to solve
Dagna Bieda (02:14):
Absolutely. So I am a brain optimization coach, and
I like to say that I moved fromprogramming computers to
reprogram in human minds,because that's what I do with my
clients. As an engineer, I havethis perspective on the brain,
kind of being like a computersoftware. And then, you know,
this is very empowering, becauseif you understand how it works,
(02:37):
you can dive into the code andthen reprogram whatever it is
that is not working.
BEATE CHELETTE (02:43):
I like this. I like this idea. So talk to me
about this idea of so that's anoperating system then that runs
in our brain. So explain to ouraudience what is this operating
system, and what are the linesof code, and what kind of code.
Do I even have control over inmy brain?
Dagna Bieda (03:02):
So a lot of the things, if you think about how
you operate on your everydaylife, is being controlled by
autopilot. There's a lot ofroutines, functions and systems
that operate on the background,just keeping you going through
your day without putting toomuch conscious thought into the
process. And what happens is, ifyou keep on going on the
(03:23):
autopilot, you might wake up oneday and realize, hey, I'm not
where I want it to be, likewhat's going on in my life. So
there is an invitation from myend to become more aware and dig
into the that code andunderstand how it was created,
who put it into place. It's thislegacy mental programming that
(03:47):
you're dealing with that wascreated for as long as you've
been alive. And really thequestion is, what are the
obstacles that you're currentlyfacing? What are some hidden
bugs, what are someinefficiencies that you're
dealing with, and what can youdo in order to reprogram the
(04:07):
thoughts those automatedprocesses that are running in
the background that are creatingthe life that you're currently
living?
BEATE CHELETTE (04:18):
So you said there's a legacy code. So the
legacy code then refers tosomething that has been
programmed into me, or did Iprogram this myself? Yes,
Dagna Bieda (04:30):
and I love that you're pointing it out. Beate,
because in reality, you couldthink of yourself or your brain
like AI. Is the hype right now?
And how does AI become what itis. Well, it is trained on
certain data sets, and you couldthink of your brain as being
trained of your lifetime ofexperiences, of whatever
(04:51):
happened to you that shaped yourconscious thoughts and processes
and the subconscious ones aswell. So I. Call it the legacy
code, because a lot of the time,what puts the programming in
your head is the environmentthat you grew up in, is the
culture that you grew up in, arethe people that you observed and
(05:12):
modeled after as you were livingyour life and learning what it
means to be alive. But it's alsothe role models that you've
absorbed from watching TV. Soit's really everything that
happened in your life that hadimpact on how you develop and
how you think. So, for example,when I moved from Poland to
(05:33):
United States, I was in for arude awakening, because my
programming was, you know,tailor made, custom made for
living in Poland, but it wasn'treally made for living in the
United States. So as I moved Irealized that, for example, my
communication needed a lot ofupgrading because I wasn't
coming across as I wanted to allbecause of that legacy
(05:57):
programming. Now the good thingis that it's kind of like as an
engineer. If you join a newcompany, you take ownership of
the new code. You can dive in,make it better, improve in real
life, once you realize that thislegacy code is running you and
your actions and how you show upin the world, you also get to
reprogram things. So this legacycode has been created a lot of
(06:20):
the time by situations outsideof your control, but now, as you
become aware, you can takeownership and change whatever is
not working. Do
BEATE CHELETTE (06:33):
you have like an example of how you first figured
this out, or how we can bringthis idea alive to somebody who
says, well, we've done somemindset episodes on the business
growth architecture, but I wantto always help our beehive, our
listeners, to understand thatthere is an automatic response
(06:54):
that happens because that's justthe way it is. That's the way
we've been taught. But is therean example that you can share
where that really bring thisidea to life? So
Dagna Bieda (07:06):
let me see, for me, the things clicked when I ended
up signing up for therapy, andin therapy, I realized that
going through this process oflike going back into my life and
analyzing how my life createdthe version of who I was at the
(07:29):
time. Was kind of like doingdebugging sessions, except I
wasn't going through line byline and code through different
files. It was more ofquestioning my beliefs,
questioning my thoughts, andunderstanding that they not they
might not have been true. Thethings that I believed like, oh,
the people should operate acertain way, which wasn't really
(07:52):
the case. But I'm thinking of agood example, hidden bugs and if
an inefficiencies that are inour mental code. A lot of the
time cause issues like impostersyndrome, like burnout, like
trouble dealing with otherpeople, like trouble, self
marketing yourself, right? Sofor example, a lot of the time
(08:15):
people that I work with that aretypically engineers, but also
other professionals in tech.
They have this mental model ofwhat marketing is, that it's
lying to people, that it'stricking someone to believe into
something that isn't true. Andwhen we can update their model
of what marketing is, which themodel that I update my clients
(08:37):
to would be educating others onthe value that you bring to the
table as a professional, and allof a sudden that changes how you
market yourself in the world,right? Because it becomes much
easier to talk about the valuethat you bring to the table with
integrity than trying to scamothers and trick them. I hope
(08:58):
that makes sense.
BEATE CHELETTE (09:04):
It's a great example. I love that you're
putting it in touch with orcomparing it to the imposter
syndrome, because to your point,where is it actually coming
from? When you are suffering orwhen you're experiencing
imposter syndrome, it comes froma feeling that you're not
worthy, or that you'repretending to know something
(09:24):
that you really don't know, butyou have the title, you're
making the money, you alreadyhave the job, and you're still
feeling like you don't have aseat at the table you're already
sitting at. So how do you getover that? Well, it's not an
external validation, is what I'mhearing you say it's the
internal work. So let's go thereand say I'm listening to this
(09:46):
show. Now I'm realizing, well, Iwould love to help my brain to
stop boycotting me like that.
What do I do? Where do I start?
So.
Dagna Bieda (10:00):
One example that I love my clients to start with is
this simple exercise of talkingto yourself in the mirror every
day at night, and finding onething that you did good, and
giving yourself praise, lookingyourself deep into the eyes
while you're looking at yourselfin the mirror. And the reason
why it is very powerful is thatour brains have been designed,
(10:25):
not only by how we grow up. Imean, obviously that's a big
part of us as individuals, butif you look at the human
evolution, our brains have beendesigned with certain routines
or programs in place, right? Sonegativity bias is, or was,
critical to our survival back inthe caveman times, but
(10:47):
currently, like in the moderntimes, when your life is not
being threatened, the negativitybias will probably do you more
harm than good. It will keep youfrom reaching out for
opportunities. So if you canrewire your brain by daily
practice, by creating mentalhabits of noticing good things
(11:07):
happening in your life, you canliterally reprogram how you
perceive your reality, and bychanging how you see the reality
around you and the models thatare in your head about how the
world works, you'll be able toshow up differently, to act
differently, to stack thoseconfidence chips that you need
(11:30):
in order to battle the impostersyndrome.
BEATE CHELETTE (11:33):
All right, so now I'm starting. I'm going
tonight. I'm going to go infront of my mirror, and I'm
going to say, here is anexample. Here's something that I
did really well. I just lost myhome, I just lost my office. I
lost everything I own. I havenothing to give to my daughter,
no legacy pieces, nograndmother's pearls, no jewelry
(11:55):
from mom, no no peace. You know,I don't even have a birth
certificate, everything,everything is sort of burned. So
in a situation where there'sseveral levels to is what I'm
trying to get to, there's onelevel where I can say I'm going
to practice positive self talk,like you said, I did this good,
(12:17):
you know, showing gratitude,stepping into gratitude. And
then there's, I think, anotherlayer, when you go through maybe
something really serious, in mycase, a natural catastrophe, and
somebody may have gotten laidoff, somebody may have maybe
going through a divorce, or islooking for love, and they can
(12:38):
Find their life partner or theythere's an illness or a death
even, are you finding in yourwork with the reprogramming that
there are different difficultylevels on how to manage your
brain? Is that's where I'm kindof getting to, if I have
(12:59):
formulated that question evencorrectly,
Dagna Bieda (13:01):
I see what you're getting at. You're talking about
the moments in life when it getsreally tough. Yes, how do you
get going? Right? So anotherpiece of our mental software is
the meaning making. So whateverhappens to you, whether it's a
(13:21):
good event or a bad event. Inyour case, the loss of
everything you've been buildingyour life in terms of like
materialistic things, loss ofall those things. The question
is, what's the meaning thatyou're assigning to this
particular event? And the reasonI'm talking about the meaning
(13:43):
making is because how youperceive reality is a big
element to what is it thatyou're going to do about it now,
right? So one way to go about itis, if you experience such a
tragic loss like you have is toget depressed, Stop waking up,
(14:06):
getting out from the bed, andbeing in a really bad and
negative spiral. Now is thatgoing to help you rebuild your
life? Not really, right. So ifyou can see this event as
something that, even thoughtragic had helped you maybe
realize what's really importantin your life, change your focus.
(14:29):
The question is, what's themeaning that you're assigning to
that particular event andfinding the kind of meaning that
will help you move forward? Ihope that makes sense. Yeah, it
BEATE CHELETTE (14:41):
does make a lot of sense. I again, you know, I
feel that there's many differentlayers to this. So the it's not
my first disaster, and it's notthe first time I'm going to
rebuilding my life. It's justthe third time. It gets a little
tiring after a while, if youreally want to know, but. Yeah,
I think that the all the workthat I've done in the mindset,
(15:05):
and this is what we're talkingabout, when you do the work and
you are getting your head aroundthese concepts, I am probably
better prepared to handlesomething like this than
somebody who has not done thework. Yeah, dang. And I see this
with my girlfriends. We had ourlease signed within 24 hours.
(15:28):
Three days later, we've beenmoved in, and we've focused for
the first week just on gettingstuff in here so we can have
sort of a Airbnb meet Stormversion of a workable
environment, so that we can atleast start to start somewhere.
(15:50):
So all these mismatch thingsthat we had given to our kids
and kept for camping in thestorage unit while that's the
stuff that we're using rightnow. So I believe that when you
when you do the work andsomething like this happens, you
don't really ask yourself thewhy questions, because the why
(16:10):
questions don't do anything. Canyou talk maybe before we go into
the into the second part of thison how do we strategically use
it? How do I manage the whyquestions? Because the city of
Los Angeles really screwed up.
This was a firestorm in the truesense, where everything that
could go wrong went wrong. Therewas no water, there were no
(16:33):
firefighters, there were nothere was no fire line. There
was no water in the firehydrants. The the basin, the
reservoir had been emptied,because it was technically after
the fire season and drained over117 million gallons of water
that shut down for repairs. Itjust had should have been used
(16:57):
to put the fire out, right?
Well, if it would have beenthere? Yes, then we would have
gotten the water pressurebecause the reservoirs and in
the mountains and just from thewater running down the pipes, we
would have had some of the firetrucks needed power, but we
didn't have any power. The SantaAna winds were the highest
they've been in, what, 20 years.
So it was a series of eventsthat created this in incredibly
(17:19):
difficult environment. So I wantto, number one, ask myself, Why
me? Why am I going through thisagain? And the second question I
want to ask, Why did everybodyelse screw up? So help me get my
head around this. Why question.
(17:41):
Why did I lose my job? Why doesWhy did my wife Leave me? Why
did my boyfriend cheat on me?
Why do I have a difficult child?
What happens when we askourselves these why questions?
So
Dagna Bieda (17:56):
I hear that the questions that you're asking
right now, BEATE, are a lot ofthem are focused externally,
right on the things,unfortunately, we cannot control
the city that you live in, otherpeople, the environment that
you're in, when, in reality,what you are. The only thing
(18:18):
that you are able to control isyou and how you react to what is
happening around you. So forexample, in the case of a
divorce, you could ask, why didit fall apart? Is there anything
that I could have donedifferently to prevent that from
happening? Or maybe we werenever really a good match. Why
(18:40):
did we get together in the firstplace? Right? So it's really
building an awareness, but fromthe point of curiosity, that
gives you the agency to dosomething about it. And the only
way you can do something aboutit is if you look inside, if you
keep looking outside and tryingto figure out, you know, what
are other people doing wrong?
You're trying to kind of put theresponsibility on them, rather
(19:05):
than take ownership of yourlife. And I know this sounds
pretty harsh, right? Because I'msaying, instead of looking at
others, look at yourself. Butthe reality is, the only thing
you can control in life is whatyou do and how you interpret the
events that are happening toyou, right? This kind of goes
(19:28):
back to the meaning making,which is how you interpret those
events, trickles down to whatyou do about them. So if you get
divorced again, you could getdepressed, you might want to
avoid finding the love of yourlife ever again, or you could
realize that you were notcommunicating with your partner,
that there were other issuesthat went unaddressed for years,
(19:51):
and that's what broke thecamel's back in the case of. The
city that you you're living in,perhaps it's not the best place.
So you could choose to move andfind a place that's better
suited for how you want to liveyour life. I mean, at the end of
(20:12):
the day, life is risky and isdifficult and it is hard. So
what I'm trying to say is theonly way to go through this is
by figuring out what you can doabout it, to have a intentional
life, to make decisions that aregood for you, the kind of life
(20:33):
that you're trying to create.
BEATE CHELETTE (20:39):
What I heard you say is that when I ask myself
about control over externalcircumstances, it's kind of
pointless, because I haveabsolutely no control over Santa
Ana winds of reservoirs beingemptied, unfortunately. So I
have control over what I havecontrol over, which are my
(21:00):
thoughts, my emotions and mymindset. So let's talk about
this from a strategicimplementation into business now
life, as you said, happens? Howdo we help now our listener to
understand that there is a partthat we are always will be
(21:22):
working on how we, how weprocess something, what the
facts are, what the reality ofit is, how we, how we react to
it. But how do I take this nowand calm myself enough down, or
get myself mentally in a goodenough space to then make better
strategic decisions that aregood for my career or for my
(21:45):
business.
Dagna Bieda (21:47):
So I would ask yourself, what it is that you
really want out of your life,right? And whenever I work with
my clients, this is really thevery first session where we
figure out your Northern Star,this direction where you want to
go towards throughout your life,right? And the question here is,
what are your values? What it isthat you truly care about, what
(22:08):
makes you want to wake up everymorning and do something? What
lights your fire? What sparksyour motivation? And when we can
answer those questions aboutyour values, it's so much easier
to create an intentional lifearound those particular values,
and reach for that reach forthat kind of life, for that kind
(22:33):
of potential that's sittinginside of you, for realizing
that potential. Now, in terms ofstrategic things, of what you
would like to do, I highlyrecommend focusing on ways in
which you can build resilienceso bad that you earlier
mentioned that that's not yourfirst disaster, and because you
have experienced the difficultmoments in your life, they
(22:55):
prepared you to be resilient, toknow what to do afterwards, to
pick up the pieces and just keepgoing, keep moving forward. So
you're right, we have thethoughts, emotions and the
mindset that we can tweak andadjust in order to create more
resilience that helps us moveour life in alignment with the
(23:17):
values, with the things that wecare about, and, you know, with
the thoughts and emotions andmindset, I like to compare to
kind of like a software elementof improvement. So by software
element of improvement, what Ireally try to say is that this
is how you update your software,your thoughts, your beliefs and
(23:38):
your thought patterns. Andcoaching and therapy are
phenomenal spots to startexploring those places, but
there's also this hardwareelement right the actual
physical structure of yourbrain. And that hardware
element, you can improve it byfocusing on your nutrition, on
your sleep, on the amount ofstress that is happening in your
(24:02):
life over you know, biggerchunks of time, obviously you're
in a very stressful moment rightnow, so it's not representative,
but I'm talking in general, ifthere's any stress that could be
avoided or minimized. And then aphenomenal tool that I've used
myself for my hardware updateswas a neuro feedback training,
(24:22):
which is essentially a kind ofmodality where you go into a
biofeedback clinic, into anoffice, they put this electrodes
on your brain, and you'retraining your brain to become
more resilient and more in tuneby readjusting The brain waves,
essentially, so you have theseelements strategically of
(24:44):
software improvements, right? Ifyou were to think about your
brain as your phone, we updateour phones all the time. The
software patches just keepcoming. We don't even notice
when they install themselves.
And when it comes to hardware, alot of the time, we swap our
phones every couple. Is just toget the newest, best hardware.
And the same thing goes with ourbrains. You know, we have this
software layer that can beupgraded and the hardware layer
(25:06):
that can be upgraded, and thenwe also have the psychedelics
right, which can give usincredible insights and can help
us tap into some things that wedon't have access to in our
daily life. As
BEATE CHELETTE (25:26):
you know, I'm a big fan of plant medicine,
psychedelics. I think that theresearch that is shown is that
it opens the neural pathways andconnections in your brain that
did not exist before, I don'tthink I would be as calm as I am
(25:47):
and as prepared to manage whatI'm dealing with right now. Was
it not for some of some of myexperience with this, because I
have a firm belief system, andthis really goes into a lot of
what you said earlier, what wehave here is only borrowed
anyway, if I die, and when I dieand I will die, I'm not taking
(26:09):
any grandmother's pearls, butthe meaning that I want to give
it is that these were mygrandmother's pearls that I
really would have liked to giveto my daughter, to give to her
daughter, so that We have theselegacy moments. But obviously
that's not something I havecontrol over right now. But you
ask yourself constantly on whatthe meaning of these things
really are, because if I attachmyself too much to this right
(26:34):
now, I'm gonna be in even moremisery than I'm in already. And
this is a serious grievingprocess. This is like death. You
know, this reminds me very muchof the emotions I felt when my
father was dying and after hedied amount of time. Because you
really have a significant,significant loss. It's like
every five seconds. It'ssomething that you remember that
(26:56):
you don't have anymore. Yourfavorite pen, and I will never
open a Mother's Day card fromthat my daughter wrote when she
was five years old. I didn'tthink about scanning them. You
know, they were in a box. Thebox burns, so all of these
things are gone. And for thebusiness side of things, you
know, what am I learning out ofthis? What is the, what is the
(27:19):
strategy I want to take awayfrom it? And in my particular
case, and I want to really talkabout this for a minute, is that
what is taking me through thisis the community, and you are
building a communityspecifically for developers and
people in that work intechnology, is, if you don't
have a community, and you'retrying to do this by yourself,
(27:39):
it is very, very difficult. Solet us know about your
community. So for somebody whonow says, Well, if this sounds
good, I want to talk to her moreabout what she does, where do we
send them?
Dagna Bieda (27:52):
The best place to connect is LinkedIn, and I'm on
LinkedIn, and if you'reinterested in knowing more, DM
me. I love new connections andtalking to people, and I'll
share all the details wheneveryou reach out and DM me on
LinkedIn.
BEATE CHELETTE (28:09):
Okay, excellent.
And you also wrote a book. Solet us talk about your book real
quick.
Dagna Bieda (28:13):
That's right. The book is called the "Brain
Refactor," and it's available onAmazon. It did hit a an Amazon
bestseller book status, and I'msuper excited that it talks
about a lot of the things thatwe shared today in the podcast,
it talks about how you canoptimize your internal code to
thrive in tech and engineeringand get more success,
(28:35):
fulfillment, money,opportunities, impact and growth
by doing exactly what I sharedearlier, which is refactoring
hidden bugs and inefficienciesthat are most likely creating
the obstacles that you'refacing, whether that's imposter
syndrome, burnout, troubledealing with other people, and
self marketing struggles. Soonce you factor those things
(28:57):
out, you'll be able to unlockthat success that you've been
looking for
BEATE CHELETTE (29:02):
that sounds amazing. I love that. I love
that very much. And I'm on theboard of directors for women in
technology Hollywood. And I lovethat you chose a language that,
especially people in technology,can relate to and understand,
where we take some of these highflying spiritual concepts, even
though whatever happens with thebrain is really not a spiritual
(29:23):
concept. A neuroscience is ascientific process, and we have
enough data to prove it, butthis, there are spiritual
aspects of it. So I love thatyou are finding a language where
we can take this in layman'sterms and make this more
available to everybody. And I,you know, can just thank you for
being on the show today. It'sbeen amazing having you and
(29:44):
sharing you, having you sharewith our audience what you know.
Dagna Bieda (29:48):
Thanks so much for having me be out there. I really
appreciate that, and I hope thatyou keep on finding the courage
every day to rebuild the life.
BEATE CHELETTE (29:57):
Thank you so thank you so much. Dagna. I
appreciate. At that, and that'sit for us, for today. What do
you take away from this episode,hopefully, is that no matter
what the circumstance is, and asyou can see, my circumstance,
this is not, this is not child'splay, this is, this is a real
serious natural disaster, mywhole community, the schools,
the places, the coffee place,the pizza place, the Pilates
(30:20):
place, the physical therapyplace, the shoe maker, the
tailor. Everything has burned tothe ground. There is nothing
left. So if I can use thesetechnologies and ideas to
control my brain, I hope youtaking some nuggets away and
maybe share this episode withsomebody else to help you manage
(30:40):
whatever it is that you'redealing with, reach out to us
and say hello. We always like tohear from you, and that's it for
us, for today and until nexttime, goodbye. So appreciate you
being here. Thank you so muchfor listening to the entire
episode. Please subscribe to thepodcast, give us a five star,
review, a comment and share thisepisode with one more person so
(31:03):
that you can help us help morepeople. Thank you again, until
next time. Goodbye. Bye.
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