All Episodes

April 7, 2025 • 34 mins

Had an AHA or Insight? Share it:

Unlock the power of your energy and live with purpose! 🌟 In this episode, Bill Heinrich shares practical ways to direct your energy for positive change. 💥🎧


Do you ever feel like you’re just going through the motions, waiting for something to change, something to get better, even the slightest of movements? Maybe you’ve tried different strategies, read self-help books, or listened to countless motivational talks, yet you’re still stuck. The problem isn’t that you are not pushing hard enough— you’re missing a critical shift in perspective. In this episode of the Business Growth Architect Show, I sit down with Bill Heinrich, a transformational coach who has mastered the art of helping people break free from fear and step into their true purpose. And it’s all about your own energy and how to direct it.


Bill’s philosophy is simple yet powerful: you don’t need years of therapy or personal development to transform your life and get better results. Bill walked out on his own life one cold winter night to begin his decade long journey to happiness and fulfillment on his own terms. He shares that we need to understand a few key principles that will instantly change the way we see ourselves and the world around us. One of his most profound insights? Acceptance is far more powerful than forgiveness—and once you grasp this, your emotional and mental burdens can disappear overnight. He also explains why fear is nothing more than a mental construct and how recognizing this fact can immediately remove the obstacles holding you back.


Unlike many personal development coaches, Bill guarantees results. He promises that anyone who works with him will be living their life’s purpose in a very short period of time, or he’ll give them their money back. This is worth listening to, because he’s either the real deal or the opposite! You be the judge of it.


If you’re ready to take control of your life and finally experience the transformation you’ve been searching for, don’t wait any longer. Listen to this episode, reflect on Bill’s insights, and take action. Visit his website to dive deeper into his work. And if this conversation resonated with you, let us know in the comments! Share this episode with someone who needs to hear how to get out of the rut—because the biggest gift you can give someone is the path to freedom and fulfillment.


Resources Mentioned:
Bill Heinrich:
Website | Instagram | LinkedIn | Facebook | Youtube | The Seven Levels of Truth



_____________________
We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you.

Leave a comment, like, share with one person who needs to hear the message our guest shared.

Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)

Follow us on Instagram:
Check us out on Tik Tok:
Work With Us

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Bill Heinrich (00:00):
Hi. This is Bill Heinrich. I'm the author of the

(00:02):
Seven Levels of Truth, a directpath to your life purpose. And
I'm also the founder oftruelifepurposenow.com. On this
episode of the Business GrowthArchitect Show, I'm going to
share and discuss and reveal howto live with more passion,
purpose and prosperity, andyou're going to learn some great
tips on how simple it is andeasy it is to make meaningful

(00:26):
changes in your life. Pleasejoin us

BEATE CHELETTE (00:29):
and hello, fabulous person! Beate Chelette
here. I am the host of theBusiness Growth Architect Show
and I want to welcome you totoday's episode where we discuss
how to navigate strategy andspirituality to achieve time and
financial freedom, trulysuccessful people have learned
how to master both a clearintention and a strategy to

(00:49):
execute that in a spiritualpractice that will help them to
stay in alignment and onpurpose. Please enjoy the show
and listen to what our guesttoday has to say about this very
topic. Beater Chelette here, thehost of the Business Growth
Architecture with Bill Heinrich,and today we're going to talk
about, really how to manifest, Iwant to say, almost

(01:12):
effortlessly, utilizing the lawsof the universe and some
spiritual insights andpractices. And who better on the
show than Bill Heinrich? Bill,I'm so excited to have you on
the show. Welcome.

Bill Heinrich (01:24):
Thank you. I'm so happy to be here, looking
forward to this

BEATE CHELETTE (01:28):
exactly so for somebody who's never heard about
you or is not familiar with thework that you do, what is it
that you do? And how do you helpyour clients solve their
problems?

Bill Heinrich (01:40):
I teach people how to live their life purpose.
So I take them from strugglingin the physical to living a
powerful life and understandingwhat their energy is and how to
use it in a positive manner. Can

BEATE CHELETTE (01:54):
we define the term energy? So a lot of time, a
lot of people throw the termenergy around freely and
recklessly, everything isenergy. You know, be careful
what you give your energy to inthe context of what you do. What
is my energy? It is you.

Bill Heinrich (02:14):
It's all that you are, it's all that we are, and
it's all that everything is, isenergy. Everything is a
vibration that's provenscientifically. So, you know,
people say we have a soul. No,we are a soul. You see what
people see when you look in themirror, really, isn't you? It's

(02:38):
a ref what you see in the mirroris a manifestation of your
energy in that moment of yourphysical being when you die,
what you see in the mirror stayshere. It's your energy that
leaves any meaningful connectionyou make in life. Anything that
happens powerfully happens onlywith energy. Everything else is

(03:03):
a manifestation of it. And sothe only connection you have
with all that is, is energy. Butthe biggest mistake that people
make about living their purpose,about having fulfillment in a
meaningful life, is they alwayslook outside of themselves as to

(03:24):
what they've done, when, infact, it's only about who you
are being, who are you being,not what you're doing, what
you're doing doesn't matter whoyou're being. That matters.
That's what creates your energy,and that's what allows you to
connect with what I refer to asuniversal energy. You can call

(03:46):
it whatever we want, but theuniverse is in a constant state
of expansion. You can't connectwith it intellectually.

BEATE CHELETTE (03:54):
No. Can you maybe give us some insights
around the difference betweendoing and being because we've
certainly been, most of us havebeen raised to get it done.
Hustle, make it work, fake ittill you make it Oh. He's
laughing. Those of you who can'tsee him physical here now you're

(04:16):
laughing. Why are you laughingabout this? Because

Bill Heinrich (04:20):
doing is everything outside of you being
is everything inside of you. Soif

BEATE CHELETTE (04:25):
I'm taught that I have to put myself out on
dating websites or go out I'mnot going to find them in my
house. If I want a job, I haveto fill out job applications. If
I want to run my business, Ineed to go actively look for
clients. How does this connectto the being that you talk
about?

Bill Heinrich (04:45):
Okay, let's talk about your partner. You did not
choose your partner outside ofyou. You took action to support
your energetic intention, andyou did what felt right. I did
it felt right when you met. Atthem. I don't care what they
looked like. It had to feelright. And they did. You'd have

(05:06):
to poke around and test thatfeeling to make certain. And it
took a little while to actuallysee if the energetic resonance
was there. If it wasn't, thenthen it was repelling. If I
asked you to go to any moment inyour life that was special,
you're immediately going to goto how it felt. Then you're

(05:27):
going to tell me what manifestedwhen I asked you what to
describe love to me, you can't,if I ask you to describe
abundance, you can't. You can'tdescribe gratitude. You can
describe how it manifested inyour life at a particular time,
but there's no definite physicaldefinition for it. I was
interviewed this morning by thisreally nice young fellow, and he

(05:50):
was asking me about that, and Isaid I told him, I said he had
young daughters, twins, I toldhim, I said you didn't know love
until you met your daughters,and then they introduced you to
unconditional love. And he went,Wow, that is so true. I had no
concept of love until thathappened. So it's about who

(06:13):
you're being. His daughterscouldn't speak. They didn't sit
up and say, Daddy, this is love.
It's it was all energetic, 100%now,

BEATE CHELETTE (06:27):
if I wanted to use this concept that everything
is energy as a strategy, can Ido that? It's the only one to
use. Most people think that whatyou're talking about, and
strategy or implementation aretwo different things, but you
say it is not so. So give me anexample now, and say, if I want

(06:54):
to manifest abundance, and letme be specific, let's say I want
to manifest $25,000 by the endof the month, and I want to use
energetic principles to do that.
I still have to do things, but Ialso have to use other
principles. Can you take methrough? How do I need to get
this figured out in my head tofully utilize these, principles?

(07:18):
Well,

Bill Heinrich (07:21):
you have to understand it's working with
intention, okay? And it's allabout the intention and the
energy. First of all, whenyou're manifesting $25,000
that's like taking a hot dog toa banquet, okay? Because why
would you limit yourself? Wedon't care the amount what's

(07:43):
there is an intention tomanifest and create something in
your life, and it's you allowthe universe to do that for you,
but the moment you put aphysical description on it, you
now have an expectation, and thedefinition of disappointment is

(08:04):
when expectation meets reality,you're never going to be happy,
and even if you hit the nail onthe head with the expectation in
reality, you're going to bedisappointed a couple days
later, because there's nofulfillment in it. It's gone.
It's something in the physical.
The physical can only bringsuffering. It's hard work, lack
of clarity and suffering. That'swhat our life brings us. That's

(08:25):
it. That's all you get out oflife. If you really want to have
a meaningful life, then it'sabout who you're being and the
energy behind your strategy,right? Like I work with clients,
very successful business people,we use energy to create the
intentions and to support thestrategies of what they're

(08:46):
creating. One of them is afinancial fellow that's
financial planning and stuff forpeople like his business is like
crazy expanded, but he stoppedselling. I got him to stop. I
said, stop selling. Connect.
Just go connect with the people,right? Because this is what

(09:09):
people miss, is if you're goingto have a relationship with
anyone, there's a key elementthat must be there, and if it
isn't there, there's trouble.
And that element is mutualappreciation. So if I'm here to
take from you, if I'm here toconquer you, we don't have
mutual appreciation. And you canfeel the energy, right? And you
get into then you get into thecat fight. But when there's a

(09:31):
mutual appreciation, it's sayingI recognize that you're totally
different than me, and I'mtotally different than you. So
let's have a conversation that'smutually pleasing to both of us,
regardless of the outcome, theoutcome is irrelevant, and this
is how one builds trust. This ishow one builds a very deep,

(09:54):
meaningful relationship. I dothat with my clients. There's
something very unique about myclients. Okay, I currently have
five one on one clients. I havegroups also. I have five one on
one clients that have all beenwith me for seven years. That is
so unusual in coaching, we meetevery week for seven years.

(10:15):
Probably won't end. Why shouldit end? We're in we're holding
the intentions we have mutualappreciation, and we're creating
expansion and just enjoying lifeand seeing everyone's life just
continue to expand and explodeopen, because like attracts

(10:36):
like, people never going toremember what you said. They're
only going to remember how youmay then feel. Feeling is your
vibration, and how you feel isthe only thing in life that's
real. That's it. Even the storythat creates the feeling isn't

(10:59):
real, but the feeling is real.
That's it. That's the only thingis real. Everything else is a
perception of what you think isgoing on. And there's always
three things happening ineverybody's life, what they
think is happening, what theywant to happen, and what's
actually happening.

BEATE CHELETTE (11:18):
It sounds appealing and exciting, and it
sounds much easier than, I thinkwhat most of us are doing

Bill Heinrich (11:26):
there's much easier than most people. Is so
much easier to live your purposethan to struggle. It's survival.
I mean, it's just, it's it's sosimple,

BEATE CHELETTE (11:37):
it's ridiculous.
I've always said that what makesyou think that you're going to
be more successful and make moremoney with something you dislike
doing, that you wouldn't be moresuccessful and happier with
doing something you really,truly love. I mean, that's I
just don't understand. But it'ssomehow it seems to be stuck in
people's minds that they have tobe in a job that makes them
miserable. It's

Bill Heinrich (11:58):
a survival mindset. See, the thing is, they
don't have to be miserable inthe job. They have to understand
the stories inside them thatcreate their misery because the
stories don't support them. Andit's that simple, and the only
way you can tell if a storydoesn't support you is how you

(12:18):
feel. That's it. You can't thinkit, you can't know it. You have
to feel it. And when you feelit, you go, Okay, this I don't
like feeling it. They've come tosee me because they don't like
the way they feel about it. It'snot about what's going on in
your life. It's how you feelabout it. And your greatest
asset is something called freewill and choice. And we're the
only ones in the universe thathave that yet, when we live and

(12:42):
live outside of ourselves, whenwe live in survival, we give it
away. We have no clue about freewill and choice. I do what I
want, when I want, where I want,with who I want, anytime I want.
Now that sounds a bit facetious.
It isn't that's the definitionof being spiritually
responsible. That's thedefinition of why choice is so

(13:03):
powerful.

BEATE CHELETTE (13:06):
It certainly is.
And I want to give an exampleand get your spin on this. So
you know, I've talked about thison the show, my home, my
podcast, soon in my office,everything burned down in a
period of 24 hours.
Interestingly enough, you know,when this happened, I was on a
spiritual journey, and a lot ofthe spiritual journey was about

(13:26):
letting go and stepping

Bill Heinrich (13:29):
into wisdom. Be careful what you wish for,
right?

BEATE CHELETTE (13:32):
Holy, smoking macro. And the voice was pretty
clear, you need to let go ofeverything. And I'm like, Yeah,
sure, sure, I get it. You know,letting go? No, no, no, no, you
know, no letting go. Like, oh,let it all go. I'm like,

Bill Heinrich (13:45):
I'm sorry. I apologize for laughing, right?
That

BEATE CHELETTE (13:48):
really, no, but, but, but the universe has a
sense of humor. They should havetold me it's extreme version,
right? And then four days later,I had to let everything go,
because it was let go for me,but to your point or and to your
point in an interesting way. Ifelt I've been in flow,

Unknown (14:10):
yeah, where

BEATE CHELETTE (14:13):
I you know, the friend that had the place we
could crash came forwardimmediately. The friends

Bill Heinrich (14:21):
the universe steps right in and takes care of
you, everything and everyone inthe universe is conspiring to
help me. That's the life I live.

BEATE CHELETTE (14:33):
I have never experienced this, not like this,
before. So I wonder, Is iteasier for me to surrender
because I've been surrenderedbecause there is literally
nothing I can do about themagnitude of this is so extreme

(14:58):
that even if I wanted to hold onto. Anything I couldn't because
it's gone, right? So is iteasier? I mean, as much as we
can talk about easy to say alesson this big in surrender and
letting go is almost easier, butif I still have everything
surrender and let go is muchmore difficult, because now I

(15:21):
have to make conscious

Bill Heinrich (15:22):
choices. So the choice of words isn't something
that I would use surrender.
Okay, go ahead. I want to hearwhat you say about it, yeah,
because surrender and let go hasto do with the physical. Your
lesson is in acceptance anddetachment.

BEATE CHELETTE (15:38):
Oh, I felt that.
Yes, uh huh.

Bill Heinrich (15:41):
You see the difference in that? Yeah. So you
can, you can live with extremeacceptance and detachment and
still have, I live in a constantstate of detachment. I mean,
there's nothing fulfilling inthe physical world. There's
nothing there. It isn't aFerrari, it isn't a big house,

(16:01):
it's, it's who you're being.
That's where the fulfillment is.
That's where the fulfillment is.
You know, when you speak aboutacceptance, I'll tell you
another one. This is, this is ahigher teaching. I guess I would
call it okay, but forgiveness,right? I mean, forgiveness is a
joke, because who gave me thepower to forgive? I mean, come

(16:23):
on, what am I going to wave awand forgiveness? It's really
about complete acceptance,unconditional acceptance,
unconditional love withacceptance. That's what
forgiveness is. Yes, thathappened, I accept that there's
a lesson there for me. Themoment I carry resentment about
it or anger, then it's like medrinking poison wanting them to

(16:48):
die, right? So it's really aboutacceptance, unconditional love.
That's where the real vibrationis. That's where the real power
is right, this, this thing offorgiveness is, is no, it's
acceptance. It's acceptance ofwhat's occurred, and it's, it's

(17:09):
acceptance of who I am. I

BEATE CHELETTE (17:13):
like that much better, because this forgiveness
thing, especially for peoplethat have had significant trauma
or abuse, the word forgivenessis a huge trigger, and I don't
think it's necessary. I'vealways felt that I don't want to
give people that much power overme. I don't want to give them my
energy. I don't want exactly,exactly, be in a position to
control me by something thatthey did 3040, 50 years ago. You

Bill Heinrich (17:39):
can only play one of two play in one of two
positions in life. That's it.
You're either going to havepower or you're going to be the
victim. There's no otherposition to take. Yeah,

BEATE CHELETTE (17:49):
that was a great quote that I heard in one of my
spiritual journeys, and thatreally put it in perspective for
me. And it goes like this. Itsays, How hungry must your heart
have been to devour mine and dadputs it right back into the

(18:11):
responsibility of the person whodoes it, versus them doing it.
What I'm hearing you talk aboutthis recognition of what do I
choose to take on? Yes, talk tome a little bit about that. How
can I have maybe a little bitmore I don't wanna say control,

(18:32):
because if I say control andyou're gonna correct me

Bill Heinrich (18:34):
with a different word, no, no, no,

BEATE CHELETTE (18:39):
go ahead. Here's

Bill Heinrich (18:41):
what I'm going to say, and I know that you're
going to agree with me aboutcontrol. Okay, my life is out of
completely out of control, andyours is too Yes, and that's a
fact. It is a fact. What peopleare doing is you work with your
mind, but your mind can only dotwo things. One, access the

(19:08):
past. It has to go to one ofyour past experiences, and two,
protect you. That's all it cando. It can't do anything else.
Your mind can't even come to thepresent moment. It is not
possible. Your mind cannotparticipate in the present

(19:29):
moment. It's not possible. Yourmind can only create fear to
protect you and to create fearit must go to the past or to the
future. It's impossible tocreate fear in the present
moment, absolutely impossible,

BEATE CHELETTE (19:44):
which is why they say, if you, if you live in
the here and now, nothing canever happen to you.

Bill Heinrich (19:50):
That's right.
This is just stuff that goes on.
We don't know anything. Yet ourmind tells us to protect this
little piece we have. Andeventually, what most people are
doing is they're focused ongetting to death safely. People
regret

BEATE CHELETTE (20:07):
the things they did not do for whatever reasons
that they are so bill for ouraudience that's listening, and
it goes like, yeah, that soundsall really good. How? How can I
overcome my own limitedthinking. What do I do now to
get out of this? Well,

Bill Heinrich (20:27):
there's a couple of big pills you got to swallow
to start with, right? And firstof all, I've been doing this.
I've been researching this forover 30 years. I walked away
from my life because I was somiserable, so I could find the
answer to why I was miserable.
This is what led me on thispath. I literally, two days
after Christmas, walked out thedoor, left the relationship,
walked out into a snow storm,and never came back. I changed

(20:51):
everything but my name, and it'sled me to finding these things.
And there's some very keyconsiderations that people have
to acknowledge. The first one iswe are constitutionally
incapable of being honest withourselves. It is not possible.
The reason it isn't possible isbecause we've come to Earth. We

(21:15):
each have life lessons. There's38 different life lesson paths a
person could be on with billionsof combinations, and people have
blind spots. They're living witha blindfold on making decisions
based on who they aren't in thisgame of survival. Let's just
start there. So let's justsimplify life. There's only two

(21:36):
emotions, love and fear. End ofconversation, everything comes
from one of those. Everything.
Fear is an innate understandingthat everyone has so deep in
themselves that they don'trecognize it. And the fear is

(21:56):
that they know they're going todie and it's inevitable. So it's
fear of loss. This is whatcreates more fear than anything
else in life. It's our fearwe're going to lose someone.
Yeah, you're going to lose them.
Guess what? That's what happens.
Everybody dies when that's whyour life is out of control. So

(22:18):
fear can only be created in yourphysical life. It's impossible
to create fear in your nonphysical. You know what is
spiritual? First of all, youknow, everybody's, oh,
spiritual. It's like spiritualis non physical. That's what
spiritual is. Let's get clearabout that. Everybody calls it
different things. They want toput a religious or, you know,

(22:40):
the holy slant on the word. It'sjust, it's energy, and the
universe runs everything. Wakeup people, the universe is
running everything. Everything'sa vibration. It's in a constant
state of change, organicexpansion, all the time. When

(23:00):
you're rigid, you are againstthe flow, you're in resistance.
So suffering is there? That hasto be, because everything's
flowing. It just it is. Why dothings happen? I don't know, but
it's, it's who we're being afterthey happen. So the first thing

(23:21):
people need to look at, thenumber one root of all evil is
defensiveness, because whenyou're being defensive, you're
protecting a story inside you.
And I've been to many spiritualseminars. I've done very intense
work over the years in thisarea, and I've like been to
these seminars that wereamazing. The weekend was like
crazy to a vibration that Ican't even describe. You know,

(23:43):
you walk out dizzy, right? Staythat way for a few days. I mean
literally, because begin, right?

BEATE CHELETTE (23:51):
I'm talking about. Because, yeah, drunk,
You know whatdrunk, drunk, quick connection,
yes. Like, you go, like, there'snothing like being in cere-,
being in ceremony creates aunbelievable vibration.

Bill Heinrich (24:01):
It's it's wild, right? But why do people not
come back? Why do they stop thatwas my question, and I stayed
there long enough to find theanswer. And the answer is this,
they reach a point where there'sa story that they need to
protect, yeah, and that kind ofperspective, it stops them dead

(24:24):
in their tracks. They are notwilling to let go of the story,
or they aren't willing to lookat it. You

BEATE CHELETTE (24:31):
know, it's so interesting that you say that,
because I had this experience,not on my last but the first
planned journey I was on, Irealized that my trauma story
with my mother and the abuse,that if I was going to let that
story go, that is everything on,why I am, who I am, what I did,

(24:53):
why I did it, the choices Imade, if I were to let that
story go at what if. 58, 59, 60shit. What's it gonna do to all
these years that that storydrove the narrative? Then that's
poof, that's gone. And thenwhat? So I understand that point

(25:17):
of view very, very clearly,because I was there a year ago,
and I'm like, you know, thismade me a little uncomfortable
here, because if I were to letthat go and release her
energetically from me and sayshe did the best she could with
what she had, you know, WorldWar Two child, God knows what
happened to her, bless her,what's hers is hers. It's not
mine. You know, like doing allthat good energy release work,

(25:40):
and then I cannot tell thatstory anymore, because then that
story has no more meaning and isno longer true. So I think that
the letting go okay,

Bill Heinrich (25:49):
but I would, I would take you on a different
path with it. Please

BEATE CHELETTE (25:52):
go ahead. Do

Bill Heinrich (25:55):
you tell the story because she taught you a
valuable lesson, and havegratitude for the lesson. Let go
of the sadness that you didn'trealize it till a year ago. But
what did she teach you? What didthat lesson teach you? This made
you who you are today. I livethe life of misery, and it's

(26:15):
every moment of that misery thatallows me to be who I am today,
and it's every moment of thatmisery that allows me to connect
on a deep level with anyoneabout anything, energetically,
because I understand it. Iempathize with it. On a soul
level, yes, I am so grateful.
And on a physical level, I'mjust so grateful. So you know my

(26:36):
father and I clashed, and, youknow, I was the rebel, and I'm
so grateful for the lesson thathe taught me about commitment,
about me being afraid to standup and commit to who I was,
because I had to tell him who Iwasn't. I had to show him who I
wasn't. And once I finally gotit. I was like, Oh my gosh, I'm

(27:00):
rebelling. That means they stillhave control over me. They say
black, I go white. I'm not beingme. What a valuable lesson to
learn to become me. Well, that'sreally,

BEATE CHELETTE (27:14):
that you really describing, I think the path to
freedom, the that the path tofreedom, certainly, you know,

Bill Heinrich (27:22):
yeah, it's the way I live. Is total freedom,
free will and choice, yeah,

BEATE CHELETTE (27:27):
yeah, free will and choice is to say, what do I
allow to have control over me?
And if anything does, is ittrue? I realized that it can't
have been that good to beginwith, because otherwise it
wouldn't have fallen apart. Sofor the need for it to fall
apart in such a dramatic way,someone's getting my attention,

(27:51):
I have no desire to be on asales call right now. I feel
like I should logically, but Ineither emotionally nor
spiritually, really have theenergy to do that. I just want
to talk to people right now. Iwant to connect. I want to find
out. I want to dive in. A fellowpodcaster invited me into a
vision workshop that he's doing.

(28:16):
I think it came like back inflow. I said it on Friday, I
feel like I'm lacking my vision.
His program started on Monday.

Bill Heinrich (28:26):
It's the universe. I walked away from my
life, like I got rid ofeverything, and that's when I
learned that I will always betaken care of. I literally
walked away from everything. Ididn't work for two years like I
just went on a I gutted myself.
I was totally committed to findthe source of my misery. It was

(28:47):
amazing the way the universetook care of me. It was
incredible, absolutelyincredible. How

BEATE CHELETTE (28:56):
did you trust?
How did you learn to trust? Howdid you how did you even make
the

Bill Heinrich (29:02):
it's real simple unwillingness, unwilling to live
a certain way any longer.

BEATE CHELETTE (29:09):
You know how I call it, I say the pain of you
staying where you are must begreater than your fear of change

Bill Heinrich (29:15):
Exactly. It's like I can't take it anymore,

and it was if it was 9 (29:19):
30 at night and snowing, when I walked
out the front door, I justlooked up and said, God, I don't
know where you're going to takeme, but it's going to be better
than where I've been.

BEATE CHELETTE (29:31):
Let's do it, and anything but this, yes, that's
what

Bill Heinrich (29:36):
it takes. You know, you know. And again, you
know. I know. This is a businessshow. Let me tell you about
business, everything is to learnlessons. There's no difference
business, personal, it's all thesame. 100% the same. People see
it differently. They're wrong.
It's all the same. You are hereto learn lessons. You have life
lessons, and they show upeverywhere. So. Especially in

(29:58):
business or your ego and are in,they really show up there, you
know, once people get that, andthen you start community, you
know, like with business people,one of the things I teach them
is the difference betweenaccountability and
responsibility. People don'tknow the difference between the
two. The vast majority, I tellthem, pick one. They pick

(30:20):
accountability, which is wrong.
That makes you a victim. You'rean energetic victim. When you
have accountability, you'reanswering to somebody outside of
you. You're doing it to be seen.
You're doing it to get a resultthat's going to get recognized.
I don't need accountability. I'mresponsible for everything in my
life. I don't care if you likeit or not. It could. I could

(30:41):
care less, because I'm makingchoices for me, not for you, not
for your approval. I wasactually

BEATE CHELETTE (30:48):
just having this conversation this morning. That
was one of my breakthroughs thismorning, as I was doing this
visioning program. And there wasa piece in this where I said,
the the reason why strategyoftentimes doesn't work, or most
of the time, doesn't workbecause, you know, not to put
blame on anybody but theMcKinsey's of the world and the

(31:10):
people that are the greatstrategists all make it sound
like it's static. It's not. It'sdynamic, right? Exactly.

Bill Heinrich (31:18):
It's like clarity. Yeah. It's called
Clarity. You'll never haveyou'll never have clarity. You
will never have clarity.

BEATE CHELETTE (31:29):
So as we wrap this up for today, if somebody
now goes, I really want to dothis. Where do I start? What's
the first thing that I need todo? Like i i heard you. I'm not
satisfied anything, but this,what do I do?

Bill Heinrich (31:44):
Go to speaktobill.com and get a 15
minute appointment with me.

BEATE CHELETTE (31:48):
There you go.
All right, so let's talk aboutthat. For somebody who wants to
hear how you can help them.

Bill Heinrich (31:54):
them? Bill.com, speaktobill.com Where do we send

BEATE CHELETTE (31:59):
bill.com and schedule the 15 we get a

Bill Heinrich (32:02):
15 minute conversation. Whenever I speak
to anybody, the first thing Ihave to do is I have to make
sure that they have the capacityto do this. Not everybody does.
This isn't for everybody, no. Soit's whether or not they have
the capacity. Because if, like,I'm not here to convince anybody
of anything you get to live yourown life. Everyone that works

(32:26):
with me, everyone that's everworked with me, I give them a
100% guarantee that in a veryshort period of time they will
be living their life purpose, orI will give them all of their
money back and their misery atthe same time, and no one's ever
asked for their money back in 15years, because we're all unique.

(32:49):
And once you grasp just a coupleof these simple principles, your
life changes so quickly. It'slike, whoa. Like. This isn't
like, do push ups for 30 days.
This is make a choice, reap thereward.

BEATE CHELETTE (33:04):
That's the way it works. All right, Bill, it's
been a pleasure to have you onthe show. Thank you so much for
being here and sharing theseconcepts. You know, I selfishly
always feel like I learnedsomething myself. So I really
appreciate you being here.

Bill Heinrich (33:17):
Well, I really appreciate having the
opportunity to have thisdiscussion with you. Thank you.

BEATE CHELETTE (33:20):
Thank you so much, and that is it for us, for
today. Thank you so much forlistening to or watching this
episode of the business growtharchitect show. If you know
someone who is in absolutemisery or just said over the
weekend, I cannot take itanymore, please send them the
copy with a link to thisepisode, and let's help more

(33:43):
people to really understandwhere this dissatisfaction come
from, so that we can help morepeople step into their purpose
and make their impact. And withthat, I say goodbye. So
appreciate you being here. Thankyou so much for listening to the
entire episode. Please subscribeto the podcast, give us a five
star review, a comment and sharethis episode with one more
person so that you can help us.
Help more people. Thank youagain, until next time. Goodbye.
Advertise With Us

Popular Podcasts

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Ridiculous History

Ridiculous History

History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.