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You know you need to make your sales calls but constantly run out of time. Drewbie Wilson, founder of Call the Damn Leads, reveals how we waste our most valuable resource—and how we can fix it. Listen to the show and find out how to reframe your sales call reluctance and invest your energy where it actually drives results.
Tired of proclaiming that today is the day you are making the calls? Because you keep running out of time because other things come in the way? Simply put, it’s your time management that’s holding you back. In this episode of the Business Growth Architect Show, Drewbie Wilson, founder of Call the Damn Leads, reveals exactly how entrepreneurs like you can reclaim your time and finally get comfortable being on the phone.
Drew’s approach is simple but powerful: stop avoiding the hard stuff, stop hiding behind busywork, and start calling the damn leads. Whether you struggle with sales call reluctance, procrastination, or feeling overwhelmed by your calendar, this conversation will snap you back into focus and give you implementable ideas. You’ll learn how to rethink your daily schedule and how to invest your time where it actually produces results.
Start building real momentum in your business and overcome the one thing that we all need to master, making calls. Watch the full episode now—and visit https://www.drewbiewilson.com/ to discover how Drew can help you simplify your strategy, take control of your day, and make the sales you’ve been avoiding.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Drewbie Wilson (00:00):
Hi. This is Drewbie Wilson, the founder of
(00:02):
"Call The Damn Leads." And on myepisode for the Business Growth
Architect Show, I'm going todiscuss time management, how to
value your time, how to investit wisely, and how to have more
time to call the damn
BEATE CHELETTE (00:13):
leads. This is the Business Growth Architect
Show for founders who don'tfollow trends, they set them for
entrepreneurs who aren't here tofix the past, but to build the
future they actually want tolive in. Hi, my name is Beate
Chelette. I'm a Palisades firesurvivor strategist and the
entrepreneur behind a multimillion dollar tech exit Tuva
(00:35):
Gates. And every week I bringyou the fire real guests, real
strategy and the real talk onhow to control your mind move
fast and create your future.
This is where strategy needsenergy, because your next level
needs both. Let's grow. Welcomeback, everyone. Your host, Beate
(00:56):
Chelette here, and the Founderof the Future with me today is
Drewbie Wilson, and he has ajust a very simple title to what
he does "Call The Damn Leads."So Drewbie, for somebody who's
not familiar with what you do.
What problem do you solve foryour clients? What
Drewbie Wilson (01:15):
do you do? The number one thing I help people
solve is actually beingmotivated to do the work right,
to call the damn leads, and,more importantly, to get their
time under control so that theycan invest it in the places to
generate the biggest ROI, whichis ultimately where they need to
be doing the work, because ifthey're doing the work, that's
going to generate the returnthey're looking for.
BEATE CHELETTE (01:36):
What's the issue with leads? Like the word leads
itself, just saying, it alreadyprobably creates so many
emotions and so many of ourlisteners. What are some of
these things that you feel weshould be bringing right out in
the open so they know whatthey're up against?
Drewbie Wilson (01:56):
I think the number one thing when it comes
to the word leads itself isn'tit? It's almost a misnomer,
because, yeah, it's a lead on anopportunity or someone who might
need help. But ultimately, whenI think about a lead, it's a
person who has a problem. And asa sales professional,
entrepreneur, small businessowner, our job is to solve
(02:17):
problems, and ultimately whatneeds to happen is you have to
have a conversation. You have tocommunicate with this
individual, and you have tounderstand where they are in
their journey, so that you canultimately help provide a
solution for them, whether ornot you're the right person to
help them. That's to bedetermined by the conversation.
But when it comes to a lead,it's ultimately just someone who
(02:41):
has a problem and a contactpoint where you can reach out to
them and start thatconversation.
BEATE CHELETTE (02:47):
What I'm hearing so you're saying that the first
thing I really need to do isreframe that word lead in my
head away from this almosttechnical term into more of a
softer term of a person with aproblem. Would that be helpful
for me? I
Drewbie Wilson (03:04):
think that would be hugely helpful. I think a lot
of people have what I refer toas call reluctance, or sometimes
they're a little bit nervous topick up the phone and actually
call the damn leads. And it'sultimately because, as a sales
professional, a lot of timesthat you're coming into the
conversation from the point of,Oh, I've got to sell this person
something, because I've got tomake money, because I've got
(03:26):
bills to pay. So there's allthese internal biases that
you're going through. Butultimately, people want to work
with people, and the best waythat you can get someone to be
interested, like interested inwhat you have to say, is be
interested in what they havegoing on, and I think reframing
it around the idea of serviceinstead of sales, it's a much
(03:47):
easier way to go into thatrelationship or conversation,
because if my job is just toshow up and to serve and to
understand where you are, tohave empathy for your current
situation, and then just be 100%confident that my product or
service can solve the problemthat you're facing. Then, in my
opinion, it makes it a loteasier to start that
(04:07):
relationship, because it's notabout, oh, I've got to win. I've
got to sell this personsomething. It's Hey, how am I
going to show up and serve thisperson so that at the end of
this conversation, they walkaway feeling as though they've
genuinely gain something ofvalue in their life.
BEATE CHELETTE (04:25):
You had said earlier that one of the things
that you help people with istime management. So I think that
we need to look at this fromseveral different angles. So
there is the word lead, whichcauses an immediate negative
reaction for, let's say, 80% ofthe people, because that
(04:45):
requires already, like I need tofind leads that sounds like
something I probably don't wantto do. And then there is the
subconscious behavior patternthat we have to not wanting to
do. Things that we don't want todo. So let's say I'm able to now
(05:06):
use your advice and reframe thisin my head and say I am in
service. I want to attractpeople to me in the resonance
model we talk about on the showall the time, in alignment with
bringing the people to me that Ican actually help but how do I
get myself over my own behaviorpattern that I've honed for all
(05:27):
these years to avoid this thingthat makes me uncomfortable?
Drewbie Wilson (05:31):
Ooh, so there's a couple layers to this
question. Because, first andforemost, the mindset side of
it, of, hey, I have to go dothis thing is, is kind of a bad
way to look at it. You get to dothis. You're blessed with an
opportunity to get to helppeople with your product or
service. And I'd say nine out of10 people that I speak to, they
(05:52):
are genuinely passionate aboutwhat they do, whether it's in
real estate or in marketing orwhatever. The thing is that
they're selling, they genuinelylike what they do. And so it's
the reframe of, you get theopportunity to go and help
people on a daily basis, I thinkthat's number one, because when
you have to do something,there's always going to be
(06:12):
resistance, no matter who youare, where you're from. Like, if
you have to do something,there's kind of a negative
connotation to it, whereas whenyou get the opportunity, it's
really a blessing, right? We getthe opportunity to create this
content, to be on the show, toshare this message. So that's
the first side of it. The otherside of it is really starting to
understand why you do the thingthat you do, and why you love
(06:37):
helping people. Because Ibelieve that service is a very
selfish thing in that when weare serving others, when we're
helping them, we're gaining onthat that's something where
you're going to get fulfillment.
Maybe you're going to get paid,maybe you're going to get some
sort of internal validation foryourself where you feel good
because you genuinely got to dothe thing that you like to do.
And so I think it's reallyleaning in on the understanding
(06:59):
of you get to do it, and it's ablessing that you get to show up
and help people. So why wouldyou not want to actually go do
the thing that you're blessedwith the ability to do? And I
think that's a hard thing forpeople to remember, because
there's a lot of externalvariables, right? You have
bills, and you have all thestuff going on in the world
(07:19):
around you that plays into yourmindset and your frame of
things, but ultimately, theperspective of I've got an
opportunity to show up and dothe thing that I love most. To
me, I really like to lean in andhelp people see that. Because if
you know that your time isvaluable, it is the most
valuable thing that you have onthis planet. You can't buy it.
(07:40):
You can't win it in a pokertournament. You don't get a box
full of extra time on Christmasmorning. It's literally the one
thing that you have that you cangive to the world around you
that you cannot get back. Whenyou lean in on understanding the
value of your time, it makes ita little easier to really start
focusing on where you want tospend it. And ultimately, we all
(08:01):
have responsibilities on thisearth. Some of us have kids,
spouses, we have businesses thatwe're building, so we have a
responsibility to invest thattime very wisely in order to
create the most success that wecan for those different areas.
And what's interesting is thatsuccess is a perspective. My
version BEATE is different thanyour version, so I really like
(08:23):
to lean in on the value of timeand where you're spending it,
because that's really going todictate what the future that you
create for yourself. Is
BEATE CHELETTE (08:34):
this like so much in this that you've touched
on that I think I want to unpacka little bit more. So number one
to say that what our parentstaught us is valuable may not be
valuable for us. Now, how do youhow does this affect my ability
to make calls?
Drewbie Wilson (08:55):
So I think when it comes to the ability to make
calls now, the example thatwe're shown by our parents,
ultimately is kind of the habitsthat we fall into. If you had a
parent that was very hardworking and always willing to go
and put in the effort to dowhatever was necessary, that's
an example of work ethic. I hada mom that was very much she
(09:18):
showed up, worked three jobs,did whatever she had to do. So
to me, I've always just beenlike, hey, if my mom could go
and work three jobs, work thirdshift, still take us to school,
still manage to get a degree.
Like, there's zero reason why Ican't pick up the phone and make
these calls,
BEATE CHELETTE (09:34):
yeah. See, for me, it's completely different.
So my mother told me thatbragging or telling other people
how good I was at something wasbad, that I needed to be well
behaved and let, here it is, thework speak for itself.
Drewbie Wilson (09:55):
Well. And I had some some step parents that
would say children should beseen and not. Heard. And so any
of you who are familiar withthat phrase, it's kind of
painful to a kid. And also, Icould see where someone who grew
up in a life like that would bea little timid or not want to go
out and brag, as you said. Butthe truth is, how can anyone
(10:17):
know how great your product orservice is if you don't talk
about,
BEATE CHELETTE (10:20):
I think these are great examples of just
examining sort of this tinylittle bit of psychology to say,
well, if, and I hear this allthe time in my work, I'm sure
you do too, where it's like,well, you know, I don't feel
comfortable telling otherpeople. Shouldn't the work speak
for itself. I even had onceyou're gonna get a kick out of
this Ruby a photographer whosaid to me that she considered
(10:43):
her work to be like the pearl inthe oyster. And I blurted out,
good luck waiting for a diver.
Drewbie Wilson (10:53):
What even if the diver shows up? Have you ever
had to shuck an oyster? It isnot the easiest thing on the
planet to do. You have to have askill set. You have to
understand how the oyster iscreated. You have there's so
many layers to that to get tothe Pearl, and even then, not
every oyster has a pearl, right?
That that takes time. There's agrain of sand that has to get
into the oyster, and it has todevelop. And again, this is
(11:14):
where I think having the abilityto genuinely talk about the
thing that you do in a waythat's not necessarily bragging,
but just to help othersunderstand it, because you don't
know what you don't know, untilyou know, and then you have a
decision to make. And I think somany people get hung up on the I
don't know that they're notfocusing in on what they do
(11:37):
know. And when you know, it'seasy to talk about
BEATE CHELETTE (11:44):
do you think that people are not clear
enough, or business owners arenot clear enough about what it
actually is that they do or howit helps people, and that's why
they're having a hard timetalking about it. I mean, I see
this in my work all the timewhere there's a lack of clarity
on what it actually is thatthey're doing. And so it becomes
this, like wishy washy fiveminute painful pitch.
Drewbie Wilson (12:08):
I think there's a couple parts to this. So if
you've ever met someone who'sjust gotten into sales, like
selling a new product orservice, they're so oblivious to
everything that it's easy forthem to just because there's so
much excitement. And then peoplewho have been in the business
for 5, 10, 15 years, they knowso much that it's almost hard
(12:29):
for them to be able tospecifically talk about the
thing that the prospect, thelead, the customer, really
needs. And so there starts tobecome this, like hesitance,
because it's like, oh, well, Idon't know if they're going to
need this or they're going to orthey're going to need this, or
going to need this. And sothere's almost like this
backwards action where they gofrom being super passionate and
excited to then being like, Oh,I don't you know. And then
(12:54):
what's even crazier is when yougo from working for someone
else, selling someone else'sproduct and service to selling
your own there's a whole newmindset shift and reframe to
where then, as you said, there'sa lack of clarity, because
there's so many different thingsthat you might be able to help
someone with, but until you'vereally, really focused in on the
(13:16):
one thing, right? That oneproblem that keeps your
prospective client up at nightthat makes them lose sleep, that
makes them feel that pain insidethere is it's genuinely a lack
of clarity that makes it hardfor people to promote
themselves, to have theseconversations, because the
individual in question is not100% dialed in on the thing that
(13:38):
they do the Best
BEATE CHELETTE (13:40):
we already covered that there is a mindset
component about reframing theleads into being of service. And
the second thing you're talkingabout now is getting really
clear about what it actually isthat you help them with. I want
to add to this that this nichethinking often is misunderstood
(14:00):
as that you're not allowed to doanything else, but the lead
thing is the thing that mostpeople recognize you for. That
doesn't mean that you cannot domore in the Signature Growth
System or in the way you performit, but it means that that's the
thing that most people come toyou for, because that's what you
are known for, and you have toget very clear on that. I want
(14:24):
to talk now about you are astickler about time management
and time what do I need to knowabout this? Because I I'm very
busy. I have a lot of things todo. I am the bottleneck in my
company. So I need to make thesales calls. I need to also do
the work. I also need to makesure that the stuff goes on the
(14:44):
website, that the outreach isdone, that the emails are being
written, that the funnels arebeing built. What are you going
to tell me?
Drewbie Wilson (14:51):
So in this situation, you have to start
with, what is your time actuallyworth? Because we all know that
money. Is a tool that we use tocreate the life that we want to
live around us. It's you cannotnot create life without money.
It's just one of those things weall have to accept. And so we
recognize that time does have anactual value in exchange for
(15:15):
what we give. Now you have tothink about the time that you're
spending, is it actuallygenerating a return on the
investment? Because we can allmake more money, but we cannot
make more time. And so this, tome, is like the number one thing
that people have to get clarityon, because a lot of times we
(15:35):
haven't thought about it. Like,when was the last time you
thought about what is an hour ofyour time actually worth? If I
want to make more money, I havetwo choices. I can either work
more or I can increase the valueof the thing that I bring to the
time that I share with otherpeople, my skills, my mindset,
my spirituality, all the thingsthat I can bring to a person
(15:55):
that are valuable to them. Andhopefully I'm explaining this
well, because I know it gets alittle convoluted, but like,
your time is a very, veryvaluable thing, and if you want
people to value it more, youhave to work on yourself,
listening to a show like this,you know, development, reading
all the different pieces that goalong with it, but that's the
only way to make more is eitherwork more or increase your skill
(16:19):
set. And so I think gettingclear on what your time is worth
is a big part of it, becausethere are some things that are
priceless, some things youcannot pay me enough money to
take me away from my spouse, myson. There are certain levels to
what I know I have to do andhave to get out of an hour of my
day in order to feel fulfilledand whole,
BEATE CHELETTE (16:41):
yeah, like I would not, nobody touches my
facetimes with my granddaughter.
I mean, that's just, that's justa given, right? Because that is
the most joyful thing that Iexperience in my life. So many
reasons. So what I'm hearing yousay again, number one, there is
a value I have to put to my owntime, and then there is a value
(17:01):
that I have to put to the thingsthat are important to me. So now
I'm thinking, we're getting intoa mathematical calculation, if
you really want to know. So nowyou're telling me that I really
need to be more diligent aboutlooking at almost like every
hour and saying, what's thevalue? But that doesn't mean
(17:24):
that I cannot have downtime,right? If I value my meditation
or my downtime, or my my freetime, which I need for my brain
to to take a breath. How do wetell me how to maneuver all of
this in? Because this is amathematical calculation. Just
looking at you, I know it's amathematical
Drewbie Wilson (17:44):
calculation. You can read my mind, because,
BEATE CHELETTE (17:47):
you know, yes, exactly.
Drewbie Wilson (17:49):
It is the way that I developed what I called
"The Four Sixes Strategy." Andso the essentially, when I got
into personal development andentrepreneurship, I went all in.
I went from making 23, $24,000 ayear to my first six figure
year. You know, I like went allcrazy about it, and I moved my
wife from Ohio to Texas, and Iwas just going, going, going,
(18:12):
going. And on Christmas Eve of2019 my wife handed me her ring
back, and she said, Listen, Ilove you, but you have to make a
decision, what's more important,your business or your family.
And it was like the ultimate gutpunch, because I had to sit
there and think like, well, if Isnapped and I looked down from
(18:35):
heaven, and suddenly my wife'sin my bed in my house with some
other person, while my son's inthe other room crying, like, how
am I going to feel about that?
Well, first of all, it doesn't Idon't think that would be heaven
in my mind, but like, here northere. And so I started thinking
to myself, well, what do youmean? And I had to realize that
even when I was at home, in mymind, I was in this future
(18:57):
business entrepreneur, this lifethat I was creating for us, but
they weren't there. They weren'tin my mind, like mentally. I was
picturing them there with me,but in that current moment, I
was staring off into space whilethey were watching a movie, or
my son was saying, Hey, whywon't you play Legos with me?
And I'm like, staring at myphone, trying to work out all
(19:18):
these different details, and dothe marketing and do the sales
and do the follow up, and allthe pieces that we have to do as
small business owners andentrepreneurs. And so I started
thinking back to what is my timeworth? And am I giving it to
people who don't necessarilydeserve it in that moment? And
so the four sixes is this.
(19:39):
There's 24 hours in a day, nomatter how you slice it up,
unless you're some crazy flatearth or some crazy, you know,
whatever. Again, like the largemajority of us will agree,
there's 24 hours. 24 hours, yes,and to me, there's really four
areas of life that are superimportant. And you could pick
these apart however you want,but sleep is number one. Yeah.
(20:00):
And what you see a lot of timesis that people will put
themselves at the bottom of thelist of important things. That's
why they get out of shape,that's why they burn out. That's
why they're unhappy,unfulfilled, and the thing that
they said brings them the mostjoy to do suddenly they hate to
do it, which is why they don'twant to pick up the phone and
call the damn leads. But what'sinteresting is, if you've ever
(20:22):
gone on a flight to anywhere,the first thing they tell you in
the safety briefing is put yourown oxygen mask on first, or you
become a burden to everyonewho's around you, because if you
can't breathe and you pass out,they have to take care of you.
So how is it that small businessowners, entrepreneurs,
(20:42):
professionals, will say, Hey,I'm doing all of this for my
family and for this legacy, butthey're not taking care of
themselves. And that, to me, wasa big awareness of like, okay,
well, hold on a second. Ifthere's 24 hours in a day and
there's four areas of life to methat are really important, how
am I going to slice those up tocreate balance. And I know
(21:03):
that's a whole taboo subject inand of itself. You know, you
have grind culture and all thesepeople out there that say you
just got to work more. You gotto do more. Okay, fine. And
also, what if the things thatwe're doing are being done with
intention? And if I know, hey,I'm going to sleep for six hours
because I can survive on sixhours of sleep. That might not
be forever, but for now andthen, I want to make sure I
(21:25):
spend six hours on me, my faith,my fitness, my mindset, I want
to read. I want to developmyself so that when I spend this
time my most valuable asset thatit is more valuable than it was
the day before. Okay, cool.
Well, I know I need to spendtime with my family, because
they're very important to me,and I've almost lost them once.
I certainly don't want to gothrough that again.
BEATE CHELETTE (21:47):
Yeah, I can only imagine what a pleasant
experience that was. It wasn'tpleasant at all. Beate, yeah, I
mean, but it's not the stufflike this. Then it is burnt into
your memory 100%
Drewbie Wilson (21:59):
and so I started looking at I was like, All
right, well, if I know I've got24 hours every day to invest,
God willing, that I wake uptoday and I've got an
opportunity in front of me, howam I going to stack that time in
a way that gets the best returnfor its investment? And that's
where the four sixes reallycomes into play. And if you've
(22:20):
ever sat back, have you everdone a time audit or, like a
time study for yourself? I'mafraid
BEATE CHELETTE (22:25):
of it
Drewbie Wilson (22:25):
should be because it's you should be
because it is going to open youup to realizing there's a lot of
things that you're doing in yourlife right now that are not the
best use of your time, and thesooner you become aware of that,
the sooner you can start makingthe decision, right? We said
earlier, you don't know what youdon't know until you know, and
(22:45):
then you have a decision tomake.
BEATE CHELETTE (22:47):
Yeah, and I'm going to add a really honest
piece here. I think that part ofmy journey through this is that
now, as I'm 60, and I'm agrandparent, and I talk about
also the seasons ofentrepreneurship. There's a part
of this where I frankly, do notwant to be as productive as I
used to be, because I feel thatthere was a time for for that I
(23:12):
cannot, I cannot teach you at 60what I taught you at 40 because
I was in a completely differentplace. So I also think there's
an honesty. But that doesn'tmean that the time audit
wouldn't be appropriate, becauseI can, could and should probably
put in this time audit then,well, if that's what you truly
(23:33):
believe in, then what's thatgoing to look like in real time?
So do you need doodle time? Doyou need two extra hours a day
where you just give yourselfpermission to be whatever the
wise guy then do that, but makeit, make it deliberate. That's
what I'm hearing. You say, Am Ihearing this? Right?
Drewbie Wilson (23:50):
You are. And what's interesting is that when
you start explaining this topeople, they're like, well, if
everything in my life is on acalendar, that's not really
freedom, right? Becauseeverybody wants freedom. But
here's the thing is, you're theone who's in charge of what goes
on that calendar and what youspend your time on. The issue is
(24:12):
getting actual honest andaccountability with yourself. To
say, hey, instead of scrollingtick tock or Instagram for 45
minutes, I probably could havegone and worked on that book
that I keep telling the worldthat I'm going to write, or,
Hey, I could have picked up myphone and called my family that
I care about and spoke I couldhave done more face time with my
granddaughter, if I'd have beenmore intentional with the other
(24:35):
time that I spent. What I reallylove about this and getting that
raw honesty is that you knowthere are things in your life
that you still want toaccomplish in the years that you
have left, and the only way thatthose things get accomplished is
that if you actually getintentional about doing the work
that's required to get them. Andthe only time that you have is
(24:55):
the time that you're blessedwith. Because we don't know,
like we could end this podcastand we could. Walk out the door
and get hit by a bus. And so ifwe're going to get the things
that we want, the only way to doso is to actually do the work
and invest the time that ittakes to do that work. Because a
lot of the things that happen,that imposter syndrome, the
procrastination, it's all fromsomebody being like, Well, I
(25:19):
kind of want it, but I'm notwilling to sacrifice this other
thing that I've got going rightnow, because they don't realize
that the small sacrifices givingup that 10 minutes of just
messing around and beingintentional with it is what
gives you the time to have twohours of doodle time, if that's
what genuinely createsopportunity in your life. If
(25:39):
creating a podcast like this issomething that you know can
leave a message for yourgranddaughter, 10, 15, 20 years
from now, you're going to bemore intentional about making
the time to do it, because youstart to recognize the value
Long Term versus the short termgains.
BEATE CHELETTE (25:56):
Yeah, what I like about what you said is that
you're not pushing anyone in aparticular timeframe to dictate
to say, this is the provenmethod, which I think people
resent, right? This is, I think,the internet marketing trap that
we've been falling into, whereit's someone singular model that
(26:17):
they then proclaim as the fixall solution for many and it
just isn't so the framework thatyou just given our audience
really says, I don't care howyou value your time, value your
time, and then put them intoblocks of where your time is
(26:38):
best spent based up on whatmatters to you today. Amen.
Drewbie Wilson (26:46):
Amen. And it's, it's like my calendar on Google,
if you looked at it, becausethat's my boss. When anyone
asked me, like, well, who's yourboss the calendar? Because
that's literally telling me allthe things that I know I need
to, want to and get to do in mylife, and it looks like a giant
Tetris board. There's colorseverywhere. There's 15 minute
slots, 30 minute slots, hourslots. Like everything is color
(27:10):
coded based on what it brings tomy life. Sales calls are green,
and connecting with family ispurple. And everything has a way
about it, so that when I look atit, it's very easy to say,
here's what I'm going to dotoday. And if I can do all of
these things, I know it's goingto put me X number of steps
closer to my goal, which iscreating a life that I can be
(27:31):
proud of for me. Because again,success is a perspective. My
version is different than thelisteners. I don't care what
your version is, as long as itleads to you being a good,
wholesome person who contributessociety into some way. Like,
that's kind of my nonnegotiable. Like, you got to be
a good human and you got to dothings that bring value to you
and the people around you. Like,that's the only thing I say with
(27:52):
this framework. But the rest ofit, you want to fly jets. You
want to drive Lamborghinis,like, cool. You want to spend
more time with your grandkidsand go to their baseball
tournaments, and just know thateven if you don't have an
unlimited amount of money, youget to have those memories. I
love that, and I support thattoo, because I'm not here to
tell you how to live your life.
I'm simply here to share what'shelped me live the life that I'm
(28:12):
proud of, and if it can helpyou, then, by golly, why
wouldn't I want to share thatwith you?
BEATE CHELETTE (28:19):
I love that so much. So if somebody now
listened to the show and says, Igotta call the damn leads, where
are we gonna send them?
Drewbie Wilson (28:26):
You're gonna send them to
callthedamnleads.com but moreimportantly, what I would really
love them to do is, if they'restarting to have that
recognition, I want them toshare this show like, grab the
podcast link, take a screenshot,whatever, share it on social
media, send it to someone thatyou know and love, that could
give value out of it, becausethat, to me, is the true meaning
of doing this. The message iswhat matters. And if you really
(28:49):
enjoyed it, share it withsomeone. And if you share it on
social media, and you tag@callthedamnleads, well you
already know I'm gonna follow upwith you, like, that's what I
do, but it's gonna mean a lot tome and Beate, because it's gonna
say, Hey, I invested some timehere today, and I got something
of value out of it, so much sothat I really feel the need to
share this with others, becausethat's why we do this.
BEATE CHELETTE (29:12):
Yes, I love that so much. Yes, I think it's a
very powerful endorsement. Thankyou so much. And I couldn't have
said it any better. So that's itfor us for today. Drewbie,
you've been amazing. I love theenergy you brought and really
feel like we were able to framethis in a very non judgmental
way. For anybody to walk awayand say, I'm going to have an
(29:34):
opportunity now to get thisstraight in my head of what
matters and how I'm going to getto what matters faster.
Drewbie Wilson (29:40):
Amen. All
BEATE CHELETTE (29:41):
right, and that's it for us for today.
Thank you so much for listeningor watching this episode of the
Business Growth Architect Show,and until next time, that's it
for this episode of the BusinessGrowth Architect Show, Founders
of the Future, if you're doneplaying small and ready to build
the future on your terms,subscribe, share and help us
reach more Trailblazers likeyou, and if you're serious about
(30:03):
creating, growing and scaling abusiness that's aligned with who
you are, schedule youruncoverysession at
uncoverysession.com. Lead withvision. Move with purpose.
Create your future.
Hi. This is Drewbie Wilson, the founder of
(00:02):
"Call The Damn Leads." And on myepisode for the Business Growth
Architect Show, I'm going todiscuss time management, how to
value your time, how to investit wisely, and how to have more
time to call the damn
BEATE CHELETTE (00:13):
leads. This is the Business Growth Architect
Show for founders who don'tfollow trends, they set them for
entrepreneurs who aren't here tofix the past, but to build the
future they actually want tolive in. Hi, my name is Beate
Chelette. I'm a Palisades firesurvivor strategist and the
entrepreneur behind a multimillion dollar tech exit Tuva
(00:35):
Gates. And every week I bringyou the fire real guests, real
strategy and the real talk onhow to control your mind move
fast and create your future.
This is where strategy needsenergy, because your next level
needs both. Let's grow. Welcomeback, everyone. Your host, Beate
(00:56):
Chelette here, and the Founderof the Future with me today is
Drewbie Wilson, and he has ajust a very simple title to what
he does "Call The Damn Leads."So Drewbie, for somebody who's
not familiar with what you do.
What problem do you solve foryour clients? What
Drewbie Wilson (01:15):
do you do? The number one thing I help people
solve is actually beingmotivated to do the work right,
to call the damn leads, and,more importantly, to get their
time under control so that theycan invest it in the places to
generate the biggest ROI, whichis ultimately where they need to
be doing the work, because ifthey're doing the work, that's
going to generate the returnthey're looking for.
BEATE CHELETTE (01:36):
What's the issue with leads? Like the word leads
itself, just saying, it alreadyprobably creates so many
emotions and so many of ourlisteners. What are some of
these things that you feel weshould be bringing right out in
the open so they know whatthey're up against?
Drewbie Wilson (01:56):
I think the number one thing when it comes
to the word leads itself isn'tit? It's almost a misnomer,
because, yeah, it's a lead on anopportunity or someone who might
need help. But ultimately, whenI think about a lead, it's a
person who has a problem. And asa sales professional,
entrepreneur, small businessowner, our job is to solve
(02:17):
problems, and ultimately whatneeds to happen is you have to
have a conversation. You have tocommunicate with this
individual, and you have tounderstand where they are in
their journey, so that you canultimately help provide a
solution for them, whether ornot you're the right person to
help them. That's to bedetermined by the conversation.
But when it comes to a lead,it's ultimately just someone who
(02:41):
has a problem and a contactpoint where you can reach out to
them and start thatconversation.
BEATE CHELETTE (02:47):
What I'm hearing so you're saying that the first
thing I really need to do isreframe that word lead in my
head away from this almosttechnical term into more of a
softer term of a person with aproblem. Would that be helpful
for me? I
Drewbie Wilson (03:04):
think that would be hugely helpful. I think a lot
of people have what I refer toas call reluctance, or sometimes
they're a little bit nervous topick up the phone and actually
call the damn leads. And it'sultimately because, as a sales
professional, a lot of timesthat you're coming into the
conversation from the point of,Oh, I've got to sell this person
something, because I've got tomake money, because I've got
(03:26):
bills to pay. So there's allthese internal biases that
you're going through. Butultimately, people want to work
with people, and the best waythat you can get someone to be
interested, like interested inwhat you have to say, is be
interested in what they havegoing on, and I think reframing
it around the idea of serviceinstead of sales, it's a much
(03:47):
easier way to go into thatrelationship or conversation,
because if my job is just toshow up and to serve and to
understand where you are, tohave empathy for your current
situation, and then just be 100%confident that my product or
service can solve the problemthat you're facing. Then, in my
opinion, it makes it a loteasier to start that
(04:07):
relationship, because it's notabout, oh, I've got to win. I've
got to sell this personsomething. It's Hey, how am I
going to show up and serve thisperson so that at the end of
this conversation, they walkaway feeling as though they've
genuinely gain something ofvalue in their life.
BEATE CHELETTE (04:25):
You had said earlier that one of the things
that you help people with istime management. So I think that
we need to look at this fromseveral different angles. So
there is the word lead, whichcauses an immediate negative
reaction for, let's say, 80% ofthe people, because that
(04:45):
requires already, like I need tofind leads that sounds like
something I probably don't wantto do. And then there is the
subconscious behavior patternthat we have to not wanting to
do. Things that we don't want todo. So let's say I'm able to now
(05:06):
use your advice and reframe thisin my head and say I am in
service. I want to attractpeople to me in the resonance
model we talk about on the showall the time, in alignment with
bringing the people to me that Ican actually help but how do I
get myself over my own behaviorpattern that I've honed for all
(05:27):
these years to avoid this thingthat makes me uncomfortable?
Drewbie Wilson (05:31):
Ooh, so there's a couple layers to this
question. Because, first andforemost, the mindset side of
it, of, hey, I have to go dothis thing is, is kind of a bad
way to look at it. You get to dothis. You're blessed with an
opportunity to get to helppeople with your product or
service. And I'd say nine out of10 people that I speak to, they
(05:52):
are genuinely passionate aboutwhat they do, whether it's in
real estate or in marketing orwhatever. The thing is that
they're selling, they genuinelylike what they do. And so it's
the reframe of, you get theopportunity to go and help
people on a daily basis, I thinkthat's number one, because when
you have to do something,there's always going to be
(06:12):
resistance, no matter who youare, where you're from. Like, if
you have to do something,there's kind of a negative
connotation to it, whereas whenyou get the opportunity, it's
really a blessing, right? We getthe opportunity to create this
content, to be on the show, toshare this message. So that's
the first side of it. The otherside of it is really starting to
understand why you do the thingthat you do, and why you love
(06:37):
helping people. Because Ibelieve that service is a very
selfish thing in that when weare serving others, when we're
helping them, we're gaining onthat that's something where
you're going to get fulfillment.
Maybe you're going to get paid,maybe you're going to get some
sort of internal validation foryourself where you feel good
because you genuinely got to dothe thing that you like to do.
And so I think it's reallyleaning in on the understanding
(06:59):
of you get to do it, and it's ablessing that you get to show up
and help people. So why wouldyou not want to actually go do
the thing that you're blessedwith the ability to do? And I
think that's a hard thing forpeople to remember, because
there's a lot of externalvariables, right? You have
bills, and you have all thestuff going on in the world
(07:19):
around you that plays into yourmindset and your frame of
things, but ultimately, theperspective of I've got an
opportunity to show up and dothe thing that I love most. To
me, I really like to lean in andhelp people see that. Because if
you know that your time isvaluable, it is the most
valuable thing that you have onthis planet. You can't buy it.
(07:40):
You can't win it in a pokertournament. You don't get a box
full of extra time on Christmasmorning. It's literally the one
thing that you have that you cangive to the world around you
that you cannot get back. Whenyou lean in on understanding the
value of your time, it makes ita little easier to really start
focusing on where you want tospend it. And ultimately, we all
(08:01):
have responsibilities on thisearth. Some of us have kids,
spouses, we have businesses thatwe're building, so we have a
responsibility to invest thattime very wisely in order to
create the most success that wecan for those different areas.
And what's interesting is thatsuccess is a perspective. My
version BEATE is different thanyour version, so I really like
(08:23):
to lean in on the value of timeand where you're spending it,
because that's really going todictate what the future that you
create for yourself. Is
BEATE CHELETTE (08:34):
this like so much in this that you've touched
on that I think I want to unpacka little bit more. So number one
to say that what our parentstaught us is valuable may not be
valuable for us. Now, how do youhow does this affect my ability
to make calls?
Drewbie Wilson (08:55):
So I think when it comes to the ability to make
calls now, the example thatwe're shown by our parents,
ultimately is kind of the habitsthat we fall into. If you had a
parent that was very hardworking and always willing to go
and put in the effort to dowhatever was necessary, that's
an example of work ethic. I hada mom that was very much she
(09:18):
showed up, worked three jobs,did whatever she had to do. So
to me, I've always just beenlike, hey, if my mom could go
and work three jobs, work thirdshift, still take us to school,
still manage to get a degree.
Like, there's zero reason why Ican't pick up the phone and make
these calls,
BEATE CHELETTE (09:34):
yeah. See, for me, it's completely different.
So my mother told me thatbragging or telling other people
how good I was at something wasbad, that I needed to be well
behaved and let, here it is, thework speak for itself.
Drewbie Wilson (09:55):
Well. And I had some some step parents that
would say children should beseen and not. Heard. And so any
of you who are familiar withthat phrase, it's kind of
painful to a kid. And also, Icould see where someone who grew
up in a life like that would bea little timid or not want to go
out and brag, as you said. Butthe truth is, how can anyone
(10:17):
know how great your product orservice is if you don't talk
about,
BEATE CHELETTE (10:20):
I think these are great examples of just
examining sort of this tinylittle bit of psychology to say,
well, if, and I hear this allthe time in my work, I'm sure
you do too, where it's like,well, you know, I don't feel
comfortable telling otherpeople. Shouldn't the work speak
for itself. I even had onceyou're gonna get a kick out of
this Ruby a photographer whosaid to me that she considered
(10:43):
her work to be like the pearl inthe oyster. And I blurted out,
good luck waiting for a diver.
Drewbie Wilson (10:53):
What even if the diver shows up? Have you ever
had to shuck an oyster? It isnot the easiest thing on the
planet to do. You have to have askill set. You have to
understand how the oyster iscreated. You have there's so
many layers to that to get tothe Pearl, and even then, not
every oyster has a pearl, right?
That that takes time. There's agrain of sand that has to get
into the oyster, and it has todevelop. And again, this is
(11:14):
where I think having the abilityto genuinely talk about the
thing that you do in a waythat's not necessarily bragging,
but just to help othersunderstand it, because you don't
know what you don't know, untilyou know, and then you have a
decision to make. And I think somany people get hung up on the I
don't know that they're notfocusing in on what they do
(11:37):
know. And when you know, it'seasy to talk about
BEATE CHELETTE (11:44):
do you think that people are not clear
enough, or business owners arenot clear enough about what it
actually is that they do or howit helps people, and that's why
they're having a hard timetalking about it. I mean, I see
this in my work all the timewhere there's a lack of clarity
on what it actually is thatthey're doing. And so it becomes
this, like wishy washy fiveminute painful pitch.
Drewbie Wilson (12:08):
I think there's a couple parts to this. So if
you've ever met someone who'sjust gotten into sales, like
selling a new product orservice, they're so oblivious to
everything that it's easy forthem to just because there's so
much excitement. And then peoplewho have been in the business
for 5, 10, 15 years, they knowso much that it's almost hard
(12:29):
for them to be able tospecifically talk about the
thing that the prospect, thelead, the customer, really
needs. And so there starts tobecome this, like hesitance,
because it's like, oh, well, Idon't know if they're going to
need this or they're going to orthey're going to need this, or
going to need this. And sothere's almost like this
backwards action where they gofrom being super passionate and
excited to then being like, Oh,I don't you know. And then
(12:54):
what's even crazier is when yougo from working for someone
else, selling someone else'sproduct and service to selling
your own there's a whole newmindset shift and reframe to
where then, as you said, there'sa lack of clarity, because
there's so many different thingsthat you might be able to help
someone with, but until you'vereally, really focused in on the
(13:16):
one thing, right? That oneproblem that keeps your
prospective client up at nightthat makes them lose sleep, that
makes them feel that pain insidethere is it's genuinely a lack
of clarity that makes it hardfor people to promote
themselves, to have theseconversations, because the
individual in question is not100% dialed in on the thing that
(13:38):
they do the Best
BEATE CHELETTE (13:40):
we already covered that there is a mindset
component about reframing theleads into being of service. And
the second thing you're talkingabout now is getting really
clear about what it actually isthat you help them with. I want
to add to this that this nichethinking often is misunderstood
(14:00):
as that you're not allowed to doanything else, but the lead
thing is the thing that mostpeople recognize you for. That
doesn't mean that you cannot domore in the Signature Growth
System or in the way you performit, but it means that that's the
thing that most people come toyou for, because that's what you
are known for, and you have toget very clear on that. I want
(14:24):
to talk now about you are astickler about time management
and time what do I need to knowabout this? Because I I'm very
busy. I have a lot of things todo. I am the bottleneck in my
company. So I need to make thesales calls. I need to also do
the work. I also need to makesure that the stuff goes on the
(14:44):
website, that the outreach isdone, that the emails are being
written, that the funnels arebeing built. What are you going
to tell me?
Drewbie Wilson (14:51):
So in this situation, you have to start
with, what is your time actuallyworth? Because we all know that
money. Is a tool that we use tocreate the life that we want to
live around us. It's you cannotnot create life without money.
It's just one of those things weall have to accept. And so we
recognize that time does have anactual value in exchange for
(15:15):
what we give. Now you have tothink about the time that you're
spending, is it actuallygenerating a return on the
investment? Because we can allmake more money, but we cannot
make more time. And so this, tome, is like the number one thing
that people have to get clarityon, because a lot of times we
(15:35):
haven't thought about it. Like,when was the last time you
thought about what is an hour ofyour time actually worth? If I
want to make more money, I havetwo choices. I can either work
more or I can increase the valueof the thing that I bring to the
time that I share with otherpeople, my skills, my mindset,
my spirituality, all the thingsthat I can bring to a person
(15:55):
that are valuable to them. Andhopefully I'm explaining this
well, because I know it gets alittle convoluted, but like,
your time is a very, veryvaluable thing, and if you want
people to value it more, youhave to work on yourself,
listening to a show like this,you know, development, reading
all the different pieces that goalong with it, but that's the
only way to make more is eitherwork more or increase your skill
(16:19):
set. And so I think gettingclear on what your time is worth
is a big part of it, becausethere are some things that are
priceless, some things youcannot pay me enough money to
take me away from my spouse, myson. There are certain levels to
what I know I have to do andhave to get out of an hour of my
day in order to feel fulfilledand whole,
BEATE CHELETTE (16:41):
yeah, like I would not, nobody touches my
facetimes with my granddaughter.
I mean, that's just, that's justa given, right? Because that is
the most joyful thing that Iexperience in my life. So many
reasons. So what I'm hearing yousay again, number one, there is
a value I have to put to my owntime, and then there is a value
(17:01):
that I have to put to the thingsthat are important to me. So now
I'm thinking, we're getting intoa mathematical calculation, if
you really want to know. So nowyou're telling me that I really
need to be more diligent aboutlooking at almost like every
hour and saying, what's thevalue? But that doesn't mean
(17:24):
that I cannot have downtime,right? If I value my meditation
or my downtime, or my my freetime, which I need for my brain
to to take a breath. How do wetell me how to maneuver all of
this in? Because this is amathematical calculation. Just
looking at you, I know it's amathematical
Drewbie Wilson (17:44):
calculation. You can read my mind, because,
BEATE CHELETTE (17:47):
you know, yes, exactly.
Drewbie Wilson (17:49):
It is the way that I developed what I called
"The Four Sixes Strategy." Andso the essentially, when I got
into personal development andentrepreneurship, I went all in.
I went from making 23, $24,000 ayear to my first six figure
year. You know, I like went allcrazy about it, and I moved my
wife from Ohio to Texas, and Iwas just going, going, going,
(18:12):
going. And on Christmas Eve of2019 my wife handed me her ring
back, and she said, Listen, Ilove you, but you have to make a
decision, what's more important,your business or your family.
And it was like the ultimate gutpunch, because I had to sit
there and think like, well, if Isnapped and I looked down from
(18:35):
heaven, and suddenly my wife'sin my bed in my house with some
other person, while my son's inthe other room crying, like, how
am I going to feel about that?
Well, first of all, it doesn't Idon't think that would be heaven
in my mind, but like, here northere. And so I started thinking
to myself, well, what do youmean? And I had to realize that
even when I was at home, in mymind, I was in this future
(18:57):
business entrepreneur, this lifethat I was creating for us, but
they weren't there. They weren'tin my mind, like mentally. I was
picturing them there with me,but in that current moment, I
was staring off into space whilethey were watching a movie, or
my son was saying, Hey, whywon't you play Legos with me?
And I'm like, staring at myphone, trying to work out all
(19:18):
these different details, and dothe marketing and do the sales
and do the follow up, and allthe pieces that we have to do as
small business owners andentrepreneurs. And so I started
thinking back to what is my timeworth? And am I giving it to
people who don't necessarilydeserve it in that moment? And
so the four sixes is this.
(19:39):
There's 24 hours in a day, nomatter how you slice it up,
unless you're some crazy flatearth or some crazy, you know,
whatever. Again, like the largemajority of us will agree,
there's 24 hours. 24 hours, yes,and to me, there's really four
areas of life that are superimportant. And you could pick
these apart however you want,but sleep is number one. Yeah.
(20:00):
And what you see a lot of timesis that people will put
themselves at the bottom of thelist of important things. That's
why they get out of shape,that's why they burn out. That's
why they're unhappy,unfulfilled, and the thing that
they said brings them the mostjoy to do suddenly they hate to
do it, which is why they don'twant to pick up the phone and
call the damn leads. But what'sinteresting is, if you've ever
(20:22):
gone on a flight to anywhere,the first thing they tell you in
the safety briefing is put yourown oxygen mask on first, or you
become a burden to everyonewho's around you, because if you
can't breathe and you pass out,they have to take care of you.
So how is it that small businessowners, entrepreneurs,
(20:42):
professionals, will say, Hey,I'm doing all of this for my
family and for this legacy, butthey're not taking care of
themselves. And that, to me, wasa big awareness of like, okay,
well, hold on a second. Ifthere's 24 hours in a day and
there's four areas of life to methat are really important, how
am I going to slice those up tocreate balance. And I know
(21:03):
that's a whole taboo subject inand of itself. You know, you
have grind culture and all thesepeople out there that say you
just got to work more. You gotto do more. Okay, fine. And
also, what if the things thatwe're doing are being done with
intention? And if I know, hey,I'm going to sleep for six hours
because I can survive on sixhours of sleep. That might not
be forever, but for now andthen, I want to make sure I
(21:25):
spend six hours on me, my faith,my fitness, my mindset, I want
to read. I want to developmyself so that when I spend this
time my most valuable asset thatit is more valuable than it was
the day before. Okay, cool.
Well, I know I need to spendtime with my family, because
they're very important to me,and I've almost lost them once.
I certainly don't want to gothrough that again.
BEATE CHELETTE (21:47):
Yeah, I can only imagine what a pleasant
experience that was. It wasn'tpleasant at all. Beate, yeah, I
mean, but it's not the stufflike this. Then it is burnt into
your memory 100%
Drewbie Wilson (21:59):
and so I started looking at I was like, All
right, well, if I know I've got24 hours every day to invest,
God willing, that I wake uptoday and I've got an
opportunity in front of me, howam I going to stack that time in
a way that gets the best returnfor its investment? And that's
where the four sixes reallycomes into play. And if you've
(22:20):
ever sat back, have you everdone a time audit or, like a
time study for yourself? I'mafraid
BEATE CHELETTE (22:25):
of it
Drewbie Wilson (22:25):
should be because it's you should be
because it is going to open youup to realizing there's a lot of
things that you're doing in yourlife right now that are not the
best use of your time, and thesooner you become aware of that,
the sooner you can start makingthe decision, right? We said
earlier, you don't know what youdon't know until you know, and
(22:45):
then you have a decision tomake.
BEATE CHELETTE (22:47):
Yeah, and I'm going to add a really honest
piece here. I think that part ofmy journey through this is that
now, as I'm 60, and I'm agrandparent, and I talk about
also the seasons ofentrepreneurship. There's a part
of this where I frankly, do notwant to be as productive as I
used to be, because I feel thatthere was a time for for that I
(23:12):
cannot, I cannot teach you at 60what I taught you at 40 because
I was in a completely differentplace. So I also think there's
an honesty. But that doesn'tmean that the time audit
wouldn't be appropriate, becauseI can, could and should probably
put in this time audit then,well, if that's what you truly
(23:33):
believe in, then what's thatgoing to look like in real time?
So do you need doodle time? Doyou need two extra hours a day
where you just give yourselfpermission to be whatever the
wise guy then do that, but makeit, make it deliberate. That's
what I'm hearing. You say, Am Ihearing this? Right?
Drewbie Wilson (23:50):
You are. And what's interesting is that when
you start explaining this topeople, they're like, well, if
everything in my life is on acalendar, that's not really
freedom, right? Becauseeverybody wants freedom. But
here's the thing is, you're theone who's in charge of what goes
on that calendar and what youspend your time on. The issue is
(24:12):
getting actual honest andaccountability with yourself. To
say, hey, instead of scrollingtick tock or Instagram for 45
minutes, I probably could havegone and worked on that book
that I keep telling the worldthat I'm going to write, or,
Hey, I could have picked up myphone and called my family that
I care about and spoke I couldhave done more face time with my
granddaughter, if I'd have beenmore intentional with the other
(24:35):
time that I spent. What I reallylove about this and getting that
raw honesty is that you knowthere are things in your life
that you still want toaccomplish in the years that you
have left, and the only way thatthose things get accomplished is
that if you actually getintentional about doing the work
that's required to get them. Andthe only time that you have is
(24:55):
the time that you're blessedwith. Because we don't know,
like we could end this podcastand we could. Walk out the door
and get hit by a bus. And so ifwe're going to get the things
that we want, the only way to doso is to actually do the work
and invest the time that ittakes to do that work. Because a
lot of the things that happen,that imposter syndrome, the
procrastination, it's all fromsomebody being like, Well, I
(25:19):
kind of want it, but I'm notwilling to sacrifice this other
thing that I've got going rightnow, because they don't realize
that the small sacrifices givingup that 10 minutes of just
messing around and beingintentional with it is what
gives you the time to have twohours of doodle time, if that's
what genuinely createsopportunity in your life. If
(25:39):
creating a podcast like this issomething that you know can
leave a message for yourgranddaughter, 10, 15, 20 years
from now, you're going to bemore intentional about making
the time to do it, because youstart to recognize the value
Long Term versus the short termgains.
BEATE CHELETTE (25:56):
Yeah, what I like about what you said is that
you're not pushing anyone in aparticular timeframe to dictate
to say, this is the provenmethod, which I think people
resent, right? This is, I think,the internet marketing trap that
we've been falling into, whereit's someone singular model that
(26:17):
they then proclaim as the fixall solution for many and it
just isn't so the framework thatyou just given our audience
really says, I don't care howyou value your time, value your
time, and then put them intoblocks of where your time is
(26:38):
best spent based up on whatmatters to you today. Amen.
Drewbie Wilson (26:46):
Amen. And it's, it's like my calendar on Google,
if you looked at it, becausethat's my boss. When anyone
asked me, like, well, who's yourboss the calendar? Because
that's literally telling me allthe things that I know I need
to, want to and get to do in mylife, and it looks like a giant
Tetris board. There's colorseverywhere. There's 15 minute
slots, 30 minute slots, hourslots. Like everything is color
(27:10):
coded based on what it brings tomy life. Sales calls are green,
and connecting with family ispurple. And everything has a way
about it, so that when I look atit, it's very easy to say,
here's what I'm going to dotoday. And if I can do all of
these things, I know it's goingto put me X number of steps
closer to my goal, which iscreating a life that I can be
(27:31):
proud of for me. Because again,success is a perspective. My
version is different than thelisteners. I don't care what
your version is, as long as itleads to you being a good,
wholesome person who contributessociety into some way. Like,
that's kind of my nonnegotiable. Like, you got to be
a good human and you got to dothings that bring value to you
and the people around you. Like,that's the only thing I say with
(27:52):
this framework. But the rest ofit, you want to fly jets. You
want to drive Lamborghinis,like, cool. You want to spend
more time with your grandkidsand go to their baseball
tournaments, and just know thateven if you don't have an
unlimited amount of money, youget to have those memories. I
love that, and I support thattoo, because I'm not here to
tell you how to live your life.
I'm simply here to share what'shelped me live the life that I'm
(28:12):
proud of, and if it can helpyou, then, by golly, why
wouldn't I want to share thatwith you?
BEATE CHELETTE (28:19):
I love that so much. So if somebody now
listened to the show and says, Igotta call the damn leads, where
are we gonna send them?
Drewbie Wilson (28:26):
You're gonna send them to
callthedamnleads.com but moreimportantly, what I would really
love them to do is, if they'restarting to have that
recognition, I want them toshare this show like, grab the
podcast link, take a screenshot,whatever, share it on social
media, send it to someone thatyou know and love, that could
give value out of it, becausethat, to me, is the true meaning
of doing this. The message iswhat matters. And if you really
(28:49):
enjoyed it, share it withsomeone. And if you share it on
social media, and you tag@callthedamnleads, well you
already know I'm gonna follow upwith you, like, that's what I
do, but it's gonna mean a lot tome and Beate, because it's gonna
say, Hey, I invested some timehere today, and I got something
of value out of it, so much sothat I really feel the need to
share this with others, becausethat's why we do this.
BEATE CHELETTE (29:12):
Yes, I love that so much. Yes, I think it's a
very powerful endorsement. Thankyou so much. And I couldn't have
said it any better. So that's itfor us for today. Drewbie,
you've been amazing. I love theenergy you brought and really
feel like we were able to framethis in a very non judgmental
way. For anybody to walk awayand say, I'm going to have an
(29:34):
opportunity now to get thisstraight in my head of what
matters and how I'm going to getto what matters faster.
Drewbie Wilson (29:40):
Amen. All
BEATE CHELETTE (29:41):
right, and that's it for us for today.
Thank you so much for listeningor watching this episode of the
Business Growth Architect Show,and until next time, that's it
for this episode of the BusinessGrowth Architect Show, Founders
of the Future, if you're doneplaying small and ready to build
the future on your terms,subscribe, share and help us
reach more Trailblazers likeyou, and if you're serious about
(30:03):
creating, growing and scaling abusiness that's aligned with who
you are, schedule youruncoverysession at
uncoverysession.com. Lead withvision. Move with purpose.
Create your future.
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