Dawn Kennedy talks with Chris Peterson, co-founder of Lifemind.ai and author of 'Red and Blue Customers,' discusses the importance of understanding the political leanings and worldviews of consumers in marketing. They explore how liberal and conservative values influence purchasing decisions, media consumption, and brand trust. Dawn and Chris highlights the critical distinctions in worldviews between liberals and conservatives and their implications for business strategy, customer loyalty, and product innovation.
In this episode…
Who is Chris Peterson, and whom does he serve? (01:04 )
Understanding Customer Worldviews (01:19)
How to align your business values with your target market. (2:48)
Case Studies and Real-World Examples. (10:29)
Navigating Market Segmentation. (12:11 )
The impact of liberal vs. conservative values on consumer behavior. (17:35)
The Fascination with Apple Product Launches. (20:36)
The role of technology enthusiasts in market penetration. (21:14)
Building loyalty and understanding lifetime customer value. (22:36)
Worldviews in Business and Marketing. (23:47)
The Intersection of Marketing and Sales. (26:12)
Media Consumption and Worldviews. (31:17)
Coca-Cola's Global Market Strategy. (32:54)
Applying worldview insights to strengthen your business. (35:32)
An introduction to Life Mind AI and its role in business intelligence. (39:26)
Final thoughts and key takeaways. (40:59)
Chris Peterson’s Information:
Website: http://www.lifemind.ai/
LinkedIn: https://www.linkedin.com/in/chrispetersonsf/
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