Business Mastery Podcast
Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits. The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker. Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less. Small bites, expert guests, big impacts. Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
Episodes
Dawn Kennedy talks with Chris Deferio, founder, owner, and consultant at Keys to the Shop, Podcast + Consulting for Coffee Shops. Chris shares his experiences and valuable tips for customer retention, the unique challenges faced in daily customer interactions, and the importance of setting boundaries to avoid burnout. Dawn and Chris discuss hospitality, customer service, and business dynamics in the specialty coffe...
Dawn Kennedy talks with Todd Schuchart, founder of Razor Ridge Leads. Todd specializes in life insurance marketing. Todd stresses the need for marketers and entrepreneurs to 'be water,' meaning to stay fluid and adaptable in their approach. Dawn and Todd discuss the significance of testing and optimizing marketing efforts, understanding your audience, and not being afraid to pivot when necessary. This engagi...
Dawn Kennedy talks with Christy Lingo, an executive function and accountability coach and the 'ADHD Mompreneur,' who offers insights and strategies to ease these difficulties. The discussion covers the role of dopamine in ADHD, difficulties with task initiation, procrastination, hyperfocus, and the importance of understanding one's chronotype. Christy shares practical tips on how to manage time and ener...
Dawn Kennedy talks with Brian Gregory, Creator of The YES! TEST, Copywriter, Speaker, Author, Podcaster. They delve into consumer perception and the emotional factors that drive purchasing decisions. Brian introduces the 'Yes Test,' a tool developed over seven years to help small businesses identify their most effective emotional marketing strategies. They discuss the 15 archetypes used in emotional branding...
Dawn Kennedy talks with Adam Ortman, CEO + Founder of Kinetic319, Author, Consumer Psychologist. They delve into the art and science of customer retention, and discuss essential strategies businesses should implement to keep their clients happy and loyal. They also explore innovative loyalty programs and the significance of maintaining genuine communication with clients. Dawn and Adam shares practical tips on rolling ...
Dawn Kennedy talks with Anne Bauer, a family business consultant, and coach. Anne shares her personal journey of joining and eventually running her sixth-generation family business. She discusses common challenges in family businesses, such as balancing legacy and innovation, clear communication, and generational transitions. Dawn and Anne explore the importance of maintaining both business and personal relationships ...
Dawn Kennedy talks with Chris Peterson, co-founder of Lifemind.ai and author of 'Red and Blue Customers,' discusses the importance of understanding the political leanings and worldviews of consumers in marketing. They explore how liberal and conservative values influence purchasing decisions, media consumption, and brand trust. Dawn and Chris highlights the critical distinctions in worldviews between liberal...
Dawn Kennedy talks with Neil Twa, author of Almost Automated Income with FBA, and Host of High Voltage Business Builders Podcast. Dawn and Nei talk about the importance of profitability over volume, understanding market demand, and leveraging Amazon's FBA system to optimize for success. Neil also outlines strategies for scaling a business to seven figures and beyond, the importance of customer intent, and handlin...
Dawn Kennedy talks with Anne Gannon, CPA, who is not your typical accountant. A former professional golfer, she began her career as a CPA with a big-five accounting firm in Boston, Massachusetts. There, she quickly realized that the only winner in the traditional “busy season” approach was the accounting firm. Dawn and Anne talk about how short-term rentals can generate revenue, the risks involved, and the importance ...
Dawn Kennedy speaks with Rick Ivanovich. A Chief Master Coach, serial entrepreneur, author, accountant, and speaker with a Life Purpose to inspire and transform professionals for balanced fulfilment. Dawn and Rick talk about the benefits and challenges of doing business internationally, leveraging experience in implementing accounting systems across countries and running various companies, including a technology compa...
Dawn talks with Melissa Hoyer, a CERTIFIED FINANCIAL PLANNER™ and a Life/Wealth Coach at The Wealth Conservancy, a company that works with inheritors who have complex financial circumstances and are fed up with being overwhelmed or unsure of what they actually have. Her mission is to empower clients to manage their wealth wisely in a way that matters most to them. Dawn and Melissa talk about the critical importance of...
Dawn talks with Damien Lupo, an entrepreneur who has founded over 70 companies and seeks to liberate a million people from financial bondage. Dawn and Damien talk about the concept of 'wishes and delicious delusions' and the dangers of living in a delusional state about business success and financial freedom. Key topics covered include the importance of distinguishing between passion and mission, the necess...
Dawn talks with Anmol Singh, a Stock Market Trader & Investor Based out of New York, Author of the Book Prepping For Success. Anmol is renowned for his expertise in the financial markets. He has a deep understanding of various trading strategies and techniques that have helped him achieve consistent success. Anmol has been featured in major financial news publications, including CNBC and Fox Business. Dawn and An...
Dawn talks with Pete Neubig, former co-founder of Empire Industries Realty & Property Management based in Houston, TX. He sold his company to Mynd Management where he was the Vice President of Eastern Operations. Pete is currently the co-founder and CEO of VPM Solutions. VPM Solutions is an online platform that connects the real estate industry with virtual team members across the globe. Dawn and Pete talk abou...
Dawn talks with Ed Meek, founder of Edge Financial Advisors, to provide all of his clients a more comprehensive financial planning and investment management experience than they had previously received. Dawn and Ed talk about Financial planning.
In this episode…
Who is Ed Meek and whom does he serve? (01:07)
When is the right time to contact a financial planner, and what triggers that need? (2:10)
Under...
Dawn talks with Ashish Gupta, CEO of ScaleUpExec, a leading fractional COO firm. Ashish shares how he helps growth-stage companies close leadership gaps, energize teams, and scale with operational clarity—drawing from his experience at Qualcomm, Apple, and turning around 20+ businesses. Dawn and Ashish talk about Fractional COO Leadership Skills Gap.
In this episode…
Who is Ashish Gupta and whom does he ...
Dawn talks with Luke Boyinger—CEO of Cruzumi CFO and Advisory. A fractional CFO firm based out of Phoenix, Arizona. They work with businesses in the five to 50 million revenue range, helping them grow their business by managing cash flow and profitability proactively. Dawn and Luke talk about Fractional CFO.
In this episode…
Who is Luke Boyenger and whom does he serve? (00:52)
Deep Dive into Bookkeeping (01:53)
Role...
Dawn talks with Greg Weinstein, Founder & CEO at Audience Genomics / Aggie. Aggie analyzes your business and industry, whips up killer social posts with images and copy that’ll make your competitors cry, and then schedules and publishes everything for you. Dawn and Greg talk about Social media with AI.
In this episode…
Who is Greg Weinstein and whom does he serve? (00:57)
Has instant feedback replaced the ...
Dawn talks with Elizabeth Bieniek, an author, speaker, and consultant focused on “good peopling” as the secret to exceptional execution. Her expertise lies in challenging assumptions, embracing diverse perspectives, and leading through ambiguity to build empowered, resilient teams that last. Dawn and Elizabeth talk about getting perspectives from people who are outside of your area of expertise.
In this episode…
W...
Dawn talks with Dr. Nancy Zare, a Certified Sales Trainer & Author. She helps her clients learn the right words and know the right approach to attract new businesses without appearing “sales-y.” Dawn and Dr. Nancy talk about sales, but in relation to people's buying styles, and their buyer personalities.
In this episode…
Who is Dr. Nancy Zare and whom does she serve? (00:48)
What buyer types have you ...
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