Dawn Kennedy talks with Brian Gregory, Creator of The YES! TEST, Copywriter, Speaker, Author, Podcaster. They delve into consumer perception and the emotional factors that drive purchasing decisions. Brian introduces the 'Yes Test,' a tool developed over seven years to help small businesses identify their most effective emotional marketing strategies. They discuss the 15 archetypes used in emotional branding, real-life examples of successful campaigns, and how these insights can revolutionize a business’s marketing efforts. Dawn and Brian also touch on how even seemingly rational business decisions are deeply influenced by emotions and the importance of aligning your brand’s message with those emotional triggers.
In this episode…
Who is Brian Gregory, and whom does he serve? (01:10)
The Yes Test: Emotional Algorithm for Marketing (01:17)
Emotional Branding Types (02:51 )
Real-world examples of successful emotional branding in action. (6:10)
The Power of Subconscious Decisions (09:16)
Branding Beyond Logos and Taglines (12:32)
How to adapt your messaging to match shifting consumer emotions. (17:19)
The Role of the Subconscious in Decision Making (22:03)
Advertising and persuasion techniques that tap into emotional triggers. (22:40)
Case studies: Miller Lite and other emotionally successful brands. (22:56)
The Power of Emotional Advertising (24:45 )
Temptation Brands and Emotional Marketing (30:11 )
The Yes! Test and Its Importance (34:18 )
Final thoughts and how to learn more about Brian’s work. (37:33)
Brian Gregory's Information:
Website: https://admanity.com
The YES! TEST Free Test Site: https://admanity.com/yes-test/
Calendly: https://calendly.com/admanity/admanity-zoom-call
LinkedIn: https://www.linkedi
Thanks for listening. If you liked what you heard and want more, please visit and subscribe:
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For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com
Dawn’s Website: https://dawnkkennedy.com/
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