Dawn Kennedy talks with Todd Schuchart, founder of Razor Ridge Leads. Todd specializes in life insurance marketing. Todd stresses the need for marketers and entrepreneurs to 'be water,' meaning to stay fluid and adaptable in their approach. Dawn and Todd discuss the significance of testing and optimizing marketing efforts, understanding your audience, and not being afraid to pivot when necessary. This engaging and informative discussion is packed with actionable advice for entrepreneurs looking to refine their marketing tactics and grow their businesses.
Who is Todd Schuchart, and whom does he serve? (00:38)
The Philosophy of Being Water in Marketing (01:02 )
The Importance of Listening to Your Audience (02:25)
Testing and Optimizing Your Marketing Strategy (05:58)
Strategies for scaling your marketing efforts effectively. (12:19)
Gathering Valuable Customer Feedback (18:57 )
The Cost of Acquisition and Marketing Budget (23:28)
Lessons from the rise and fall of major players in the industry. (26:22)
The Uncomfortable Truth of Entrepreneurship (26:47)
Balancing Innovation and Budget (27:24)
Facing Reality and Avoiding Deflection (28:35)
Why strong sales skills are still non-negotiable. (29:20)
Adapting to Market Changes (32:39)
Taking Ownership and Problem Solving (35:31)
How to leverage resources for greater success. (40:31)
Todd’s final thoughts and words of encouragement. (45:10)
Todd Schuchart’s information:
Website: https://razorridge.com/
Instagram: https://www.instagram.com/i_am_toddtodd/
LinkedIn: https://www.linkedin.com/in/toddcharles/
YouTube: https://www.youtube.com/@RazorRidgeLeads
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