Dawn Kennedy talks with Michael Barbarita from Next Step CFO. They discuss how small businesses can identify gaps that competitors aren’t addressing, strategies for differentiation, and the importance of cash flow management. Michael shares his extensive experience as a fractional CFO and strategic consultant, emphasizing the combined approach of CFO services with strategic implementation. The conversation covers compelling offers, managing cash flow problems, and building a sustainable business through continuous differentiation and risk management.
In this episode…
Who is Michael Barbarita, and whom does he serve? (00:51)
The Role of a Fractional CFO (03:17)
Cash Flow Strategies for Small Businesses (03:53)
Differentiation in Business: The Ski Town USA Story (05:21)
How to implement risk reversal and bundling strategies. (8:28)
Mindset Shifts for Business Growth (12:38)
Finding Gaps in Your Industry (18:19)
The five components of a compelling offer. (21:19)
Scarcity and Urgency: Creating Immediate Demand (21:35)
Risk Reversal: Building Trust with Your Customers (22:48)
Adding Value: Enhancing Your Product or Service (22:53)
Packaging and Bundling: Maximizing Perceived Value (24:32)
Indifference and Transformation: The Final Components (24:46)
Testing and Tweaking: The Path to Success (27:36)
Adapting to change and staying ahead in business. (31:08)
Forward-thinking strategies for visionary decision-making. (34:44)
Michael Barbarita’s Information:
Website: https://www.nextstepcfo.net/our-staff
LinkedIn: https://www.linkedin.com/in/michaelbarbarita/
Facebook: https://www.facebook.com/nextstepcfo/
X/Tweeter: https://x.com/nextstepcfo
Thanks for listening. If you liked what you heard and want more, please visit and subscribe:
Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Follow us in Tiktok: https://tiktok.com/dawnkkennedy
For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies: https://dawnkkennedy.com/resources
Order Dawn’s book, The Profit Accelerator for Small Business ...
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.