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April 3, 2025 22 mins

​In this episode of Business Ninjas, Andrew chats with Ralph Cummins, President & Managing Director at EMM Group, about how understanding a client’s unique needs is paramount to crafting powerful solutions. From business to marketing strategy, value proposition development, to training, EMM Group is armed with decades of experience and expertise–with Ralph referring to their consultancy as "strategic problem solvers."

Serving Fortune 500 and 100 companies to startups, they provide deep insights to kickstart even more growth for their clients. With decades of experience, EMM Group creates what they call Strategic Marketing Frameworks for their clients, helping them define best practices and determine the type of content needed to connect with their audience.​

An acronym for Enterprise Marketing Management, EMM Group is a team of experts focused on helping global companies grow by harnessing the power of marketing. Their services include custom marketing frameworks, value proposition development, sales and marketing playbooks, marketing training, and market and data analysis. By placing their small focus groups within client organizations, EMM Group ensures a deep understanding of internal challenges, enabling the development of tailored strategies that drive sustained, profitable growth. 

Discover more about EMM Group's innovative approaches and connect with them through their website: https://www.emmgroup.net/, their LinkedIn company page: https://www.linkedin.com/company/emm-group/, and Ralph Cummins' professional profile: https://www.linkedin.com/in/ralphscummins/.

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