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February 3, 2023 12 min

Join our resident Business Ninja Kelsey, together with the Co-CEO of Woops, Ben Woodruff, as they talk about just what it takes to build and run a successful franchise business.

In 2012, at the heart of New York City, four friends rented a macaron pop-up shop at the Winter Village in Bryant Park. In those 9 weeks, after countless days of lines reaching out the door—woops! An happily accidental business was born.

Everything Woops delivers, from treats to packaging, will always be top-notch. All the ingredients they use for macarons are premium, handpicked, and world-class: from the finest French Valrhona chocolate for ganaches, to pure pistachio paste & authentic Italian Nutella, always expect the best.

Learn more about how Woops’ delicious product offerings and more by visiting their website at

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