Why A Customer Data Platform is Key to Marketing Growth | Business Ninjas: WriteForMe & Rudderstack

Join our resident Business Ninja Jamie, together with Eric Dodds, Head of Product Marketing of Rudderstack, where the team has been data engineers and data scientists in their past jobs, understand their clients' unique challenges and pain points, and build the best product for them as a customer data platform.

RudderStack is a customer data platform that helps businesses collect, unify, and route their customer data to various marketing and analytics tools for analysis and activation. It allows companies to create a centralized data hub for their customer data, and offers features such as data integration, transformation, and segmentation. RudderStack supports a variety of data sources and destinations, and can be deployed on-premises or in the cloud.

RudderStack is the leading warehouse Customer Data Platform that’s purpose-built for data teams. They run on top of your warehouse or data lake and do not store data, alleviating security concerns, reducing cost, and unlocking the value of your warehouse investment. Hundreds of innovative companies like Stripe, Crate and Barrel, Priceline, and Footlocker trust RudderStack to collect and send their most valuable data to the tools and teams that need it.

Learn more about them and visit their website https://www.rudderstack.com/

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