Business of Craft
The Business of Craft Podcast is a lively show where our host Leanne Pressly interviews business leaders and entrepreneurs of fiber arts, fabric, sewing and other creative companies so you can learn to craft a better business.
Episodes
Hi friends, it’s Leanne, and I’m back with another episode of Business of Craft. Today, we’re opening up the next chapter in our marketing spellbook to explore a little concept we call…
Today our guest is Nicole Moore, of Sew Much Moore and Creative Day Job. It wasn't until Nicole left her full-time corporate job in 2013 that she delved into "serious sewing." From craft shows to Etsy, boutique shops, and Amazon Handmade, and a viral YouTube channel, Nicole's first business Sew Much Moore, flourished. While growing Sew Much Moore Nicole learned to leverage technology, conquer overwhe...
Karley Cunningham has been diving into the worlds of business development, branding, and design for over two decades. As the Creative Strategist & Growth Accelerator at her company, Big, Bold Brand, Karley brings her big thinking and innovative problem-solving to the table. She’s also a sought-after speaker and mentor, sharing her wisdom with national and international business organizations. Today we're chatting about...
Today our guest is Richard Parker, the President of Diomo Corporation, who has dedicated his career to advising and mentoring people who want to buy or sell a business. He has purchased and sold 13 of his own companies and understands firsthand the emotional journey that buyers and sellers experience. This is a very relevant topic in the craft industry as many of the businesses are independent and/o...
Today our guest is Pamela Slim, celebrated author and small business expert who has dedicated decades to shaping and enhancing the entrepreneurial ecosystem. She is a co-founder of the KEH community lab in Mesa, Arizona, alongside her husband, Darryl. This innovative hub serves as a grassroots, community-based think tank dedicated to accelerating small business growth. Pam's insights and expertise f...
Today we have John Li, the startup and co- founder of PickFu.com who believes in the transformative power of consumer insights to drive business success. Recognizing that better insights lead to better decisions, John advocates for frequent and in-depth market research. With experience spanning from tech giants like Microsoft to bootstrapped startups, he's witnessed the exponential benefits of well-...
Today, our guest is Adrian Koehler, and we're jumping into leadership and how to use emotions in leadership to lead fearlessly. Adrian works with coaching leadership engagement and is senior partner at the executive coaching powerhouse, Take New Ground. They’ve worked with companies such as Lululemon, Jeni's Splendid Ice Cream (which we LOVE at Stitchcraft Marketing) and Nike. Adrian has carve...
Today's guest is Cathy McKillip, CEO and president of RETAIL PROFIT MAKERS, a consulting business designed to help independent retail companies maximize profits through better inventory management.
Cathy has over 30 years of business and retail experience and sold her retail business after growing sales to a tenfold multiple in 10 years.
Today, we have a very special guest joining us, who refers to himself as a tax savings architect. Mark Myers is the CEO of Peak Profit Solutions, and a former Marine Corps Sergeant.
Mark has over 20 years of successful business operation, ownership, and consulting experience under his belt. He has helped thousands of individuals increase their profits and perma...
Today I’m excited to welcome our guest, Wendy Batten, also known as the Retailer’s Mentor. She is a coach, consultant and host of the podcast, “Creative Shop Talk” She also runs a membership group called the Retailer’s inner Circle.
Wendy comes to us as a champion for small shop owners and creative business owners in particular. She knows firsthand the challenges of running a creative business and has ov...
Meagan Rodgers is an Account Manager at the agency with mad skills in the area of writing for SEO. She is a lifelong writer and former educator with a PhD in English. Like all of us at Stitchcraft Marketing, she’s a maker including embroidery, crochet, sewing, and knitting. She also publishes a writes for her website, craftculturestyle.com, where she writes about crafts in society.
Today my guest is Carly Brush, she is the General Manager of Arts and Handmade at Whatnot, a new live selling platform. Carly is an expert in live selling and she's here to share her insights on how it's changing the game for both retailers and customers. She's got a wealth of experience and knowledge in live selling, and she's going to dive into how it's transforming the shopping experience and why it's becoming a mus...
Today's guest is Anneliese Johnson. Anneliese is on-half of the mother-daughter design duo behind Eye Candy Quilts, which focuses on quilt pattern and fabric design. Anneliese also has experience working in local brick -and -mortar quilt shops, and most importantly, she's also an account manager over here at Stitchcraft Marketing. She is an expert in influencer marketing and is here to share her insights today on influencer marketi...
Today's guest is Jeffrey Madoff, an accomplished director, writer, and educator who has spent over four decades working in the creative industry. He is the founder of Madoff Productions a video production company based in New York City. He is also an adjunct professor at Parsons School for design where he teaches a course on his book, Creative Careers: Making a Living with Your Ideas. In his book, Jeffrey shares insigh...
Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful. Our guests share best practices and teach effective marketing skills, that help crafty business owners learn to grow and scale. Let's start crafting a better business together!
Today we welcome you to our kickoff for season six of Business ...
Today my guest is Lori Highby. Lori Highby is an accomplished entrepreneur and a marketing expert with over 20 years of experience in the industry. As the founder and CEO of Keystone Click, a digital marketing agency based in Milwaukee, Wisconsin, Lori has been helping businesses of all sizes to improve their online presence and grow their brands since 2008. Her passion for helping businesses succeed in the digital age...
My guest today Jennifer Keltner has been a maker of things from a very early age. Her first truly independent crafting involved melting crayons in an Easy-Bake Oven. She’s passionate about all things fabric, quilting, embroidering, and sewing—always trying to squeeze a little “making” into every day. As President and Chief Visionary Officer for Martingale, Jennifer leads an employee-owned company with 45 years of book...
Our guest today, Meg Goodman, is an award-winning podcast host and producer, and the founder and CEO of Flint Rock LLC an audio production company. Early in her career, she entered the world of advertising agencies managing notable Fortune 100 accounts. After 25+ years in advertising, including a stint running an agency, she returned to her native Chicago roots to create Pure Audio for her clients.
When ...
DeAnna McIntosh is a business strategist and retail consultant at Retailing Evolved specializing in helping retailers drive sales and increase conversions in their business. In 2020 she founded Diversify Retail Inc to bring more attention to th...
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