68: The 3 Strategic Stories That Sell Without Sleaze

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What if the secret to selling more wasn’t a better pitch — but a better story?

In this solo episode, I’m sharing something I’ve never broken down this clearly before: the three types of stories I use to build trust, sell with confidence, and unlock the next level in my business.

You’ll hear how a delayed flight and a middle seat led to an unexpected (and ideal) client — and why she said yes before ever seeing my website. I’ll walk you through the exact storytelling framework I used in that moment, and how you can start building your own story bank today.

We’re talking about:

• The founder story that builds connection and credibility
• The problem story that creates resonance and demand
• The transformation story that lets your client see themselves in the “after”

If you’re tired of selling strategies that feel forced or complicated, this episode will show you a simpler, more human way forward that's rooted in real connection.

✨ Want my free guide, The 8 Origin Stories Every Brand Needs?
Download it at: hudsonandco.co

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