This week, I’m joined by Katie Lantukh — messaging strategist, copywriting genius, and one of the sharpest, most thoughtful voices I know when it comes to saying the thing… without saying it like everyone else.
Katie’s one of the voices I trust most when it comes to brand messaging. She helps founders find the right words, and more importantly, the right platforms to communicate what they do in a way that feels aligned, strategic, and clear.
In this episode, we talk about:
- What “messaging” actually means (and why so many people misunderstand it)
- Why LinkedIn has become a powerful brand-building tool
- How to use AI to generate better content ideas without sounding robotic
- Katie’s favorite way to build trust on LinkedIn (even if you never send a cold DM)
- What she’s learned from posting consistently for over a year and how it changed her website, her strategy, and her referral network
We also get into the difference between thought leadership and sales copy, the surprising power of lurkers, and what it really looks like to market your business in a way that matches your energy.
Plus: Katie shares the unexpected way her business grew alongside her daughter — and why her origin story starts with pie.
---
Connect with Katie:
- murphy.marketing
- LinkedIn: @katielantukh
- Instagram: @KatieLantukh
- Or check out these on-demand resources and live LinkedIn workshops
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com