What if your most ordinary, slice-of-life moments were actually the key to becoming a more magnetic storyteller?
This week I’m joined by Seth Donlin, storytelling coach, podcast guesting expert, and the kind of person who can turn a trip to the grocery store into a masterclass on authenticity. Seth teaches entrepreneurs how to turn everyday experiences into engaging narratives that build trust, connect with audiences, and convert.
He’s also one of the most thoughtful voices I’ve met when it comes to story strategy. Not just how to tell a story, but how to recognize it, refine it, and repurpose it so it lands.
Inside the episode, we talk about:
🎙 Why “relatable” stories often perform better than dramatic ones
🎙 The difference between authenticity, transparency, and oversharing
🎙 How Seth uses a “story seed” journal to capture and organize moments worth telling
🎙 What to do when you don’t think you have any good stories to share
🎙 The exact process he teaches for connecting everyday stories to business lessons (plus how AI can help)
We also explore how podcast guesting builds trust faster than almost any other marketing strategy and why preparation is the secret to sounding unscripted.
If you’ve ever wondered what makes a story powerful or want to be the kind of guest people actually remember, this one’s for you.
---
Connect with Seth:
- awenaf.com
- Instagram: @seth.donlin
- LinkedIn: @sethdonlin
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.