Ten years ago, you could sell a product to a customer, gain brand loyalty, and expect their business for ever more -AND that of their progeny. Today, not so much.
So - businesses do their due diligence getting to know their target audience and demographics, researching until you've scanned half of the know internet.
Here’s the real-life problem with that scenario. That effort does nobody any good locked in your mind or compiled in a biblical scale compendium.
Ideal Customer Avatars allow you to get closer than a demographic, imparting a face and a beating heart to the human behind the numbers. THIS is what industry giants use get to know their people. Want to know more about your audience than where they live and what they do?
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