Four Decades Shaping Latino Journalism in America with Maria Elena Salinas

Episode Transcript
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(02:19):
to Kafakombam, the bilingual podcast that celebrates the power of stories,
the medicine in our voices, and the magic of reclaiming
who we are. Tell me if you like that one.
This week I had the absolute incredible honor of sitting
down with someone who shaped the way so many of
us understand the world, the legendary Maria Elena Salinez. If

(02:43):
you grew up watching Spanish language news, whether your aulda
or your parents after dinner, chances are Marie Lena was
a familiar face on your screen, with a career spanning
over four decades, she's interviewed every US president since Jimmy Carter.
She's multiple Emmys, a Peabody, and has become one of
the most respected journalists in the country in the US. Now,

(03:08):
with her podcast Sinco Praguntas, she continues asking powerful questions
to bring relevant, nuanced stories to Latine audiences, including interviews
Goncosas in Gluiendo at Chicis Rivera and as the Pisodio.
You're going to learn why journalism is more than headlines.

(03:30):
It's a pillar of democracy and a tool for empowerment.
You're also going to learn how Marielena stayed grounded in
service to Nuestra coomnirad while navigating decades in mainstream and
Spanish language media, and how to protect your voice, especially
in a world full of noise, misinformation, and fake news.

(03:51):
So if you've ever struggled with visibility, doubted the value
of your voice, or even wondered how to stay rooted
while growing, is the bisodio esparati sine massa gone Laonica
Marie Lena Salinas, Marie Lena Selenas, Oh my gosh, it's

(04:14):
a dream. Welcome to.

Speaker 2 (04:17):
Thank you so much. I'm happy to be here.

Speaker 1 (04:20):
See now you're a legend or god German. And yes,
I had to pinch myself for a second because I'm
like the Marie Lena Alena for so long.

Speaker 2 (04:31):
When I my god, it was thirty seven years. And
you know, sorry for the abuse of being the especially
young people really because start familiar Sernando either Repente Loos
Padres the Se then Mazarella electronic because it's ask when

(05:00):
sorry about that inclusive?

Speaker 1 (05:03):
Oh that you were a news anchored for longer than
like you have a record.

Speaker 2 (05:10):
Now, yeah, both working. I have the longest the longest
running network anchors. They might be local anchors who have
been there more than more than that. I mean I
was at Univision thirty seven years and he stayed on
another three years, so for him it's forty years or
maybe not because I went in three years before he did.

(05:32):
Well whatever, it's almost for decades. I won, Well, it's
almost for decades. But we did anchor together together for
thirty one years. We worked together for longer, but for
for thirty one years we anchored together. And I think
in any language, that's the longest running anchor team in
the US.

Speaker 1 (05:50):
How was that for you? Jargon, aliand Timbo.

Speaker 2 (05:57):
Do you familiarize yourself, You know, you become kind of
family because it wasn't just me and Corky in front
of the camera, but there were a lot of people
behind the scenes that were also there since the beginning.
And you know, anyone who who knows how the TV
business works knows that you can't do what you do
unless you have the people behind you. And I'm not

(06:17):
talking about the technical people and the producers, the bookers,
the editors, the cameraman, you know, the researchers. You know,
we would not be able to do what we do
if it wasn't for the team that we have. And
in our case, our team didn't just consist of people
putting us on the air, but making decisions editorial decisions.

(06:38):
We made it as a team. We didn't have an
edit editorial manager like in mainstream media you know, ABC, CBS, NBC.
The anchor is is editorial manager and they're the ones
that decide. We did it like a like a board,
like a team actually voted for should we put that?
When there was a disagreement, Okay, who wants the story
who doesn't, we actually voted it a very democratic process.

(07:02):
That we did, and I think what was special about
it is that we all had the same goal and
the same idea. And Miss Monte imprint CPO. There's a
loss China, Latin community that Latina, Los k Bay and

(07:28):
La television and English. It's simply to be Communist PUBLICO.
It was never about us, It was never about our career.
It was always about you know. The goal that we
had was informing, empowering, entertaining up to a certain point,

(07:50):
you know, our audience. But more than anything else, I
think it was empowering, empowering through information and through education.

Speaker 1 (07:59):
You're not level throws in a noon lugard. I'm thinking
about what we're seeing right now with all the layoffs
and that like it's as layoffs always happen and turn over.
How was it for you to to be in your
position for forty years pretty much? And then did you

(08:22):
see teams change and evolve and how is it for
you to adapt?

Speaker 2 (08:26):
Well, so it's the time that I began working at
It wasn't even Universion Channel thirty four in Los Angeles,
canatrin Te Quadrons didn't exist as a network. It was
si N Spanish International Network. Seeion was not created until
January of eighty seven, that's when the name change came.

(08:47):
So in the beginning it wasn't it wasn't even that.
But I went through five different owners, six different news directors,
so the used to call the news directors. Now they
call them president of the News, but it was news directors.
And every time there was a buy out, there was
you know, people were laid off. It was very depressing.
And I remember my bosses, my news directors that and

(09:10):
I always had a good relationship with my bosses and
I would walk into the office whenever, but when I
knew that there were going to be layoffs, I stayed
away and you could see their very serious faces because
it was very difficult. You know. It wasn't people you
want to get rid of, as people you have to
get rid of because of cuts. And it's a shame.
And right now I see it everywhere. I mean, I
worked at CBS and ABC also after I left Nibson,

(09:32):
and there have been layoffs in both in ABC and
most recently in CBS. And it's so sad because the
media landscape is so complicated and there are so many
different media outlets that are laying people off that you know,
where do you find the job? Look at me that

(09:52):
must stay must last month person lesstancio, paradasas piment dep
latinos latinos. Yes, so rel minte considered represented in importa
in medius communication. It'll try to perspectiva. You know, your

(10:18):
lived experiences and your culture and your knowledge and your
experience in different communities. I think just adds to the
quality of the reporting that you're putting out. So it's
a it's a sad situation, super sad.

Speaker 1 (10:34):
What would you say to the young journalists and people
in media that are going through right now because you've
seen it multiple times?

Speaker 2 (10:42):
Yeah, I have, and I have some of them have
reached out to me and and god, you know, I
wish I could say, yeah, you know, go and get
a job somewhere else, But there isn't a job somewhere else.
So whenever I get a chance, and saying if you
can keep it, keep it. But you know, also those
those hope because this might be temporary and new media
outlets can you know, begin to open up and realize

(11:04):
that they need more people. And also there's so many
different sources now, you know, people don't have cable anymore.
No my daughters don't have cable. I do because I'm
old school, so I have cable on two of my
TVs here, but my daughter's rooms do not have cable.
They just do streaming. In fact, I remember when I
went to work at CBS and there were a lot
of young producers that I worked with. None of them

(11:25):
had cable and they worked for none of them. So
you know, there's opportunities in new streaming, there's opportunities in
app based media outlets, And to be honest with you,
I think young people are kind of like reinventing the
way that we do news, the way that we deliver news,
the way that we receive news, and you know, they're

(11:47):
going to come up with their own thing. I have
so much faith in young people that can reinvent the
way that we do it. So, you know, but I
do think that I would tell them that journalism is
a nobook profession. I think it's a very important profession.
I think we in the media are pillars of democracy.
That's what they call it. El cortoo. There's a reason why,

(12:09):
and if what we did wasn't important, they wouldn't try
to silence us. So it is a noble profession that
I think is worth pursuing, and maybe at this point
that's important to know because it's not just the layoffs
and sometimes the lack of jobs that exist, but the

(12:30):
discrediting of news media that also bothers me. And that's
why I want young people to know that it is
a very special profession and don't let all that rhetoric
against the media turn you off to it, because you
can make a difference. I mean, I always thought that
it was a privilege. I felt so lucky during the

(12:51):
whole time, since you know, since the very very beginning,
when I started in nineteen eighty one. It's a long
time ago. Yeah, don't do the math right now. In
nineteen eighty one at a te quatro, I realized how
important we were, I mean, what an impact we had
in our community, especially the Latino community, because to so
many people, we were like their lifeline, not only to

(13:14):
their home countries because we were the only ones that
reported on their home countries and you didn't see that
at ABCCBS, NBC, but also you know, giving them the
information they needed to survive in what too many was
their newly adopted country. You know, how does the government function,
How does services function, how do you access education, how
do you access healthcare? So it was it's really special

(13:36):
working in Spanish language media because you have to go
beyond the headlines and beyond reporting the news. You there's
a social component to it that I think is very important,
and that's why I think we established a very good
close relationship. We kind of depended on each other. I
always say that we kind of grew hand in hand
because when I start, I'm sorry if I'm going too long,

(13:56):
but no, no, no no. When I started working, there
were fourteen million latinos in the US. Wow, and now
we're almost seventy million. So you know, in Spanish on
which media was just a few stations kind of linked.
Nobody watched them and you know, low power, low quality,
and we grew hand in hand. I think we had
a co dependent relationship with the audience. They grew and

(14:20):
we helped them grow, and we grew because they watched us.
So it was kind of grew together. And I think
professionally I grew as a as a journalists, as a
professional also, so it was very special.

Speaker 1 (14:34):
Absolutely. Ian Marilena Milliona is intestent that you know, you
know nineteen eighty one when you started see I'm sure
you pulled from you mentioned your lived experience is important
in all of those things. How was that comment, do
we still is busin that tire? Not that it's connectes day?
As you grew, as you gain experience, as you interviewed

(14:56):
really important people, how did you stay grounded to community,
which I think you always did because I worked.

Speaker 2 (15:03):
For the community. We always used to say that the
president of the network is not our boss, the news
director is not our boss. The audience we work for
the audience. I mean, we we had that. It's like
politicians they forget sometimes that they work for the people
who voted for them. You know, we work for the
people that we served. And you know, I really feel

(15:23):
that the whole time. I don't think that there was
you know, the people around us. I don't think we
ever felt I mean we were we recognize that people
recognize us on the street and ask us for pictures
and ask us for autographs, which in the beginning it
was very awkward because I would say, you know, sntities.
I thought it was weird, but then I you know,
eventually I understood. But I think we never made it

(15:45):
about us, you know, I think it was always about
about the story, and you're focused on the story, you
don't focus on anything else other than the story that
you are covering and the person that you're interviewing, and
you're doing your research, and when you're doing your research
and you're writing your questions, you see it's not what
I want to know, is like what do people want
to know? What question can I ask that will actually

(16:05):
inform people? Because I don't think it's so much about
the question I think about it's about the answer. So
if you think I'm gonna look tough and I'm gonna
ask the tough questions and then you don't get an answer,
then you know, what did you do? You didn't do
anything unless you get the answers that are actually going
to help people understand about the person you're interviewing, whether
it's a politician or an entertainer or or anyone else

(16:28):
anything in between. So yeah, being grounded, I think just
you know, you you don't even have time not to
be grounded, because it really is. People think it's a
glamor world, but it's not. Glamour is look in clact
Gladys Tables in Canada. Intro is much in which I did.

(17:02):
This is that it's a huge, huge responsibility to inform people.
You have to be accurate, you have to be right,
you have to check your sources, you have to double
and triple check for accuracy, and you have to be careful.
Because you and I were talking about this the other

(17:23):
day when we were talking about fake news and how
people say, oh, you guys are lying lying, Are you
kidding me? I mean, first of all, no, we're not lying.
That's not fake news. Fake news is whatever the president
doesn't like. That's that's what fake That's what it considers
the news. But we have the legal responsibility for what
we say. We used to have legal seminars every year

(17:44):
where a lawyer would come and talk to the team
and they would tell us what we can do, what
we can't do. But as far as we as anchors,
if we said something that was inaccurate or that said
something about someone else that was inaccurate, we can't say.
You know, Saba, we are responsible for what we say,

(18:07):
so you know, you have to take it very seriously.
I don't know if people know that, well maybe maybe
they don't, but I don't know.

Speaker 1 (18:13):
If the public has lit awareness that the anchor has
the responsibility to make sure that whatever they're like saying.

Speaker 2 (18:19):
The reporting is accurate correct if not. If not, then
you get in then you get in legal trouble. Okay,
maybe that'll help them understand that we're not lying and
that we don't make up stuff. You can't just make
up stuff and report it. We can't do that. In fact,
we have a rule, it's really not a formal rule,
it's just a unwritten rule that you have to have

(18:42):
two sources before you report anything. I mean, there is
such such thing as breaking a news, being the first
one to report on something. But even when you do that,
you have to actually visually see it or be there
or witness it. But usually when we're going to report
on something that we see somewhere else, we need to
have to verify with the second source. Otherwise we can't

(19:03):
report on it. And and I think that's a good rule,
that's a good rule to follow. I love that.

Speaker 1 (19:11):
Lamentiana is because I think many times, Gomo, this is
we see from the screen on out. No, we don't
see behind the scenes. We don't see your preparation, and
then we just hear the critics, you know, like all
the keyword warrior saying that's not true and whatever. So
I really like like you sharing this perspective from first

(19:33):
person to say we are like, this is a requirement,
and this is part of our ethics commitment to make
sure that whatever it comes out of our mouth is
actually accurate, it's fact checked, and it's it's real and
true and proven, because otherwise, like you know, there's all
these people, there's so much noise questioning and misinforming and disinforming.

(19:56):
And so this is where I think the comes in
from the journalists to say you have this commitment.

Speaker 2 (20:04):
You know, I'm obsessed with with with the and concerned
with the misinformation that exists, and there's a lot of
it right now. There is a lot of it. You know.
When I started my my podcast that I also do Sin,
the first season was last year and it was like
right around election time, and one of the first people
I interviewed was from Factcheckato, because you know, I was

(20:28):
like subsessed, like, explain to us what you do, how
you do it, how you verify everything so that people
understand that you know, fact you have to fact check things.
You can't just take things for granted, especially now when
we have the Internet, and we have so many people
on social media just putting things out and there are
so many gullible people that believe what they see. You know,

(20:50):
even my my my older sister, sometimes she tells me me,
don't do the stays on Facebook day Facebook, no Facebook
face with the important I mean, we always have these
these discussions because people believe what they see without without verifying.
And that's why it's important. And you know, every day
I post. This is a habit that I've had for

(21:11):
many years, and even when I left the Indivision, I
continue to do every day. I post stories, not stories,
I post articles on my Facebook page, and you know it,
it really bothers you when people say its bed signs.
I mean people, I mean, there's nothing I can do

(21:34):
if you don't believe me, you don't believe me. But
I have posted every once in a while that I
don't work for anybody. I don't write these articles. I
look for sources and sources that I believe, and I
share stories that I believe that would be of interest
to you. I am not a media outlet. I am
an individual, and there are a lot of other media
outlets that you can verify the information if you want

(21:55):
to and if you don't want to follow me, you
don't have to follow me. No, man, you implement, so
you're not say it is wow. Yeah, It's like people
can be really nasty and then they start insulting each other.

(22:16):
If someone does not can comment, that is horrible. I mean,
what happened to decency, what happened to respect? It's horrible.
So social media is a double edged sword. I think
it's excellent because you can communicate with so many people
so quickly. We can be informed of things that happen
in an instant where it used to take forever to

(22:38):
be able to get that information. But then it's also
bad because of the misinformation that comes out and because
people hide behind there handle and and just insult other
people with vulgarities. So it's a double edged sword. I
wish we could go back to civility. I wish we
could go back to the time when people were decent

(23:00):
and civil and respectful.

Speaker 1 (23:02):
Totally, and I think it makes me as you're sharing
this macade, there was a this is a while back,
a few weeks, probably a couple months, where there was
this viral, super viral post of Gavin Newsom used to
in California, my state Ida. I know, I know, so

(23:26):
alien the team, the comms team. The head of comms
of NEWSOM was a Latina, and so then this like
blew up and but like one wildfire season for Domelo
compartiendo super proud, blah blah. And then she came out

(23:47):
and she was like, actually, guys, this is wrong. I'm
not I'm part of the team, but I'm not the
one running the socials. And so it made me think
like how easy it is for people to just grab something,
whether good or bad or whatever and then just kind
of like spread it through social media.

Speaker 2 (24:07):
I thought she was too.

Speaker 1 (24:09):
She came out and she was like, it wasn't me,
but I see that it's just because which I think
before social media, we had newspapers, new radio, television, you know,
like the sources were a little bit tighter. Yaoa is okay,
we all I think, just like you mentioned that you

(24:30):
have the responsibility to make sure that whatever you report
on is re all. I think us as consumers, we
have the responsibility to make sure that we fact check
whatever we get information from, not just you know, seeing
something be like oh that's amazing, let me just share.

Speaker 2 (24:45):
But people don't do it. People don't do it. They
just believe what they see, they believe what they hear,
or they pay attention to whatever aligns with the way
that they think, you know, and that's another thing that
is very worrisome, right, And I think to add to
all this that we're talking about, you have artificial intelligence.

(25:05):
Like a lot of people know that it's fake. They
I mean, they can change, they can use your voice
and change. I mean, it's happened to me where I'm
selling some product and it's my face, my my, my
face and my voice, but it's not me. They they
changed my Yeah, they say whatever. I was selling some

(25:25):
kind of product. And then about two months ago I died,
there was a social media post that I had died
and it was a reporter in front of like a
Seid saying, and then a few days later there was
another post uh that meliot the way say, Yes, it's.

Speaker 1 (26:04):
Wowism.

Speaker 2 (26:09):
I have no idea and there's nothing you can do that.
But because I know that some of my colleagues and
former colleagues, same thing has happened to them. Wow, where
they are shown selling things or they are shown giving
a story that that they're not really giving. They just
use their voice and they and they manipulate it with
artificial intelligence. So I mean, and that worries me, not

(26:32):
just for us, but you see something out there and
you believe it that somebody said something or somebody did something,
and they didn't it's not true. So how are we
I have to double and triple check when I see something,
I say, hey, wait a minute, did that person really
say that? And I'll google it and then say no,
they didn't say that. Oh yes they said that. Okay,
then I'll share it. I mean I might have, you know,

(26:55):
accidentally shared something that I that was false. But I
tried to ninety nine point nine percent of the time
to verify if there are any doubts. So yeah, artificial
intelligence can can do anything. They can create anything, so wild. Yeah,
and that is that really worries me.

Speaker 1 (27:16):
Yeah, especially, I mean that's a whole conversation. Well, let's
get back to your story. So another thing you also
I'm curious about is, I mean nineteen eighty one Marielena
who started in media or in working here, how what
like there weren't that many women?

Speaker 2 (27:37):
No, there were not that many women I think at
Channel thirty four. There were two of us. There were
two women, one of them was a reporter, and then
I came in and you know, with zero experience, and
I was anchored. I was reporter and I did a
public affairs program called Los Angeles AUA. And I had
no experience in TV or and journalists, and I had

(27:59):
to go back to UCLA at nights and on weekends
and take journalism courses and of course learning on the job.

Speaker 1 (28:05):
You know.

Speaker 2 (28:06):
The advantage that I had was, I think two things.
I was completely bilingual, and I did have experience with
a microphone, at least because I had worked in radio.
I was working in Spanish language radio at the time
and ever since I was a teenager, I used to

(28:26):
MC events in the community, so I kind of knew
how to speak in public, but not in front of
a camera. I mean, that was very, very scary. So yeah,
there were very few women at the time, especially in
Spanish language media. It was very and you know, you
have to be taken seriously and how did you do it? Well?

(28:49):
I covered LA with absolutely no problem. I think is
when I when I moved from the local station to
the network, that it kind of became an I should
be when I started covering armed conflicts and wars, and
not too often, but maybe once or twice they would
tell me, hey, you can't go to Al Salvador when

(29:10):
he also said to cover that war, and I said, well,
you know, I can wear sneakers to or combraye. So
I mean, there were little comments like that, but I think,
you know, I always had to speak up for myself.
I always had to speak up for myself. And when
when I moved from the local station to the network
and then Cork and I were paired together, we had
already worked at Channel. He also worked the Channel thirty four.

(29:31):
I started in eighty one, he started in eighty four.
In mid eighty six, he went to the network. In
early eighty seven, I went to the network and it
was a year later that they paired us together, anchoring together,
and we sat down and we said, okay, how are
we going to do this because you headline your newscast
and I headline my newscasts, and how we're going to
do this? And we actually went to his house and

(29:55):
we sat down and we talked about it, and I said, okay,
so we who's going to start? Okay? Elcent Trevista Nayo
and Miss Molado gives standam and Miss Maladi's okay, Savian, Yeah,
you put your papelita, Okay. You know, like we we

(30:17):
reached an agreement of how we're going to split it
all up, and we kept that, kept that. I mean,
I don't know people noticed it, but whenever you watch
the newscast, maybe Monday I started the newscast, and Tuesday
he started the newscast, and Wednesday I started the newscast
and fight, and then the following week he started on
Monday and I started on Tuesday in less than Trevis and.

Speaker 1 (30:40):
A yeah, would you say, like the fact that it
was working. His attitude is what kept you there for
so long, because what if it would have been like
a man that was like, no, a key, look at
your digo.

Speaker 2 (31:00):
I don't know. I never worked with any other man
as a cowak. No, actually I did right before that,
before he came in, I worked as a co anker
with a lot of the CASA that Channel thirty four.
But you know, at the time, remember they always looked
for what would happen in Latin America. That kind of
crossed over here, which is you look for the experienced

(31:22):
mature man, serious capability, and then you look for and
see take Musselman la right. In our case, it was
the other way around. I was the one that had
been there longer with experiencing a little bonito. I am
older than it. I mean, I'm saying it as a joke,
but I am a little bit older than him. I mean,

(31:43):
I I can't imagine how network executives would allow that
to happen, you know. So I don't think it's because
he let me. I think we both work in agreement,
you know, Yeah, we both created it. And if there
was there, if if that, if if it ever went off,

(32:04):
you know, off the road, I would remind them iraka
tra vista, you know, because like we kept it that way.
So you know, I was there before he was, So
why would he be the one to make the decision

(32:25):
whether he wanted to share the set with me or
share the responsibilities. I think we both eventually, actually eventually,
after you know that agreement, I when not sign us
this boice put it in the contract.

Speaker 1 (32:40):
Nice?

Speaker 2 (32:41):
Yeah, nice that division. We put it in the contract,
and he was completely.

Speaker 1 (32:46):
Fine with that. See the culture that masin in Latin
America IgA the gay it almost look cucendo, it's gay.

(33:07):
You were in your truth, in your power and you
were like a key it's just look at Joe, and
I asked for it. Where did you get that strength?

Speaker 2 (33:18):
I don't know. Maybe it was from my mother, from
my parents, you know, to always speak out, although my
mom used to have a saying that's why sometimes if
you know, if sometimes I I don't say anything, if
if I don't have anything good because you know, you

(33:39):
also have to take into consideration that that words are
are powerful, and they matter and they have weight, and
you have to be able to wait when it's appropriate
for you to say something or not say something, like
what are the consequences of what you're going to say?
Bassa barbidell on cambio or implemented as a Alas krokeya

(34:07):
personalia professional. You know, my my parents taught me like,
don't allow yourself to be a conformist. Don't be you know,
don't be, don't settle, you know, try to always be
the best at what to what to do, never stop learning. Yeah,

(34:33):
just don't don't be a conformist. I was never a conformist,
and I always had that goal ever since I was
young because I started working at fourteen, and I always
had that goal of continuing to grow. Now. I worked
in a clothing factory. Then I worked in a restaurant,
and I worked in a movie theater. The movie theater,
I started selling popcorn. Then I moved up to selling tickets.
And for those young people out there, that used to

(34:55):
be actual tickets, paper tickets, you know that they would
sell and then you'd have to go inside and then
they pay up ticket, okay. And then I worked for
the film distributor. I mean, I was growing up in life,
you know, So I always wanted to grow. I always
wanted to and then when I felt like I'm not
growing here anymore and there's no opportunity for me to grow,
then I go to another job, and another job and
another job. I think that's what I loved about media

(35:16):
and about journalism, that it's impossible for that to happen
because every day there's something new to learn, there's something
a new story to cover, and you interview to get
and new technology to conquer. So it's impossible for you
to say, oh my god, there's no room for growth anymore.
Is maybe in twenty seventeen, after I had been there

(35:37):
thirty seven years. I kind of felt that that there
was no more room for growth because now things were
going backwards instead of forward. And then I said, no,
I need to learn something new, I need to do
something different. I know you didn't even ask me where
I left, but anyway, that was I don't want to know,
but that was that was one of the reasons.

Speaker 1 (35:57):
So, yeah, how hard was it for you to make
that decision?

Speaker 2 (36:00):
Well, I made that decision. My last contract was a
five year contract, and I think two years into it
is when I said that's it. I'm not going to
stay anymore. So I kind of prepared myself and I
thought I was going to tell an EASYPC. And then
some people, some of my close friends that knew that
I was going to leave, would says and I said, why,

(36:20):
it's just a job, and no, no, no, once you're
used to doing that, it's not going to be easy
for you. So I kind of started preparing myself mentally
and emotionally and financially, you know, and that fortunately I
had saved all my life. I saved and invested all
my life since I was a little girl. I've always saved,
and I would like whenever I have to make a

(36:43):
major decision, I write it down on a piece of paper.
I still do it, and I don't do it on
the phone. I do it on a paper. I put
a line in the middle, put pros and cons, and
then write in pros and cons, pros and cons. So
I had a in the beginning, I had a pretty
equal list of pros and cons. And then little by
little the cons started disappearing, and the only one was
my contact with the audience that I scherished so much.

(37:06):
And then the way that I justified that is, oh,
there's always social media. I can still continue to stay
in touch. Besides, I want to go somewhere else and
tell stories and different platforms to different audiences. I wanted
to do documentaries. I wanted to work on some kind
of digital platform so my daughters can watch me on
their phone because they couldn't because they didn't have people
on their TV. And I kind of wanted to work

(37:28):
in English also because because I feel, and I've said
this for many years, that mainstream media is missing out
on a court audience that they could have because at
least what seventy five percent of Latinos are bilingual, and
they have the choice of listening in English or Spanish,
and sometimes if they gravitate towards Spanish media, it's not

(37:51):
because of the language, it's because of the content, because
Latinos don't see themselves reflected in mainstream media. So I
thought that was important. One reason. Another reason why I
think it's important to tell Latino stories is because Americans
perception and Americans, let's say non Hispanic Americans perception of

(38:11):
who we are as a community is based on what
they see in the media and they hear from politicians.
So the only thing that they're seeing is immigration and migration, immigration,
and they're invading da da, da, da da, and you're
hearing all these nasty things about them. Then you know,
that's not our reality. So I thought that it was
important to educate people about who we are and try

(38:32):
to get more stories out there, you know, the good,
the bad, and the ugly. Is like, this is who
we are, and this is what we contribute. This is
how much we contribute, you know, whether it's financially or
culturally or in so many other ways. So those were
some of the reasons why I wanted to do something different,
you know, but there's never one reason, believe me, you

(38:54):
don't just, I guess, get out of your comfort zone
after doing something for so many years for.

Speaker 1 (39:04):
No or y.

Speaker 2 (39:08):
No. I think that there's a lot that goes into it,
and I think you need to prepare for a move
like that, and and I'm I'm yeah, I am very
very very very happy with it. I've never looked back.
I never regretted it. Ever. I stayed in touch with
many of my former colleagues. You become a family when
you work for someone for for decades, and I could

(39:31):
still you know, do reporting and never anyway that I
that I could. You know, it doesn't matter if it's
a small audience or a large audience, if it's a
small platform or a large platform. You know, as long
as I have a voice, I will always you know,
speak up for Latinos. And that has been my my,

(39:51):
my mission and my passion ever since I started working
in nineteen eighty one and Channel thirty four.

Speaker 1 (39:57):
Come to leave Spanish television to moving transitioning this pysically Daniels,
was there like a shift that you had to like
internally do that you were used to.

Speaker 2 (40:10):
They were like, oh wait, do you know that I
always had a hang up about my accent and ingliss
and English. I always had access. Let me let me
tell you a quick story. When I started Channel thirty four,
like eighty one eighty twenty three, around the first couple
of years, it wasn't opening at an LA station. They
wanted Latina reporter to cover the Latino community, and I said, great,

(40:31):
because they don't cover the Latino community, so I'll apply
for it. And to make the long story short, the
news director kind of said yes. And then my lawyer
called me and told me, well, the general manager said
that you don't look ethnic enough and that you sound
to ethnic and that that might be insulting to the audience.

(40:54):
And it's interesting because when I worked for then, I
ended up working at the network CBS Wow. So now
I said what the station? So it was a CBA
Loco station And they never said anything at all about
my accent. That never It was just me thinking about it. Also,
my intention was not to go work there. My intention
when I left the Univision was I don't want to
work for anybody. I wanted. I started a production company.

(41:15):
I wanted to do documentaries. See I was doing a
show on investigation Discovery, A Crime through Crime servince, which
I loved to do at the time, and then I
got I get a call from CBS and they tell
me that I can do long form and that I
can cover Latinos stories. So I said, okay, But remember
I was a contributor, so I didn't work full time.
I did between ten and fifteen stories a year, so

(41:37):
I kept my promise to myself not to work full
time for anyone, but I did have that opportunity, and
I realized that, you know, people think, oh, you go
to English, it's better than Spanish, and it's not. The
journalism is the same, It's just another language. They have
a lot more resources, which made me realize that what

(41:59):
we did and still do in Spanish language media is
just so much more powerful and has so much more
of an impact than we do it with less resources.

Speaker 1 (42:10):
Yes, you know, yes, which is such a thread in
our culture.

Speaker 2 (42:15):
Yeah. I mean I got to work with amazing people,
amazing producers and photographers and editors and colleagues and other reporters.
What I did at ABC the year that we did
in Uvalde was just an amazing experience, and it was
you know, when all day happened, just like so many
news stories you go in your cover story and then

(42:36):
two or three days later you leave, and then it
gets knocked off the headlines and there's another story that
everyone is focused on. And our leaders at ABC at
the time said, what did We stayed the year and
that's something that no network has ever done, which is
stay a whole year and dedicated team to that. So
Kim Godwin, who was passing the ABC at the time,

(43:00):
who happened to also be my boss at CBS, said, Okay,
we're going to assign Johnki Jonas and Marielina Selinas as
the as the leads for this. Now, some people might think, oh, well,
you know they're pigeonholing pigeonhole in your No, she said,
because you know the community, and the community knows you
and trust you because Uvalde is ninety five percent Latino, right,

(43:25):
So I think that that representation really mattered, and those
types of stories that we were able to do, that
I was able to during the time that I was there.
I think we're important. But I think my takeaway when
I left and I said, Okay, no more, I'm not
working in news anymore. And I mean, I'm hoping to
stick to that story for as long as I can.

(43:46):
I'm semi retired. Yes I'm doing the podcasting copeguntas, but
I hope never going back to actual reporting and doing news.
I don't know. Maybe I will in a year from
now I'll say, Okay, I changed my mind, but hopefully
I won't. And and my takeaway from that is that
English isn't any better than than than Spanish as far
as as reporting. It's only the Sometimes it's a resources.

(44:13):
I mean, I had more perks when I worked at Universion,
but of course I was younger there and here I
was a contributor. That doesn't matter, because those things don't matter.
What matters it's the story. Looking Importa, it's like, well,
kid is no k It is like exclusiva. Yes, just

(44:40):
look at it. Just look at Importa.

Speaker 1 (44:44):
The lgument hoastay is you have more resources. And I'm
curious in my business that also, when you bootstrap a business,
you're like, well, we work with what we have. And
then as you grow, you start getting access to more people,
more things, maybe even more money, and there's a shift

(45:06):
in and even like your internal state of I'm not
like I have access to resources, you know, And and
there's this like internal came personal. Okay, this is but
I said that they're gonna access to more stuff while

(45:28):
still providing, like giving the result that I've always given
with the same excellence, with the same impact, with the
same commitment. Was that something that not not.

Speaker 2 (45:39):
Really because so it was not more money, it was
a lot less. And number two, I think that the
resources that I'm talking about is technical resources you can
take from anywhere. We had really, you know, amazing producers
and sometimes you'd have tours with producers working on the story.
You know, they like the resources that it takes to

(46:02):
stay involved for a year. I mean, who does that
to open up a bureau Inovalde, you know, to have
you travel there so much. Those are the types of
resources that I'm talking about. So there's it's nothing to
brag about that. Let me tell you a story. When
I used to work at VON you know, we always

(46:23):
were tiquitos contracturs to limitados and one of the things
that always stayed in my mind is that we would
cover the same stories that everybody else would cover, but
with less resources. There was a summit, a superpower summit
in Moscow in Russia. I think it was ginfuy A
quite President President Bush Pali a garbage of it, I

(46:44):
believe it was. So we went to cover it and
it was me, a cameraman and a producer, the three
of us, okay wow, and we stayed. We shared space.
They let us share their space. They gave us a
desk with ABC News, who had one hundred and fifty
people there. One hundred and fifty people there. Now, when
you saw it in Lapantaia on the screen, you would

(47:06):
see Peter Jennings, Dan Rather, Tom Broka and me standing
in front of the kremlin and the reporter the same
stories that they did with the reporters. I just tracked
all of them. I just did all of them. So, yeah,
we were lucky enough that CBS paid for lighting the
kremlin at two o'clock in the morning, so we didn't
have to pay for that. So we tagged down to

(47:28):
their resources. But when you saw us on the air,
I mean, the quality of what we were doing was
the same. I was there, the kremlin was in back
of me. I did the same stories that they did.
Of course, they did it with four different reporters and
I did all of them myself. But we did it,
you know, so that you value that you value being
able to do more with less exactly, but sometimes you know,

(47:51):
news divisions abuse that, and that is what's happening right now.
I think all across the media landscape where people are
laid off but the work isn't scaled back, So you
have the people that stayed that now have to work double, triple, quadruple.
They have so many more responsibilities and not necessarily more
compensation for it. So yeah, you know, that's very unfortunate. Also,

(48:12):
I know.

Speaker 1 (48:14):
You've interviewed more world leaders, dictators, and political figures than
any other woman journalist.

Speaker 2 (48:21):
I'm not sure if that's true, but I know it
says that in my body. All right, you know what
is because when you combine you know, I did interview
several US presidents, and I interviewed dozens of Latin America
presidents because you know, or can I covered you know,
since the eighties, we covered Latin America, and we covered

(48:43):
Latin America quite a bit, and we would go to
the Ived American summits and we would interview four or
five presidents at a time, and so, you know, I
think that's where it starts adding up. And fortunately universion
became important enough where they would give us interview, So
they would reach out to us and give us interviews

(49:05):
because they wanted to reach the people that were viewing.

Speaker 1 (49:08):
You know.

Speaker 2 (49:09):
That's why I think media is so important, because we're
the only filter between you know, the ones in power,
the people in power, and those they are trying to reach,
and they need us, and when they need us, they
use us. And when they don't want to use us,
they try to block us and they try to silence us.
That's why you see that in a lot of authoritarian

(49:30):
governments where they try to silence the media. They sometimes
they go to the extreme of killing them, or they
you know, put them in jail, or they shut down
their their media outlet, or they start discrediting them and
callining them the enemy of the people, and they try
to silence you. But we weren't able to get a
lot of interviews universion. You could see it in Latin
America back then. Now I think the signal is scrambled

(49:54):
and you can't get it as easily unless you watch
it on YouTube, orson or somewhere else. But they that
we were the ones to talk to to get our
message across. So yeah, it was interesting. It was easy
to get those types of interviews. You know, when we
started in Channel thirty four, nobody knew us. They would
say Channel thirty what and they would say, you know,

(50:15):
we don't speak Spanish here. Well, you know we speak English.
We can do the translation. Or they would say yeah,
well I have my driver that speaks Spanish. And then
a few years after that, when Latinos began to gain
more power, more political power, more influence, then they would
come knock on our door. Then the door to the
White House was was was arierto so many times. You know,

(50:37):
whenever the precedent is going to give a State of
the Union address, they traditionally have a lunch with anchors
before that. It's supposed to be off the record. Even
the fact that there is set lunching is supposed to
be off the record. And then the president explains to you,
you know, what he's going to say and why, so
that you can have like the background information we need

(50:57):
to report on his right. So I went to a
lot of them, and in many of them I sat
next to Obama. For example, I sat next to present
Obama not because they liked me, but because they knew
that they appreciated who you were. No, they knew the
importance of the Latino voters. Exact, Yeah, exact. They knew

(51:21):
that they needed to get to Latino voters, and the
way to get to Latino voters was through Spanish language television.

Speaker 1 (51:29):
The Voice of Hispanic America is in New York.

Speaker 2 (51:31):
So they gave us. Yeah, but you know, I don't
think that I was that was the voice, but I
was definitely a conduit to them the bridge.

Speaker 1 (51:38):
Yeah, yeah, for sure. Did you ever have an interview
like one of those high power people that you've interviewed
that you were like, ooh, this one's intimidating or hard?

Speaker 2 (51:51):
Yeah, intimidating. I think there was probably just one because
the way that the way that you prepared to do
these things is number when you don't, you cannot get
intimidated by them because you're doing your job and they're
doing their job. Yes, so yeah, they represent a country
and I represent an audience and a network, and I'm
there to do my job just like they're there to
do their job, and I'm there to question them. So

(52:14):
I try not to get intimidated, and I barely did.
And then you have to and then you have to
prepare yourself really what you have to do said, do
your research and make sure that you know and have
follow up questions ready, so you go into an interview
like that really well prepared. You know what they're going
to say, because there's very little that they haven't said before.

(52:35):
So when you do the research, and then that's why
you prepare your follow up question so you don't just
let them say, you know whatever they want to say,
you actually do it. I think it was with Pinochet.
She's a former dictator of Chile. And the reason why
it was intimidating is I didn't even know we were

(52:55):
going to have the interview until the day before. My
producer was a Chilean who had content X. There was
very little prep time. But when we went in, they
separated all of us and they put me and my
producer in the photographers on one side. They took all
our equipment and we were interrogated, what are you gonna ask?

(53:16):
Why are you going to ask that? You can't as this,
you can't as that? DA And then I noticed that
the room didn't have any doors, and I'm like, oh,
where are we? So then the wall opens, so there's
a you can't see it. It opens and there's been
see that TLA. You start MILS and you're not used

(53:38):
to that. You know, whenever you do anyview head of state,
you have the person with their communications team, uh, and
then you have me with my producer and my crew.
And I said, those are the people that are allowed
in the room, and here you have a bunch of
you know, military people on the back. And they wouldn't
let us use our equipment, and we insisted, no, no, no, no,
no no no, we have to use equipment. So finally

(54:01):
they said, okay, you can use your equipment also, so
they taped it and we taped it. I remember I
had like six microphones, you know, more because it's just
kind of my camera. He's kind of my cara. Yeah,
and then the third camera with the other angle. So yeah,
there were a lot of cameras involved and a lot
of microphones involved. And you know, he was not happy

(54:22):
that I was not a Cuban from Miami. And then
I said he came from Miami, and I said, I'm
from Miami, but I'm a Cuban and he to annoyed
that he's taken at one of the Miami I guess
he expected me to be cheering him on so his
his answers were very very curt Yeah, that was a

(54:43):
it was a tough interview. I couldn't get anything out
of him. He would answer yes, no, that, yeah, whatever. Yeah,
it's just to go. The best thing about that interview
that we got at the interview and that very few
people were able to interview Pinochet during the sixteen years
that he was dictator.

Speaker 1 (55:01):
Yeah, I mean it's a big deal.

Speaker 2 (55:04):
Well as the podcast Sin Sincle podcast and pil and
Pasado commentedy and elections you get then m in teres
and pesad. I've learned the loss, Okay, yeah, case look

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Speaker 1 (57:24):
Got that it was in the Marina marilenas Alena's area.
This pos lit those men not to the story your postend.

Speaker 2 (57:33):
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and contrad hint the mount con conquin avlad us to
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Speaker 1 (58:56):
The pomas and contra drop all the links.

Speaker 2 (59:00):
A single podcast and Instagram is sally in YouTube itam
being and Spotify, the Apple podcasts, the escol.

Speaker 1 (59:14):
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Speaker 2 (59:20):
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Speaker 1 (01:00:41):
Podcast, see is ever Green? It's on show the television.

Speaker 2 (01:00:55):
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immigrants Mexicanos. I don't know your tam You're name Grante,

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Spira and Gregarli. I mean lista the last foremas difficult.

Speaker 1 (01:01:47):
Grass, Yes, I can that one ultimate Okay to Energina
get to point responded.

Speaker 2 (01:01:59):
Can we be there? It's not my prog meaning interior,
not the procopers in contract Camino and the momento correct
and contract even tolament in contract look convertition and to

(01:02:21):
and to.

Speaker 1 (01:02:23):
Mm hmm.

Speaker 2 (01:02:23):
Conn Rahm. You know, sass.

Speaker 1 (01:02:41):
Is what can acts you to your main character energy?

Speaker 2 (01:02:52):
What connects me to my main character energy? Who who
is my main character?

Speaker 1 (01:02:58):
Me? So your main character is like the truest, most
unapologetic version of you. Was that like a san.

Speaker 2 (01:03:12):
Jose?

Speaker 1 (01:03:15):
That's your main character?

Speaker 2 (01:03:16):
I think what connects me to my main character energy
would probably be my parents and and and their lessons
of not being afraid of anything, being afraid of anything,
and not take and not taking no for an answer,
not taking no for an answer, and maybe because they did,

(01:03:38):
you know, not only because of the advice they gave me,
but maybe because they did, maybe because sometimes they didn't
go for it. Sometimes they didn't. Sometimes they didn't. You know,
my mother always went for I don't know about my father.
That's a different podcast, that's a different.

Speaker 1 (01:03:51):
Times, the whole other part.

Speaker 2 (01:03:53):
That's a whole father odd podcast about my father being
a priest, a Catholic priest before that. But my mom, Yeah,
she did always said yes to every project. Yes, So
I say yes to everything. Okay, I guess I sis

(01:04:18):
dyo pienso es tambien just putin lo lokay.

Speaker 1 (01:04:29):
Mm hmm. With Marilena sa gracias, thank you so much
for coming to all your work, for inspiring us, and
for connecting Latinos throughout all of your work, all your career.
It's awesome. It's an honor to have interviewed you, which
is as gracias, thank you, sell the honor you have

(01:04:50):
been with you. That was my andresta on Marina Alina's
I'm taking it in. I think I would have loved
to have had more time with her, and I had
so many questions. Literally, I had forty questions. I had
so many And while I wasn't intimidated to interview her,

(01:05:12):
I mean, let's be real, I've interviewed incredible so many people.
I think the more you interview people, the more you
realize that asking questions is not necessarily what's intimidating. But
there's a deep sense of responsibility that I felt, not
just as a host. I wanted to be the best
host that for her, but also as a daughter of immigrants,

(01:05:36):
as a storyteller, as someone who grew up watching her
on TV and seeing someone who looked like me speaking
truth to power literal in a way, coat switching in
so many ways, holding space with presents, and kind of
making it look effortless. I don't know if she would
agree with this one, but I knew this conversation was

(01:05:58):
bigger than her and I talking. This was about legacy,
about documenting history from our lens, about holding space for
the generations who watched Maria Elena delivered the news while
they ate dinner concu familia, and for the new generations
who's learning that our voices matter just as much as today.

(01:06:18):
And if it wasn't for women like her who paved
the path for a lot of us to be able
to have a voice now, we wouldn't be in this world.
So I hope I did her story justice, and I
hope you heard what I heard that journalism is sacred work,
that representation still continues to be important for all of us,

(01:06:38):
and that even after four decades, there is still room
to evolve and ask more questions, keep asking more questions.
So if this episode moved you, share with your mama,
with your bestie, with your thea, with your primas you know,
with the family members in Brita, la tele atto a
lumen and Onnivision that listen. It's problematic at this point,

(01:07:03):
and let's make sure these conversations continue to ripple through
Nostra Gomnida. Thank you for listening, for choosing to grow
with me, for choosing to put me in your ears.
I don't take it for granted. Losmos La Proxima, Semita
e Compami is created by our small but mighty team.

(01:07:25):
Content production by Nancy Haimes, podcast management by Marlinardin, Social
media and marketing by Brenda Figuero. End meet your host
vamco Z. To keep the cavasito brewing and the healing flowing,
join the Supporters Club for only five dollars a month
and access early episodes, behind the scenes vibes, and exclusive

(01:07:46):
minnesotes you won't hear anywhere else. Screenshot this episode and
tag me and share what resonated. I love seeing your takeaways.
Follow on your favorite podcast platform and subscribe to our
YouTube channel. Let's keep the conversation going with us on
social media at Kapa compumpodcast because your voice always matters there.
We love being on Instagram and Facebook. Grasias for listening

(01:08:10):
to cafa combum has spread ideas, move people, production, for
bird episodes, guest info or resources, visit kefakombum dot com
and if you're healing from Guadia culture and don't know
where to start. You can take the quiz GAFA Coombum
dot com, Ford Slash Quiz for TIA Wisdom and Karino
just for you.

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