Chloé Nwangwu is the brand scientist and the director of NobiWorks a brand visibility consultancy rooted in Behavioral Science. She unabashedly believes brands not built with power dynamics and biases in mind should consider the old Thanos snap treatment. That means disappearing it from this plane of existence for the non nerds. She is in the business of equipping underrecognized brands with choices scientifically formulated to make them as noticeable as possible to the right people. Everything you do to be better seen heard and understood should work. And it is her personal mission to make that so. Most recently, she advised the first refugee delegation to the UN.
During this episode we talked about:
- 04:26 - Catching up since episode 237
- 10:15 - Stress of revenue drop and recession fear
- 11:00 - "Just because people are thrifty"
- 11:48 - "One woman war against niching"
- 13:05 - "The tree things"
- 17:25 - Attention overload
- 20:50 - "The visibility game is rigged"
- 22:32 - Static profiles
- 23:22 - Security
- 27:55 - RChange their behavior
- 28:53 - "The niching lense"
- 29:32 - Stakeholder Awareness
- 30:50 - "You don’t need to niche"
- 33:15 - Niching as a vicious cycle
- 36:08 - Market to the motivation
- 37:05 - Positioning
- 46:17 - Matter Most Analysis
- 49:04 - A chain of motivations
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