Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to Caffeinated Chaos,where business deals happen
(00:02):
between diaper changes andfriendships are fueled by
caffeine.
I'm Whitney GaN, your host, andI'm here to talk all things
business parenthood, and ofcourse keeping up with the BFFs,
whether you're juggling theboardroom, the playroom, or just
here for some coffee fuel chaos.
We've got you covered.
Get ready for real talk, laughsand a whole lot of heart as we
(00:23):
dive into the beautiful messthat is entrepreneurship,
parenthood, and everything inbetween.
So let's embrace the chaostogether.
Caffeinated, of course.
today's guest is no stranger tobig pivots and bold moves.
Meet Candace Dudley, a formerteacher, turned multi-passionate
entrepreneur, and stay at homemom who's rewriting the rules of
(00:47):
success on her own terms.
Of course.
She's the voice behind theBetter Brave Podcast.
With over 170 episodes where sheempowers listeners to live
courageously and chasefulfillment unapologetically.
Candace now helps clientsamplify their voice through
intentional podcast management,strategic guesting, and
(01:09):
sustainable growth strategies.
All rooted in her passion forbreaking barriers and helping
others build bold, brave lives.
Whether you're a podcast newbieor ready to scale, Candace
brings wisdom, warmth, and akind of energy that makes you
believe that you can do thething.
So let's welcome Candace to thepodcast everyone.
(01:29):
Welcome to the podcast, Candace.
How are you this morning?
Hey, I'm good.
Thanks for having me.
Is it morning where you are?
I forgot to, it's, yeah, we're11 o'clock, so I think we're a
little bit ahead of you, butmorning-ish.
Yeah, it's 9:00 AM here, whichis like perfect.
'cause all the kids are stillsleeping.
Oh, okay.
My husband's still sleeping too,so everyone is just.
(01:52):
The house is quiet, Zen.
That's beautiful.
Very zen.
Okay, so before we get too farin,'cause I know you have a
chaotic story and lots to tellpeople.
Why don't you tell our listenerswho you are and what you do?
Sure.
So I'm Candace and I am a formerteacher turned entrepreneur.
Podcast host of almost fouryears, and I currently mentor
(02:17):
and, help people with theirpodcasts with a variety of
services like.
Editing and offloading things,but my favorite topic is to help
people guest on podcasts andreally be effective with their
speaking points and theiroffers, and kind of have all of
that in alignment so that theycan use podcast guesting to
really grow their visibility anddo it in a way that sometimes
(02:38):
feels like a time that's not atime suck.
Like sometimes social media andother things like that feel like
when you're trying to be seenand get your message out there.
Yeah.
Oh my gosh.
And you and I had.
So this is our first time havinga one-on-one.
Mm-hmm.
But listeners, I actually hadCandace in my podcasters
networking crawl, which wasreally fun.
(03:00):
And it, I was actually reallysurprised for the first month we
actually got like ninepodcasters to come on and Yeah.
That's crazy.
I know and I was just like, itwas just something I literally
threw out into the threads worldand only threads, and that's
what happened.
So that's threads has been mything this year too.
I remember my kids were home onChristmas vacation in December,
(03:21):
so I really wasn't working much,you know, it's just chaotic.
Three kids at home and Ithought, I'm itching to get back
going and so I thought I'm gonnagive this threads thing a try.
And I kind of dismissed it earlyon.
I cannot tell you if you're not,if you're not on there, it's
just like so locked in with thealgorithm.
I think every connection withother podcasters this year has
(03:43):
been from that, for me, and it'sjust been wild.
so I really, really am enjoyingthreads and I love it for like,
connecting with people, but thenthere's like those times where
I'm like, it's like midnight andI'm just like.
Hey, who else is just looking atthreads?
Scrolling.
Yes.
And literally one person waslike me, I'm doing that.
(04:04):
And I was like, what are youdoing?
What else are you doing?
And they're like, I'm watchingtrash tv.
And I was like, oh, what are youwatching?
And we had this like one-on-oneconversation just through
posting like at like 12, oneo'clock in the morning.
And I was just like, okay, wellI'm gonna try to go to sleep.
And then the person was like,I've been trying to go to sleep
for the past two hours.
(04:26):
Yeah.
It's so interesting.
I think my best connecting postshave just been those random ones
where you're like, oh, is anyonewatching Taylor Swift play
football right now?
I'm totally joking.
Obviously.
Yeah.
But.
It's just been so funny and it'sjust interesting how quick the
algorithm like responds to whatyou ask it for.
I just don't feel like that'sthe same anywhere else.
(04:48):
So I find it really fun andeasygoing and it's been pretty
cool.
Yeah, I mean, it's such a bummerthat like.
The algorithms for the otherplatforms are just not as quick
as threads is.
Yeah.
But I think that it's like, it'skind of like a breath of fresh
air too, where I'm just like,oh, thank you algorithm.
You're doing something great.
(05:09):
You know?
Yes, for sure.
My favorite algorithm so far isthreads for sure.
Yeah, definitely.
Awesome.
Okay, so do you wanna start withyour chaotic moment?
Sure.
I feel like I have one that justhappened this morning.
I mean, when you have three kidsthat I literally had them all
like within three years, thefirst two are like less than 11
(05:30):
months apart.
So it was, it's been chaoticsince they all have been growing
up.
But now the baby is six.
So she woke up this morning,with a fever and I had plans to,
sometimes I go in andsubstitute, teach for my old
colleagues if they are in abind.
And so I had plans to go in forlike an hour this morning to
help someone out, and so it justbecame this like, oh shoot, I
(05:52):
have to cancel.
Someone needs to stay home withher.
She's sick.
Meanwhile, my husband had beensitting with her in the rocking
chair for like an hour, and Itake one look at her and I'm
like, did you didn't notice thatshe.
Doesn't look very good.
And I touch her and I'm like, ohmy gosh, we have a fever.
She'd been crying.
He is like, no, I think, youknow, I think she's fine.
(06:13):
She can go to school.
He's a teacher too.
He's a kindergarten teacher.
And I'm like, no, I don't.
I don't think so.
So then it was just, you know, amom scramble of like, all right,
we gotta fix this and we gottamake this work.
So, oh yeah, it's, you throwkids in the mix and I just.
People say they aren't chaotic.
I don't know if I can trustthem.
(06:33):
Yeah.
Stop lying to yourself.
We know that there are chaoticmoments, everybody.
Yes.
Oh man.
Also, we are such moms right nowwe're like both in like crew
neck sweaters, like just plainold sweaters.
Claw clip in the hair.
See, the problem with me in theclaw clips is like.
(06:54):
It's dangerous to be likewearing them in the car when
you're driving in case you getin an accident.
So I always wear them out to thecar and then I'll take'em off
and I'll put them like in themiddle compartment.
And then all my claw clips arenow in the middle compartment of
my car.
And I'm like, oh my gosh.
I wake up in the morning, I waslike, I don't have a single clip
(07:14):
in the house.
And I'm like, do I wanna walk tothe parking lot and get the my
clip?
And I was like.
Nah, I'm just gonna leave thehair tuck scrunchie, for sure.
Yeah, I've been loving thislike, it's like a silk
scrunchie.
It's like my favorite one touse.
We got the mom vibes going onright now.
We're nailing it.
(07:35):
Nailing it.
All right.
So, okay.
What should we dig into first?
What do you think?
Should we talk about guesting onpodcast?
'cause that's kind of like yourbread and butter right now.
Like I've been seeing it allover your Instagram.
Yeah, for sure.
Lay out.
We can do that.
It, yeah, yeah.
Let's do it.
What do you wanna know about it?
Where should we start?
Okay.
Okay.
So how about, let's start withthis.
(07:56):
If somebody's out there andthey're like, I wanna be a guest
on a podcast, but I'm scared.
Maybe it's imposter, or maybeit's just they don't know if
they have a story to tell.
What would you suggest to thatperson?
First of all, every single oneof us has a story to tell.
I thought the exact same thing.
Four years ago when I wasstarting my podcast, I kept
feeling a nudge to start apodcast.
(08:17):
And maybe they don't have thatbig of a nudge, but they know
they, they wanna start.
Sharing their story, they wannaget out there.
But we all have a story to telland there are people, I mean,
how many billions of people areon this world?
Mm-hmm.
There's plenty of people thatare going to connect with you
that are like, waiting for youand your take on how you do
things and your experience.
(08:38):
So just know that there'ssomeone out there, that you
could help.
And I think that when you putthat in to the forefront of like
a very service minded.
A heart that you couldpotentially help someone with
your words and with yourexperience and what you're gonna
share, that it makes it a loteasier to kind of crush that
doubt and get out there.
The other thing I always tellpeople is that it's very easy to
(08:59):
get caught up in thinking, well,who am I to do this?
Somebody knows more than me, andI think.
I mean, the fact is, yes,somebody knows more than me.
Someone knows more than you.
Someone knows more than all ofus.
That's not the point.
That's true.
The point, yeah.
Right.
But the point is, you knowenough to get someone to where
you are today, and that's whatyour people want from you, is
your help to, get to where youare.
(09:21):
And so that makes you theexpert.
And so we, we have to, I thinkwomen especially can really
downgrade.
I know I'm guilty of it.
Our experience and our knowledgeand our actual expertise that we
bring to the table just becauseof either our own life
experiences or the skills thatwe've developed throughout
starting a podcast, starting abusiness, like you have
knowledge and you have things toshare.
(09:42):
So for sure.
Plenty of dealt in things thatcan get in your way, but highly
recommend it, especially forpeople too, that maybe you wanna
start a podcast, but you'relike, if you wanna just dabble
in it, you could try to guestfirst.
And that would give you a reallygood taste of like, did you like
it?
Was it energizing?
Was it fun?
So there's a lot of reasons whysomeone might start with
(10:03):
podcasts Guesting too.
Yeah.
I, that's so many like goodpoints too.
At the time of this recordingnext Thursday, I'm releasing an
imposter syndrome episode.
Like a, just like a littlequickie.
And I feel like a lot of peoplesuffer from that.
And like, you know, like youwere saying, is like, everyone
has a story to tell, and it'sabout finding the right podcast
(10:26):
too, you know?
Mm-hmm.
Because I feel like that's also,if you, I used to call it job
phishing, you know, resumephishing when you like, cast
your resume everywhere and seewhat, what picks up.
Mm-hmm.
But in the sense too of being apodcast guest, you wanna make
sure that the podcast that youare interested in being on their
audience aligns with what you doand who you are.
(10:48):
Yes.
Otherwise it's a waste of bothof your times because mm-hmm.
The, it's just not gonna hit.
But when you do find thatalignment, even just little
pieces like.
Us being moms, those differentthings and being podcasters like
that alignment though, when youguest with people like that, or
even as a host, have people likethat on your show.
It is.
It is just like magical.
(11:09):
I get so amped up after those,it's so fun and energetic
because it's just in alignmentand so some things you can do,
to make sure that.
Your message and the podcastmessage have some alignment is
to get really clear on somespecific speaking topics that
you would have.
And so I like to kind ofbackwards plan and think, what
(11:31):
kind of offers do you have?
What kind of free resources doyou have, you know, that you
wanna Yeah.
Utilize.
And then.
Of those.
'cause sometimes people havelots, like I just worked with a
client and she had five freeresources and they were all
amazing, but they're also allvery different.
And so I asked her, which one ofthose leads you into your dream
client?
(11:52):
Like mm-hmm.
The paying client that you'rebooking, which offer is that?
And so then it was very clearthat it was like one of the two.
So then you can plan, okay, whatare three?
Maybe titles or specific topicsthat you could speak on.
And when you have that, it justbecomes a lot easier than to
find podcasts that align withthose topics.
(12:12):
I also say just go post it onthreads, but when you see those
posts on threads or social mediawhere it's like, I have a goal
to guest on 20 podcasts thisyear, who needs a guest?
Those kind of, I just, thosejust feel like very.
Self-centered versus like, howcan I serve you and your
audience?
So if you're able to have a postthat says, Hey, I love to speak
(12:35):
about podcast guesting and youknow, this, that, and the other,
maybe your website or brandexpert and you also know CSEO
and you can pair that, like,that makes you different.
Think about what makes youdifferent, you know?
Um, and so for me, like thedifferent pieces I have is.
I not only guest on podcasts, Ihave my own show, so I get
pitches all the time.
And so I know like what some ofthe don'ts are in that regard.
(12:58):
So that makes my experience alittle different than maybe
somebody else who only guests onpodcasts and they can speak to
that, but they can't speak tothe other side of the coin.
So if you can find like yourlittle bit that makes you
different.
And wrap that into like what youwould speak about and then just
put that out there becausethat's how, honestly, I've, in
the last six weeks, I think I'veguessed on 14 podcasts and that
(13:19):
has not been the norm for me.
I, in the last two years, Ihaven't guessed on 14 total
podcasts, but because I've beensaying.
Hey, I'm, you know, X, Y, and Zare the topics I wanna talk
about.
Or then just searching socialmedia or threads of, you can
type in podcasters, podcastthreads, whatever in the search
bar.
Yeah.
And then you're gonna getconversations popping up.
And if somebody, like a host hadposted, Hey, they're looking for
(13:41):
these five topics, and you arelike, well, I fit topic two, you
can comment.
And it becomes this very organicthing that feels good on both
sides.
You don't feel like.
Icky pitch.
Like salesy, weird about it.
Yeah.
And yeah, you just put it outthere.
So that's a really easy place tostart and just see what happens.
You'll likely get a few biteshere and there.
(14:03):
And if you don't, just share itagain.
Share it again.
Just keep putting that outthere.
'cause you don't know if yourfriend.
That you has another friend thatyou don't know of has a podcast
and she didn't know that youwanted to speak on that, and so
now she's gonna connect you.
You just don't know all theripples of just yeah, putting
that out there.
But yeah, definitely getspecific and say what are your
dream topics to talk about sothat people can be like, ah,
(14:25):
yes, that's me, and I can seethemselves in that.
Coming from the host perspectivetoo is, when I first started,
like my social media for thepodcast and threads for the
podcast, I was just like, thisis what my podcast is about.
And then I'm like, I'm lookingfor guests.
This is what I'm looking for.
Yes.
And then I had bullet points andpeople, so many people were on
(14:48):
that one particular thread andwas like, I'm a mom of three,
like I do this and this andthat, and I'm like.
You know, I'm like, cool, let'sconnect on ig.
Send me your email.
Yes.
I'll send you the application.
And so yeah, you're totallyright.
Whether you are someone who'slooking to guest and throwing it
out in the universe, or youscroll those, you know, podcast
(15:08):
threats, podcasters.
Yeah.
And find those posts thatactually were a host are saying
what they're looking for.
Yes.
I also.
Think it's really important thatyou go and listen to Oh, some of
the episodes, yes.
I feel like some people, they'rejust like, I wanna be a guest.
And I'm like, what's yourfavorite episode?
And they're like, I haven'tlistened yet.
You like, yeah, you never knowif you're gonna fit.
(15:32):
Right.
Oh, that's like, I'm glad youbrought that up, because that is
like the first thing on mychecklist is have you listened
to their show?
Like, do not send your pitch.
Now granted, you can comment ona threads thing, but then like,
please follow up and do thehomework because Yeah, if.
If you get on their show and youhaven't listened to them or
followed them or know anythingabout what they're about,
(15:53):
mm-hmm.
That's gonna, the interview isjust not gonna go as good as it
could have gone, and it mightfall flat.
And instead of, if you spent 10to 20 minutes, even just quick
scanning bits and listening topieces, you're gonna get a good
grasp.
It's pretty easy to get a goodvibe, check on a podcast and
like what their message is andwhat they love and so, yeah.
(16:14):
10 outta 10 recommend that,especially if you're gonna go a
step further and find podcaststo email them pitches, that's a
different ball game.
Yeah.
But if that's really easy tospot a copy paste, or you just
grabbed it, one title of oneepisode and you threw it in
there, but the rest of youremail is like, you missed it,
you don't actually know what I,talk about.
(16:36):
So doing your homework, and Idon't mean to spend hours and
hours doing it, but even thoselittle bits, to just listen to
parts of episodes or a fullepisode, whatever.
Yeah, that is huge.
That goes a long way.
It's just gonna make things feelmuch more genuine and allow
things to be so much better thanif you didn't do that.
Oh yeah, 100%.
I feel like, so listeners, Ihave everyone who comes on my
(17:00):
podcast fill out an application,and me and Candace today, Google
Drive was not working with me,so I actually don't have, I
usually have the application offto the side.
So my chaotic moment today isthat Google Drive is just not
being nice today.
And so Candace and I are like.
Completely like spitballing thisoff the bat.
But normally I will have thatapplication off to the side and
(17:22):
so if people get stuck, we'llrefer back to the application.
And I find that people who havesaid that they've seen the
podcast or listened to thepodcast and or have like.
Had conversations with me onsocial media, whether it's voice
memos.
I love when someone sends me avoice memo memo wanting to be a
guest because like, yes, it'samazing, right?
(17:42):
Mm-hmm.
We'll have to get into that in asecond.
But, those, I've seen, answeredthose application questions
fully and like actually putthought into it.
I have to look at theirapplication less during the
actual interview is because weflow so much because we, I know
more about them from readingtheir application.
(18:03):
We've already had conversations,whether it's on social media or
even during the pre-recording,like couple minutes.
Whereas in people who are like,oh no, I haven't, but I will
listen to it.
And I'm like, okay, I like what?
I like all your other answers onand so like, get them scheduled
and they're just like A, B, c,pauses.
(18:25):
And then I ask them a question,I'm like, a B, and I'm like,
this is not, like, it's not thatkind of interview.
Like you're not applying for ajob.
Right.
You know, it's like aconversation.
I love podcasts that areconversational and like, feel
like I'm just listening to'emand I could be in the room with
them just sipping some coffee,having a drink, and just sitting
there relaxing and.
(18:46):
Chitchatting.
That's the best to meet.
Yeah.
Yeah.
I, yeah.
I always love it when I'm justlike, this episode is gonna make
you feel like you're justhanging out with your besties.
Yes.
If you a mom friend tonight,like, we got you, you like, you
need a business bestie, we gotyou tonight.
And then it's also thoseconversations where you wanna
listen to business, but you'realso a mom and you totally
understand where.
(19:06):
We'll talk about business andthen like two seconds later
we're like, Ooh, we just heardthe toddler in the other room.
And then we start talking aboutsomething.
Our toddler dude, that wascrazy.
Like my toddler's a dinosaur oneday and a princess the next day,
you know?
Yes.
Yesterday I I was going throughmy Instagram messages and
somebody who was like, I'venever been on podcasts before,
(19:27):
but I wanna like, break the iceand get into it.
And I had seen their posts and Iwas the one who actually
interacted with this person.
I was just scrolling throughpodcast threads and I go, well.
if you're unsure, if you wannabe a podcast guest, or unsure if
this is a a if my podcast is agood fit for you, why don't we
schedule like, just like achitchat call, you know, like,
(19:50):
yeah, like besties, and so thenconnect with on Instagram so we
can talk more like private, youknow,'cause threads doesn't have
dms.
And so the first thing I did wasthey were like, Hey, how are you
doing?
And then I just like hopped on avoice memo and I was just like,
I'm doing great.
Like, how are you?
This and that.
And they were so cool.
They hopped on a voice memo backand was like, yes, I'm doing
(20:10):
great.
Like, you know, talking aboutmom life and kids and, then also
just having those, like back toback conversations in voice
memos where I'm like, I'm sorry,it's so loud.
I'm at the mall.
You know?
And so I was like, I feel likewe would get a lot, like, I feel
like this would be a really goodthing.
Yeah.
And, and it made them morecomfortable.
But at the same time, I'm justlike.
I'm like the most chill podcastlike, like whatever you want to
(20:34):
talk about, I'm cool as long asit falls in my three bucket
content buckets.
Yep.
So yeah, so finding the rightfit I think is really, really
important for people who want toguess, because also if you're
going to be, you know, promotingwhat you do, you wanna be
talking to people who actuallywant that thing.
Podcasters have many hats beforeusually they become podcasters.
(20:57):
Yes.
For sure.
So like, yeah, like you gotwhat, three plus you know, your
business and now podcast of fouryears.
I'm very much behind you.
I've only been doing this sinceDecember, so that, you know.
That's awesome though.
Still, I think some people canjump in and have, maybe you had
more knowledge to begin with.
When I first started I was like,Google University, you know, I
(21:20):
was just.
TE self-teaching and figuringone thing out at a time.
I mean, my first episodes arestill there.
They're unedited.
I didn't know how to edit, but Iwas like, I can't just keep
using all these things asexcuses.
And I just knew I needed to takesome inspired, messy action at
the time, and I, I'm glad I didbecause.
Who knew it would lead me to,like, sometimes you just don't
(21:43):
know where you're gonna be led,but you just have this calling
or this nudge I like to say,where you're like, I need to do
this.
I don't a hundred percent knowwhy, but I kind of just need to
trust this.
And so I always go with thatlike intuition, that gut
feeling, because it's just pandaout so many times.
And now you can look back andyou can reflect and think, oh, I
see where all these dots areconnected.
(22:04):
I see what this all was settingme up for.
But at the time it's almost alittle scary and like.
What we're gonna do this now.
I don't, I didn't see thiscoming, but yeah, just trusting
that too is always a good thing.
So you're giving us so many tipsright now that it's like amazing
and I, I hope people, you know,go in and podcast.
(22:25):
And one thing I also wanted tokind of say is that you don't
have to be just a serviceprovider to be a podcast ghost.
If you are a product basedbusiness too, there are
product-based business,audiences out there too.
So.
For sure you're, if you're outthere just like, you know,
making candles or making bagsand accessories and someone's
(22:46):
like, why would someone wannatalk candles with me?
You know, maybe not necessarilyjust candles, but you do run a
business and that's stillsomething that exactly people
out there can talk about.
Exactly.
And when I have guests on myshow, a lot of times I
highlight, I like to justhighlight the entrepreneurial
journey.
So people are n never one is thesame as the other, is what I
(23:07):
love about that.
So how did you get to makingcandles?
What was that like?
How did it become a businesslike?
That whole process is veryinspiring.
And we forget because now atthis point in our lives, like
whatever we're doing is usuallyfeels kind of easy to us or you
know, something so you, yeah.
You know something.
So you think other people know,so know it too.
(23:28):
Yeah.
And that's not the case, youknow?
So someone could listen to yourstory about how you made your
first candle, how you turned itinto a business, how you.
Have customers find you pay, buyyour product and deliver it.
And that could be a wealth ofinformation that someone could
literally take and run with andstart their own thing.
And if you didn't share that,then they would still be lost in
(23:50):
not even maybe even realizingthat they could do that with
something that they love.
So that's why I love the storiesand like, how did you come to
get to this point?
And so everybody has.
Just nuggets that people cantake away within there, but we
just don't think that we do.
Yeah.
Yeah.
I love this if there issomething that you love and that
(24:12):
you want to pursue, it's nevertoo late to pursue your passions
is another good kind of likestory journey that I like when
people come on the podcast andtalk about as well.
I agree.
I agree.
There's so many stories andsuccess stories.
Just, you can Google even likecelebrities that they didn't
start till they were 50 or theydidn't start till, you know,
(24:33):
there's just no, we think thatit has to be a certain way or
like we were brought up, I'm amillennial, so I was brought up
in the, you go to, high school,then you have to go to college,
and then you get a job and likeyou just stay in that nine to
five forever and then youretire.
And so the truth is like.
That's just a story.
And so we get to decide if it'sour going to be our story or
(24:54):
not.
And I love that podcasters likeus, we can share like, that's
great if you love that, if thatlights you up.
But it's also okay if it doesn'tand you get to decide
differently and you can changeyour mind and you can pivot no
matter what age you're at.
Yeah.
And it, and it's amazing becauseyou know, there are the podcasts
out there that talk about.
Doing a nine to five, and thenthere are podcasts that are
(25:16):
doing your own business.
And so there's literally likepodcasts for almost everybody
now.
Everything, yes.
Everything.
Everything.
For sure.
You can find it if you arethinking about or dreaming it
up, it's out there.
But also that same breath, just'cause it's out there doesn't
mean you can't do it or youcan't start a show Yeah.
Yourself.
Because I'm just a big believerthat like even if you and I
(25:40):
both.
Were to coach people onpodcasting.
Mm-hmm.
We both are going to bedifferent.
Yeah.
And there's gonna be people thatrelate to you and then that
relate to me better.
And that's amazing.
And I think there's just roomfor all of us and there's just
this abundance that we gettricked into thinking that it's
not there.
It's there and there's clientsfor all of us, and you can do
(26:03):
something that's alreadyrecreated.
It already been created.
I'm not saying to copy it, I'mjust saying like, you're gonna
have your own take on it.
Yeah.
So it's, don't let your thatstop you if you're like,
everybody's started a podcastabout this topic already.
Yes.
There's motherhood podcast outthere.
Yes.
But not your experience withmotherhood, right?
So when talking about, like yousay, for example, you and I were
(26:25):
doing the same thing, you wouldbe a great person to network
with because you might knowother podcasters who talk about
this topic and so maybe you'relike, Hey Whitney, that was a
great episode.
You should also talk to myfriends.
Megan Ryan, right?
You know?
Yes.
And so when you're guesting onpodcasts, it's great to keep a
(26:46):
relationship with the host too,because you never know when
they're just gonna be like, Hey,my friend Candace is opening up
guest spots.
They're talking about this,which is what you talk about.
Maybe that's a good fit.
You know?
A hundred percent, yes.
Especially the hosts that youvibe with.
Like, I feel like we have a goodvibe going on here today.
Like that is the beauty of it.
(27:08):
That's the connection for me.
It's like I am an introvert andI don't wanna go to an in-person
networking event with likebusiness cards and people in
suits.
Like that feels ugh to me.
I'd rather podcast.
I'd rather do things like this.
And so this is like mynetworking, keep those
connections, like you said,going because you really don't
(27:28):
know, are we gonna collaboratein the future?
Are we going to, you know, referpeople like you said to each
other?
And then that referral piecetoo.
That's also why I think it'sreally important that like,
obviously we've talked about alot of things under the sun, but
really there's still thatunderlying focus of like what I
do and that's with podcastguesting.
And so if you can have that and.
(27:50):
Within your guessing experience,that host is gonna remember that
that's the thing that you do.
Mm-hmm.
And so when someone comes tothem and they have that question
and it's not something theysolve, they're gonna be like,
oh, but I know someone, yeah,you should talk to them.
But if we get on a show, andI've been guilty of this in
years past too, where it's like,oh, I do this and that and this,
and I do, um, you know, journalpublishing on Amazon, KDP, and I
(28:12):
help people write emails and Ipodcast, you're not gonna be the
one that comes to mind.
When that referral situation isthere.
Right?
So if you can hone in onsomething, it's not to say you
couldn't have more servicesafter you've already, you know,
brought in those clients, butit's best to kind of have that
one piece or a narrowed in pieceso that you do come to mind when
(28:36):
that topic is needed.
Yeah, it's all about, I thinkyou said it, it's all about
focusing on who you're.
Dream ideal client is.
Yes.
And what that one offer is.
'cause once you get them intoyour universe, then they can
explore your other options, youknow?
Yes.
And your other services.
So I think that's really, reallyimportant too.
(28:58):
Oh my gosh, I love this.
Okay.
Oh my, I keep looking at, I'mlike looking at the clock and
I'm like, oh my God, we've beentalking for so long, but like.
I love, like, I don't wanna stoptalking.
It's the best.
Yeah.
When that flies by and you getdone with an interview and
you're like, that was thefastest, best hour of my day.
It's so good.
Yeah.
Yeah.
Okay.
Don't wanna run outta time forthis, but I do, want you to tell
(29:20):
our listeners about your programthat you have right now with,
podcast Guessing Yes.
I call it pod, my podcastGuesting Accelerator.
So it's really, there you go.
A partially done for youservice, but we work one-on-one,
so it's not a group setting.
It's you and me.
We get on a call, we really getto know, I really get to know
you, and then I do the legworkfor you, and I find 10 to 15
(29:42):
podcasts or.
Whatever we agree upon orwhatever your needs are.
But we'll start there with 10 to15 of aligned shows that have
alignment with you, yourmessaging, who you are, the
pieces about you.
And then I go find those for youand then basically offload all
of the.
Social media handles contactinformation, their show linked
(30:02):
in a very nice, neat graphicorganizer.
I'm a type A former teacher, soyou know, it's going to be, just
needs to be neat.
So I love a good Google Sheets,tracker.
But, and then part of that calltoo is we go through your offers
and we do your media sheet foryou or together, and we talk
about what.
What is the alignment and themost important parts of your
(30:25):
messaging that we wanna makesure that we highlight, and so
that you can really just feelreally confident when you, get
on the show of what you're gonnaspeak on and feel really great
about that.
So it's an awesome package.
I've been told many times thatI'm undercharging, so get in the
door before I decide like, oh,maybe I am, and I'll raise the
price.
But right now, yeah.
So anyways, if that's a goal foryou, it kind of just cuts out
(30:48):
the guesswork, kind of cuts out,all the time that it can take
you to go looking for that typeof quantity of shows and to make
sure that, it is in alignmenttoo.
So.
I love that.
Oh my gosh.
Like, yeah, if somebody does allthe research, I mean, I know
there are people out there whoare just like.
Oh, it feels so daunting to likego and look it up and find them
(31:10):
and, there are some people whoare like, I just don't have the
time.
Like, where am I gonna go Right.
And find the time.
I'm like, well, here's Candace.
You know?
Yes.
You know, there's someone alwaysthat.
Loves to do what you don't.
So you need, yeah, you can findthem, hire them so you can do
the things you like.
They can stay doing the thingsthey like.
It's just like an amazingpartnership.
We can all do the parts of ourjob that we like the most.
(31:33):
Yeah, and I think also too, withworking with you,'cause you are
a podcast host, so you know, theworld of podcasting Okay, so one
more thing,'cause I forgot, Ithink we talked about this, is
if you're going to be a podcasthost, just also be aware that
people batch their content.
And so you don't know when youare going to be, like published
(31:58):
on the podcast.
So keeping your offer.
Alive and open.
Yes.
Like, me and you, we are like,Hey, you're looking at may, and
so I was like, I just wanna makesure that it's still gonna be
there, because if we talk aboutsomething and then you close
that offer or that deal, youknow?
Right.
Yes.
You have to give some thought tothat.
Most guest interviews, it's atleast weeks, if not sometimes
(32:22):
months.
Like right now, my, I'm not eventaking on guests'cause I'm
booked out through June.
Yeah.
So I'll have to have you on, butnot yet.
I'll be in contact.
But yeah, so just knowing thatahead of time.
Yeah.
Like you said, you can get, ifyou have like an ongoing offer
that's like your, maybe yoursignature thing, that's like
always ongoing, that's always agood thing to go with.
Just in case the host doeschange things or things like
(32:43):
that too.
'cause you're kind of.
At their.
I don't know what to call it.
At their mercy.
Not really, Mercy's not theright word, but it's at their
schedule.
It's Yeah, at their schedule.
Yeah.
On you're on their time.
And that's also because they'redoing the work.
Like, I'm gonna get off of this,and you have to go edit now and
you have to get the show readyand you have to do the show
notes and schedule it andpublic.
There's a lot that goes into aguest episode, which I know from
(33:05):
firsthand.
And so I really appreciate whenpeople let me on the show
because I know how much work itis.
It's much more work than a soloepisode, so.
Mm-hmm.
Keep that in mind too when youare guesting that you make sure
you're ready to share theepisode with.
Everyone in your network,because I have had that happen
where people have been on andthen they don't share it.
So if you are not ready to shareyour own personal episode,
(33:26):
that's a sign you're not readyto guess.
Mm-hmm.
So maybe it's, you need to dosome inner work, or you need to
practice your speaking in a, inthe mirror or to yourself.
Yeah.
Whatever it might be.
Or with a coach.
Those things might need tohappen or be put in place before
you guess if that's notsomething you're willing to do,
because at the very least, youshould be sharing the episode
with everyone on your socialsand maybe an email list, even if
(33:48):
you have one, because it's a lotof work to produce episodes and
have guests on a show.
Yeah.
Okay, my, you, when you weresaying that, you made me
remember something that my lifeskills teacher used to teach us.
So this was taught to us as likea job to prepare for our job
interview.
But she used to say, write, lookonline and find questions that
(34:12):
relate to the job that you'relooking for, right?
So whether that's an HR or, youknow, whatever job.
So like.
In the podcast, you would lookup stuff within your podcast and
then you write all thosequestions down and she would
say, then go on your phone andlike on a voice memo, say the
question.
Yeah.
Wait, three to five minutes, saythe next question and repeat
(34:34):
through all the questions, andthen go back and play it.
And then when, during thosepauses is when you practice what
you're going to say.
Yeah.
Nice.
So then you have someone askingthe questions, and then if you
start hearing yourself, read thenext question you talked for
over more than five minutes.
So then, it helps you with yourpacing and learning to say what
(34:57):
you need to say in a like.
Concise way.
Yes.
One if you're looking for a jobthat's a great way to practice
for an actual job interview.
But two, I think it's a good wayto kind of train yourself to
talk about your topic in a veryconcise, efficient way so that
you can talk more and answermore questions if that's the
(35:18):
style of podcasts.
That you're going into For sure.
That's a really good point.
And something I tell people,especially in the very first
question, almost all the time,they're gonna say like.
Ask you who are you or who doyou serve?
Guilty or like Yeah, tell, Imean, but I ask the same thing.
You have to, I mean, I don'tknow how there's a way around
that.
'cause you have to like, letpeople know who is this person
(35:40):
coming on the show.
Yeah.
So I don't think there'sanything wrong with that.
But as a guest answering thatquestion, I mean, I've had
guests on where all of a suddenwe're seven minutes in and
they're still going.
Mm-hmm.
And so we haven't gotten achance to get to their expertise
and, other areas that I wantedto highlight because.
My show is like a quick hitter.
It's, they're like 25 minutes.
So now you view is like aquarter of the show just on
(36:03):
introducing yourself.
So it's really, a that's a greattip, especially once you've
landed the guest spot topractice at least that first
question.
'cause some, some way, shape orform you're gonna be asked to
introduce yourself.
So.
You, they don't need the wholedialogue.
You just figure out what parts,you wanna highlight and then,
how you can serve someone isalso needs to be tied in there.
(36:23):
But yeah, you're totally righton that.
Right on on point.
I should make an Instagram reel.
Yes.
That would be a great tip.
So listeners, you need to followCandace also on social medias
because all these little nuggetsare on.
Platforms as well.
Yeah, I'm not gate keeping anyinformation.
(36:44):
I always hated that when youwould get on like a free
workshop, mastermind call, orlike even when you listen to
podcasts and then you get doneand you're like, wait, you
didn't tell me how to do it.
That would drive me nuts.
So I am not one to gate keep anyinformation, even if you.
Get off of this call and youhave a question and you wanna DM
me a one-off question, I willanswer you and I am not gonna be
(37:06):
like, and here's an invoice forthat.
No, no, no.
I'm gonna tell you the answerbecause I just think, we just
all need to be in community,especially us women, and we're
made to do things together anduplift each other and when we
can help someone, you know,that's just good energy, good
vibes, I'm all about it.
Um, but yeah, I don't gate keepthe information.
I always hate when that happensto me.
I never try to be like secretiveor hold something back.
(37:29):
Oh yeah, 100%.
That is literally the wholereason why I like it every one
of my episodes to have anactionable first step, which you
gave us earlier, you know, andsometimes the tips I have are
because I did it wrong myself,first sense.
And then you get done and you'relike, oh, we should not do that.
So you're gonna mess up, you'regonna make mistakes.
(37:51):
Your GE first guesting role,your first podcast episode, it's
not gonna be perfect.
It's probably not even gonna begreat.
But the, your people wanna bealong for that ride.
They want to know you're human.
It's all good.
You're gonna get better.
Don't be hard on yourself, butyou know, listen to it back and.
Pick one or two things thatyou're gonna do better the next
time and just keep learning fromit.
(38:12):
And then eventually, you gottalet yourself be a beginner
before you can be, better andbetter.
So, yep.
You got, what's that saying?
Like you gotta crawl before youwalk.
You gotta walk before you run.
Yes, exactly.
So cool.
Okay, so we kind of touched onit and I don't wanna forget, but
how can people get in contactwith you?
Give us all your social mediathreads and also.
(38:32):
This is all gonna be in the shownotes linked.
If you can't get to a pen andpaper, look in the show notes.
Fantastic.
Sure.
Uh, all my social media is myname, Candace Studly, so at
Candace Studly on InstagramThreads.
I am over on LinkedIn a bit, butmy website is also candace
duly.com, so everything's linkedon the website and in Instagram
and the bio and whatnot.
Okay.
Do you have any final thoughtsfor our listeners?
(38:55):
'cause I'm, I'm, it's so sadthat like our time is ending.
I know we talked about so much,but I just think, I just wanna
keep reinforcing that your storymatters.
Mm-hmm.
Podcasting podcast guesting isjust a really great way to give
us all more of a voice.
And yeah, in the result of that,it allows more of us to feel
(39:17):
seen, so.
That's why I started mine in thebeginning was I wanted other
moms to feel seen.
I didn't feel like I was home onmaternity leave and didn't feel
like anyone was talking aboutwhat I was going through.
And so when we all share ourstories, it lets the rest of us
feel seen.
And that is a feeling that Iwant for everyone.
Yeah.
Because once you felt thatdeeply, like she gets me,
(39:40):
there's nothing better.
There's nothing better.
And so it can be life changingand it can change the trajectory
of your life.
And so get out there, kick thatself-doubt and mean girl in your
head to the curb because youhave a story worth sharing.
And representation right now isso important.
And yeah, I just, I like yousaid, I love the fact that.
(40:02):
These podcasts and all thesedifferent stories being told
just will allow more people tojust be like, oh, I get it.
She sees me.
And it just takes one person, tosee who you are and to relate to
you to give you that boostmm-hmm.
To go out there and, and grabwhat you want, absolutely.
Awesome.
That is such a good note to endon.
(40:24):
This is why you teach guesting.
Yeah.
So hopefully It sounded allreally great because it's, why
would you hire someone thatcan't go and speak, but had,
I've had a lot of reps ofpractice, so let's not forget
that either, because I don'twant anyone to think, oh, I
should sound like.
Susie on day one?
Nope.
She's put in, over hundreds ofreps, so Yeah, for sure.
(40:47):
Which you understand years, fouryears of podcast hosting.
Yes.
So, yeah, it makes a difference.
I can't wait to reach my oneyear and it, it just seems so
far, but also.
Those last four months have goneby so fast.
Yeah.
You have to celebrate when youget there.
You gotta celebrate in some waybecause I know I didn't do that
(41:07):
enough and I look back and Iwish I did because it's just
gonna give you the energy tokeep going.
And it's a big deal.
It is a big deal.
Like someone literally listensto you every week or whatever as
part of their day and that iscrazy.
Is it?
Oh, it's so crazy.
My husband, when we reached 30days and we got 250 downloads,
(41:30):
he like got me a cake withcandles, say two 50.
Oh, so cute.
Yes.
That's awesome.
It was really nice.
'cause then I'm just like, Iwasn't like really even telling
like my friends about this.
I was just like, I just wannasee if it's gonna like hit, you
know?
And the fact that we got so manyin the first 30 days of people I
didn't know, you know?
(41:50):
Yeah.
That I was just like.
Oh, okay.
Cool.
That I felt seen where I waslike, oh my God.
People listen to me, and I'mlike, why are people listening
to me?
Right.
It's like a rollercoaster ofemotions and thoughts.
You're so excited.
And then you're like, wait,what?
Pe Oh no.
People are listening to me.
(42:11):
Yeah.
But then, oh, yay.
People are listening to me.
Oh, I love that.
Okay.
Thank you for coming onto thepodcast, Candace.
It was really, really fun.
And we gotta do this again, youknow?
Yes, for sure.
There's more to talk about.
There always is.
Oh, 100%.
Yeah, for sure.
And then we gotta come back.
Eventually, but also when I hitthat one year mark.
(42:33):
Cool.
Um, awesome listeners, I willtalk to you in the next one.
That's a wrap on another episodeof Caffeinated Chaos.
I hope you're leaving with alittle more clarity, a lot more
inspiration, and maybe even anextra shot of motivation.
If you love today's episode,don't forget to follow us.
Leave a review and share it witha friend who could use just a
(42:56):
little chaos at caffeine intheir life.
Until next time, keep embracingthe mess.
Chase your dreams and make magichappen.
One caffeinated, chaotic momentat a time.
I will see you all soon.
Bye now.